a few years ago researchers from Harvard
a few years ago researchers from Harvard

Business School carried out a remarkable
Business School carried out a remarkable

study into likability they waited until
study into likability they waited until

it was raining and then approached
it was raining and then approached

people in the street and asked to borrow
people in the street and asked to borrow

their mobile phone half of the time the
their mobile phone half of the time the

researchers said I'm sorry about the
researchers said I'm sorry about the

rain when they didn't mention the rain
rain when they didn't mention the rain

they were offered the phone just 9% of
they were offered the phone just 9% of

the time but when they mentioned it this
the time but when they mentioned it this

figure rose to an amazing 47%
figure rose to an amazing 47%

why because apologizing for something
why because apologizing for something

outside of your control such as the
outside of your control such as the

weather or a transport delay makes you
weather or a transport delay makes you

seem especially trustworthy and caring
seem especially trustworthy and caring

so next time you want to be liked
so next time you want to be liked

remember to apologize about the rain
remember to apologize about the rain