It's time to talk about the psychology of persuasion.
It's time to talk about the psychology of persuasion.

A few years ago researchers approached houseowners and asked them to place a huge sign saying
A few years ago researchers approached houseowners and asked them to place a huge sign saying

'Drive Carefully' in their front gardens.
'Drive Carefully' in their front gardens.

Everyone refused.
Everyone refused.

The researchers then approached a second group, and asked them to place a small 'Drive Carefully'
The researchers then approached a second group, and asked them to place a small 'Drive Carefully'

sign in their gardens.
sign in their gardens.

Almost everyone agreed.
Almost everyone agreed.

Two weeks later, the researchers asked those in the second group to replace the small sign
Two weeks later, the researchers asked those in the second group to replace the small sign

with the large one, and an amazing 76%of people accepted.
with the large one, and an amazing 76%of people accepted.

Psychologists call this the 'foot in the door' effect - agreeing to a small request makes
Psychologists call this the 'foot in the door' effect - agreeing to a small request makes

people far more likely to then agree to a much bigger one.
people far more likely to then agree to a much bigger one.

So, if you want to persuade someone to do something, start small and before moving big.
So, if you want to persuade someone to do something, start small and before moving big.