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Nike Brand Strategy: Emotional Branding using the Story of Heroism

30,379 views

Graeme Newell

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

93%
  • 3:57 / 4:14

Speech Rate:

  • 125 wpm - Conversational

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

borders

/ˈbôrdər/

noun other verb

line separating two areas. Lines separating one country, state from another. To form the edge of something.

incredible

/inˈkredəb(ə)l/

adjective

impossible to believe.

supposed

/səˈpōzd/

adjective verb

Expected of you, but it didn't turn out that way. To imagine or guess what might happen.

struggle

/ˈstrəɡəl/

noun verb

Strong efforts made to do something difficult. To try very hard to do something difficult.

crosses

/krôs/

noun other verb

shape formed by two intersecting lines. Animals/plants resulting from combining two breeds. To put one thing over another e.g. arms.

wonderful

/ˈwəndərfəl/

adjective

inspiring delight or admiration.

external

/ikˈstərnl/

adjective noun

Coming from the outside. outward features.

archetype

/ˈärkəˌtīp/

noun

very typical example of certain person or thing.

internal

/inˈtərnl/

adjective noun

of or on inside. inner parts.

between

/bəˈtwēn/

adverb preposition

in space separating things. In the space that separates two objects.

emotion

/əˈmōSH(ə)n/

noun

strong feeling deriving from one's circumstances, mood.

variation

/ˌverēˈāSH(ə)n/

noun

Something almost the same as another but different.

stories

/ˈstôrē/

noun other

account of imaginary or real people. Few of many floors or levels in a building.

classics

/ˈklasik/

noun other

established work of art. Studies of the literature of ancient Greece and Rome.

football

/ˈfo͝otˌbôl/

noun

team game in which ball is kicked.

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