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Best Emotional Branding: Negative Advertising and the Power of Contempt

18,566 views

Graeme Newell

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

93%
  • 3:48 / 4:04

Speech Rate:

  • 144 wpm - Conversational

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

kidding

/ˈkidiNG/

adjective noun verb

playfully deceptive. playfulness. To make fun of someone in a gentle way; to tease.

snowboard

/ˈsnōbôrd/

noun verb

Board like a small surfboard used on the snow. To ride a snowboard.

striving

/strīv/

noun verb

Effortful attempt to attain a goal. To work hard/make effort to achieve something.

showing

/ˈSHōiNG/

noun verb

Occasion when something can be seen, e.g. a movie. To lead someone somewhere; point them to something.

exchange

/iksˈCHānj/

noun verb

Short discussion or talk. give something and receive something similar.

graduate
adjective noun verb

relating to graduate school education. person with undergraduate or first academic degree. successfully complete academic degree.

aeronautics

/ˌerəˈnôdiks/

noun

science or practice of building or flying aircraft.

aimlessly

/ˈāmləslē/

adverb

Without having a purpose or a goal.

demeaning

/diˈmēniNG/

adjective verb

causing someone to lose their dignity and respect of others. To make people lose respect for; insult.

satisfying

/ˈsadəsˌfīiNG/

adjective verb

giving fulfilment or pleasure associated with this. To make someone happy because they got their wish.

decided

/dəˈsīdəd/

adjective verb

definite. To make a legal judgment in court.

entertaining

/ˌen(t)ərˈtāniNG/

adjective verb

providing amusement or enjoyment. To provide amusement (e.g. by singing, dancing).

delivers

/dəˈlivər/

verb

To give birth to a child; help a woman give birth.

someone

/ˈsəmˌwən/

pronoun

unknown or unspecified person.

actually

/ˈak(t)SH(o͞o)əlē/

adverb

as truth or facts.

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