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Best Emotional Branding: Negative Advertising and the Power of Contempt

18,566 views

Graeme Newell

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

93%
  • 3:48 / 4:04

Speech Rate:

  • 144 wpm - Conversational

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

kidding

/ˈkidiNG/

adjective noun verb

playfully deceptive. playfulness. To make fun of someone in a gentle way; to tease.

snowboard

/ˈsnōbôrd/

noun verb

Board like a small surfboard used on the snow. slide downhill on snowboard.

striving

/strīv/

noun verb

Effortful attempt to attain a goal. make great efforts to achieve or obtain something.

showing

/ˈSHōiNG/

noun verb

action of showing something, or fact of being shown. To reveal or allow something to be seen.

exchange

/iksˈCHānj/

noun verb

The place you can change money to another currency. To sell one currency to get another.

graduate
adjective noun verb

relating to graduate school education. person with undergraduate or first academic degree. To move up from a position to a higher, better one.

aeronautics

/ˌerəˈnôdiks/

noun

Theory and practice of navigation through air.

aimlessly

/ˈāmləslē/

adverb

Without having a purpose or a goal.

demeaning

/diˈmēniNG/

adjective verb

causing someone to lose their dignity and respect of others. To make people lose respect for; insult.

satisfying

/ˈsadəsˌfīiNG/

adjective verb

giving fulfilment or pleasure associated with this. To do what is required in order to finish.

decided

/dəˈsīdəd/

adjective verb

definite. To make a choice about; choose after thinking.

entertaining

/ˌen(t)ərˈtāniNG/

adjective verb

providing amusement or enjoyment. To provide amusement (e.g. by singing, dancing).

delivers

/dəˈlivər/

verb

To save someone from a problem or crisis.

someone

/ˈsəmˌwən/

pronoun

unknown or unspecified person.

actually

/ˈak(t)SH(o͞o)əlē/

adverb

as truth or facts.

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