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Best Emotional Branding: Negative Advertising and the Power of Contempt

18,566 views

Graeme Newell

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

93%
  • 3:48 / 4:04

Speech Rate:

  • 144 wpm - Conversational

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

kidding

/ˈkidiNG/

adjective noun verb

playfully deceptive. playfulness. To make fun of someone in a gentle way; to tease.

snowboard

/ˈsnōbôrd/

noun verb

board resembling short, broad ski. slide downhill on snowboard.

striving

/strīv/

noun verb

Effortful attempt to attain a goal. To work hard/make effort to achieve something.

showing

/ˈSHōiNG/

noun verb

action of showing something, or fact of being shown. To explain or teach how something is done.

exchange

/iksˈCHānj/

noun verb

act of giving thing and receiving another. To give things of similar value to each other.

graduate
adjective noun verb

relating to graduate school education. person with undergraduate or first academic degree. successfully complete academic degree.

aeronautics

/ˌerəˈnôdiks/

noun

science or practice of building or flying aircraft.

aimlessly

/ˈāmləslē/

adverb

without purpose or direction.

demeaning

/diˈmēniNG/

adjective verb

causing someone to lose their dignity and respect of others. To make people lose respect for; insult.

satisfying

/ˈsadəsˌfīiNG/

adjective verb

giving fulfilment or pleasure associated with this. To make someone happy because they got their wish.

decided

/dəˈsīdəd/

adjective verb

definite. To make a choice about; choose after thinking.

entertaining

/ˌen(t)ərˈtāniNG/

adjective verb

providing amusement or enjoyment. To receive someone as a guest.

delivers

/dəˈlivər/

verb

To save someone from a problem or crisis.

someone

/ˈsəmˌwən/

pronoun

unknown or unspecified person.

actually

/ˈak(t)SH(o͞o)əlē/

adverb

Used to add new (often different) information.

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