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Best Emotional Branding: Negative Advertising and the Power of Contempt

18,566 views

Graeme Newell

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

93%
  • 3:48 / 4:04

Speech Rate:

  • 144 wpm - Conversational

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

kidding

/ˈkidiNG/

adjective noun verb

playfully deceptive. playfulness. To make fun of someone in a gentle way; to tease.

snowboard

/ˈsnōbôrd/

noun verb

board resembling short, broad ski. To ride a snowboard.

striving

/strīv/

noun verb

Effortful attempt to attain a goal. To work hard/make effort to achieve something.

showing

/ˈSHōiNG/

noun verb

action of showing something, or fact of being shown. To explain or teach how something is done.

exchange

/iksˈCHānj/

noun verb

Short discussion or talk. To share (a look, a few words etc.).

graduate
adjective noun verb

relating to graduate school education. person with undergraduate or first academic degree. To get a degree from school, college, university.

aeronautics

/ˌerəˈnôdiks/

noun

Theory and practice of navigation through air.

aimlessly

/ˈāmləslē/

adverb

Without having a purpose or a goal.

demeaning

/diˈmēniNG/

adjective verb

causing someone to lose their dignity and respect of others. To make people lose respect for; insult.

satisfying

/ˈsadəsˌfīiNG/

adjective verb

giving fulfilment or pleasure associated with this. To do what is required in order to finish.

decided

/dəˈsīdəd/

adjective verb

definite. To make a legal judgment in court.

entertaining

/ˌen(t)ərˈtāniNG/

adjective verb

Providing amusement (e.g. by singing, dancing). To provide amusement (e.g. by singing, dancing).

delivers

/dəˈlivər/

verb

To save someone from a problem or crisis.

someone

/ˈsəmˌwən/

pronoun

unknown or unspecified person.

actually

/ˈak(t)SH(o͞o)əlē/

adverb

Used to add new (often different) information.

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