five solid and proven methods to lead the viewers eye around to graphic

designs for better results as graphic designers we want to ensure the viewers

focus their attention exactly where we want them to and today find out exactly

have a space on the Internet to showcase your portfolio of work bookmark offers a

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description box below and design your website today the first of five ways to

assure and direct review is focus and attention is to use leading lines now

before I show you what leading lines are let's quickly look at the main forms of

line used in graphic design and also the connotations and emotions they evoke

when using horizontal lines this will make the viewer feel comfortable calm

and also relaxed the vertical lines can be used to show dignity or formality and

also strength diagonal lines give the viewer sense of action and excitement

and often used in sporting designs

curved lines are used in graphics imagery or even IDEs and these curved

lines can be used to express movement in a graceful and flowing manner we want to

encourage the viewer to look exactly where we want them to and using leading

lines is a great way to do just that the idea is to make a clear and an

evident pathway often leading from a focal point for the viewer to track

their gaze along as you can see in the examples it can be as simple as having

an arm or a leg pointing to a general direction

let's find out the next four really awesome and useful ways to lead your

viewers attention the second of five methods is the Z or the Z patent now I'm

from England and over there we say Zed instead of Z but anyway the Z pattern

layouts follows the shape of the letter Z readers was thought in the top left of

the page or design then move horizontally to the top right and then

diagonally down to the bottom left before finishing in the bottom right the

Z pattern is sometimes called the reverse s pattern which might indicate

more of a curved path as opposed to the hard and straight angled path but

otherwise they're pretty much basically the same thing

this method relates back to how people at least in the Western world read a

book and then it's from the top left of the page across and then downward it's a

natural and an instinctive way that many people view media and thus this is a

very good method to tap into people's attention when making a graphic design

especially for less busy and more simple designs

the Z layout method is very popular among website and UI designers because

it allows them to neatly and efficiently layout the information and the design

elements you can see this on so many different web pages including for

example Facebook now by itself it probably isn't enough and you do need to

utilize other design principles and techniques with the Z layout pattern the

third tip today is to use balance and balance is a key and essential aspect of

graphic design and most designs created should and actually do use balance in

some way you can actually use balance itself to lead a viewer around your

graphic designs but before we get into that let's quickly take a look at the

four main types of balance you can find in graphic design firstly we have a

symmetrical which is pretty straightforward it's where two sets of

design elements are mirrored we then have a symmetrical balance which is a

kind of balance where both sides are not equal in weight and appearance one side

is often dominant and even a focal point and in the other side will complement

the dominance with a subtle and subdued kind of design layouts radial balance is

very self-explanatory and that's where a design elements radiates from a central

point or a central focal point lastly we have mosaic balance which results from

balance chaos kind of controlled chaos the composition lacks distinct focal

points and the elements share uniform emphasis

the lack of hierarchy leads to visual noise at a first glance but it does

actually work well together so how can we use balance to lead a viewers eye and

graphic design well take for example a symmetrical balance you can have a

distinct starting point for the viewer in the more dominant area of the graphic

design this is an obvious starting point that grabs attention and then the viewer

can be assured to move their focus to the less dominant parts of the design

the other part of the asymmetrical balance this is where you might include

some information or a call to action or other significant details on the design

the dominant focal point is sort of like a Bates to draw in the viewer and then

you can lead them on to other aspects or crucial parts of the design I personally

feel that a symmetrical balance is the easiest and the best form of balance to

use to lead a viewers attention but you could also use radio balance as well but

the the symmetrical and the mosaic balance don't have enough standout

points of attention to essentially do the job and to lead the viewer

the fourth of five ways to guide your viewers around your designs is to use

cold action buttons or graphics these often stand out from the design in terms

of their color and their shape and also the location and they require the viewer

to take note of their context so for example subscribing to a page or

clicking a link of sorts that's many dedicated to digital graphics but they

also do exist in print media and they can be represented by a kind of discount

or for sale graphics as example now call to actions often standouts but they

often are the last place you want your viewer to land on in terms of their

attention or focus so maybe start with a focal point or other kind of method and

then lead the viewer to that place and that call-to-action the idea is to make

the icon or graphics stand out and to be appealing but also they need to be a

finishing point for the viewers journey on your design this is especially

crucial on digital graphics for websites as you only really want people to click

away from the page if it is a call to action or to a link or page within the

website itself on this blue design here the call to action is a bottom most

graphic so the designer has gone with the idea that the view is going to begin

at the very top and then work their way down in regard of their focus and their

attention

and before you finish up just remember to subscribe to my channel

if you find my content useful and you want to keep learning essential skills

in graphic design so lastly we have something I've mentioned throughout this

entire video and on its focal points they are essential in graphic design

because every race and every journey does need a starting point focal points

allow you as a designer to establish the exact point that you want the viewers

attention to be on as say opposed to the z pattern layouts where the view is

always going to start at the top left the focal point doesn't only allow you

to dictate the viewers star points and their attention but it also acts as a

kind of attention grabber it draws people into the design with a kind of

point of interest that can make the design visually appealing and exciting

now you can use multiple methods in today's video on your graphic designs to

lead the attention of a viewer and I do suggest you do that by having a relevant

and an appealing focal point it's almost crucial to an effective

design not always but it often is the case so there are five ways that you can

lead a viewer around your graphic designs do you let me know down below

what you thought of today's video and what you want to see on this channel

like and share my content on social media if you do want to help outs of toy

graphics and make sure to have a great day until next time design your future

today peace

you