Library

After swaying the public across the world with this slogan he set to work on employing
Video Player is loading.
 
Current Time 1:42
Duration 2:00
Loaded: 0.00%
 
After swaying the public across the world with this slogan he set to work on employing
x1.00


Back

Games & Quizzes

Training Mode - Typing
Fill the gaps to the Lyric - Best method
Training Mode - Picking
Pick the correct word to fill in the gap
Fill In The Blank
Find the missing words in a sentence Requires 5 vocabulary annotations
Vocabulary Match
Match the words to the definitions Requires 10 vocabulary annotations

You may need to watch a part of the video to unlock quizzes

Don't forget to Sign In to save your points

Challenge Accomplished

PERFECT HITS +NaN
HITS +NaN
LONGEST STREAK +NaN
TOTAL +
- //

We couldn't find definitions for the word you were looking for.
Or maybe the current language is not supported

  • 00:15

    Edward Bernays persuaded women to smoke.

  • 00:18

    He convinced the public that bacon and eggs were the true all-American breakfast.

  • 00:23

    He also facilitated the successful overthrow of a democratically elected Guatemalan president.

  • 00:28

    How did one man achieve these remarkable accomplishments?

  • 00:33

    The methods used to accomplish these astonishing events are explained in his book, ‘Propaganda’.

  • 00:39

    What is propaganda?

  • 00:42

    Propaganda nowadays is now seen as a synonym for lies.

  • 00:46

    It implies half-truths, selective history, bias, misleading information and other tricks.

  • 00:52

    However, it can be used in a positive manner.

  • 00:55

    For example: a campaign to improve public health through vaccination.

  • 01:00

    When used in such a constructive way, it can be a progressive force, capable of improving

  • 01:05

    and benefiting every life and every home.

  • 01:12

    Specific propaganda should be seen as good or bad depending on the merit of the cause

  • 01:16

    urged and the correctness of the information published.

  • 01:20

    Modern propaganda is a consistent and continuing effort to create or shape events to influence

  • 01:26

    public relations on an enterprise, idea or group.

  • 01:31

    Edward Bernays worked for the Woodrow Wilson administration in the First World War, using

  • 01:36

    a propaganda model promoting America’s war efforts as ‘bringing democracy to Europe’.

  • 01:41

    After swaying the public across the world with this slogan he set to work on employing

  • 01:46

    propaganda in peacetime.

  • 01:48

    Due to negative implications surrounding the word propaganda because of its use by the

  • 01:54

    Germans in the war, he promoted the term ‘Public Relations’.

  • 02:02

    A public relations expert is concerned with bringing an idea to the awareness of the public,

  • 02:10

    using modern media communications and group formations of society.

  • 02:13

    They act as an advisor to their client.

  • 02:18

    Edward Bernays had an impressive list of these clients, ranging from media companies such

  • 02:22

    as Time Inc., CBS and NBC through to individuals such as the President of the United States.

  • 02:30

    He was not just a propagandist.

  • 02:31

    He was concerned with courses of action, policies, systems and opinions, and the securing of

  • 02:37

    public support for them.

  • 02:39

    His responsibilities even included discovering new markets.

  • 02:42

    The most famous new market Bernays was asked to uncover was that of women smoking cigarettes

  • 02:48

    in the late 1920s.

  • 02:53

    Up until then women smoking in public was seen as a social taboo.

  • 02:56

    Bernays set about removing this taboo to potentially double tobacco companies possible clientele.

  • 03:03

    First, he contacted a psychoanalyst to understand the societal perceptions that dissuaded women

  • 03:09

    from smoking.

  • 03:11

    He found that for feminists, cigarettes were like ‘torches of freedom’ that symbolised

  • 03:16

    their nonconformity and freedom from male oppression.

  • 03:20

    He used this information to formulate a strategy and got a group of stylish women to march

  • 03:27

    in an Easter Day parade.

  • 03:30

    Prior to the parade, he had told the press that a group of women's rights marchers would

  • 03:36

    light ‘torches of freedom’.

  • 03:39

    On his cue, the women lit up their cigarettes in front of the eager photographers.

  • 03:44

    The result was press coverage in several major newspapers including the New York Times which

  • 03:49

    helped to break the taboo against women smoking in public.

  • 03:53

    The study of mass psychology has brought to light the fact that a group can have certain

  • 03:58

    mental characteristics distinct from that of an individual.

  • 04:06

    Learning how the masses are influenced by various factors allows us to effect change

  • 04:10

    in public opinion with a fair amount of accuracy.

  • 04:14

    However, propaganda will never be an exact science, in the same way psychology or sociology

  • 04:20

    isn’t, because they deal with humans.

  • 04:22

    If you can influence leaders, you automatically influence the groups they rule or have authority

  • 04:29

    over.

  • 04:30

    The group mind has impulses, emotions and habits rather than thoughts as such.

  • 04:36

    It makes up its mind by impulsively following the example of a trusted leader or authority

  • 04:41

    figure.

  • 04:42

    If this is not available, the herd ‘thinks’ by clichés or images that stand for a group

  • 04:47

    of experiences or ideas.

  • 04:52

    An old propagandist would treat the human mind as an individual machine and rely on

  • 04:56

    certain stimulus often repeated creating a habit.

  • 05:00

    Similarly they would reiterate an idea to create conviction with individuals.

  • 05:05

    For example, to advertise bacon and eggs, adverts would contain phrases along the lines

  • 05:10

    of ‘eat more eggs’, ‘bacon is good for you’ and ‘bacon and eggs are cheap and

  • 05:17

    healthy’.

  • 05:18

    A new propagandist such as Bernays who understands group psychology would first look at who influences

  • 05:23

    eating habits.

  • 05:25

    The answer is doctors and physicians.

  • 05:26

    They would then suggest to these doctors and physicians to publically state that eating

  • 05:31

    bacon and eggs is good for you.

  • 05:32

    The propagandist knows that a large number of people will follow the advice of their

  • 05:37

    doctor due to the psychological relationship between a person and their doctor.

  • 05:42

    A doctor signifies health which in turn signifies long life.

  • 05:48

    Bernays used these exact methods of leader influence to convince the public that bacon

  • 05:52

    and eggs was the true all-American breakfast.

  • 05:55

    Bernays sold more bacon, not by telling Americans that bacon is tasty, but by asking doctors

  • 06:00

    the question: ‘Is it more healthy to eat a hearty breakfast or a skimpy breakfast?’.

  • 06:04

    His advertisements then said, ‘Nine out of ten doctors recommend a hearty breakfast

  • 06:10

    like this one’ with a photo of bacon and eggs.

  • 06:16

    An old advertiser would try to persuade an individual to buy an item immediately, for

  • 06:20

    example: ‘Buy this piano – NOW’.

  • 06:24

    Using reiteration and emphasis directed upon the individual, the advertiser tries to break

  • 06:28

    down sales resistance.

  • 06:30

    A new advertiser would instead of directly penetrating sales resistance, try to remove

  • 06:35

    it by creating circumstances that will swing emotional currents that will build purchaser

  • 06:40

    demand.

  • 06:41

    For example, a new advertiser when selling a piano would try to develop acceptance of

  • 06:46

    the idea of a music room in the house, perhaps by arranging an exhibition of music rooms

  • 06:50

    by well-known designers, inviting key people of influence with regards to buying habits,

  • 06:55

    i.e. famous musicians.

  • 06:57

    The music room will be accepted and people with a music room will naturally think of

  • 07:01

    buying a piano, believing it comes as their own idea.

  • 07:06

    Instead of saying to the purchaser ‘please buy a piano’, they have caused the purchaser

  • 07:09

    to say ‘please sell me a piano’.

  • 07:14

    All these methods and techniques were used for Bernays’ most extreme propaganda campaign:

  • 07:19

    the overthrow of the Guatemalan government.

  • 07:21

    The government had introduced labour laws that allowed workers to strike if their demand

  • 07:25

    for higher wages were not met.

  • 07:27

    The United Fruit Company had been the largest landowner and employer in Guatemala for several

  • 07:32

    years and these laws would affect their profits.

  • 07:35

    Edward Bernays was hired by the United Fruit Company to persuade Americans that the then

  • 07:40

    Guatemalan president Jacobo Arbenz was a communist, when in reality he was a liberal capitalist.

  • 07:48

    Bernays ran an intensive campaign of misinformation to portray the company as the victim of the

  • 07:52

    government for several years including taking American journalists to Guatemala and arranging

  • 07:57

    for them to interview only those who opposed Arbenz.

  • 08:00

    Bernays’ involvement led to US President Eisenhower to intervene and ultimately Arbenz

  • 08:06

    was overthrown in a US-sponsored coup designed to make the world safe for large U.S. corporations.

All

The example sentences of CAPITALIST in videos (15 in total of 85)

. . . inserted verb, past participle by preposition or subordinating conjunction the determiner cia proper noun, singular to to thwart verb, base form socialist proper noun, singular dissent noun, singular or mass and coordinating conjunction to to encourage verb, base form american proper noun, singular capitalist noun, singular or mass instincts noun, plural .
guatemalan proper noun, singular president noun, singular or mass jacobo proper noun, singular arbenz proper noun, singular was verb, past tense a determiner communist adjective , when wh-adverb in preposition or subordinating conjunction reality noun, singular or mass he personal pronoun was verb, past tense a determiner liberal adjective capitalist noun, singular or mass .
this determiner isn noun, singular or mass t proper noun, singular the determiner blind adjective capitalist noun, singular or mass hope noun, singular or mass that wh-determiner believes verb, 3rd person singular present the determiner world noun, singular or mass will modal magically adverb turn verb, base form out preposition or subordinating conjunction better adjective, comparative
but coordinating conjunction also adverb provide verb, base form a determiner breeding verb, gerund or present participle ground noun, singular or mass for preposition or subordinating conjunction the determiner masses noun, plural to to topple verb, base form our possessive pronoun global adjective capitalist noun, singular or mass system noun, singular or mass .
a determiner line noun, singular or mass was verb, past tense drawn verb, past participle , splitting verb, gerund or present participle the determiner country noun, singular or mass into preposition or subordinating conjunction the determiner capitalist noun, singular or mass west noun, singular or mass and coordinating conjunction the determiner communist adjective east adjective .
behaviors noun, plural to to make verb, base form you personal pronoun a determiner good adjective subject noun, singular or mass and coordinating conjunction a determiner future noun, singular or mass cog noun, singular or mass in preposition or subordinating conjunction a determiner capitalist noun, singular or mass economy noun, singular or mass .
tim proper noun, singular draper proper noun, singular , a determiner well adverb known verb, past participle venture noun, singular or mass capitalist noun, singular or mass who wh-pronoun was verb, past tense an determiner early adjective investor noun, singular or mass in preposition or subordinating conjunction hotmail proper noun, singular , baidu proper noun, singular ,
so adverb if preposition or subordinating conjunction our possessive pronoun capitalist noun, singular or mass overlords noun, plural don verb, non-3rd person singular present t proper noun, singular want verb, non-3rd person singular present us personal pronoun playing verb, gerund or present participle games noun, plural , does verb, 3rd person singular present that determiner mean verb, base form we personal pronoun re noun, singular or mass heroically adverb
anyone proper noun, singular who wh-pronoun puts verb, 3rd person singular present forward adverb capital noun, singular or mass proper noun, singular money noun, singular or mass proper noun, singular to to set verb, base form workers noun, plural in preposition or subordinating conjunction motion noun, singular or mass becomes verb, 3rd person singular present a determiner capitalist noun, singular or mass ,
the determiner last adjective decade noun, singular or mass of preposition or subordinating conjunction his possessive pronoun government noun, singular or mass was verb, past tense supported verb, past participle by preposition or subordinating conjunction the determiner rise noun, singular or mass of preposition or subordinating conjunction wealthy adjective capitalist noun, singular or mass lobbies noun, plural
food noun, singular or mass and coordinating conjunction housing noun, singular or mass and coordinating conjunction the determiner necessities noun, plural , our possessive pronoun capitalist noun, singular or mass has verb, 3rd person singular present quite adverb a determiner lot noun, singular or mass of preposition or subordinating conjunction money noun, singular or mass left verb, past participle
the determiner week noun, singular or mass 's possessive ending go noun, singular or mass by preposition or subordinating conjunction and coordinating conjunction you personal pronoun continue verb, non-3rd person singular present to to work verb, base form for preposition or subordinating conjunction the determiner capitalist noun, singular or mass the determiner capitalist noun, singular or mass continues verb, 3rd person singular present to to accumulate verb, base form
and coordinating conjunction if preposition or subordinating conjunction we personal pronoun live verb, non-3rd person singular present in preposition or subordinating conjunction a determiner capitalist noun, singular or mass society noun, singular or mass where wh-adverb wealth noun, singular or mass = noun, singular or mass power noun, singular or mass ,
you personal pronoun can modal have verb, base form a determiner socialist proper noun, singular or coordinating conjunction people proper noun, singular s proper noun, singular republic proper noun, singular if preposition or subordinating conjunction your possessive pronoun nation noun, singular or mass is verb, 3rd person singular present communist adjective , although preposition or subordinating conjunction capitalist noun, singular or mass
so adverb here adverb we personal pronoun have verb, non-3rd person singular present capitalist proper noun, singular hong proper noun, singular kong proper noun, singular being verb, gerund or present participle overseen noun, singular or mass by preposition or subordinating conjunction communist proper noun, singular china proper noun, singular which wh-determiner , while preposition or subordinating conjunction sounding verb, gerund or present participle

Use "capitalist" in a sentence | "capitalist" example sentences

How to use "capitalist" in a sentence?

  • Profit is proof that the capitalist has given something to society that it cherishes more than the material wealth it has given to the businessman.
    -Johan Norberg-
  • Moreover, there is an unearned increment on capital and on labor, due to the presence, around the capitalist and the laborer, of a great, industrious, and prosperous society.
    -William Graham Sumner-
  • I do admire [Willie] Wonka. He's a true capitalist. His factory has zero government regulations, slave labor and an indoor boat. Wonderful.
    -Alec Baldwin-
  • Show me a first-generatio n fortune and I'll show you a successful partnership between a talented individual and society's invisible venture capitalist, the commons.
    -William H. Gates, Sr.-
  • The capitalist distribution network, a complex chain of factory, transport, warehouse and retail outlet, is one of the greatest male accomplishments in the history of culture.
    -Camille Paglia-
  • I'm a capitalist. I believe in capitalism. But capitalism only works if you have safety nets to deal with people who are naturally left behind and brutalized by it.
    -Thomas Friedman-
  • The directing motive, the end and aim of capitalist production, is to extract the greatest possible amount of surplus value, and consequently to exploit labor-power to the greatest possible extent.
    -Karl Marx-
  • In a capitalist society, persons who create capital, like Michael Eisner, are given the staggering rewards.
    -Carroll O'Connor-

Definition and meaning of CAPITALIST

What does "capitalist mean?"

/ˈkapədləst/

adjective
supporting or based on principles of capitalism.
noun
Person believing in private ownership of property.

What are synonyms of "capitalist"?
Some common synonyms of "capitalist" are:
  • financier,
  • investor,
  • industrialist,
  • magnate,
  • tycoon,
  • mogul,
  • nabob,
  • plutocrat,
  • yuppie,
  • loadsamoney,
  • moneybags,

You can find detailed definitions of them on this page.