what's up everybody it's your boy larry with  sony and the moment we've all been waiting for  

is finally upon us ces 2022 but more importantly  sony's announcement of the brand new lineup of  

bravia xr televisions i'm sure you tech gurus out  there are waiting on me to say a couple of terms  

so um i'm gonna cut right to the chase  

qd oled mini led xr backlight master  drive and hdmi 2.1 with vrr and allm

this year sony's proud to announce the next  generation of our tv display technology  

we've expanded on the amazing backlight  master drive technology found on the z9d and  

the z9g to bring you something new something  better and with that we're proud to announce  

the xr backlight master drive with mini led this  technology gives you the best contrast performance  

out of any sony led television more impressively  for brightness it competes with the brightest of  

leds currently found on the market today with our  new 8k and 4k mini led tvs you'll gain precise  

control over lighting and experience less blooming  than any previous backlight control tvs from sony  

better points of control more contrast and better  processing of color this is actually mini led by  

a company with years of experience developing  televisions with premium picture performance  

xr backlight master drive with mini led will be  available in our bravia xr 8k master series z9k in  

the 4k flagship bravia xr x 95k in led tvs today  it's not really about how many zones there are or  

the number of leds it's all about how the picture  processor controls those zones and thanks to the  

cognitive xr processor you'll be able to enjoy all  the beautiful contrast performance from mini led  

coming later this year also we're excited to  bring you more color than ever before with our  

new master series bravia xr a95k cutie oled tv in  the new a95k you'll find the incredible cognitive  

processor xr in the brand new qd oled panel thanks  to the new qd oled panel the a95k is going to  

deliver expanded more accurate color reproduction  than any of sony's previous consumer oleds  

this new technology truly enhances the master  series experience now as exciting as qd oled  

and many led technologies are great hardware  is nothing without great processing so enter  

the cognitive xr processor with more than 20 years  of tv picture processing expertise sony continues  

to focus on delivering realistic and dynamic  picture quality with the cognitive processor xr  

the xr processor controls how sony televisions  process both images and sound making your tv  

feel closer to real life cognitive based  intelligence in bravia xr tvs is unique  

it cross-analyzes multiple elements at the same  time just like our brains do it assigns importance  

to what the viewer would pay the most attention  to the bravia xr processor thinks the way we do  

to build a stronger visual experience  with the content we love to watch for more  

information on our cognitive xr processor  check out the link in the description

sony's 2022 tv lineup was built with well the  gamer in mind this year all 120 hertz televisions  

will support hdmi 2.1 that includes vrr and auto  low latency mode thanks to our partnership with  

sony interactive entertainment this year's bravia  xr tvs will continue to support our perfect for  

playstation 5 features including auto hdr tone  mapping and auto genre picture mode now we all  

know that you use your ps5 for more than just  gaming when pairing a ps5 with your compatible  

sony tv auto genre picture mode will allow the two  to communicate and adjust your tv to the correct  

picture mode depending on what you watch this  way you'll always have the best picture possible  

the combination of your ps5 and compatible sony tv  will also allow you to take advantage of auto hdr  

tone mapping this ensures that your playstation  is set up for the best hdr experience based on  

your tv's hdr capabilities at sony we continue to  focus on designing our tvs with the consumer in  

mind but one thing we've learned is every room is  going to be different presets for both picture and  

sound are going to vary based upon environment so  how do we solve that problem i'd like to introduce  

you to braviacam in brief which is a way that we  can optimize both picture and sound for your space

now there's a lot i want to tell you about bravia  cam but i'll have to save that for a future video  

for now i just want to share with you a  couple of things that i'm most excited about  

the first is how we're taking ambient optimization  to a whole other level it's more than just  

accounting for lighting conditions and also sound  performance we're also taking into account where  

you like to sit when watching your television  the second part of it is the high quality webcam  

tons of information to come on that one too just  you wait and finally you'll learn more about how  

bravia cam is able to reduce power consumption  making your television a more eco-friendly product  

now we've talked a lot about sony's new  technologies and features but now i think  

it's time to give you a glimpse of some of the tv  models you're most excited about i'll start off  

with the master series bravia xr z9k tv it's our  premium 8k xr backlight master drive mini led tv  

now the x95k is our flagship led 4k television  that features xr backlight master drive and mini  

led enjoy amazing contrast with oled light black  levels and revolutionary processing with this  

premium television next sony's x90k is a full  array with local dimming backlight television  

that includes the powerful cognitive processor  xr the x90k offers best-in-class processing  

in premium contrast while keeping the  consumer in mind we're also introducing  

three new oleds in our 2022 lineup leading  the way is sony's new master series oled  

the a95k it features stunning picture contrast and  exceptional color with the new qd oled panel also  

with our new a90k we're excited to bring a smaller  screen oled option 42 inch and 48 inch class  

screen sizes to fit into any space and last but  certainly not least the new a80 k which features a  

variety of screen sizes and beautiful oled picture  to round out sony's 2022 oled lineup i guess you  

could say 2022 is going to be an exciting year  for sony television everything from qd oled to  

our xr backlight master drive with mini led the  incredible things that we're doing with bravia  

our gaming expertise our cognitive processor xr  and all that we'll have with our 2022 lineup of  

television now should you have any additional  questions about our 2022 lineup of televisions  

or would like to speak to an expert like myself  hit the link in the description for our one-on-one  

consultation program and as always it's your boy  larry with sony and uh i'll catch you next time

you