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  • 00:00

    Today we are looking at another hidden gem franchise, one that might appeal to someone
    Today we are looking at another hidden gem franchise, one that might appeal to someone

  • 00:05

    looking for a flexible business, with a lower investment that can be operated from home.
    looking for a flexible business, with a lower investment that can be operated from home.

  • 00:11

    The WSI franchise allows you to own and operate your own local digital marketing agency.
    The WSI franchise allows you to own and operate your own local digital marketing agency.

  • 00:18

    A critical component of making the right franchise decision is timing.
    A critical component of making the right franchise decision is timing.

  • 00:22

    Viewers often hear me say "You can't step in the same river twice" meaning the business
    Viewers often hear me say "You can't step in the same river twice" meaning the business

  • 00:27

    landscape is in constant flux, so what may have been popular or relevant a decade or
    landscape is in constant flux, so what may have been popular or relevant a decade or

  • 00:31

    even 5 years ago may be on the decline.
    even 5 years ago may be on the decline.

  • 00:35

    Many of the biggest fast food restaurants that people flock to invest in are actually
    Many of the biggest fast food restaurants that people flock to invest in are actually

  • 00:40

    seeing declines in revenue due to competition and general market sentiment.
    seeing declines in revenue due to competition and general market sentiment.

  • 00:45

    So what areas of our economy are growing?
    So what areas of our economy are growing?

  • 00:47

    And growing rapidly?
    And growing rapidly?

  • 00:50

    Unquestionably digital media.
    Unquestionably digital media.

  • 00:52

    Companies that were started in a basement during our lifetimes are now the largest corporations
    Companies that were started in a basement during our lifetimes are now the largest corporations

  • 00:57

    in the world.
    in the world.

  • 00:58

    Amazon, Google, Facebook, YouTube, Twitter have all changed the way we do business.
    Amazon, Google, Facebook, YouTube, Twitter have all changed the way we do business.

  • 01:03

    Companies that have been able to adapt now dominate the market.
    Companies that have been able to adapt now dominate the market.

  • 01:09

    Companies that don't, find themselves losing against the web-savvy competition.
    Companies that don't, find themselves losing against the web-savvy competition.

  • 01:15

    These days it has nothing to do with whether the food is good at your restaurant, or if
    These days it has nothing to do with whether the food is good at your restaurant, or if

  • 01:19

    the clothing you make is high quality, and everything to do with whether people can find
    the clothing you make is high quality, and everything to do with whether people can find

  • 01:24

    you online, and once they do, keeping them engaged in your business.
    you online, and once they do, keeping them engaged in your business.

  • 01:30

    Every company knows they need to do better at social media and digital marketing.
    Every company knows they need to do better at social media and digital marketing.

  • 01:34

    But very few know actually what to do.
    But very few know actually what to do.

  • 01:37

    Whether you are a local company selling food, or offering a service like landscaping or
    Whether you are a local company selling food, or offering a service like landscaping or

  • 01:42

    cleaning, or if you run an online business, you absolutely need to have your online game
    cleaning, or if you run an online business, you absolutely need to have your online game

  • 01:46

    on point.
    on point.

  • 01:47

    But trying to pull everything together is very confusing and In speak from experience.
    But trying to pull everything together is very confusing and In speak from experience.

  • 01:54

    Many times companies are forced to deal with multiple contacts for your website, another
    Many times companies are forced to deal with multiple contacts for your website, another

  • 01:58

    for Facebook advertising, another for Google ads and re marketing, maybe another for Linkedin.
    for Facebook advertising, another for Google ads and re marketing, maybe another for Linkedin.

  • 02:02

    It can be very time consuming and unwieldy for business owners.
    It can be very time consuming and unwieldy for business owners.

  • 02:05

    And the level of quality of service providers varies widely.
    And the level of quality of service providers varies widely.

  • 02:10

    The WSI franchise provides a smart alternative.
    The WSI franchise provides a smart alternative.

  • 02:19

    Through their franchise network of independent operators they provide businesses with one
    Through their franchise network of independent operators they provide businesses with one

  • 02:23

    central local contact for virtually all digital marketing needs for small to large sized businesses.
    central local contact for virtually all digital marketing needs for small to large sized businesses.

  • 02:30

    So whether the company needs a website redesign or responsive design, help creating or managing
    So whether the company needs a website redesign or responsive design, help creating or managing

  • 02:36

    social media campaigns, help with email marketing or improving web conversions,WSI can accommodate.
    social media campaigns, help with email marketing or improving web conversions,WSI can accommodate.

  • 02:43

    On the screen we have a graphic illustrating many of the services provided by WSI.
    On the screen we have a graphic illustrating many of the services provided by WSI.

  • 02:48

    Now for an individual or small agency to master all these offerings would be impossible.
    Now for an individual or small agency to master all these offerings would be impossible.

  • 02:55

    But because of their experience and scale WSI handles all of these functions on
    But because of their experience and scale WSI handles all of these functions on

  • 03:00

    behalf the agency partner through a highly skilled network of providers.
    behalf the agency partner through a highly skilled network of providers.

  • 03:05

    So the franchisee acts as the face of WSI in their territory and helps businesses with
    So the franchisee acts as the face of WSI in their territory and helps businesses with

  • 03:10

    their digital needs.
    their digital needs.

  • 03:11

    The franchisees job is not to handle the technical aspects.
    The franchisees job is not to handle the technical aspects.

  • 03:15

    Instead your role is to be a trusted advisor, basically a consultant helping business owners
    Instead your role is to be a trusted advisor, basically a consultant helping business owners

  • 03:22

    in all areas of their online needs.
    in all areas of their online needs.

  • 03:24

    Once you have determined the needs of the company the network of WSI providers, actually
    Once you have determined the needs of the company the network of WSI providers, actually

  • 03:30

    handle the technical aspect.
    handle the technical aspect.

  • 03:32

    This allows the franchisee to do what they do best which is creating more local business
    This allows the franchisee to do what they do best which is creating more local business

  • 03:37

    relationships and helping more businesses while the actual work is handled at the back
    relationships and helping more businesses while the actual work is handled at the back

  • 03:43

    end.
    end.

  • 03:44

    A bit about WSI - they are the single largest digital marketing network with offices in
    A bit about WSI - they are the single largest digital marketing network with offices in

  • 03:49

    80 countries, and to date they have worked with over 100,000 clients.
    80 countries, and to date they have worked with over 100,000 clients.

  • 03:53

    They started way back in 1995 focusing on web design.
    They started way back in 1995 focusing on web design.

  • 03:56

    Today they have strategic partnerships with some of the biggest names in the digital world.
    Today they have strategic partnerships with some of the biggest names in the digital world.

  • 04:04

    In businesses like this matching your skills to the business is critically important.
    In businesses like this matching your skills to the business is critically important.

  • 04:09

    Business success will be dependent on your performance so candidates should be confident
    Business success will be dependent on your performance so candidates should be confident

  • 04:15

    speaking with local business owners, managing vendor relations with WSI suppliers, project
    speaking with local business owners, managing vendor relations with WSI suppliers, project

  • 04:21

    managing and reviewing progress with clients, and building your business.
    managing and reviewing progress with clients, and building your business.

  • 04:24

    While you don't need to understand everything from a technical standpoint you should understand
    While you don't need to understand everything from a technical standpoint you should understand

  • 04:30

    social media, how the internet works and the benefits it provides business.
    social media, how the internet works and the benefits it provides business.

  • 04:36

    WSI will train beyond that.
    WSI will train beyond that.

  • 04:41

    So individuals who might be a fit are Mid to senior level executives, sales and marketing
    So individuals who might be a fit are Mid to senior level executives, sales and marketing

  • 04:51

    professionals, project management pros, or other professional backgrounds that related
    professionals, project management pros, or other professional backgrounds that related

  • 04:56

    to B2B For candidates with aspirations to scale a
    to B2B For candidates with aspirations to scale a

  • 05:00

    business there are 2 options Solo operator which is home based and you'll work with between
    business there are 2 options Solo operator which is home based and you'll work with between

  • 05:09

    50-80 clients, and the scaled model where you will have an office location, 500+ clients
    50-80 clients, and the scaled model where you will have an office location, 500+ clients

  • 05:14

    and between 1 to 20 staff.
    and between 1 to 20 staff.

  • 05:16

    One of the major benefits of the model is there is a very high customer retention rate,
    One of the major benefits of the model is there is a very high customer retention rate,

  • 05:22

    once customers see the benefits you have provided to their businesses they stay on with you.
    once customers see the benefits you have provided to their businesses they stay on with you.

  • 05:29

    Once you have built your client base your business can see recurring revenue, while
    Once you have built your client base your business can see recurring revenue, while

  • 05:33

    you simply manage existing accounts or build the business.
    you simply manage existing accounts or build the business.

  • 05:37

    I have always suggested that your level of success in business will be proportionate
    I have always suggested that your level of success in business will be proportionate

  • 05:42

    to the value you bring.
    to the value you bring.

  • 05:44

    WSI provides an opportunity to help local companies radically improve and increase their
    WSI provides an opportunity to help local companies radically improve and increase their

  • 05:49

    business and fixes a lot of problems currently experienced by business owners.
    business and fixes a lot of problems currently experienced by business owners.

  • 05:52

    If you would like to learn more about the WSI franchise opportunity in your own local
    If you would like to learn more about the WSI franchise opportunity in your own local

  • 05:56

    territory I'll place a link on or below this video.
    territory I'll place a link on or below this video.

  • 05:59

    Leave your questions down below or contact us directly.
    Leave your questions down below or contact us directly.

  • 06:08

    Dont forget to like and subscribe for all the latest in franchising.
    Dont forget to like and subscribe for all the latest in franchising.

  • 06:09

    Thank you for watching.
    Thank you for watching.

All idiom
hidden gem
//

idiom

That which is of exceptional or underappreciated quality but is not especially popular or widely known.

WSI Franchise Review

4,120 views

Video Language:

  • English

Caption Language:

  • English (en)

Accent:

  • English (US)

Speech Time:

97%
  • 6:10 / 6:21

Speech Rate:

  • 150 wpm - Fast

Category:

  • Education

Intro:

Today we are looking at another hidden gem franchise, one that might appeal to someone
looking for a flexible business, with a lower investment that can be operated from home.
The WSI franchise allows you to own and operate your own local digital marketing agency.
A critical component of making the right franchise decision is timing.
Viewers often hear me say "You can't step in the same river twice" meaning the business
landscape is in constant flux, so what may have been popular or relevant a decade or
even 5 years ago may be on the decline.. Many of the biggest fast food restaurants that people flock to invest in are actually
seeing declines in revenue due to competition and general market sentiment.
So what areas of our economy are growing?. And growing rapidly?. Unquestionably digital media.. Companies that were started in a basement during our lifetimes are now the largest corporations
in the world.. Amazon, Google, Facebook, YouTube, Twitter have all changed the way we do business.
Companies that have been able to adapt now dominate the market.
Companies that don't, find themselves losing against the web-savvy competition.
These days it has nothing to do with whether the food is good at your restaurant, or if
the clothing you make is high quality, and everything to do with whether people can find
you online, and once they do, keeping them engaged in your business.

Video Vocabulary

/ˈklōT͟HiNG/

noun verb

Things you wear on your body, e.g. shirt or dress. To put a certain type of clothing on someone; dress.

/ˈfranˌCHīz/

noun verb

Right to run a business using name of a company. grant franchise to.

/ˈôf(ə)riNG/

noun verb

thing offered as gift. To suggest a price you are willing to pay.

/ˈabsəˌl(y)o͞otlē/

adverb

totally.

/ˈlan(d)ˌskāp/

noun verb

visible features of area. improve appearance of area.

/ˈdijidl/

adjective

referring to signals/information represented by discrete values of quantity.

/ˈtwidər/

noun verb

An online messaging system. To make small chattering sounds, like some birds.

/biɡ/

adjective

of great size or extent.

/ˈevrēˌTHiNG/

pronoun

all things.

/kəmˈpōnənt/

adjective noun

Being a part of something. One of the parts that something is made up of.

/əˈnəT͟Hər/

adjective determiner pronoun

One more, but not this. used to refer to additional person or thing of same type as one. additional person or thing of same type.

/ˌkämpəˈtiSH(ə)n/

noun

Fighting against others to win something.

/ˈlan(d)ˌskāpiNG/

noun verb

Improving land by gardening. To make gardens that improve an area of land.

/inˈɡājd/

adjective verb

Officially planning to get married. To hire someone for a task or job.

/əˈɡenst/

preposition

In physical contact with, as for support; next to.