have a very scarce mindset
have a very scarce mindset

And they're like, Beau, Amazon's on every single product
And they're like, Beau, Amazon's on every single product

Alright, so this morning, I wasn't playing the piano
Alright, so this morning, I wasn't playing the piano

but I was near the piano on a call with actually a supplier of mine
but I was near the piano on a call with actually a supplier of mine

And I was kinda vaguely trying to like
And I was kinda vaguely trying to like

tell him I wanted to buy out his business
tell him I wanted to buy out his business

or like, make this huge partnership
or like, make this huge partnership

But we were talking a little bit
But we were talking a little bit

and he was kinda explaining how, you know, Beau
and he was kinda explaining how, you know, Beau

Like, 'cause this is literally our first conversation
Like, 'cause this is literally our first conversation

He's like, you should also
He's like, you should also

Like, don't just work with me 'cause I'm gonna start working with him
Like, don't just work with me 'cause I'm gonna start working with him

and just buying products from him
and just buying products from him

He's like, go also work with other suppliers that are
He's like, go also work with other suppliers that are

And he was literally naming off his competitors
And he was literally naming off his competitors

And he started naming off his competitors
And he started naming off his competitors

and he was like, oh yeah, I know
and he was like, oh yeah, I know

sometimes XYZ company may have a better deal
sometimes XYZ company may have a better deal

on us than this product
on us than this product

But in another day, we may have a better deal on this
But in another day, we may have a better deal on this

Like, we may do really good on this type of goods
Like, we may do really good on this type of goods

but then they may do that
but then they may do that

So he was very, had a huge abundant mindset
So he was very, had a huge abundant mindset

I was like, you know what
I was like, you know what

Like, there's a lot of business to be done
Like, there's a lot of business to be done

I get a lot of complaints from
I get a lot of complaints from

Or, not a lot of complaints
Or, not a lot of complaints

I get some people who aren't in the business of selling on Amazon
I get some people who aren't in the business of selling on Amazon

have a very scarce mindset
have a very scarce mindset

And they're like, Beau, Amazon's on every single product
And they're like, Beau, Amazon's on every single product

Like, well, first off, let's
Like, well, first off, let's

like, bring up some facts and numbers
like, bring up some facts and numbers

Amazon is roughly 40% like, Amazon
Amazon is roughly 40% like, Amazon

The sales that happens on amazon.com
The sales that happens on amazon.com

Amazon themselves is about 40%
Amazon themselves is about 40%

58%, it's been closer to 60% above
58%, it's been closer to 60% above

this year is from third-party sellers
this year is from third-party sellers

And if you take up
And if you take up

Like, you know, Amazon also sells Kindles and their Fire stuff
Like, you know, Amazon also sells Kindles and their Fire stuff

and all these goods
and all these goods

Like, that's, like, you count that in that box as well
Like, that's, like, you count that in that box as well

But here's why Amazon wants more third-party sellers
But here's why Amazon wants more third-party sellers

and has third-party sellers
and has third-party sellers

So Amazon got started off by selling books themselves, right?
So Amazon got started off by selling books themselves, right?

And they wanted to be the everything store
And they wanted to be the everything store

selling everything and anything
selling everything and anything

But then they realized, okay, for us to do that
But then they realized, okay, for us to do that

we need to be really good at one category
we need to be really good at one category

They started with books
They started with books

And when they actually wanted to expand
And when they actually wanted to expand

they started to try to make partnerships with retail stores
they started to try to make partnerships with retail stores

who are already selling goods
who are already selling goods

One retail store that you probably know of, Toys R Us
One retail store that you probably know of, Toys R Us

In the early 2000's, Amazon made a deal with Toys R Us
In the early 2000's, Amazon made a deal with Toys R Us

They're like, okay
They're like, okay

'Cause Amazon realized that for us to sell
'Cause Amazon realized that for us to sell

every single product that's imaginable on the internet
every single product that's imaginable on the internet

we can't do it ourselves
we can't do it ourselves

That we're one company, but there's so many different connections
That we're one company, but there's so many different connections

there's so many different distributors and suppliers that
there's so many different distributors and suppliers that

it's not possible for us, you know, Amazon
it's not possible for us, you know, Amazon

Like, they tried to do it, and they probably could do it
Like, they tried to do it, and they probably could do it

but they couldn't do it effectively
but they couldn't do it effectively

There'd be too many issues with pricing
There'd be too many issues with pricing

there'd be way too many resources
there'd be way too many resources

They're like, you know what
They're like, you know what

we're just gonna be a customer service company
we're just gonna be a customer service company

We're just gonna provide the right value to customers
We're just gonna provide the right value to customers

Provide, you know, the right site
Provide, you know, the right site

And then we'll allow sellers to do it
And then we'll allow sellers to do it

So they started off with retail stores
So they started off with retail stores

It worked out okay, and then it didn't work out too great
It worked out okay, and then it didn't work out too great

They had a bunch of lost inventory
They had a bunch of lost inventory

So then they're like, okay, fine
So then they're like, okay, fine

Then actually, in, later in the 2000's and like
Then actually, in, later in the 2000's and like

early 2010, they actually made partnerships with distributors
early 2010, they actually made partnerships with distributors

I actually have a relationship with a supplier of mine
I actually have a relationship with a supplier of mine

who was a big shot
who was a big shot

Like, they were huge
Like, they were huge

They were, at one point
They were, at one point

they were doing like 90-something million dollars a year
they were doing like 90-something million dollars a year

And their main business was actually selling to Toys R Us
And their main business was actually selling to Toys R Us

a couple of big box stores
a couple of big box stores

And they also had a huge portion of their business for like
And they also had a huge portion of their business for like

two years straight off of selling on Amazon
two years straight off of selling on Amazon

And Amazon, how it used to be
And Amazon, how it used to be

that you would actually sign an individual contract
that you would actually sign an individual contract

with Amazon and you as a seller
with Amazon and you as a seller

And the individual contract would actually explain your fees
And the individual contract would actually explain your fees

So the fees weren't the same for everyone
So the fees weren't the same for everyone

So, this distributor, they were telling about how they
So, this distributor, they were telling about how they

used to not have like
used to not have like

They would have like, $1.50 or like, $2 less than everyone else
They would have like, $1.50 or like, $2 less than everyone else

So like, you know, if you're selling products that are like, in the
So like, you know, if you're selling products that are like, in the

$25 and less range
$25 and less range

If you can make $2 more than everyone else
If you can make $2 more than everyone else

that can be the difference of like, selling a product
that can be the difference of like, selling a product

'Cause then it could just be $2 less than everyone
'Cause then it could just be $2 less than everyone

And then everyone else is out of business
And then everyone else is out of business

So, they later figured out that when they partnered with distributors
So, they later figured out that when they partnered with distributors

Like, they weren't the best on selling direct-to-consumer
Like, they weren't the best on selling direct-to-consumer

They were not the best on handling like, what sells best to retailers
They were not the best on handling like, what sells best to retailers

They were really good with logistics
They were really good with logistics

They were really good with like, the, getting the inventory
They were really good with like, the, getting the inventory

But they weren't really the best at managing
But they weren't really the best at managing

both sides of their business
both sides of their business

So they're like, you know what, it works for eBay, let's try it
So they're like, you know what, it works for eBay, let's try it

Let's have, open up to third-party sellers
Let's have, open up to third-party sellers

So now, the goal, intent of a third-party seller
So now, the goal, intent of a third-party seller

is to be able to go find products
is to be able to go find products

So me, as a third-party seller, my intentions and what I do everyday
So me, as a third-party seller, my intentions and what I do everyday

is find profitable products
is find profitable products

So now, if you look at
So now, if you look at

Let's say, or just one supplier sells on Amazon
Let's say, or just one supplier sells on Amazon

Let's go back to the story
Let's go back to the story

that I had a conversation with my supplier today
that I had a conversation with my supplier today

That they told me
That they told me

Literally, them themselves
Literally, them themselves

They told me to go source from their competitors
They told me to go source from their competitors

whatever you wanna call 'em
whatever you wanna call 'em

People that are in the same exact supplier as them because
People that are in the same exact supplier as them because

Suppliers sell like, there
Suppliers sell like, there

Like, there could be a video game supplier, right?
Like, there could be a video game supplier, right?

And there could be 10 other video game suppliers
And there could be 10 other video game suppliers

that are similar to them
that are similar to them

He was literally telling me to go buy from those other ones
He was literally telling me to go buy from those other ones

So let's go back to the story
So let's go back to the story

If there's just one distributor selling on Amazon
If there's just one distributor selling on Amazon

the issue with that is they're not comparing pricing
the issue with that is they're not comparing pricing

They may be, not be able to go sell certain products
They may be, not be able to go sell certain products

because it's not making enough profits
because it's not making enough profits

When in reality, they should be putting their focus on
When in reality, they should be putting their focus on

selling to retailers
selling to retailers

who may be able to go profit elsewhere on that
who may be able to go profit elsewhere on that

They could be selling on eBay or Amazon or other marketplaces
They could be selling on eBay or Amazon or other marketplaces

And now, as me, as a retailer
And now, as me, as a retailer

you know, a third-party seller
you know, a third-party seller

I can work with multiple suppliers
I can work with multiple suppliers

who have access to all the types of deals
who have access to all the types of deals

So now, Amazon's whole goal is they want the most amount of inventory
So now, Amazon's whole goal is they want the most amount of inventory

So it's kinda, think of the chain or whatever you wanna call it
So it's kinda, think of the chain or whatever you wanna call it

You have manufacturer who can manufacture a set amount of products
You have manufacturer who can manufacture a set amount of products

Then a distributor carries not only
Then a distributor carries not only

like, one brand of a manufacturer's products
like, one brand of a manufacturer's products

they also carry a bunch of different brands, products
they also carry a bunch of different brands, products

And then a retailer works with many different suppliers
And then a retailer works with many different suppliers

So now they're carrying so many different types of brands
So now they're carrying so many different types of brands

So that's really the main reason why
So that's really the main reason why

Is, a seller can go find so much more inventory
Is, a seller can go find so much more inventory

And like, as Amazon partnering up with third-party sellers
And like, as Amazon partnering up with third-party sellers

you know, there can be so many more sellers and just one Amazon
you know, there can be so many more sellers and just one Amazon

So Amazon, they're just one company
So Amazon, they're just one company

A distributor can go and be one distributor
A distributor can go and be one distributor

But when there's hundreds of thousands of sellers who are then
But when there's hundreds of thousands of sellers who are then

trying to go find all the different types of products
trying to go find all the different types of products

So there's like 500 million products on Amazon
So there's like 500 million products on Amazon

It's not possible for one distributor to own 500 million products
It's not possible for one distributor to own 500 million products

or Amazon themselves to sell 500 million goods
or Amazon themselves to sell 500 million goods

So, that's practically the reason, and I think it's good
So, that's practically the reason, and I think it's good

You know, it's good to have a fair market
You know, it's good to have a fair market

'Cause people are incentivized to grow, so people improve over time
'Cause people are incentivized to grow, so people improve over time

If Amazon was the only seller, in my opinion
If Amazon was the only seller, in my opinion

they wouldn't be too incentivized to like, have the best products
they wouldn't be too incentivized to like, have the best products

They would not be incentivized to come out with the best goods
They would not be incentivized to come out with the best goods

Now with the manufacturer and the brands knocking the door
Now with the manufacturer and the brands knocking the door

saying, hey, can you come out with better products?
saying, hey, can you come out with better products?

Yeah
Yeah

So, make sure to subscribe to this YouTube channel
So, make sure to subscribe to this YouTube channel

I'll be dropping more information and tips about selling on Amazon
I'll be dropping more information and tips about selling on Amazon

If you want to learn how to sell on Amazon
If you want to learn how to sell on Amazon

by selling name brand products
by selling name brand products

I actually just came out with a free 4-day training
I actually just came out with a free 4-day training

where I cover, you know, the business model
where I cover, you know, the business model

how to find suppliers, how to do the right product research
how to find suppliers, how to do the right product research

how to get ungated in brands and categories
how to get ungated in brands and categories

and also how to scale to the next level
and also how to scale to the next level

Is, go to my description on YouTube
Is, go to my description on YouTube

or you can go to onlineretailmastery.com
or you can go to onlineretailmastery.com

where you can get access to a 4-day training
where you can get access to a 4-day training

where I just go, just create content for 4 days
where I just go, just create content for 4 days

So anyway, make sure to subscribe
So anyway, make sure to subscribe

Have a great day, and I'll see you in the next video
Have a great day, and I'll see you in the next video