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What is Umbrella Branding? (Example of Brand Architecture Strategy)

5,935 views

Brand Master Academy

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (AU)

Speech Time:

98%
  • 7:19 / 7:26

Speech Rate:

  • 180 wpm - Fast

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

strategy

/ˈstradəjē/

noun other

plan of action or policy designed to achieve major or overall aim. Branch of military dealing with command.

available

/əˈvāləb(ə)l/

adjective

Able to be used at a scheduled time.

identity

/ˌīˈden(t)ədē/

noun

fact of being particular person or thing.

messaging

/ˈmesijiNG/

noun verb

sending and processing of mail and similar electronic communications. To communicate using text.

certainly

/ˈsərtnlē/

adverb

Sure; of course.

autonomy

/ôˈtänəmē/

noun

The power to make independent decisions.

multiple

/ˈməltəpəl/

adjective noun

Having or involving more than one of something. number exactly divisible by another number.

segment
noun verb

Part divided from the other parts of something. divide something into separate parts or sections.

variety

/vəˈrīədē/

noun

quality or state of being different or diverse.

services

/ˈsərvəs/

noun other verb

action of helping or doing work for someone. Maintenance of machineries so it runs well, e.g. cars. perform routine maintenance or repair work on.

purpose

/ˈpərpəs/

noun verb

Reason for which something is done; aim; goal. have as intention or objective.

essentially

/əˈsen(t)SHəlē/

adverb

Basically; (said when stating the basic facts).

blueprint

/ˈblo͞oˌprint/

noun verb

Method use to plan or organize something. draw up.

between

/bəˈtwēn/

adverb preposition

in space separating things. In the space that separates two objects.

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