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What is Umbrella Branding? (Example of Brand Architecture Strategy)

5,935 views

Brand Master Academy

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (AU)

Speech Time:

98%
  • 7:19 / 7:26

Speech Rate:

  • 180 wpm - Fast

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

strategy

/ˈstradəjē/

noun other

plan of action or policy designed to achieve major or overall aim. Branch of military dealing with command.

available

/əˈvāləb(ə)l/

adjective

Able to be used at a scheduled time.

identity

/ˌīˈden(t)ədē/

noun

Collection of qualities that makes a person.

messaging

/ˈmesijiNG/

noun verb

sending and processing of mail and similar electronic communications. To communicate using text.

certainly

/ˈsərtnlē/

adverb

used to emphasize speaker's belief that what is said is true.

autonomy

/ôˈtänəmē/

noun

The power to make independent decisions.

multiple

/ˈməltəpəl/

adjective noun

involving several parts or elements. number exactly divisible by another number.

segment
noun verb

each of parts into which something is or may be divided. To separate something into different parts.

variety

/vəˈrīədē/

noun

Particular type of thing or person.

services

/ˈsərvəs/

noun other verb

action of helping or doing work for someone. Ceremonies for religious purposes. To maintain a piece of machinery so it runs well.

purpose

/ˈpərpəs/

noun verb

reason why something is done etc.. have as intention or objective.

essentially

/əˈsen(t)SHəlē/

adverb

Basically; (said when stating the basic facts).

blueprint

/ˈblo͞oˌprint/

noun verb

Plans of how buildings will be built. draw up.

between

/bəˈtwēn/

adverb preposition

in space separating things. In the space that separates two objects.

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