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Principles of Marketing – Chapter 3: Marketing Environment | Philip Kotler

13,389 views

Intro:

Video Vocabulary

/ˈpärtnər/

noun other verb

either of pair of people engaged together in same activity. People you have personal relationship with. be partner of.

/ˌekəˈnämik/

adjective

Concerning trade, industry, and money.

/ˈkəstəmər/

noun other

person who buys goods or services from shop or business. People who buy goods or services from a business.

/ˌin(t)ərˈakSH(ə)n/

noun other

reciprocal action or influence. Processes of people or things affecting each other.

adjective adverb noun preposition

situated on or near outside. situated beyond boundaries of place. external side or surface. situated beyond boundaries of.

/ˈkəlCH(ə)rəl/

adjective

Of arts, music, literature, theater.

/ˈrēˌsôrs/

noun other verb

stock or supply of money, materials, staff, and other assets. Some things that can be used profitably; assets. provide with resources.

/trēt/

verb

To act in a certain way toward someone.

/ˌin(t)ərˈmēdēˌerē/

noun other

person who acts as link between people. People who act in behalf of, instead of others.

/əbˈjektiv/

noun other

thing aimed at. Some things you decide you want to do; goals.

/səˈplī(ə)r/

noun other

person or organization that provides something needed such as product or service. Organizations that provide products or services.

/ˈfīnans/

adjective noun verb

Concerned with money. management of large amounts of money. To support someone or something financially.

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