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Principles of Marketing – Chapter 3: Marketing Environment | Philip Kotler

13,389 views

Intro:

Video Vocabulary

/ˈpärtnər/

noun other verb

either of pair of people engaged together in same activity. People you have a business/personal relationship with. To join with others for work or other activity.

/ˌekəˈnämik/

adjective

relating to economics or economy.

/ˈkəstəmər/

noun other

person who buys goods or services from shop or business. People who buy goods or services from a business.

/ˌin(t)ərˈakSH(ə)n/

noun other

reciprocal action or influence. Processes of people or things affecting each other.

adjective adverb noun preposition

situated on or near outside. situated beyond boundaries of place. external side or surface. Beyond the limits or edges of some place, thing.

/ˈkəlCH(ə)rəl/

adjective

of ideas, customs, and social behavior of society.

/ˈrēˌsôrs/

noun other verb

stock or supply of money, materials, staff, and other assets. Essential supplies of some things. provide with resources.

/trēt/

verb

To pay for the food or enjoyment of someone else.

/ˌin(t)ərˈmēdēˌerē/

noun other

person who acts as link between people. People who act in behalf of, instead of others.

/əbˈjektiv/

noun other

thing aimed at. Some things you decide you want to do; goals.

/səˈplī(ə)r/

noun other

person or organization that provides something needed such as product or service. Organizations that provide products or services.

/ˈfīnans/

adjective noun verb

Concerned with money. management of large amounts of money. provide funding for.

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