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Principles of Marketing – Chapter 2: Marketing Strategy | Philip Kotler

20,579 views

The Marketing Strategist

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (UK)

Speech Time:

95%
  • 13:18 / 13:56

Speech Rate:

  • 120 wpm - Conversational

Category:

  • Education

Tags :

Intro:

Video Vocabulary

reviewing

/rəˈvyo͞o/

verb

To formally examine something in the military.

research

/ˈrēˌsərCH/

noun verb

systematic investigation into and study of materials and sources. investigate systematically.

describe

/dəˈskrīb/

verb

give detailed account in words of.

functional

/ˈfəNG(k)SH(ə)n(ə)l/

adjective

of or having special activity or purpose.

maintaining

/mānˈtān/

verb

preserve.

business

/ˈbiznəs/

noun

A company formed for making profit.

welcome - welcome

/ˈwelkəm/

adjective exclamation noun verb

Being what was wanted or needed. used to greet someone in polite or friendly way. Friendly greeting to someone who has arrived. To accept or receive something happily and gladly.

managing

/ˈmanijiNG/

adjective verb

having executive or supervisory control or authority. To survive hardships and difficulties; to cope.

increasing

/iNGˈkrēsēNG/

adjective verb

becoming greater in size. To make or become larger in size or amount.

partnering

/ˈpärtnər/

verb

To join with others for work or other activity.

developing

/dəˈveləpiNG/

adjective verb

Grown bigger, older and more mature. To explain something in steps and in detail.

engagement

/inˈɡājmənt/

noun

Something you must do at a set time; appointment.

promotions

/prəˈmōSH(ə)n/

noun other

publicizing of product etc.. Movement to a higher position or rank in a company.

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