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Principles of Marketing – Chapter 2: Marketing Strategy | Philip Kotler

20,579 views

Intro:

Video Vocabulary

/rəˈvyo͞o/

verb

To formally examine something in the military.

/ˈrēˌsərCH/

noun verb

Study done to discover new ideas and facts. To study in order to discover new ideas and facts.

/dəˈskrīb/

verb

give detailed account in words of.

/ˈfəNG(k)SH(ə)n(ə)l/

adjective

of or having special activity or purpose.

/mānˈtān/

verb

To keep, exist or continue without changing.

/ˈbiznəs/

noun

Activity of working to make a profit.

welcome - welcome

/ˈwelkəm/

adjective exclamation noun verb

Being what was wanted or needed. used to greet someone in polite or friendly way. instance or manner of greeting someone. To accept or receive something happily and gladly.

/ˈmanijiNG/

adjective verb

having executive or supervisory control or authority. To run or operate a business by directing others.

/iNGˈkrēsēNG/

adjective verb

becoming greater in size. To make or become larger in size or amount.

/ˈpärtnər/

verb

be partner of.

/dəˈveləpiNG/

adjective verb

growing and becoming more mature or elaborate. To create or think of something.

/inˈɡājmənt/

noun

Fight between opposing military forces in a war.

/prəˈmōSH(ə)n/

noun other

publicizing of product etc.. Acts of advertising a product to people.

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