and I've been selling luxury hand dyed yarn
and I've been selling luxury hand dyed yarn

with a pirate theme on Etsy for more than a decade
with a pirate theme on Etsy for more than a decade

Today, I'm excited to tell you about listing videos
Today, I'm excited to tell you about listing videos

A new tool on Etsy that makes it super easy
A new tool on Etsy that makes it super easy

to bring your items to life for buyers
to bring your items to life for buyers

"How to List Videos on Etsy"
"How to List Videos on Etsy"

You can upload a 5 to 15 second video
You can upload a 5 to 15 second video

for each of your listings
for each of your listings

and because it's a video
and because it's a video

you can highlight what makes each of your products unique and special
you can highlight what makes each of your products unique and special

From showcasing items in use
From showcasing items in use

to demonstrating the scale fit, or even the texture of your products
to demonstrating the scale fit, or even the texture of your products

Listing videos are also a great way to build buyer confidence
Listing videos are also a great way to build buyer confidence

In fact, Etsy's research shows
In fact, Etsy's research shows

that buyers are more likely to purchase an item
that buyers are more likely to purchase an item

if the listing includes a video
if the listing includes a video

So, what does it take to film a great listing video?
So, what does it take to film a great listing video?

To me, it's all about getting creative and having fun with the process
To me, it's all about getting creative and having fun with the process

I like to use my phone when shooting listing videos
I like to use my phone when shooting listing videos

because, it's easy to capture high quality video
because, it's easy to capture high quality video

and upload the footage in a snap.
and upload the footage in a snap.

When I'm brainstorming new listing video ideas
When I'm brainstorming new listing video ideas

First, I try to determine what my top priorities should be
First, I try to determine what my top priorities should be

by thinking about my target audience
by thinking about my target audience

and which of their interests or potential questions
and which of their interests or potential questions

that I could best answer in a video format
that I could best answer in a video format

Here are three questions I consider
Here are three questions I consider

Are there common buyer questions I can answer with my video?
Are there common buyer questions I can answer with my video?

Take advantage of the video format to address those common buyer questions
Take advantage of the video format to address those common buyer questions

Showcasing your product from a variety of angles
Showcasing your product from a variety of angles

conveying scale, and highlighting the materials and design
conveying scale, and highlighting the materials and design

Will showing my item in use appeal to buyers?
Will showing my item in use appeal to buyers?

Yes!
Yes!

Videos showing your product in use will clarify your product's function
Videos showing your product in use will clarify your product's function

and it helps shopper's envision using it themselves
and it helps shopper's envision using it themselves

Are there creative details I can show off uniquely with a video?
Are there creative details I can show off uniquely with a video?

Etsy buyers respect and appreciate
Etsy buyers respect and appreciate

the creative process
the creative process

Can you entice them with a time lapse video of your creative process?
Can you entice them with a time lapse video of your creative process?

or by showcasing a specific skill involved in making your item?
or by showcasing a specific skill involved in making your item?

If so, a video is the perfect way to show these attributes and bring your product to life
If so, a video is the perfect way to show these attributes and bring your product to life

It's also fine to mix and match the type of videos you include
It's also fine to mix and match the type of videos you include

across different items in your shop
across different items in your shop

If you're showing an item in use in one video
If you're showing an item in use in one video

It might make sense to focus on creative details
It might make sense to focus on creative details

when filming a similar item for a different listing
when filming a similar item for a different listing

Once I've decided what to showcase in my video
Once I've decided what to showcase in my video

here's what my filming process looks like.
here's what my filming process looks like.

Okay, first, my easiest and most important tip ever
Okay, first, my easiest and most important tip ever

Wipe your camera lens with a soft cloth before filming your videos
Wipe your camera lens with a soft cloth before filming your videos

We carry our phone everywhere and it's so easy
We carry our phone everywhere and it's so easy

to have a little smudge that can affect how clear your videos will be
to have a little smudge that can affect how clear your videos will be

Super easy, makes a huge difference on your video quality
Super easy, makes a huge difference on your video quality

I always make sure my phone is fully charged
I always make sure my phone is fully charged

and that there's enough storage space.
and that there's enough storage space.

Make sure to shoot with an uncluttered background.
Make sure to shoot with an uncluttered background.

So that your product remains the primary focus.
So that your product remains the primary focus.

I like to use a white foam board
I like to use a white foam board

when I want a simple background that lets my product really stand out
when I want a simple background that lets my product really stand out

Find a spot to film with plenty of indirect light
Find a spot to film with plenty of indirect light

you want natural light and avoid harsh direct light
you want natural light and avoid harsh direct light

from behind or in front of your subject
from behind or in front of your subject

since they'll end up looking silhouetted
since they'll end up looking silhouetted

You'll also want to keep the camera stable during filming
You'll also want to keep the camera stable during filming

so it's easier for shoppers to focus on the product
so it's easier for shoppers to focus on the product

You can use a tripod or set your phone on a stack of books
You can use a tripod or set your phone on a stack of books

Adding the video to a listing is simple
Adding the video to a listing is simple

When you're ready, you can easily upload your video
When you're ready, you can easily upload your video

by editing the selected listing in the listing manager
by editing the selected listing in the listing manager

You'll find the option to upload your listing video
You'll find the option to upload your listing video

just below the listing photo section
just below the listing photo section

Just select the file from your computer or phone
Just select the file from your computer or phone

wait for it to upload, and hit publish
wait for it to upload, and hit publish

a cropping tool is right there and easy to use, if needed.
a cropping tool is right there and easy to use, if needed.

And you're done
And you're done

I love to share my listing videos on social media
I love to share my listing videos on social media

to engage shoppers on external channels too.
to engage shoppers on external channels too.

I find these videos get more interaction, and bring new customers to my Etsy shop
I find these videos get more interaction, and bring new customers to my Etsy shop

Super fun, and super easy.
Super fun, and super easy.

Thanks for watching
Thanks for watching

and for more information on listing videos
and for more information on listing videos

visit our seller handbook
visit our seller handbook