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  • 00:05

    Champagne is synonymous with wealth and luxury.
    Champagne is synonymous with wealth and luxury.

  • 00:08

    It often costs double the price of other sparkling wines,
    It often costs double the price of other sparkling wines,

  • 00:11

    such as prosecco or cava.
    such as prosecco or cava.

  • 00:14

    A decent-quality bottle of it can cost you
    A decent-quality bottle of it can cost you

  • 00:16

    anywhere from $50 to $300,
    anywhere from $50 to $300,

  • 00:19

    and vintages can often sell for thousands.
    and vintages can often sell for thousands.

  • 00:23

    So, what makes Champagne so expensive?
    So, what makes Champagne so expensive?

  • 00:29

    Champagne is often used
    Champagne is often used

  • 00:30

    as a generic term for sparkling wine.
    as a generic term for sparkling wine.

  • 00:32

    But, in fact, Champagne is only true Champagne
    But, in fact, Champagne is only true Champagne

  • 00:36

    if it's made here, in Champagne.
    if it's made here, in Champagne.

  • 00:41

    About 150 kilometers east of Paris,
    About 150 kilometers east of Paris,

  • 00:44

    this highly protected region of France
    this highly protected region of France

  • 00:46

    is home to the world's most prestigious, and expensive,
    is home to the world's most prestigious, and expensive,

  • 00:49

    Champagne sellers and cellars,
    Champagne sellers and cellars,

  • 00:51

    such as Moët & Chandon and Perrier-Jouët.
    such as Moët & Chandon and Perrier-Jouët.

  • 00:55

    All other sparkling wines made outside of this region,
    All other sparkling wines made outside of this region,

  • 00:58

    even those from neighboring parts of France,
    even those from neighboring parts of France,

  • 01:00

    must be labeled differently.
    must be labeled differently.

  • 01:02

    Which means, in this relatively small area,
    Which means, in this relatively small area,

  • 01:05

    a little over twice the size of San Francisco,
    a little over twice the size of San Francisco,

  • 01:08

    the world's entire stock of true Champagne is made.
    the world's entire stock of true Champagne is made.

  • 01:11

    That's over 300 million bottles every year,
    That's over 300 million bottles every year,

  • 01:15

    with an annual revenue of over $5 billion.
    with an annual revenue of over $5 billion.

  • 01:19

    Champagne sales have grown steadily since the 1950s,
    Champagne sales have grown steadily since the 1950s,

  • 01:23

    but its future growth depends
    but its future growth depends

  • 01:24

    on the protection of the region's unique climate.
    on the protection of the region's unique climate.

  • 01:29

    Northern France's variable conditions
    Northern France's variable conditions

  • 01:31

    are the first factor for elevated prices.
    are the first factor for elevated prices.

  • 01:34

    With an average temperature of 50 degrees Fahrenheit,
    With an average temperature of 50 degrees Fahrenheit,

  • 01:37

    this location is cooler
    this location is cooler

  • 01:38

    than France's other wine-growing regions,
    than France's other wine-growing regions,

  • 01:40

    which gives the grapes the right acidity
    which gives the grapes the right acidity

  • 01:42

    for sparkling-wine production.
    for sparkling-wine production.

  • 01:44

    However, an often-freezing continental weather front
    However, an often-freezing continental weather front

  • 01:47

    makes the winemaking process more difficult
    makes the winemaking process more difficult

  • 01:49

    than other dependable ecosystems.
    than other dependable ecosystems.

  • 02:33

    Narrator: During harvest, 120,000 workers
    Narrator: During harvest, 120,000 workers

  • 02:36

    descend on Champagne
    descend on Champagne

  • 02:37

    to pick grapes from 84,000 acres of vines.
    to pick grapes from 84,000 acres of vines.

  • 03:25

    Narrator: Authentic Champagne is produced
    Narrator: Authentic Champagne is produced

  • 03:26

    via the méthode champenoise,
    via the méthode champenoise,

  • 03:28

    where the wine undergoes a primary fermentation
    where the wine undergoes a primary fermentation

  • 03:31

    in oak or stainless-steel vats
    in oak or stainless-steel vats

  • 03:33

    and a secondary fermentation inside the bottle.
    and a secondary fermentation inside the bottle.

  • 03:36

    This method is controlled and restricted
    This method is controlled and restricted

  • 03:38

    within the European Union,
    within the European Union,

  • 03:40

    so that wines from outside the Champagne region
    so that wines from outside the Champagne region

  • 03:42

    cannot be described as Champagne.
    cannot be described as Champagne.

  • 03:44

    However, wines from all over the world
    However, wines from all over the world

  • 03:46

    are produced in exactly the same way
    are produced in exactly the same way

  • 03:48

    and instead are labeled as sparkling wine,
    and instead are labeled as sparkling wine,

  • 03:51

    produced via the méthode traditionnelle.
    produced via the méthode traditionnelle.

  • 03:53

    Some winemakers in countries outside of the EU
    Some winemakers in countries outside of the EU

  • 03:56

    ignore European labeling laws altogether
    ignore European labeling laws altogether

  • 03:59

    and continue to produce sparkling wine
    and continue to produce sparkling wine

  • 04:01

    bearing the Champagne name.
    bearing the Champagne name.

  • 04:03

    These imitations are constantly challenged
    These imitations are constantly challenged

  • 04:05

    by the Comité Champagne,
    by the Comité Champagne,

  • 04:07

    which works with more than 80 lawyers worldwide
    which works with more than 80 lawyers worldwide

  • 04:09

    to protect the authentic Champagne brand.
    to protect the authentic Champagne brand.

  • 04:12

    Ultimately, despite similarities in production
    Ultimately, despite similarities in production

  • 04:15

    and possibly taste, only true Champagne
    and possibly taste, only true Champagne

  • 04:18

    comes with the history and prestige of the region.
    comes with the history and prestige of the region.

  • 04:22

    Champagne production dates back to the third century,
    Champagne production dates back to the third century,

  • 04:24

    when the Romans first planted vineyards
    when the Romans first planted vineyards

  • 04:26

    in northeastern France.
    in northeastern France.

  • 04:28

    During the mid-17th century,
    During the mid-17th century,

  • 04:30

    with the development of bottled fermentation,
    with the development of bottled fermentation,

  • 04:32

    Champagne officially became a sacred drink
    Champagne officially became a sacred drink

  • 04:35

    when it was served at the king's courts
    when it was served at the king's courts

  • 04:37

    during the accession of Louis XIV.
    during the accession of Louis XIV.

  • 04:40

    However, the carbon dioxide gas,
    However, the carbon dioxide gas,

  • 04:42

    which built up inside these early bottles,
    which built up inside these early bottles,

  • 04:44

    often caused them to explode in the cellars.
    often caused them to explode in the cellars.

  • 04:47

    Therefore, great efforts went into ridding the wine
    Therefore, great efforts went into ridding the wine

  • 04:49

    of its bubbles.
    of its bubbles.

  • 04:51

    But, by the 19th century, the sparkling version of Champagne
    But, by the 19th century, the sparkling version of Champagne

  • 04:54

    had grown in popularity,
    had grown in popularity,

  • 04:56

    especially among the rich and royalty.
    especially among the rich and royalty.

  • 04:58

    As the large Champagne houses optimized mass production
    As the large Champagne houses optimized mass production

  • 05:01

    of sparkling Champagne
    of sparkling Champagne

  • 05:03

    with the development of thicker glass and corks,
    with the development of thicker glass and corks,

  • 05:05

    the modern Champagne industry began to form.
    the modern Champagne industry began to form.

  • 05:09

    Amazingly, despite the region becoming a key battlefield
    Amazingly, despite the region becoming a key battlefield

  • 05:12

    during both World War I and World War II,
    during both World War I and World War II,

  • 05:15

    some Champagne production still continued.
    some Champagne production still continued.

  • 05:18

    It's estimated that by the end of the Great War,
    It's estimated that by the end of the Great War,

  • 05:20

    about 40% of Champagne's vineyards had been destroyed.
    about 40% of Champagne's vineyards had been destroyed.

  • 05:24

    Because of the cutback in production,
    Because of the cutback in production,

  • 05:26

    bottles made during either war fetch a high price.
    bottles made during either war fetch a high price.

  • 05:29

    In 2015, Sotheby's auctioned a Krug cellar visit
    In 2015, Sotheby's auctioned a Krug cellar visit

  • 05:33

    and a tasting of their wartime 1915 vintage
    and a tasting of their wartime 1915 vintage

  • 05:36

    for $116,000.
    for $116,000.

  • 05:40

    Champagne's affiliation with luxury, wealth, and celebrity
    Champagne's affiliation with luxury, wealth, and celebrity

  • 05:43

    has kept prices high, from crowning kings
    has kept prices high, from crowning kings

  • 05:47

    [cork pops] [applause and laughter]
    [cork pops] [applause and laughter]

  • 05:50

    to launching great ships. [horn blowing]
    to launching great ships. [horn blowing]

  • 05:54

    Even Jay-Z has gotten in on the action.
    Even Jay-Z has gotten in on the action.

  • 05:56

    In 2014, he became part-owner of Armand de Brignac,
    In 2014, he became part-owner of Armand de Brignac,

  • 06:00

    also known as "Ace of Spades,"
    also known as "Ace of Spades,"

  • 06:02

    a Champagne brand run by the Cattier family.
    a Champagne brand run by the Cattier family.

  • 06:06

    In September 2019, they released their rarest,
    In September 2019, they released their rarest,

  • 06:09

    priciest cuvée yet, comprised of three vintages,
    priciest cuvée yet, comprised of three vintages,

  • 06:12

    from 2009, 2010, and 2012.
    from 2009, 2010, and 2012.

  • 06:16

    The wine was left to age for six years until the bottles,
    The wine was left to age for six years until the bottles,

  • 06:19

    only 3,535 of them, were made available
    only 3,535 of them, were made available

  • 06:23

    for a cool $1,000 per bottle.
    for a cool $1,000 per bottle.

  • 06:27

    But what about the future?
    But what about the future?

  • 06:29

    Champagne became the world's first wine-growing region
    Champagne became the world's first wine-growing region

  • 06:31

    to examine its carbon footprint and implement a carbon plan,
    to examine its carbon footprint and implement a carbon plan,

  • 06:35

    as a result of worrying statistics.
    as a result of worrying statistics.

  • 06:38

    Global warming has seen temperatures in the region rise
    Global warming has seen temperatures in the region rise

  • 06:41

    by 1.2 degrees Celsius over the last 30 years,
    by 1.2 degrees Celsius over the last 30 years,

  • 06:44

    and the grape harvest dates
    and the grape harvest dates

  • 06:46

    have moved forward by a fortnight.
    have moved forward by a fortnight.

  • 06:49

    As Champagne's perfect climatic conditions are changing
    As Champagne's perfect climatic conditions are changing

  • 06:52

    and the Paris accord climate targets
    and the Paris accord climate targets

  • 06:53

    fail to keep up with global warming,
    fail to keep up with global warming,

  • 06:56

    the future of winemaking in this historic region
    the future of winemaking in this historic region

  • 06:58

    could be in jeopardy.
    could be in jeopardy.

All

Why Real Champagne Is So Expensive | So Expensive

6,188,104 views

Video Language:

  • English

Caption Language:

  • English (en)

Accent:

  • English (US)

Speech Time:

68%
  • 4:59 / 7:14

Speech Rate:

  • 157 wpm - Fast

Category:

  • Travel & Events

Intro:

Champagne is synonymous with wealth and luxury.. It often costs double the price of other sparkling wines,
such as prosecco or cava.. A decent-quality bottle of it can cost you. anywhere from $50 to $300,. and vintages can often sell for thousands.. So, what makes Champagne so expensive?. Champagne is often used. as a generic term for sparkling wine.. But, in fact, Champagne is only true Champagne. if it's made here, in Champagne.. About 150 kilometers east of Paris,. this highly protected region of France. is home to the world's most prestigious, and expensive,
Champagne sellers and cellars,. such as Moët & Chandon and Perrier-Jouët.. All other sparkling wines made outside of this region,
even those from neighboring parts of France,. must be labeled differently.. Which means, in this relatively small area,.

Video Vocabulary

/ˈvin(t)ij/

noun other

year or place in which wine was produced. Yields of wine or grapes from a vineyard or district during one season.

/ˈmilyən/

number

1,000,000.

/jəˈnerik/

adjective noun

characteristic of class or group of things. consumer product having no brand name.

/ˈlābəl/

verb

To use a term to describe, often negatively.

/ˈenēˌ(h)wer/

adverb other pronoun

In, at or to any place. Use to indicate limits or variation. any place.

adjective adverb noun preposition

situated on or near outside. situated beyond boundaries of place. external side or surface. Beyond the limits or edges of some place, thing.

/prōˈsekō/

noun

sparkling white wine from Veneto region of NE Italy.

/ˈrelədivlē/

adverb

comparison, or proportion to something else.

/ˈbädl/

noun other verb

container for storing liquids. Containers with a narrow neck used to hold liquids. place liquid in bottles.

/ˈspärkəliNG/

adjective verb

Shining with lots of small points of light. To shine with a lot of very small points of light.

/səˈnänəməs/

adjective

Having the same meaning as another word.

/prəˈtektəd/

adjective verb

preserved from harm. To defend someone or something from harm or danger.

/ˈselər/

noun other

person who sells something. People or groups who sells something.

/ˈnābəriNG/

adjective

next to or very near another place.

/kəˈlämədər/

noun other

metric unit of measurement equal to 1,000 metres. A metric units of length equal to 1000 meters.