A student of mine recently posted it in my private group about TikTok versus
A student of mine recently posted it in my private group about TikTok versus

Instagram saying, is TikTok going to kill Instagram?
Instagram saying, is TikTok going to kill Instagram?

This is the question that's on everyone's mind these days.
This is the question that's on everyone's mind these days.

So in today's video I'm diving into the real statistics on Instagram versus
So in today's video I'm diving into the real statistics on Instagram versus

TikTok. I'm looking at who's using each platform, how they're using it,
TikTok. I'm looking at who's using each platform, how they're using it,

and how easy it is to do business on each of these platforms.
and how easy it is to do business on each of these platforms.

And stay tuned until the end where I'm going to share with you how I'm using
And stay tuned until the end where I'm going to share with you how I'm using

TikTok in my Instagram-heavy business today and whether I've seen any actual
TikTok in my Instagram-heavy business today and whether I've seen any actual

impact to my business or not from TikTok,
impact to my business or not from TikTok,

I'm Elise Darma and I've taught thousands of entrepreneurs like yourself,
I'm Elise Darma and I've taught thousands of entrepreneurs like yourself,

how to use Instagram so that it actually becomes a revenue stream in your
how to use Instagram so that it actually becomes a revenue stream in your

business.
business.

And today I'm covering the battle between TikTok versus Instagram and is TikTok
And today I'm covering the battle between TikTok versus Instagram and is TikTok

better. Ah, the age old question: is TikTok better than Instagram?
better. Ah, the age old question: is TikTok better than Instagram?

Well, the short answer is: it depends on what you want it to be better for.
Well, the short answer is: it depends on what you want it to be better for.

Is TikTok better than Instagram for getting more followers?
Is TikTok better than Instagram for getting more followers?

Is TikTok better for brand exposure? Engagement?
Is TikTok better for brand exposure? Engagement?

Is TikTok better for local businesses?
Is TikTok better for local businesses?

Is TikTok better for personal brands? Is it just more fun than Instagram?
Is TikTok better for personal brands? Is it just more fun than Instagram?

I'm going to approach this question of whether TikTok is better than Instagram
I'm going to approach this question of whether TikTok is better than Instagram

from the perspective of how it applies to a business.
from the perspective of how it applies to a business.

It's really tempting to think that because you can grow so quickly on TikTok
It's really tempting to think that because you can grow so quickly on TikTok

these days that it's automatically better than Instagram. I'm not going to lie.
these days that it's automatically better than Instagram. I'm not going to lie.

It is really fun to see a video get a lot of views really quickly on TikTok.
It is really fun to see a video get a lot of views really quickly on TikTok.

This has happened to me a few times now and yes,
This has happened to me a few times now and yes,

it feels good to get that dopamine hit.
it feels good to get that dopamine hit.

But does getting eyeballs on your TikTok videos automatically make it the better
But does getting eyeballs on your TikTok videos automatically make it the better

platform for your business than Instagram?
platform for your business than Instagram?

Let's dive into the statistics and compare TikTok to Instagram.
Let's dive into the statistics and compare TikTok to Instagram.

Now before I dive into all the research that I've found,
Now before I dive into all the research that I've found,

I just want to share with you my own little personal experiment.
I just want to share with you my own little personal experiment.

A couple of years ago I posted some footage of mine from Fyre festival.
A couple of years ago I posted some footage of mine from Fyre festival.

Check out this video if you don't know what I'm talking about,
Check out this video if you don't know what I'm talking about,

but I posted some footage of mine on Instagram and this post is from May 2017
but I posted some footage of mine on Instagram and this post is from May 2017

and if I look at the insights of it,
and if I look at the insights of it,

it's been almost three years and this post on Instagram has just over a hundred
it's been almost three years and this post on Instagram has just over a hundred

thousand views. Let's compare that to a similar video I posted on TikTok.
thousand views. Let's compare that to a similar video I posted on TikTok.

So I'm on my TikTok profile right here and here is again a Fyre festival clip.
So I'm on my TikTok profile right here and here is again a Fyre festival clip.

I posted this one day ago and let's just refresh just to make sure.
I posted this one day ago and let's just refresh just to make sure.

We're currently at over 237,000 views,
We're currently at over 237,000 views,

so that gives you a little bit of context.
so that gives you a little bit of context.

One video has been on Instagram for almost three years, 100,000 views.
One video has been on Instagram for almost three years, 100,000 views.

This one's been on TikTok for a day and we're up to almost 250,000 views.
This one's been on TikTok for a day and we're up to almost 250,000 views.

Let's first cover the demographics of TikTok versus Instagram.
Let's first cover the demographics of TikTok versus Instagram.

In terms of active users in the U.S.,
In terms of active users in the U.S.,

TikTok has 26 and a half million monthly active users.
TikTok has 26 and a half million monthly active users.

Compare that to Instagram where its monthly active users was last reported to be
Compare that to Instagram where its monthly active users was last reported to be

over a hundred million in 2018 so fair to say that in 2020 it's well over a
over a hundred million in 2018 so fair to say that in 2020 it's well over a

hundred million monthly active users.
hundred million monthly active users.

Let's talk about the adults who are using both platforms because in business
Let's talk about the adults who are using both platforms because in business

usually it's the adults who have the credit cards and they're the ones buying
usually it's the adults who have the credit cards and they're the ones buying

products and offers. So when it comes to TikTok,
products and offers. So when it comes to TikTok,

over one in eight adults have joined TikTok.
over one in eight adults have joined TikTok.

60% of TikToks' U. S. audience is between 16 and 24,
60% of TikToks' U. S. audience is between 16 and 24,

but that means 40% of TikToks audience is 25 plus.
but that means 40% of TikToks audience is 25 plus.

Compare that to Instagram where 57% of 25 to 29 year olds use Instagram.
Compare that to Instagram where 57% of 25 to 29 year olds use Instagram.

So majority.
So majority.

And 47% of 30 to 50 year olds use Instagram.
And 47% of 30 to 50 year olds use Instagram.

Next, I looked into user behavior. Now with TikTok,
Next, I looked into user behavior. Now with TikTok,

90% of TikTok users visit the app more than once a day.
90% of TikTok users visit the app more than once a day.

I'm one of those people. With Instagram,
I'm one of those people. With Instagram,

63% of users login at least once a day.
63% of users login at least once a day.

The average session for TikTok users is 4.9 minutes,
The average session for TikTok users is 4.9 minutes,

which is longer than Snapchat or Instagram's.
which is longer than Snapchat or Instagram's.

Instagram's average session is 3.1 minutes. Next,
Instagram's average session is 3.1 minutes. Next,

I looked at the average total length of usage, so with TikTok users,
I looked at the average total length of usage, so with TikTok users,

the average user spends 52 minutes per day on TikTok.
the average user spends 52 minutes per day on TikTok.

I'm actually not too surprised. It's a very addicting app.
I'm actually not too surprised. It's a very addicting app.

With Instagram in 2020 the average user session is 28 minutes,
With Instagram in 2020 the average user session is 28 minutes,

so almost half of TikTok. Next, in my comparison,
so almost half of TikTok. Next, in my comparison,

I looked at how easy it was to connect your followers to your other platforms
I looked at how easy it was to connect your followers to your other platforms

from either TikTok or Instagram.
from either TikTok or Instagram.

So our findings were with TikTok it's definitely less easy or clear on how to
So our findings were with TikTok it's definitely less easy or clear on how to

connect people to other platforms.
connect people to other platforms.

One example is TikTok vocal coach who commented on one of my YouTube videos
One example is TikTok vocal coach who commented on one of my YouTube videos

saying that her TikTok video went viral.
saying that her TikTok video went viral.

She grew to 18,000 followers really quickly and today she's getting more leads
She grew to 18,000 followers really quickly and today she's getting more leads

on a weekly basis than ever before.
on a weekly basis than ever before.

We looked at her profile and her profile says 'online lessons' and then has a
We looked at her profile and her profile says 'online lessons' and then has a

URL. It does lead them to a page where she can capture leads,
URL. It does lead them to a page where she can capture leads,

but TikTok doesn't make it easy for people to tap on a URL.
but TikTok doesn't make it easy for people to tap on a URL.

They have to manually type this in. With Instagram, as you probably know,
They have to manually type this in. With Instagram, as you probably know,

you do get your one clickable link under your bio and if you have more than
you do get your one clickable link under your bio and if you have more than

10,000 followers, you get the swipe up feature in your stories,
10,000 followers, you get the swipe up feature in your stories,

so between the two platforms,
so between the two platforms,

Instagram definitely makes it easier for your followers to connect with you
Instagram definitely makes it easier for your followers to connect with you

elsewhere.
elsewhere.

The bottom line in all of our research was that people love to see brands on
The bottom line in all of our research was that people love to see brands on

social. I know for business owners, we all kind of get hung up on this idea of,
social. I know for business owners, we all kind of get hung up on this idea of,

well, I don't want to be spammy. I don't want to be salesy on social media,
well, I don't want to be spammy. I don't want to be salesy on social media,

but people love to connect with brands there,
but people love to connect with brands there,

so I might humbly suggest that you get over yourself and just show up as a real
so I might humbly suggest that you get over yourself and just show up as a real

person on social media because there are people there wanting to connect with
person on social media because there are people there wanting to connect with

you there. Take the case of Instagram,
you there. Take the case of Instagram,

90% of accounts follow at least one business account on Instagram.
90% of accounts follow at least one business account on Instagram.

Most say that they see brands on Instagram as popular, creative,
Most say that they see brands on Instagram as popular, creative,

entertaining and committed to building community.
entertaining and committed to building community.

The platform is also really vital to the discovery phase of the typical customer
The platform is also really vital to the discovery phase of the typical customer

journey.
journey.

83% of Instagram users have said that they discovered new products or services
83% of Instagram users have said that they discovered new products or services

through the platform, so whether you prefer TikTok or Instagram,
through the platform, so whether you prefer TikTok or Instagram,

all of this is good news.
all of this is good news.

The data says that people like to see brands on social media,
The data says that people like to see brands on social media,

they like to follow and engage with brands and be entertained by brands.
they like to follow and engage with brands and be entertained by brands.

So what am I, an Instagram marketer, doing with TikTok in my business? Well,
So what am I, an Instagram marketer, doing with TikTok in my business? Well,

right now I think it's safe to say that I'm definitely in the experimental
right now I think it's safe to say that I'm definitely in the experimental

phase.
phase.

I'm posting quite often to TikTok purely as an experiment to see,
I'm posting quite often to TikTok purely as an experiment to see,

well one do I like it?
well one do I like it?

Am I finding my target customer on TikTok and most importantly am I seeing them
Am I finding my target customer on TikTok and most importantly am I seeing them

find my products and services on my website and my sales funnels and all the
find my products and services on my website and my sales funnels and all the

places where I am in the internet.
places where I am in the internet.

So far I am tracking anytime someone comes into my free masterclass or chats
So far I am tracking anytime someone comes into my free masterclass or chats

with me or emails my team member,
with me or emails my team member,

I'm tracking and screenshotting every time someone says they found me on TikTok.
I'm tracking and screenshotting every time someone says they found me on TikTok.

So that's where I'm at right now, experimenting and tracking.
So that's where I'm at right now, experimenting and tracking.

But I'll definitely keep you up to date once I start to see an actual return in
But I'll definitely keep you up to date once I start to see an actual return in

my revenue from TikTok. So you're seeing the visibility potential for TikTok,
my revenue from TikTok. So you're seeing the visibility potential for TikTok,

but you want the same thing for Instagram?
but you want the same thing for Instagram?

I invite you to check out Story Vault.
I invite you to check out Story Vault.

Story Vault includes hundreds of prompts and ideas of what you can share in your
Story Vault includes hundreds of prompts and ideas of what you can share in your

Instagram stories for your business so that you can get more eyeballs over to
Instagram stories for your business so that you can get more eyeballs over to

your profile. So if you need more visibility on Instagram,
your profile. So if you need more visibility on Instagram,

it's all inside of Story Vault.
it's all inside of Story Vault.

I'll leave the link for Story Vault right below this video. Go ahead,
I'll leave the link for Story Vault right below this video. Go ahead,

check it out. To ease and revenue. I'll see you in the next video.
check it out. To ease and revenue. I'll see you in the next video.

So our findings were, so are, so are finding, sounds so Canadian.
So our findings were, so are, so are finding, sounds so Canadian.