If you've been following us lately, you might  have seen that we have talked about how to hire  
If you've been following us lately, you might  have seen that we have talked about how to hire  

the head of an SEO team or just in general an  SEO professional. We discussed how to evaluate  
the head of an SEO team or just in general an  SEO professional. We discussed how to evaluate  

the qualities, the real-life qualities, of these  candidates and today we're going to take a little  
the qualities, the real-life qualities, of these  candidates and today we're going to take a little  

step back because we're going to talk about job  description. How should you write the perfect  
step back because we're going to talk about job  description. How should you write the perfect  

job description to hire the best SEO professional  for your company? And today we're gonna talk about  
job description to hire the best SEO professional  for your company? And today we're gonna talk about  

it again with Max our SVP of marketing that has  written this job description many many times for  
it again with Max our SVP of marketing that has  written this job description many many times for  

many different companies, and today he will share  with us the four steps to writing the perfect job  
many different companies, and today he will share  with us the four steps to writing the perfect job  

description to get you the candidate that you  actually want. Hi, Max! Thanks for being with us  
description to get you the candidate that you  actually want. Hi, Max! Thanks for being with us  

again. Hey! So, job description: what are your  first thoughts? What should be the perfect job  
again. Hey! So, job description: what are your  first thoughts? What should be the perfect job  

description like? What are your suggestions?  Yeah, so, often colleagues overcomplicate  
description like? What are your suggestions?  Yeah, so, often colleagues overcomplicate  

the descriptions which they write, while actually  while you are hiring an SEO professional there are  
the descriptions which they write, while actually  while you are hiring an SEO professional there are  

not many important details you need to share to  get proper candidates. I mean, nothing guarantees  
not many important details you need to share to  get proper candidates. I mean, nothing guarantees  

you good candidates, but at least you will have  a better filter if your job description is right.
you good candidates, but at least you will have  a better filter if your job description is right.

So first of all, it makes sense to describe the  nature of your business. Answer a question: what  
So first of all, it makes sense to describe the  nature of your business. Answer a question: what  

exactly are you selling? Because this  will immediately help your candidates  
exactly are you selling? Because this  will immediately help your candidates  

to match their experience with  the nature of your business.
to match their experience with  the nature of your business.

The second thing to mention  is the type of transaction:  
The second thing to mention  is the type of transaction:  

how exactly you convert your traffic into  sales because, let's say, in real estate
how exactly you convert your traffic into  sales because, let's say, in real estate

SEO specialists can work to drive you qualified  leads, in e-commerce or in software as a service  
SEO specialists can work to drive you qualified  leads, in e-commerce or in software as a service  

it's online transactions,  so you can actually measure  
it's online transactions,  so you can actually measure  

the outcome and it makes sense to share this  in advance, or for example an offer in offline  
the outcome and it makes sense to share this  in advance, or for example an offer in offline  

retail it's foot traffic so you do expect your  online marketing efforts to drive foot traffic
retail it's foot traffic so you do expect your  online marketing efforts to drive foot traffic

So next thing, which actually depends more on size  of your company, it's a decision: do you need a  
So next thing, which actually depends more on size  of your company, it's a decision: do you need a  

manager or do you need an individual contributor?  For smaller businesses it's normally individual  
manager or do you need an individual contributor?  For smaller businesses it's normally individual  

contributor working with freelancers or with  agencies if needed, for a bigger businesses it's  
contributor working with freelancers or with  agencies if needed, for a bigger businesses it's  

a head of SEO in-house, who will hire the team and  external resources like agencies and freelancers.  
a head of SEO in-house, who will hire the team and  external resources like agencies and freelancers.  

Often great individual contributors who  can give a lot of value to a business can  
Often great individual contributors who  can give a lot of value to a business can  

be terrible people managers and vice and vice  versa, but ironically in the large businesses  
be terrible people managers and vice and vice  versa, but ironically in the large businesses  

if you are hiring a manager you don't need that  much SEO experience actually, because any gaps  
if you are hiring a manager you don't need that  much SEO experience actually, because any gaps  

in their knowledge can be filled by hiring the  right people in their team, while when you are  
in their knowledge can be filled by hiring the  right people in their team, while when you are  

hiring an individual contributor it makes sense  to think about their experience quite seriously
hiring an individual contributor it makes sense  to think about their experience quite seriously

Last question to address in your job  description is whether you are okay or not with  
Last question to address in your job  description is whether you are okay or not with  

agency background, because from my experience  most candidates applying for this position  
agency background, because from my experience  most candidates applying for this position  

have only agency background and they never  worked in e-commerce or so, they never worked  
have only agency background and they never  worked in e-commerce or so, they never worked  

on business side, which can be an issue  in some cases. I would actually suggest to  
on business side, which can be an issue  in some cases. I would actually suggest to  

a link to the article from Kevin Indig in the  description of this video because I will not say  
a link to the article from Kevin Indig in the  description of this video because I will not say  

better than he wrote! He wrote about this  topic, but in a few words, agency background  
better than he wrote! He wrote about this  topic, but in a few words, agency background  

often is about serving many many companies  at the same time on a not that very deep  
often is about serving many many companies  at the same time on a not that very deep  

level, and it's about planning and consulting  more than about execution. While in-house SEO is  
level, and it's about planning and consulting  more than about execution. While in-house SEO is  

focused on one project, on one website but very  very deeply with understanding of all nuances  
focused on one project, on one website but very  very deeply with understanding of all nuances  

of the business. This transition is possible,  I mean, you can hire a person from the agency  
of the business. This transition is possible,  I mean, you can hire a person from the agency  

and they will become a great head of SEO inside  your company, but there is some risk that this  
and they will become a great head of SEO inside  your company, but there is some risk that this  

transition will not be that successful.  So, anyway, it's the last but not least  
transition will not be that successful.  So, anyway, it's the last but not least  

top topic to mention in your job description.  Absolutely, so just in case, yes, we will share  
top topic to mention in your job description.  Absolutely, so just in case, yes, we will share  

a template in the description of this video with  our own job description for when we were looking  
a template in the description of this video with  our own job description for when we were looking  

for our head of SEO (which we did successfully  in case you're wondering), and the template is  
for our head of SEO (which we did successfully  in case you're wondering), and the template is  

right in the description you can download it,  get inspiration from it, completely copy it,  
right in the description you can download it,  get inspiration from it, completely copy it,  

I guess you can't because it describes Semrush but  anyway. You can find it right in the description,  
I guess you can't because it describes Semrush but  anyway. You can find it right in the description,  

so we again will share all the steps that Max has  described in the video. And thank you very much,  
so we again will share all the steps that Max has  described in the video. And thank you very much,  

Max! What will be our next topics in the following  videos, after we have described job description  
Max! What will be our next topics in the following  videos, after we have described job description  

and how to check the background of the candidates?  Well, we probably should speak about onboarding to  
and how to check the background of the candidates?  Well, we probably should speak about onboarding to  

get value from your candidate, and about why to  hire them at all, how to make a decision between  
get value from your candidate, and about why to  hire them at all, how to make a decision between  

the agency and an in-house specialist. That  seems like a huge topic that we should definitely  
the agency and an in-house specialist. That  seems like a huge topic that we should definitely  

talk about, I know that some people already  asked us in the comments, so yes we'll touch  
talk about, I know that some people already  asked us in the comments, so yes we'll touch  

upon that. Well, thanks again, Max for being  here and I'll catch you in the next video! Bye!  
upon that. Well, thanks again, Max for being  here and I'll catch you in the next video! Bye!  

So, I guess that was it I really hope you found  this interview with Max as helpful as possible  
So, I guess that was it I really hope you found  this interview with Max as helpful as possible  

and you'll find everything we discussed right  in the description, template and all the steps.  
and you'll find everything we discussed right  in the description, template and all the steps.  

If you have any topics you would  like to discuss with me, with Max  
If you have any topics you would  like to discuss with me, with Max  

(you would like Max to respond, he's  got way more experience than I do!)  
(you would like Max to respond, he's  got way more experience than I do!)  

please leave everything in the comments, we  read each and every one of you! Thanks again  
please leave everything in the comments, we  read each and every one of you! Thanks again  

for following us and I'll catch you guys in  the next video, remember to subscribe, ciao!
for following us and I'll catch you guys in  the next video, remember to subscribe, ciao!