IN SANTA CLARITA, CALIFORNIA,
IN SANTA CLARITA, CALIFORNIA,

AND EVERY DAY, HE DEALS WITH A PROBLEM
AND EVERY DAY, HE DEALS WITH A PROBLEM

THAT HAS VEXED LIQUOR STORE OWNERS FOR YEARS.
THAT HAS VEXED LIQUOR STORE OWNERS FOR YEARS.

- WE ALWAYS HAVE TEENAGER
- WE ALWAYS HAVE TEENAGER

TRYING TO COME AND BUY ALCOHOL.
TRYING TO COME AND BUY ALCOHOL.

WE ALWAYS REFUSE THE SALE.
WE ALWAYS REFUSE THE SALE.

- AS FAR AS I'M CONCERNED,
- AS FAR AS I'M CONCERNED,

NO BUSINESS SHOULD EVER HAVE TO TURN AWAY A PAYING CUSTOMER,
NO BUSINESS SHOULD EVER HAVE TO TURN AWAY A PAYING CUSTOMER,

SO I PAID NABIL A VISIT TO HELP HIM OUT.
SO I PAID NABIL A VISIT TO HELP HIM OUT.

EVERY TIME YOU TURN AWAY A TEENAGER
EVERY TIME YOU TURN AWAY A TEENAGER

WHO'S TRYING TO BUY ALCOHOL, YOU'RE LOSING A SALE.
WHO'S TRYING TO BUY ALCOHOL, YOU'RE LOSING A SALE.

- YES, BECAUSE THAT'S WHAT THE LAW IS.
- YES, BECAUSE THAT'S WHAT THE LAW IS.

- MM-HMM. SO, FROM NOW ON, YOU ALLOW THEM TO PURCHASE IT,
- MM-HMM. SO, FROM NOW ON, YOU ALLOW THEM TO PURCHASE IT,

BUT THEY JUST CAN'T TAKE IT HOME UNTIL THEY'RE 21.
BUT THEY JUST CAN'T TAKE IT HOME UNTIL THEY'RE 21.

THE MAIN REASON TEENAGERS WANT BOOZE
THE MAIN REASON TEENAGERS WANT BOOZE

IS TO LOOK COOL TO THEIR FRIENDS,
IS TO LOOK COOL TO THEIR FRIENDS,

SO IF NABIL LET MINORS PURCHASE ALCOHOL,
SO IF NABIL LET MINORS PURCHASE ALCOHOL,

BUT THEN HELD IT IN A STORAGE LOCKER
BUT THEN HELD IT IN A STORAGE LOCKER

UNTIL THEIR 21ST BIRTHDAY, BOUQUET PLAZA LIQUOR WOULD GAIN
UNTIL THEIR 21ST BIRTHDAY, BOUQUET PLAZA LIQUOR WOULD GAIN

A TON OF NEW UNDERAGE CUSTOMERS, WHO COULD THEN
A TON OF NEW UNDERAGE CUSTOMERS, WHO COULD THEN

BRAG TO THEIR FRIENDS THAT THEY OWN BOOZE.
BRAG TO THEIR FRIENDS THAT THEY OWN BOOZE.

THE PLAN, INCREASE BUSINESS BY SELLING ALCOHOL TO MINORS.
THE PLAN, INCREASE BUSINESS BY SELLING ALCOHOL TO MINORS.

- COULD BE POSSIBLE, BUT WHEN YOU GET CLOSE TO THAT AGE,
- COULD BE POSSIBLE, BUT WHEN YOU GET CLOSE TO THAT AGE,

DEFINITELY, YOU DON'T WANT A VOUCHER THAT SAYS,
DEFINITELY, YOU DON'T WANT A VOUCHER THAT SAYS,

"OH, YES, I OWN COUPLE BOTTLE OF LIQUOR,"
"OH, YES, I OWN COUPLE BOTTLE OF LIQUOR,"

BUT WHERE THEY ARE? SO THEY WANT TO HAVE IT.
BUT WHERE THEY ARE? SO THEY WANT TO HAVE IT.

- WELL, NO OFFENSE, BUT, YOU KNOW, I'M A BIT CLOSER
- WELL, NO OFFENSE, BUT, YOU KNOW, I'M A BIT CLOSER

TO MY TEENAGE YEARS THAN YOU ARE,
TO MY TEENAGE YEARS THAN YOU ARE,

SO I THINK I KNOW WHAT YOUTH THESE DAYS WANT.
SO I THINK I KNOW WHAT YOUTH THESE DAYS WANT.

- IF THEY GET THE HAPPINESS OF "YES, I HAVE IT,"
- IF THEY GET THE HAPPINESS OF "YES, I HAVE IT,"

THAT WOULD BE GREAT.
THAT WOULD BE GREAT.

- WITH NABIL ON BOARD, I CREATED SOME TAGS
- WITH NABIL ON BOARD, I CREATED SOME TAGS

THAT WOULD WORK LIKE A COAT CHECK SYSTEM FOR ALCOHOL.
THAT WOULD WORK LIKE A COAT CHECK SYSTEM FOR ALCOHOL.

SO MINORS COULD RECLAIM THEIR BOOZE FROM STORAGE
SO MINORS COULD RECLAIM THEIR BOOZE FROM STORAGE

ONCE THEY TURN 21.
ONCE THEY TURN 21.

NEXT, I HAD TO GET THE WORD OUT TO YOUNG PEOPLE,
NEXT, I HAD TO GET THE WORD OUT TO YOUNG PEOPLE,

SO I ARRANGED A MEETING
SO I ARRANGED A MEETING

WITH THE CHAIR OF A LOCAL YOUTH LITTLE LEAGUE
WITH THE CHAIR OF A LOCAL YOUTH LITTLE LEAGUE

IN THE HOPES OF LANDING A SPONSORSHIP DEAL.
IN THE HOPES OF LANDING A SPONSORSHIP DEAL.

- YOU SERIOUSLY ARE TALKING ABOUT PUTTING A BANNER
- YOU SERIOUSLY ARE TALKING ABOUT PUTTING A BANNER

THAT SAYS, "WE SELL LIQUOR TO MINORS"?
THAT SAYS, "WE SELL LIQUOR TO MINORS"?

- THESE MINORS DON'T ACTUALLY GET TO TAKE HOME
- THESE MINORS DON'T ACTUALLY GET TO TAKE HOME

THE ALCOHOL TILL THEY'RE 21.
THE ALCOHOL TILL THEY'RE 21.

- WELL, I DO UNDERSTAND IT, BUT I'M NOT SURE THAT I AGREE
- WELL, I DO UNDERSTAND IT, BUT I'M NOT SURE THAT I AGREE

WITH TYING THAT UP TO OUR LITTLE LEAGUE.
WITH TYING THAT UP TO OUR LITTLE LEAGUE.

DO YOU UNDERSTAND WHAT I'M SAYING?
DO YOU UNDERSTAND WHAT I'M SAYING?

- I DON'T KNOW IF THIS HELPS IN ANY WAY,
- I DON'T KNOW IF THIS HELPS IN ANY WAY,

BUT WE'D ALSO BE WILLING TO OFFER A FREE BOTTLE OF GIN
BUT WE'D ALSO BE WILLING TO OFFER A FREE BOTTLE OF GIN

TO EVERY KID IN THE LEAGUE.
TO EVERY KID IN THE LEAGUE.

- NO, I'M SORRY.
- NO, I'M SORRY.

- THANK YOU FOR YOUR TIME, THEN.
- THANK YOU FOR YOUR TIME, THEN.

- WELL, THANK YOU FOR YOUR OFFER.
- WELL, THANK YOU FOR YOUR OFFER.

- YEAH. - I'M SURE IT'LL WORK OUT.
- YEAH. - I'M SURE IT'LL WORK OUT.

OH, NO. - WHAT?
OH, NO. - WHAT?

- WHAT IS THIS FOR? - THIS--
- WHAT IS THIS FOR? - THIS--

- WHAT IS THIS FOR?
- WHAT IS THIS FOR?

- [muttering] - OH, NO, NO, NO.
- [muttering] - OH, NO, NO, NO.

NO, NO. THANK YOU VERY MUCH, THOUGH.
NO, NO. THANK YOU VERY MUCH, THOUGH.

- ARE YOU-- - LET ME SHOW YOU OUT.
- ARE YOU-- - LET ME SHOW YOU OUT.

- NO, NO, ARE YOU SURE? - YEAH, YEAH. WE'RE DONE.
- NO, NO, ARE YOU SURE? - YEAH, YEAH. WE'RE DONE.

- WITH SPONSORSHIP OFF THE TABLE,
- WITH SPONSORSHIP OFF THE TABLE,

I NEEDED A DIFFERENT WAY TO REACH THE YOUTH MARKET,
I NEEDED A DIFFERENT WAY TO REACH THE YOUTH MARKET,

SO I HIRED A TEEN ACTOR TO POSE AS A STUDENT
SO I HIRED A TEEN ACTOR TO POSE AS A STUDENT

TO GET THE WORD SPREADING AT A LOCAL HIGH SCHOOL.
TO GET THE WORD SPREADING AT A LOCAL HIGH SCHOOL.

SO RIGHT OFF THE BAT, YOU KNOW, BEFORE YOU TALK
SO RIGHT OFF THE BAT, YOU KNOW, BEFORE YOU TALK

ABOUT THE LIQUOR STORE OR ANYTHING,
ABOUT THE LIQUOR STORE OR ANYTHING,

YOU GOT TO ESTABLISH A RAPPORT
YOU GOT TO ESTABLISH A RAPPORT

SO THE TEENS YOU'RE TALKING TO THINK YOU'RE COOL.
SO THE TEENS YOU'RE TALKING TO THINK YOU'RE COOL.

- OKAY. - SO MAYBE TALK ABOUT
- OKAY. - SO MAYBE TALK ABOUT

HOW SCHOOL SUCKS, YOU KNOW, OR A BIT
HOW SCHOOL SUCKS, YOU KNOW, OR A BIT

ABOUT HOW THE INTERNET'S AWESOME OR SOMETHING.
ABOUT HOW THE INTERNET'S AWESOME OR SOMETHING.

AND THROW IN SOME SWEAR WORDS TOO.
AND THROW IN SOME SWEAR WORDS TOO.

SO TRY THAT.
SO TRY THAT.

- HEY, MAN, WHAT'S UP?
- HEY, MAN, WHAT'S UP?

HEY, DUDE, THAT INTERNET THESE DAYS IS SO DOPE.
HEY, DUDE, THAT INTERNET THESE DAYS IS SO DOPE.

MAN, SCHOOL SUCKS, DUDE.
MAN, SCHOOL SUCKS, DUDE.

YOU CAN JUST GO ON THE STINKING INTERNET.
YOU CAN JUST GO ON THE STINKING INTERNET.

- WITH CONNOR TRAINED, I GAVE HIM A BACKWARDS HAT
- WITH CONNOR TRAINED, I GAVE HIM A BACKWARDS HAT

AND SUNGLASSES SO HE WOULD LOOK COOLER.
AND SUNGLASSES SO HE WOULD LOOK COOLER.

THEN I SENT HIM ONTO SCHOOL PROPERTY
THEN I SENT HIM ONTO SCHOOL PROPERTY

TO BEGIN SPREADING THE WORD.
TO BEGIN SPREADING THE WORD.

- SO HOW ABOUT THAT INTERNET, MAN? WHAT'S UP?
- SO HOW ABOUT THAT INTERNET, MAN? WHAT'S UP?

OH, THE TEACHER SUCKS, BUT THE INTERNET RULES, YOU KNOW?
OH, THE TEACHER SUCKS, BUT THE INTERNET RULES, YOU KNOW?

SO, ANYWAYS, I GOT THIS COOL TIP.
SO, ANYWAYS, I GOT THIS COOL TIP.

THERE'S THIS LIQUOR STORE DOWN THE BLOCK.
THERE'S THIS LIQUOR STORE DOWN THE BLOCK.

IT'S CALLED BOUQUET PLAZA LIQUOR STORE,
IT'S CALLED BOUQUET PLAZA LIQUOR STORE,

AND IT SELLS ALCOHOL TO MINORS.
AND IT SELLS ALCOHOL TO MINORS.

OKAY, I GOT TO GO BACK TO SKIPPING CLASS.
OKAY, I GOT TO GO BACK TO SKIPPING CLASS.

- WITH CONNOR WORKING THE SCHOOL,
- WITH CONNOR WORKING THE SCHOOL,

I HEADED BACK TO BOUQUET PLAZA,
I HEADED BACK TO BOUQUET PLAZA,

READY TO RECEIVE OUR UNDERAGE CUSTOMERS,
READY TO RECEIVE OUR UNDERAGE CUSTOMERS,

AND WITHIN MINUTES, THEY BEGAN TO ARRIVE.
AND WITHIN MINUTES, THEY BEGAN TO ARRIVE.

- DID YOU READ THE SIGN OUTSIDE?
- DID YOU READ THE SIGN OUTSIDE?

THAT'S--DID YOU-- - THAT'S REAL?
THAT'S--DID YOU-- - THAT'S REAL?

- YEAH. - YEAH, YEAH. YOU CAN
- YEAH. - YEAH, YEAH. YOU CAN

GO GRAB SOME IF YOU WANT. - YOU WANT TO GO AHEAD
GO GRAB SOME IF YOU WANT. - YOU WANT TO GO AHEAD

AND GRAB YOURSELF SOME ALCOHOL OR SOMETHING?
AND GRAB YOURSELF SOME ALCOHOL OR SOMETHING?

- [laughs]
- [laughs]

I MEAN, I GUESS SO. [laughs]
I MEAN, I GUESS SO. [laughs]

- LOOK WHAT YOU GOT, HUH? - LOOK AT THAT.
- LOOK WHAT YOU GOT, HUH? - LOOK AT THAT.

- 40 OUNCE. - OH, THAT'S HUGE, BUDDY.
- 40 OUNCE. - OH, THAT'S HUGE, BUDDY.

- HIGH LIFE, AWESOME. - YOU'RE GONNA START HEAVY,
- HIGH LIFE, AWESOME. - YOU'RE GONNA START HEAVY,

DON'T YOU? - YEAH.
DON'T YOU? - YEAH.

[laughter]
[laughter]

- SO YOU OWN THIS NOW. - YEAH, IT'S TIGHT.
- SO YOU OWN THIS NOW. - YEAH, IT'S TIGHT.

- PRETTY SWEET. AH, AH, NOT SO CLOSE.
- PRETTY SWEET. AH, AH, NOT SO CLOSE.

YOU GET A CLAIM CHECK, SO YOU'RE ALLOWED TO COME BACK
YOU GET A CLAIM CHECK, SO YOU'RE ALLOWED TO COME BACK

AND CLAIM IT WHEN YOU'RE 21.
AND CLAIM IT WHEN YOU'RE 21.

- YEAH, BUT-- [laughs]
- YEAH, BUT-- [laughs]

I WANT IT FOR RIGHT NOW. I DON'T WANT IT TWO YEARS LATER.
I WANT IT FOR RIGHT NOW. I DON'T WANT IT TWO YEARS LATER.

- WITH NO REFUNDS ALLOWED, THE MINORS HAD NO OTHER OPTION
- WITH NO REFUNDS ALLOWED, THE MINORS HAD NO OTHER OPTION

BUT TO FILL OUT THE CLAIM CHECK, ALLOWING THEM TO OWN ALCOHOL
BUT TO FILL OUT THE CLAIM CHECK, ALLOWING THEM TO OWN ALCOHOL

WITHOUT THE CONSEQUENCES OF CONSUMING IT.
WITHOUT THE CONSEQUENCES OF CONSUMING IT.

- WHAT YOU'RE DOING IS WEAK. THAT SUCKS.
- WHAT YOU'RE DOING IS WEAK. THAT SUCKS.

- IT'S COOL AND LEGAL.
- IT'S COOL AND LEGAL.

BREAKING THE LAW IS NEVER COOL.
BREAKING THE LAW IS NEVER COOL.

- SEEMS LIKE A WASTE OF MONEY TO ME.
- SEEMS LIKE A WASTE OF MONEY TO ME.

- MY PLAN WAS WORKING, AND NABIL WAS NOW ABLE
- MY PLAN WAS WORKING, AND NABIL WAS NOW ABLE

TO SELL TO A WHOLE NEW TYPE OF CUSTOMER.
TO SELL TO A WHOLE NEW TYPE OF CUSTOMER.

- WHY DID I EVEN JUST PAY FOR THIS?
- WHY DID I EVEN JUST PAY FOR THIS?

- BECAUSE YOU'RE ALLOWED TO OWN THE ALCOHOL.
- BECAUSE YOU'RE ALLOWED TO OWN THE ALCOHOL.

- OKAY, WELL, I DON'T WANT TO OWN THE ALCOHOL.
- OKAY, WELL, I DON'T WANT TO OWN THE ALCOHOL.

I WANT THE ALCOHOL.
I WANT THE ALCOHOL.

- KNOWING THAT SOME TEENS WOULDN'T BE SATISFIED
- KNOWING THAT SOME TEENS WOULDN'T BE SATISFIED

LEAVING EMPTY-HANDED, I HAD A CORNER OF NABIL'S STORE
LEAVING EMPTY-HANDED, I HAD A CORNER OF NABIL'S STORE

CONVERTED TO LOOK LIKE A COOL BASEMENT
CONVERTED TO LOOK LIKE A COOL BASEMENT

SO MINORS COULD TAKE PHOTOS WITH THEIR ALCOHOL,
SO MINORS COULD TAKE PHOTOS WITH THEIR ALCOHOL,

BEFORE IT GOES INTO STORAGE,
BEFORE IT GOES INTO STORAGE,

THAT WOULD HELP THEM BRAG TO THEIR FRIENDS.
THAT WOULD HELP THEM BRAG TO THEIR FRIENDS.

IT FELT GREAT TO MAKE YOUNG PEOPLE HAPPY
IT FELT GREAT TO MAKE YOUNG PEOPLE HAPPY

WHILE TEACHING THEM ABOUT RESPONSIBLE DRINKING.
WHILE TEACHING THEM ABOUT RESPONSIBLE DRINKING.

SO AFTER CLOSING UP FOR THE NIGHT,
SO AFTER CLOSING UP FOR THE NIGHT,

IT BROKE MY HEART THAT I HAD TO GIVE NABIL
IT BROKE MY HEART THAT I HAD TO GIVE NABIL

SOME TERRIBLE NEWS.
SOME TERRIBLE NEWS.

I LOOKED INTO IT, AND IT TURNS OUT
I LOOKED INTO IT, AND IT TURNS OUT

THAT WHAT WE WERE DOING WAS EXTREMELY ILLEGAL,
THAT WHAT WE WERE DOING WAS EXTREMELY ILLEGAL,

AND YOU KNOW, I GOT TO LOOK OUT FOR MYSELF.
AND YOU KNOW, I GOT TO LOOK OUT FOR MYSELF.

I'M SORRY.
I'M SORRY.

- GOOD EVENING, SIR.
- GOOD EVENING, SIR.

- YES? - ARE YOU THE OWNER
- YES? - ARE YOU THE OWNER

OF THIS BUSINESS? - YES, SIR. HI.
OF THIS BUSINESS? - YES, SIR. HI.

- I'M AFRAID I'M GONNA HAVE TO PLACE YOU UNDER ARREST.
- I'M AFRAID I'M GONNA HAVE TO PLACE YOU UNDER ARREST.

- WHY? WHAT'S GOING ON, SIR? HOW AM I--
- WHY? WHAT'S GOING ON, SIR? HOW AM I--

- FOR DOING GOOD BUSINESS!
- FOR DOING GOOD BUSINESS!

[dance music]
[dance music]

[laughs]
[laughs]

♪
♪

- YOU'RE NOT IN TROUBLE AT ALL, I WAS JOKING.
- YOU'RE NOT IN TROUBLE AT ALL, I WAS JOKING.

- SO REALLY? IT DOES WORK OUT?
- SO REALLY? IT DOES WORK OUT?

- YEAH, IT'S NOT ILLEGAL.
- YEAH, IT'S NOT ILLEGAL.

- OKAY. - I MEAN, HE'S NOT A REAL COP,
- OKAY. - I MEAN, HE'S NOT A REAL COP,

HE'S A STRIPPER, YEAH. - THAT'S OKAY.
HE'S A STRIPPER, YEAH. - THAT'S OKAY.

BUT TO BRING A STRIPPER TO A BUSINESSMAN,
BUT TO BRING A STRIPPER TO A BUSINESSMAN,

IT'S NOT A REALLY GOOD IDEA, NO.
IT'S NOT A REALLY GOOD IDEA, NO.

- OH, YOU DON'T LIKE IT?
- OH, YOU DON'T LIKE IT?

[music stops] - NOT AT ALL. LIKE, OKAY--
[music stops] - NOT AT ALL. LIKE, OKAY--

- WELL, IT WAS A JOKE, YOU KNOW,
- WELL, IT WAS A JOKE, YOU KNOW,

LIKE, YOU THOUGHT HE WAS A COP. YOU KNOW?
LIKE, YOU THOUGHT HE WAS A COP. YOU KNOW?

- THAT'S WHAT I'M SAYING, EVEN IF IT'S GONNA BE A JOKE,
- THAT'S WHAT I'M SAYING, EVEN IF IT'S GONNA BE A JOKE,

NATHAN, TO BRING A BUSINESSMAN, BRING HIM, LIKE, STRIPPER--
NATHAN, TO BRING A BUSINESSMAN, BRING HIM, LIKE, STRIPPER--

A GUY STRIPPER, IT'S NOT REALLY GONNA BE THE COOL THING TO HAVE.
A GUY STRIPPER, IT'S NOT REALLY GONNA BE THE COOL THING TO HAVE.

- ALL RIGHT.
- ALL RIGHT.