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Life lessons from an ad man | Rory Sutherland

378,215 views

TED

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

84%
  • 16:09 / 19:11

Speech Rate:

  • 187 wpm - Fast

Category:

  • Entertainment

Tags :

Intro:

Video Vocabulary

subjective

/səbˈjektiv/

adjective noun

based on or influenced by personal feelings or opinions. subjective case.

greater

/ɡrāt/

adjective

Larger in size or number.

actually

/ˈak(t)SH(o͞o)əlē/

adverb

Used to add new (often different) information.

working

/ˈwərkiNG/

adjective noun verb

Doing your job. action of doing work. To operate a machine or device.

suddenly

/ˈsədnlē/

adverb

quickly.

perceived

/pərˈsēv/

verb

become aware or conscious of.

smoking

/ˈsmōkiNG/

adjective noun verb

emitting smoke or visible vapour. The act of breathing smoke from cigarettes. To give off a cloud of grey gas from burning.

advertising

/ˈadvərˌtīziNG/

noun other verb

The business of making companies and products well-known. Poster, TV, film showing advantages of new product. To show how good a product is, to make people buy.

question

/ˈkwesCH(ə)n/

noun verb

sentence worded or expressed so as to elicit information. To have or express concerns or uncertainty.

overall
adjective adverb noun

taking everything into account. taken as a whole. trousers formerly worn as part of army uniform.

basically

/ˈbāsik(ə)lē/

adverb

Used before you explain something simply, clearly.

particularly

/pə(r)ˈtikyələrlē/

adverb

to higher degree than is usual or average.

constitutes

/ˈkänstəˌt(y)o͞ot/

verb

To establish or form a government, etc..

general

/ˈjen(ə)rəl/

adjective noun

affecting or concerning most people or things. Top ranked officer in the army.

intangible

/inˈtanjəb(ə)l/

adjective noun

(Of goods) not physical and unable to be touched. intangible thing.

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