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Jennifer Aaker: Case Study: Coca-Cola's Global Campaign

4,779 views

Stanford eCorner

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

61%
  • 4:10 / 6:49

Speech Rate:

  • 186 wpm - Fast

Category:

  • Education

Tags :

Intro:

Video Vocabulary

teenagers

/ˈtēnˌājər/

noun other

person aged between 13 and 19 years. People between the ages of 13 and 19.

engineer

/ˌenjəˈnir/

noun verb

Someone whose job is to repair or maintain engines. design and build.

interesting

/ˈint(ə)rəstiNG/

adjective verb

Taking your attention; making you want to know. To make someone want to know about something.

connect

/kəˈnekt/

verb

bring together to form link.

hypothesis

/hīˈpäTHəsəs/

noun

supposition or proposed explanation made on basis of limited evidence as starting point for further investigation.

divided

/diˈvīdəd/

adjective verb

Being split in two or more pieces. To split numbers by another number, e.g. 6 / 2 = 3.

through

/THro͞o/

adjective adverb preposition

continuing or valid to final destination. expressing movement into one side and out of other side of opening etc.. moving in one side and out of other side of.

flagship

/ˈflaɡˌSHip/

noun

Chief one of a related group.

instead

/inˈsted/

adverb

as alternative or substitute.

marketing - marketing

/ˈmärkədiNG/

noun verb

action or business of promoting and selling products or services. To publicize products to get you to buy; advertise.

organic

/ôrˈɡanik/

adjective

Concerning living things.

authentic

/ôˈTHen(t)ik/

adjective

From a reliable source; accurate; true.

digital

/ˈdijidl/

adjective

referring to signals/information represented by discrete values of quantity.

individuals

/ˌindəˈvij(o͞o)əl/

noun other

single human being. Single people, looked at separately from others.

globally

/ˈɡlōbəlē/

adverb

in way that relates to whole world.

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