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Jennifer Aaker: Case Study: Coca-Cola's Global Campaign

4,779 views

Stanford eCorner

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

61%
  • 4:10 / 6:49

Speech Rate:

  • 186 wpm - Fast

Category:

  • Education

Tags :

Intro:

Video Vocabulary

teenagers

/ˈtēnˌājər/

noun other

person aged between 13 and 19 years. People between the ages of 13 and 19.

engineer

/ˌenjəˈnir/

noun verb

Someone whose job is to repair or maintain engines. design and build.

interesting

/ˈint(ə)rəstiNG/

adjective verb

arousing curiosity or interest. To persuade to do, become involved with something.

connect

/kəˈnekt/

verb

To join or attach things together.

hypothesis

/hīˈpäTHəsəs/

noun

A theory trying to explain something.

divided

/diˈvīdəd/

adjective verb

Being split in two or more pieces. To split numbers by another number, e.g. 6 / 2 = 3.

through

/THro͞o/

adjective adverb preposition

From one end or side of something to the other. expressing movement into one side and out of other side of opening etc.. moving in one side and out of other side of.

flagship

/ˈflaɡˌSHip/

noun

Chief one of a related group.

instead

/inˈsted/

adverb

When one thing is replaced by another.

marketing - marketing

/ˈmärkədiNG/

noun verb

The act of selling services or goods. To publicize products to get you to buy; advertise.

organic

/ôrˈɡanik/

adjective

relating to living matter.

authentic

/ôˈTHen(t)ik/

adjective

From a reliable source; accurate; true.

digital

/ˈdijidl/

adjective

referring to signals/information represented by discrete values of quantity.

individuals

/ˌindəˈvij(o͞o)əl/

noun other

single human being. Single people, looked at separately from others.

globally

/ˈɡlōbəlē/

adverb

Throughout the world.

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