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  • 00:19

    The town of Celebration was first loosely imagined by Walt Disney himself, though the
    The town of Celebration was first loosely imagined by Walt Disney himself, though the

  • 00:23

    current town differs wildly from Disney’s original idea.
    current town differs wildly from Disney’s original idea.

  • 00:28

    Whereas Disney pictured a “perfect” futuristic city where technology blended seamlessly with
    Whereas Disney pictured a “perfect” futuristic city where technology blended seamlessly with

  • 00:33

    real life and all possible needs were taken care of, an idea that served as the basis
    real life and all possible needs were taken care of, an idea that served as the basis

  • 00:38

    for the Epcot theme park in Disney Land, Michael Eisner (the CEO of Disney at the time it was
    for the Epcot theme park in Disney Land, Michael Eisner (the CEO of Disney at the time it was

  • 00:43

    built) instead visualised Celebration as a quintessentially classic American town, a
    built) instead visualised Celebration as a quintessentially classic American town, a

  • 00:48

    nostalgic holdover from a purportedly (see Bonus Facts below) better time in history.
    nostalgic holdover from a purportedly (see Bonus Facts below) better time in history.

  • 00:52

    celebration-florida-2While Celebration didn’t exactly conform to Walt’s original plans
    celebration-florida-2While Celebration didn’t exactly conform to Walt’s original plans

  • 00:56

    for a futuristic city housed beneath a cool dome, it was conceived with his idea of creating
    for a futuristic city housed beneath a cool dome, it was conceived with his idea of creating

  • 01:01

    a perfect, utopian society firmly in mind, looking with a giant set of rose-coloured
    a perfect, utopian society firmly in mind, looking with a giant set of rose-coloured

  • 01:04

    glasses to the past instead.
    glasses to the past instead.

  • 01:05

    Built just a few miles away from the Magic Kingdom on land that was originally used to
    Built just a few miles away from the Magic Kingdom on land that was originally used to

  • 01:08

    dump alligators, Celebration was designed from the ground up to be “perfect” and
    dump alligators, Celebration was designed from the ground up to be “perfect” and

  • 01:14

    the company spared no expense, spending some $2.5 billion making sure that everything fell
    the company spared no expense, spending some $2.5 billion making sure that everything fell

  • 01:21

    in line with their vision.
    in line with their vision.

  • 01:22

    Disney hired some of the world’s foremost architectural minds to design each building
    Disney hired some of the world’s foremost architectural minds to design each building

  • 01:27

    in the town, inviting renowned architects like Robert Venturi and César Pelli to design
    in the town, inviting renowned architects like Robert Venturi and César Pelli to design

  • 01:33

    buildings even as humble as banks and post offices.
    buildings even as humble as banks and post offices.

  • 01:36

    In addition to this, Disney also hired urban planning experts and graphic designers to
    In addition to this, Disney also hired urban planning experts and graphic designers to

  • 01:41

    oversee where these buildings went and how they were decorated.
    oversee where these buildings went and how they were decorated.

  • 01:44

    For instance, the graphic design firm was tasked with creating signage that could be
    For instance, the graphic design firm was tasked with creating signage that could be

  • 01:48

    displayed around the town that didn’t convey a sense of branding.
    displayed around the town that didn’t convey a sense of branding.

  • 01:52

    Disney was so impressed with this work that they went on to hire the same company to design
    Disney was so impressed with this work that they went on to hire the same company to design

  • 01:57

    such trivial things for the town as manhole covers and the arrows you see on signs telling
    such trivial things for the town as manhole covers and the arrows you see on signs telling

  • 02:02

    you which way to walk around the town’s park.
    you which way to walk around the town’s park.

  • 02:05

    On that note, perhaps the most jarring thing about Celebration was that for many years
    On that note, perhaps the most jarring thing about Celebration was that for many years

  • 02:09

    there was no branding of any kind, anywhere in the town.
    there was no branding of any kind, anywhere in the town.

  • 02:13

    Celebration had no billboards, no franchises and no advertising.
    Celebration had no billboards, no franchises and no advertising.

  • 02:16

    Ironically, this is something Disney, one of the biggest mega-brands on Earth, used
    Ironically, this is something Disney, one of the biggest mega-brands on Earth, used

  • 02:21

    to sell the idea of the town to potential residents when it first opened in the mid-1990s.
    to sell the idea of the town to potential residents when it first opened in the mid-1990s.

  • 02:27

    When it opened, demand for properties in the development were high, so much so that Disney
    When it opened, demand for properties in the development were high, so much so that Disney

  • 02:33

    had to hold a drawing which required a deposit of a thousand dollars just to see who could
    had to hold a drawing which required a deposit of a thousand dollars just to see who could

  • 02:38

    speak to their salespeople first when homes first started being auctioned off in 1995.
    speak to their salespeople first when homes first started being auctioned off in 1995.

  • 02:43

    Over the next few years, prices slowly dropped in Celebration and today they’re roughly
    Over the next few years, prices slowly dropped in Celebration and today they’re roughly

  • 02:48

    in line with the average house prices in the region.
    in line with the average house prices in the region.

  • 02:51

    As for how many people live there, according to the most recent available census from 2010,
    As for how many people live there, according to the most recent available census from 2010,

  • 02:56

    the town is currently home to 7,247 residents.
    the town is currently home to 7,247 residents.

  • 03:00

    However, Celebration’s official website lists this figure as being closer to 9,000.
    However, Celebration’s official website lists this figure as being closer to 9,000.

  • 03:06

    In terms of demographics, the town is made up of about 90% white residents (compared
    In terms of demographics, the town is made up of about 90% white residents (compared

  • 03:10

    to about 58% in surrounding areas) with almost no single people living in the town, which
    to about 58% in surrounding areas) with almost no single people living in the town, which

  • 03:16

    may have something to do with the “Declaration of Covenants”.
    may have something to do with the “Declaration of Covenants”.

  • 03:20

    The Declaration of Covenants is an amazingly detailed 166 page document prospective residents
    The Declaration of Covenants is an amazingly detailed 166 page document prospective residents

  • 03:29

    of Celebration have to sign agreeing to adhere to a number of rules when they move in.
    of Celebration have to sign agreeing to adhere to a number of rules when they move in.

  • 03:34

    These rules include things like how you can park your car in your drive way; how big your
    These rules include things like how you can park your car in your drive way; how big your

  • 03:38

    bushes are allowed to be; what kind of compost you’re allowed to use; how much bark must
    bushes are allowed to be; what kind of compost you’re allowed to use; how much bark must

  • 03:43

    be around certain plants at all times; a rule preventing more than two people from sleeping
    be around certain plants at all times; a rule preventing more than two people from sleeping

  • 03:49

    in the same bedroom; and a rule stipulating that a pet can be removed from the community
    in the same bedroom; and a rule stipulating that a pet can be removed from the community

  • 03:54

    without the homeowner’s permission if it’s deemed to be a “nuisance”, among an amazing
    without the homeowner’s permission if it’s deemed to be a “nuisance”, among an amazing

  • 03:59

    number of other restrictions that would make even the strictest of HOA’s elsewhere blush.
    number of other restrictions that would make even the strictest of HOA’s elsewhere blush.

  • 04:04

    Of course, as Eisner said when Disney opened the town, “The first principle of Celebration
    Of course, as Eisner said when Disney opened the town, “The first principle of Celebration

  • 04:09

    is that no one is actually required to live here.”
    is that no one is actually required to live here.”

  • 04:13

    As you might imagine from all this, many residents and visitors have said the town feels very
    As you might imagine from all this, many residents and visitors have said the town feels very

  • 04:18

    Truman Show-esque and that it’s so well designed that it comes off as looking artificial.
    Truman Show-esque and that it’s so well designed that it comes off as looking artificial.

  • 04:25

    Speaking of artificial, the lengths Disney went to when designing Celebration to make
    Speaking of artificial, the lengths Disney went to when designing Celebration to make

  • 04:29

    it look like the “perfect” town is nothing short of astounding.
    it look like the “perfect” town is nothing short of astounding.

  • 04:34

    Plastic trees housing speakers that blast muzak from the 1940s and 1950s are found across
    Plastic trees housing speakers that blast muzak from the 1940s and 1950s are found across

  • 04:39

    the town.
    the town.

  • 04:40

    In winter, fake snow, nicknamed “snoap”, is dropped regularly.
    In winter, fake snow, nicknamed “snoap”, is dropped regularly.

  • 04:43

    Dead leaves are imported each autumn to make the town look more picturesque.
    Dead leaves are imported each autumn to make the town look more picturesque.

  • 04:47

    There were even rumors in the 1990s that Disney hired actors to walk around the town just
    There were even rumors in the 1990s that Disney hired actors to walk around the town just

  • 04:52

    to make it look more inviting to prospective buyers.
    to make it look more inviting to prospective buyers.

  • 04:56

    Disney also attempted to get people to regularly hold get-togethers on their porches, with
    Disney also attempted to get people to regularly hold get-togethers on their porches, with

  • 05:00

    such events as “lights and lemonade” nights, but these sorts of efforts were mostly failures.
    such events as “lights and lemonade” nights, but these sorts of efforts were mostly failures.

  • 05:06

    As one resident noted, “Society’s not like that.
    As one resident noted, “Society’s not like that.

  • 05:09

    People wanted to sit indoors and watch TV instead.”
    People wanted to sit indoors and watch TV instead.”

  • 05:13

    In 2003, Disney auctioned off much of the developed parts of the town to a private buyer,
    In 2003, Disney auctioned off much of the developed parts of the town to a private buyer,

  • 05:18

    partially eliminating its stranglehold; by 2004, the majority of the town was no longer
    partially eliminating its stranglehold; by 2004, the majority of the town was no longer

  • 05:23

    owned by the Disney corporation.
    owned by the Disney corporation.

  • 05:24

    This was much to the chagrin of many living in the town who feared this rose-colored time
    This was much to the chagrin of many living in the town who feared this rose-colored time

  • 05:30

    capsule of a town would turn into a suburb like any other without Disney at the helm.
    capsule of a town would turn into a suburb like any other without Disney at the helm.

  • 05:34

    This is something that hasn’t yet happened even a decade later, partially thanks to the
    This is something that hasn’t yet happened even a decade later, partially thanks to the

  • 05:38

    Declaration of Covenants that is still in place and that the residents themselves fight
    Declaration of Covenants that is still in place and that the residents themselves fight

  • 05:45

    any such change tooth and nail.
    any such change tooth and nail.

  • 05:49

    While we humans often like to look at the past with amazingly thick rose-coloured glasses
    While we humans often like to look at the past with amazingly thick rose-coloured glasses

  • 05:53

    (whether it’s our own lives or recent human history), by most metrics, the world for humans
    (whether it’s our own lives or recent human history), by most metrics, the world for humans

  • 05:58

    has never been better.
    has never been better.

  • 06:00

    For instance, while an era like 1950s America is often propped up as a simple time where
    For instance, while an era like 1950s America is often propped up as a simple time where

  • 06:05

    life was just about as perfect as can be (think Leave It To Beaver), it was also a time when
    life was just about as perfect as can be (think Leave It To Beaver), it was also a time when

  • 06:10

    a woman’s place was in the kitchen; a black person’s (among others) place was in the
    a woman’s place was in the kitchen; a black person’s (among others) place was in the

  • 06:14

    back of the bus; imminent threat of global nuclear war was just part of day to day life;
    back of the bus; imminent threat of global nuclear war was just part of day to day life;

  • 06:19

    getting your brains (literally) scrambled was the pinnacle of medical science including
    getting your brains (literally) scrambled was the pinnacle of medical science including

  • 06:24

    earning the originator of the procedure, António Egas Moniz, a Nobel Prize in Physiology or
    earning the originator of the procedure, António Egas Moniz, a Nobel Prize in Physiology or

  • 06:30

    Medicine; infant death rates were 750% higher, while the average life span, partially because
    Medicine; infant death rates were 750% higher, while the average life span, partially because

  • 06:36

    of this child mortality rate along with the state of medical science among other things,
    of this child mortality rate along with the state of medical science among other things,

  • 06:40

    was around 45; the CIA was busy conducting experiments on the effects of biological and
    was around 45; the CIA was busy conducting experiments on the effects of biological and

  • 06:45

    chemical agents on American citizens without their knowledge; various forms of eugenics,
    chemical agents on American citizens without their knowledge; various forms of eugenics,

  • 06:53

    including forced sterilization of undesirables, was still a thing in numerous countries (including
    including forced sterilization of undesirables, was still a thing in numerous countries (including

  • 06:58

    the United States) ; the Great Chinese Famine was just getting started killing some 20-43
    the United States) ; the Great Chinese Famine was just getting started killing some 20-43

  • 07:03

    million people; Robin Hood was being purged from school text books because he was declared
    million people; Robin Hood was being purged from school text books because he was declared

  • 07:05

    a communist (just the tip of the iceberg when it came to the Second Red Scare and McCarthyism);
    a communist (just the tip of the iceberg when it came to the Second Red Scare and McCarthyism);

  • 07:08

    and deaths due to wars, while drastically declining from the decade before, were still
    and deaths due to wars, while drastically declining from the decade before, were still

  • 07:11

    absurdly high relative to today…
    absurdly high relative to today…

  • 07:12

    While certainly every era has its problems and positive elements, on the whole you’d
    While certainly every era has its problems and positive elements, on the whole you’d

  • 07:14

    be hard pressed to make the case that this quintessentially “perfect” time for America
    be hard pressed to make the case that this quintessentially “perfect” time for America

  • 07:19

    was even in the same league as today in terms of quality of life for most citizens of this
    was even in the same league as today in terms of quality of life for most citizens of this

  • 07:25

    particular rock floating around in space.
    particular rock floating around in space.

  • 07:28

    Nevertheless, we humans almost universally love to think of the past as better than the
    Nevertheless, we humans almost universally love to think of the past as better than the

  • 07:33

    present, even if all evidence is to the contrary, for a variety of fascinating reasons which
    present, even if all evidence is to the contrary, for a variety of fascinating reasons which

  • 07:38

    we’ll discuss in an upcoming article.
    we’ll discuss in an upcoming article.

All adverb
loosely
/ˈlo͞oslē/

word

in way that is not firmly or tightly fixed or held together

Disney's Perfect Town

206,538 views

Video Language:

  • English

Caption Language:

  • English (en)

Accent:

  • English (US)

Speech Time:

95%
  • 9:02 / 9:25

Speech Rate:

  • 145 wpm - Conversational

Category:

  • Education

Intro:

The town of Celebration was first loosely imagined by Walt Disney himself, though the
current town differs wildly from Disney’s original idea.
Whereas Disney pictured a “perfect” futuristic city where technology blended seamlessly with
real life and all possible needs were taken care of, an idea that served as the basis
for the Epcot theme park in Disney Land, Michael Eisner (the CEO of Disney at the time it was
built) instead visualised Celebration as a quintessentially classic American town, a
nostalgic holdover from a purportedly (see Bonus Facts below) better time in history.
celebration-florida-2While Celebration didn’t exactly conform to Walt’s original plans
for a futuristic city housed beneath a cool dome, it was conceived with his idea of creating
a perfect, utopian society firmly in mind, looking with a giant set of rose-coloured
glasses to the past instead.. Built just a few miles away from the Magic Kingdom on land that was originally used to
dump alligators, Celebration was designed from the ground up to be “perfect” and
the company spared no expense, spending some $2.5 billion making sure that everything fell
in line with their vision.. Disney hired some of the world’s foremost architectural minds to design each building
in the town, inviting renowned architects like Robert Venturi and César Pelli to design
buildings even as humble as banks and post offices.
In addition to this, Disney also hired urban planning experts and graphic designers to
oversee where these buildings went and how they were decorated.

Video Vocabulary

/ˈbildiNG/

noun other

structure with roof and walls. Structures with roofs and walls, e.g. a house.

/ˈärkəˌtekt/

noun other verb

person who designs buildings and in many cases also supervises their construction. People who design and advise on buildings. design and configure.

/kənˈfôrm/

verb

To agree or be compatible with something else.

/iˈmajənd/

adjective verb

(of something unreal or untrue) believed to exist or be so. To think creatively about; form mental picture of.

/dəˈzīnər/

noun other

person who plans look or workings of something prior to it being made. People who create plans to make some things.

/näˈstaljik/

adjective noun

feeling, evoking, or characterized by nostalgia. nostalgic person.

/tekˈnäləjē/

noun

application of scientific knowledge for practical purposes.

/ˈsēmləslē/

adverb

smoothly and continuously, with no apparent gaps or spaces between one part and next.

/ˈlo͝okiNG/

adjective verb

having specified appearance. To appear to be when you look at them; seem.

/venˈto͝orē/

noun

Tube with a constriction; used to control fluid flow (as in the air inlet of a carburetor).

/ˌfyo͞oCHəˈristik/

adjective

having or involving very modern technology or design.

/bəˈnēTH/

adverb preposition

extending or directly underneath something. Under; In or to a lower position; below.

/spend/

verb

To use time in order to do something.

/ˈekˌspərt/

noun other

person who is very knowledgeable about or skilful in particular area. Skillful people with special knowledge.