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Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy

43,266 views

TEDx Talks

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English

Speech Time:

92%
  • 15:24 / 16:41

Speech Rate:

  • 158 wpm - Fast

Category:

  • Howto & Style

Tags :

Intro:

Video Vocabulary

writing

/ˈrīdiNG/

noun other verb

The act of composing letters on paper. To invent or create a computer program. To create a song or piece of music.

something

/ˈsəmˌTHiNG/

adverb pronoun

used for emphasis with following adjective functioning as adverb. Thing that is not yet known or named.

seconds

/ˈsekənd/

number other verb

constituting number two in sequence. Short periods of time you wait for someone. To agree to support a proposal at a meeting.

journalist

/ˈjərn(ə)ləst/

noun

Writer of news reports for newspapers etc..

awestruck

/ˈôˌstrək/

adjective

Strongly feeling admiration, respect, or fear.

nomadic

/nōˈmadik/

adjective

Living by moving from place to place.

preparing

/prəˈper/

verb

make ready for use or consideration.

advertising

/ˈadvərˌtīziNG/

noun other verb

activity or profession of producing advertisements. Poster, TV, film showing advantages of new product. To show how good a product is, to make people buy.

copywriting

/ˈkäpēˌrīdiNG/

noun verb

occupation of writing text of advertisements. .

thinking

/ˈTHiNGkiNG/

adjective noun verb

using thought or rational judgement. Thoughts behind an idea, opinion or belief. To have an idea, opinion or belief about something.

thought

/THôt/

noun verb

Person's opinion about something. To have an idea about something without certainty.

subject
adjective adverb noun verb

likely or prone to be affected by. conditionally upon. People who take part in experiments or tests. cause or force person or thing to undergo.

everywhere

/ˈevrēˌ(h)wer/

adverb noun

in or to all places. all places or directions.

business

/ˈbiznəs/

noun

Activity of working to make a profit.

finally

/ˈfīn(ə)lē/

adverb

used especially at the beginning of a sentence to introduce the last point or idea.

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