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Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy

43,266 views

TEDx Talks

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English

Speech Time:

92%
  • 15:24 / 16:41

Speech Rate:

  • 158 wpm - Fast

Category:

  • Howto & Style

Tags :

Intro:

Video Vocabulary

writing

/ˈrīdiNG/

noun other verb

activity or skill of writing. To invent or create a computer program. To invent or create a computer program.

something

/ˈsəmˌTHiNG/

adverb pronoun

used for emphasis with following adjective functioning as adverb. Thing that is not yet known or named.

seconds

/ˈsekənd/

number other verb

constituting number two in sequence. Short periods of time you wait for someone. To agree to support a proposal at a meeting.

journalist

/ˈjərn(ə)ləst/

noun

person who writes for newspapers or prepares news to be broadcast.

awestruck

/ˈôˌstrək/

adjective

Strongly feeling admiration, respect, or fear.

nomadic

/nōˈmadik/

adjective

Living by moving from place to place.

preparing

/prəˈper/

verb

To make something ready for use.

advertising

/ˈadvərˌtīziNG/

noun other verb

The business of making companies and products well-known. Poster, TV, film showing advantages of new product. To show how good a product is, to make people buy.

copywriting

/ˈkäpēˌrīdiNG/

noun verb

occupation of writing text of advertisements. .

thinking

/ˈTHiNGkiNG/

adjective noun verb

using thought or rational judgement. process of considering or reasoning about something. To have an idea, opinion or belief about something.

thought

/THôt/

noun verb

idea or opinion produced by thinking, or occurring suddenly in mind. To have an idea, opinion or belief about something.

subject
adjective adverb noun verb

likely or prone to be affected by. conditionally upon. person or thing that is being discussed, described, or dealt with. cause or force person or thing to undergo.

everywhere

/ˈevrēˌ(h)wer/

adverb noun

Every place. all places or directions.

business

/ˈbiznəs/

noun

Activity of working to make a profit.

finally

/ˈfīn(ə)lē/

adverb

after long time.

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