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Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy

43,266 views

TEDx Talks

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English

Speech Time:

92%
  • 15:24 / 16:41

Speech Rate:

  • 158 wpm - Fast

Category:

  • Howto & Style

Tags :

Intro:

Video Vocabulary

writing

/ˈrīdiNG/

noun other verb

The act of composing letters on paper. To invent or create a computer program. To compose letters and words on paper or a screen.

something

/ˈsəmˌTHiNG/

adverb pronoun

used for emphasis with following adjective functioning as adverb. thing that is unspecified or unknown.

seconds

/ˈsekənd/

number other verb

constituting number two in sequence. Short periods of time you wait for someone. formally support or endorse as necessary preliminary to adoption.

journalist

/ˈjərn(ə)ləst/

noun

Writer of news reports for newspapers etc..

awestruck

/ˈôˌstrək/

adjective

Strongly feeling admiration, respect, or fear.

nomadic

/nōˈmadik/

adjective

Living by moving from place to place.

preparing

/prəˈper/

verb

To make something ready for use.

advertising

/ˈadvərˌtīziNG/

noun other verb

activity or profession of producing advertisements. Poster, TV, film showing advantages of new product. To show how good a product is, to make people buy.

copywriting

/ˈkäpēˌrīdiNG/

noun verb

occupation of writing text of advertisements. .

thinking

/ˈTHiNGkiNG/

adjective noun verb

using thought or rational judgement. process of considering or reasoning about something. To have an idea, opinion or belief about something.

thought

/THôt/

noun verb

idea or opinion produced by thinking, or occurring suddenly in mind. To have an idea, opinion or belief about something.

subject
adjective adverb noun verb

likely or prone to be affected by. conditionally upon. An area of study at school, e.g. math, history. cause or force person or thing to undergo.

everywhere

/ˈevrēˌ(h)wer/

adverb noun

in or to all places. all places or directions.

business

/ˈbiznəs/

noun

Activity of working to make a profit.

finally

/ˈfīn(ə)lē/

adverb

After a long time or some difficulty.

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