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Creating Personas Is Like Sorting Rocks

29,367 views

NNgroup

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English

Speech Time:

91%
  • 3:38 / 3:59

Speech Rate:

  • 145 wpm - Conversational

Category:

  • Science & Technology

Tags :

Intro:

Video Vocabulary

represent

/ˌreprəˈzent/

verb

To act or speak for another person or other people.

exhibit

/iɡˈzibət/

noun verb

object or collection on public display. To show something, such as an emotion.

creating

/krēˈāt/

verb

To make, cause, or bring into existence.

meaningful

/ˈmēniNGfəl/

adjective

Having importance; showing someone's intention.

imagine

/iˈmajən/

verb

To think creatively about; form mental picture of.

attributes
noun other verb

Characteristic something has, e.g. size or color. Characteristic something has, e.g. size or color. (Of books, art, music) to say it was composed by.

audience

/ˈôdēəns/

noun

group of spectators.

correlation

/ˌkôrəˈlāSH(ə)n/

noun

The relationship between two variables.

personas

/ˌpərˈsōnə/

noun other

aspect of someone's character that is presented to or perceived by others. Personality that you project in public.

collectible

/kəˈlektəb(ə)l/

adjective noun other

worth collecting. item valued and sought by collectors. Things considered to be worth collecting (not necessarily valuable or antique).

behaviors

/bəˈhāvyər/

noun other

way in which one acts or conducts oneself. The ways a person or thing acts; manners.

analyze

/ˈanlˌīz/

verb

To study carefully to find out the meaning of.

determine

/dəˈtərmən/

verb

To control exactly how something will be or act.

relation

/rəˈlāSH(ə)n/

noun

Way in which two or more things are connected.

interested

/ˈintrəstəd/

adjective verb

Having had your attention taken; curious. To make someone want to know about something.

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