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Communicating Authenticity in Different Contexts

4,729 views

Stanford Graduate School of Business

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (US)

Speech Time:

90%
  • 11:37 / 12:53

Speech Rate:

  • 158 wpm - Fast

Category:

  • Education

Tags :

Intro:

Video Vocabulary

adapting

/əˈdapt/

verb

make something suitable for new use or purpose.

importance

/imˈpôrtns/

noun

Being important; having a big effect on.

because

/bēˈkəz/

conjunction

for reason that.

authenticity

/ˌôTHenˈtisədē/

noun

Quality of being genuine, not a fake or copy.

culture

/ˈkəlCHər/

noun verb

Beliefs and customs of a particular group. artificially cultivate bacteria etc..

reiterating

/rēˈidəˌrāt/

verb

To say something again for further emphasis.

definition

/ˌdefəˈniSH(ə)n/

noun

Explanation of word's meaning, as in dictionaries.

different

/ˈdif(ə)rənt/

adjective

not same as another or each other.

perfect
adjective noun verb

as good as is possible. perfect tense. To do something so well, it cannot be done better.

authentic

/ôˈTHen(t)ik/

adjective

From a reliable source; accurate; true.

universal

/ˌyo͞onəˈvərsəl/

adjective noun

Existing in all places at all times for all people. thing having universal effect or application.

discussed

/dəˈskəs/

verb

talk about something with person or people.

persona

/ˌpərˈsōnə/

noun

Personality that you project in public.

following

/ˈfälōiNG/

adjective noun preposition verb

Next; the one after this. body of supporters or admirers. coming after or as a result. To believe a set of values or a moral teacher.

situation

/ˌsiCHəˈwāSH(ə)n/

noun

Place, position or area that something is in.

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