Steve Dotto here.
Steve Dotto here.

Thanks for spending time with me today.
Thanks for spending time with me today.

Our topic today is kind of a more of a professional tip in YouTube.
Our topic today is kind of a more of a professional tip in YouTube.

If you are a publisher in YouTube, you have a series of different tools that you can use
If you are a publisher in YouTube, you have a series of different tools that you can use

within YouTube to help enhance your video after you’ve uploaded them.
within YouTube to help enhance your video after you’ve uploaded them.

It’s part of being a YouTube partner and you should be using all of these tools to
It’s part of being a YouTube partner and you should be using all of these tools to

maximize the value of your video after you upload ot.
maximize the value of your video after you upload ot.

So what I’m going to talk to you about today is closed captioning.
So what I’m going to talk to you about today is closed captioning.

You know when we did our TV show for years, we closed captioned each and every episode
You know when we did our TV show for years, we closed captioned each and every episode

of out TV show.
of out TV show.

Believe it or not it used to cost us about $2,100 dollars all in to get each one closed
Believe it or not it used to cost us about $2,100 dollars all in to get each one closed

captioned.
captioned.

Well, it’s a lot less expensive these days to do closed captioning in YouTube and it
Well, it’s a lot less expensive these days to do closed captioning in YouTube and it

is a worthwhile endeavor.
is a worthwhile endeavor.

So let’s take a look at how it happens.
So let’s take a look at how it happens.

So it starts where obviously after you uploaded your video to YouTube.
So it starts where obviously after you uploaded your video to YouTube.

Within the video manager, you can choose whichever video you want and you can edit it.
Within the video manager, you can choose whichever video you want and you can edit it.

Now you can see here that in my roster of different videos, most of mine have the little
Now you can see here that in my roster of different videos, most of mine have the little

CC, meaning that I’ve already closed captioned those videos.
CC, meaning that I’ve already closed captioned those videos.

I don’t closed caption every single video.
I don’t closed caption every single video.

I do if I’m doing a small training video for a vertical market I might not bother closed
I do if I’m doing a small training video for a vertical market I might not bother closed

captioning it but all of my public videos like this one here, I make sure that I closed
captioning it but all of my public videos like this one here, I make sure that I closed

caption.
caption.

So I’m going into this one that we just did for LastPass.
So I’m going into this one that we just did for LastPass.

I’m going to go in and edit that.
I’m going to go in and edit that.

When I click on edit, I’m brought into YouTube’s editing console and this is the place that
When I click on edit, I’m brought into YouTube’s editing console and this is the place that

I go to do things like annotations which you should be doing to all of your videos.
I go to do things like annotations which you should be doing to all of your videos.

It’s where I upload my custom cover art for each and every video that I have and we
It’s where I upload my custom cover art for each and every video that I have and we

set things like privacy settings and monetization all in this panel.
set things like privacy settings and monetization all in this panel.

But we’re going to take a look at closed captioning right now.
But we’re going to take a look at closed captioning right now.

Before we do closed captioning, I should tell you that YouTube will caption, will create
Before we do closed captioning, I should tell you that YouTube will caption, will create

automatic closed captioning just with their own software that is basically listening to
automatic closed captioning just with their own software that is basically listening to

what you’re saying and then they convert it into text and it’s fairly accurate, not
what you’re saying and then they convert it into text and it’s fairly accurate, not

100% accurate but it’s fairly accurate so you can actually use closed captioning even
100% accurate but it’s fairly accurate so you can actually use closed captioning even

without doing what I’m doing here.
without doing what I’m doing here.

But the reason that is I think is important to do what we are doing here, which is uploading
But the reason that is I think is important to do what we are doing here, which is uploading

a proper transcript to be captioned is we get extra search juice out of it, A, and B,
a proper transcript to be captioned is we get extra search juice out of it, A, and B,

we have incredible accuracy and make sure that all the things that we say are indeed
we have incredible accuracy and make sure that all the things that we say are indeed

represented on the screen.
represented on the screen.

But we get that extra search juice because Google and YouTube have then a full proper
But we get that extra search juice because Google and YouTube have then a full proper

transcript to apply search criteria against to make sure that the people who should be
transcript to apply search criteria against to make sure that the people who should be

finding your video are finding your video, which is the reason that we publish them in
finding your video are finding your video, which is the reason that we publish them in

YouTube in the first place, is it not?
YouTube in the first place, is it not?

So the process couldn’t be simpler.
So the process couldn’t be simpler.

We go into the Captions area here in the editing console and we click Add Captions.
We go into the Captions area here in the editing console and we click Add Captions.

Then we can actually transcribe it on the fly if you’re good at that or you can upload
Then we can actually transcribe it on the fly if you’re good at that or you can upload

a file.
a file.

Now what I do is I actually have a transcriptionist who watches my YouTube channel and she emails
Now what I do is I actually have a transcriptionist who watches my YouTube channel and she emails

me a Microsoft Word document with the transcript of all of my videos after they’re published.
me a Microsoft Word document with the transcript of all of my videos after they’re published.

So within a few days of me publishing a video, I get in my Dropbox folder a Microsoft Word
So within a few days of me publishing a video, I get in my Dropbox folder a Microsoft Word

document in this particular case.
document in this particular case.

You can’t upload a word document.
You can’t upload a word document.

You have to save the Word document as a text file.
You have to save the Word document as a text file.

So once you saved it as a text file—we convert here to text—save the document, and then
So once you saved it as a text file—we convert here to text—save the document, and then

we can upload that document into YouTube.
we can upload that document into YouTube.

So I saved that document now.
So I saved that document now.

I go click on Upload a file here.
I go click on Upload a file here.

I navigate my way through to wherever that file happens to be, which is right, LastPass
I navigate my way through to wherever that file happens to be, which is right, LastPass

Security text.
Security text.

Make sure you choose the correct one.
Make sure you choose the correct one.

Choose that file and it automatically uploads it and syncs it automatically.
Choose that file and it automatically uploads it and syncs it automatically.

It takes a few seconds for it to be active but if we go back now to our video manager,
It takes a few seconds for it to be active but if we go back now to our video manager,

we’ll see that we now have the closed captioning icon attached to LastPass as well.
we’ll see that we now have the closed captioning icon attached to LastPass as well.

So we’ve managed to now embed a proper closed captioning track into that video.
So we’ve managed to now embed a proper closed captioning track into that video.

If you want to see how it looks, well I’m going back to an older one because I’m not
If you want to see how it looks, well I’m going back to an older one because I’m not

positive if that one is 100% ready yet but let’s go to the Reasons You Need Hootsuite
positive if that one is 100% ready yet but let’s go to the Reasons You Need Hootsuite

because of course everybody needs Hootsuite.
because of course everybody needs Hootsuite.

And we start the video playing, actually an ad will probably play first.
And we start the video playing, actually an ad will probably play first.

You should always let your ads play completely through because they’re full of very valuable
You should always let your ads play completely through because they’re full of very valuable

content.
content.

Trust me on that.
Trust me on that.

But in this case, we’ll skip the ad, we’ll let the video play and now we see that I’ve
But in this case, we’ll skip the ad, we’ll let the video play and now we see that I’ve

got my closed captioning turned on and now it is playing through properly with full closed
got my closed captioning turned on and now it is playing through properly with full closed

captions so people who want to listen to, want to watch my video in a quiet environment,
captions so people who want to listen to, want to watch my video in a quiet environment,

let’s say at work and they don’t want to bother the people around them, they can
let’s say at work and they don’t want to bother the people around them, they can

do that as well.
do that as well.

I benefit from all of that extra search engine optimization by having a captions track embedded
I benefit from all of that extra search engine optimization by having a captions track embedded

in the video as well.
in the video as well.

I hope you found this video to be very useful.
I hope you found this video to be very useful.

If you have, please give us a like and don’t forget you can subscribe to our channel so
If you have, please give us a like and don’t forget you can subscribe to our channel so

you don’t have to come looking for us and instead we come to you each and every week
you don’t have to come looking for us and instead we come to you each and every week

as we produce new how-to videos.
as we produce new how-to videos.

I’m Steve Dotto.
I’m Steve Dotto.

Thanks for spending time with me today.
Thanks for spending time with me today.

[END OF VIDEO Closed Captioning in YouTube 4:57]
[END OF VIDEO Closed Captioning in YouTube 4:57]