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8-Step Competitive Positioning Process (Find Your Difference)

1,018 views

Brand Master Academy

Video Language:

  • English

Caption Language:

  • {{captionLanguage | language_name}} ({{captionLanguage}})

Accent:

  • English (AU)

Speech Time:

99%
  • 7:43 / 7:44

Speech Rate:

  • 174 wpm - Fast

Category:

  • People & Blogs

Tags :

Intro:

Video Vocabulary

maximize

/ˈmaksəˌmīz/

verb

make as large or great as possible.

differentiation

/ˌdifəˌren(t)SHēˈāSH(ə)n/

noun

action or process of differentiating.

different

/ˈdif(ə)rənt/

adjective

Not of the same kind; unlike other things.

differentiator

/ˌdifəˈren(t)SHēˌādər/

noun other

something that enables difference to be made. A person who (or that which) differentiates.

strategy

/ˈstradəjē/

noun other

plan of action or policy designed to achieve major or overall aim. Branch of military dealing with command.

competitive

/kəmˈpedədiv/

adjective

characterized by competition.

although

/ôlˈT͟Hō/

conjunction

Despite the fact that; however.

categories

/ˈkadəˌɡôrē/

noun other

class or division of people or things regarded as having particular shared characteristics. Groups of things that are similar in some way.

finding

/ˈfīndiNG/

noun verb

action of finding person or thing. To decide if someone is guilty of a crime, or not.

approach

/əˈprōCH/

noun verb

way of dealing with situation. To request someone to do something specific.

competitors

/kəmˈpedədər/

noun other

person who takes part in sporting contest. People taking part in race, business, etc..

position

/pəˈziSH(ə)n/

noun verb

Person's opinion or attitude about something. To put in a particular location or direction.

segmenting
verb

To separate something into different parts.

positioning

/pəˈziSH(ə)n/

verb

To put in a particular location or direction.

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