[person] For me, WW is the Super Bowl.
[person] You can feel the energy.
[person] It's like really deep insights
of what it feels like being a developer.
[person] Really?
[person] Wow.
[laughs]
[person] Okay, we open on black.
The curtain slowly opens.
Have a DeLorean on the stage.
Tim Cook gets out of that DeLorean,
showing the phone's flux capacitor.
[person] I would probably not start there.
I think it's kind of geeky.
[person] Cut!
[person] Are we going to go again?
[person] So we open on black.
[person] Does it have to be black?
[person] It doesn't have to be black.
[both] It could be yellow.
[person] Now my mind goes into, like, a cartoon.
[person] Imagine someone on their computer,
you know, they have an idea.
And, like, they push, like, enter,
or some red button and it goes out to the world.
And then all of a sudden, there's like millions of people
around the globe that get to experience
the thing that you've made.
Are you actually able to do all this?
[person] Um...
[record scratch]
[person] Maybe the title of the film
should be "Our Journey Into Tomorrow."
I see a little girl in an endless white room.
She meets Craig Federighi.
[Craig] Hi.
[person] But we don't see him.
We just hear his voice.
[Craig] Not cool.
[echoing]
[person] Now she's older.
And dressed for work.
[person] There has to be action at this point
or, like, some sort of drama.
She goes to work and discovers something catastrophic.
Someone says...
[person] We have a bug.
[person] So she comes in
and pounds on the keyboard.
[dramatic music]
And the bug is fixed.
[cheering]
Yeah, it's like a musical.
[person] Musical?
[person] Yeah, The Bug, But A Musical.
[music]
[music continues]
[person] Wait a minute.
Why not make arena rock of WW?
[music]
There wouldn't be any pyro usually.
But I think, why not?
Pyro is fun.
[person] Do you think it would work?
[person] Uh, you won't know if you don't try.
[music continues]
[chanting]
[cheering]
[Tim] Good morning.
And welcome to WWDC.
It's so wonderful to see so many familiar faces
with us today.
We're excited to share our latest technologies with you
and with the incredible community
of millions of Apple developers around the world.
Your creativity and groundbreaking apps
continue to deliver new and meaningful ways
to enrich people's lives.
We applaud the extraordinary work
you've been able to do
throughout this challenging time.
Last year's WWDC was our most inclusive
and most watched developer conference ever,
with nearly 25 million viewers.
It was exciting to have so many people join us
and to see the impact it had on new Apple developers
as we broadened our audience, welcoming more people
from more places around the world.
We've continued to look for ways to help cultivate
the next generation of developers
with an emphasis on those underrepresented in technology.
We host entrepreneur camps for Black and female developers
to foster the talents of future industry leaders.
Our Developer Academies, including the newest in Detroit,
prepare the coders of tomorrow
with valuable tools and training.
And Learn to Code offers an amazing curriculum
for people to develop new skills and learn Swift.
We are committed to being a force for change
as we seek to make the world a better place,
full of opportunity for all of us.
This year, we're bringing you another online experience
featuring over 200 in-depth sessions,
one-to-one labs with Apple engineers,
and so much more.
We'll provide the tools you need
to continue creating the world's most innovative apps,
apps that inspire us in new ways every day.
And just like last year's WWDC,
this entire conference will be made available for free.
We've got a lot of exciting news and breakthrough innovations
to share with you today.
So let's get started by turning it over to Craig
to tell us what's new in iOS.
[Craig] Thanks, Tim.
All right, let's dive right in.
For many of us, our iPhone has become indispensable.
And at the heart of iPhone is iOS.
iOS powers the experiences we've come to rely on.
This year, we were inspired to create
even more meaningful ways iPhone could help you.
Our new release is iOS 15.
It's packed with features that make the iOS experience
adapt to and complement the way you use iPhone,
whether it's staying connected
with those who matter to you most,
finding the space to focus without distraction,
using intelligence to discover the information you need,
or exploring the world around you.
Let's start off with features that will let you
stay connected in brand-new ways.
In a year when figuring out how to get face-to-face
has felt more essential than ever,
we've all found ourselves using video calling
for just about everything,
and when it comes to making calls that are easy,
spontaneous, and connect us with the people who matter most,
FaceTime is a standout.
With its incredibly intuitive design
and end-to-end encryption since day one,
FaceTime is how we catch up with friend around the world
and how we stay close to family members when we're apart.
Enjoying these deeply personal moments over video
can bring so much joy,
but it also has its challenges.
When talking in person, our brains process
hundreds of social, auditory and visual cues.
When talking on a video call,
many of those signals can get lost,
leaving us feeling drained.
So this year, we've set out to make FaceTime calls
feel more natural, comfortable, and lifelike.
First is a feature that makes FaceTime calls
sound like you're sitting in the very same room.
We're bringing spatial audio to FaceTime,
creating a sound field that helps conversations flow
as easily as they do face-to-face.
Now your friends' voices are spread out
to sound like they're coming from the direction
in which they're positioned on the video call,
making your calls more comfortable and more natural.
Next, let's talk about two powerful new options
for your microphone.
The first is voice isolation.
When you're on a FaceTime call,
your mic is picking up a cacophony of sound,
so in voice isolation,
machine learning distinguishes those sounds,
blocks out the ambient noise, and prioritizes your voice
so that it comes through crystal clear.
Check it out.
[person] I wish I could be there!
[person] Me too!
Let me fix this.
Better, right?
[person] Yeah.
[person] Got what she wanted for her birthday.
[Craig] Sometimes, though,
we want every bit of sound to come through,
and that's when you switch to wide spectrum.
In wide spectrum, your mic picks up
an entire symphony's worth of sound:
your voice and everything around you.
Next, let's turn to video.
When you want to see every face in the room,
you can now turn on grid view,
giving you another way to view your group FaceTime calls.
Here, you see people in the same size tiles,
and you'll be able to clearly identify who's speaking
while seeing everyone else's reactions.
And to make your FaceTime video capture
more beautiful than ever, we're introducing portrait mode,
where we've taken inspiration
from iPhone's stunning portrait photos.
In FaceTime, portrait mode blurs the background
and naturally puts the focus on you.
Next, to help you schedule your FaceTime calls,
we've created FaceTime links.
Now you can generate a link for a FaceTime call
and share it anywhere.
It's a terrific way to plan ahead for a call.
You can send the FaceTime link in places like Messages, email,
WhatsApp, or jump into Calendar
and make an event for your FaceTime call
so everyone will know exactly where to meet and when.
And it's not just Apple devices
that can use a FaceTime link to join your call.
Your friends with Android and Windows devices
can use your FaceTime link to join the call
right from their browser, and even on the web,
FaceTime calls are still end-to-end encrypted,
so your privacy is never compromised.
Some of our favorite ways to connect
involve more than just talking,
like getting together for a weekly movie night
or listening to an album with a friend
that brings back amazing memories.
We love enjoying shared experiences,
and so we built SharePlay.
SharePlay is a powerful new set of features
for shared experiences
that you can enjoy when you're on a FaceTime call.
With SharePlay, you can bring music into your call
for a shared listening experience unlike any other,
watch movies and TV shows
while having rich, real-time connection with your friends.
And share your screen,
giving you limitless possibilities
for bringing apps right into your FaceTime calls.
Let me show you how this works,
starting with listening together.
Say you're hanging out on a FaceTime,
talking about a new album that came out over the weekend.
With SharePlay,
you could bring that album right into the conversation.
When you're on a call, all you need to do
is press play in Apple Music,
and you can choose to listen together.
And like magic, high quality music playback
will start in sync for everyone on the call,
and you're still connected with FaceTime while listening.
Everyone on the call can add songs to a shared queue,
and shared playback controls let anyone press play, pause,
or jump to the next track.
Now let's check out what it's like to watch together.
When you're on a FaceTime call,
jump to streaming app and press play.
and boom,
you and your friends are watching the same video
totally in sync.
SharePlay is unlike any other
shared content experience out there
because it moves fluidly throughout the whole system.
Maybe you want to order takeout while you watch.
Picture in Picture lets you see your friends
and the video you're enjoying together,
and controls are always accessible
with just a tap.
And if the group wants to stay connected
with no interruptions to the video's sound,
you can jump into Messages
and keep the conversation going there.
And when the moment calls for a bigger screen,
you can extend the video to your Apple TV
and watch it there while sharing the moment
with your friends over FaceTime on your iPhone.
Even when you're using SharePlay across multiple devices,
everyone will remain in sync.
We wanted to make sure you have a ton
of incredible experiences to share in FaceTime,
so in addition to Apple Music and the TV app,
SharePlay is designed to work with
your other favorite apps and streaming services.
With an API built for easy adoption,
developers can bring their own apps right into FaceTime.
And today, we're so pleased to announce
that we're already working with some incredible partners.
Watch blockbuster movies with your friends on Disney+,
and hit TV shows on Hulu.
Catch originals from HBO Max.
And see your friends react live to a buzzer-beater
in the NBA app.
Or a speed run on Twitch.
Jump on TikTok to watch the funniest videos of the week,
learn a new skill with a friend on MasterClass,
and so much more.
Finally, check out screen sharing.
You can use it to browse Zillow listings
live with your future roommates
or show off a tricky move in your favorite game.
Screen sharing is also a simple
and super effective way to help someone out
and answer questions right in the moment.
And it works across Apple devices.
So that's SharePlay, a whole new way in FaceTime
to connect and share experiences with the people you love.
Next, when it comes to staying connected throughout the day,
our go-to is Messages,
and these days, so many of our conversations
are inspired through sharing articles, photos, and more.
So this year, we're introducing great new ways
to enjoy all of this amazing shared content
and the exchanges that follow.
Here's Mindy to show you how it all works.
[Mindy] Thanks, Craig.
I'm so excited to show you what's new in Messages.
Let's check out my family's conversation.
Everyone's sending me pictures
from our fun trip down to Joshua Tree.
Look at this brand-new collage design.
And this cool stack with even more photos from Taylor.
I can quickly swipe through them,
tap to view the full bunch,
and add a quick Tapback.
Now, let's see what's going on with my friends.
They're always sending me all kinds of things,
like this fun playlist from Leah
and this mission critical article from Casey
about what type of pizza is best.
The thing is, the time when I receive this great content
is often different than when I'm ready to enjoy it.
For example, I'm not going to read this right now,
but I'd love to the next time I catch up on the news.
Let me show you something we designed just for that
called Shared with You.
So now, if I head over to the News app,
there's a new Shared with You section
that conveniently surfaces that pizza article
and a few from my other friends.
Now that I'm ready to learn more, I can take a look,
and check this out.
Up top, it shows me who it's from.
And I can tap "from Casey" to pick up our conversation
and remind her that deep dish
is obviously the best kind of pizza,
and then get right back to browsing.
So now, if I want to check out that playlist Leah sent earlier,
I can head over to Apple Music.
And it's right here.
Let's take a listen.
[percussive music]
Love it.
Definitely adding this one to my library.
Now, one I really love is photos.
Remember those great pictures
from my family's trip to Joshua Tree?
Well, over in the Photos app, the new Shared with You section
makes it super easy to get back to them.
They'll also appear in my featured photos and memories.
And what's really cool is,
they're automatically brought over to my library too.
So if I scroll back to that Joshua Tree trip,
and drill in,
you can see all the great photos my cousin sent
are right here with the ones I took,
making my collection so much more complete with zero effort.
And Photos is smart enough to only bring over the ones
I actually care about, like the ones I was there for,
so I don't have to worry
about screenshots or memes cluttering up my library.
So that's sharing in iOS 15.
Back to you, Craig.
[Craig] In addition to Photos, Apple Music, and News,
we've built Shared with You
into Safari, Apple Podcasts, and the Apple TV app.
And if something especially important comes through,
you can quickly pin it,
and it will be elevated in Shared with You
and places like search.
So that's Messages with Shared with You,
bringing connection to the places
you love to enjoy content.
Together with SharePlay
and other powerful updates to FaceTime,
we're giving you even more meaningful ways to connect.
Of course, that means making the time for it,
so we have new tools
to help you focus on what matters most.
Today, iPhone plays so many roles in our lives.
It's where we get information, how people reach us,
and where we get things done.
This is great, but it means our attention
is being pulled in so many different directions,
and finding that balance between work and life can be tricky.
We want to free up space to focus
and help you be in the moment,
and that starts with notifications.
They have a fresh new look, contact photos for people,
and larger icons for apps,
making them even easier to identify.
Notifications are useful, though they can pile up
throughout the course of a day,
breaking your focus in those moments
when you're trying to get in the zone.
And the truth is, while some notifications
require your immediate attention,
others could be dealt with later.
To help you engage on your own time,
we're introducing the notification summary,
a helpful collection of your notifications
you can schedule to be delivered at any time you choose,
like in the morning and evening.
We use on-device intelligence
based on how you interact with your apps
to arrange the summary
so it's easy to quickly catch up.
Notifications in the summary are ordered by priority,
with the most relevant ones rising to the top.
Notifications from people will not end up in the summary,
so you won't miss important messages as they come in.
If now really isn't a good time,
you can use Do Not Disturb to silence all notifications.
And it turns out, it's even easier to step away and focus
if people know we're busy,
so we created an easy way
to signal to others when you're doing that.
Now when you're using Do Not Disturb,
your status is automatically displayed in Messages.
When you reach out to someone
who's indicated they don't want to be disturbed,
you'll be reminded in that moment.
And for truly urgent messages, there's a way to get through.
While an important part of finding focus
is about reducing distraction from others,
it's also about drawing boundaries for yourself.
There may be periods in your day
when you want to be totally focused on work,
or maybe you just want to be fully present
with your family at dinner.
In these moments, you can use Do Not Disturb
or strike more of a balance with Focus.
Focus is a new way to match your device
to your current mind-set.
With Focus, all you have to do
is choose what you want to focus on.
You can carve out time in your day
for work or your personal life.
When setting up a Focus, we use on-device intelligence
about your past activity to suggest the apps and people
to allow notifications from.
So if you're at work, you could choose
to only be notified by coworkers
or apps like Mail, Calendar, or Slack.
You can even dedicate a page on your home screen
to match your focus
and organize your apps and widgets
in a way that reduces temptations
by making only your work apps visible.
For personal life, we'll suggest being notified
only by friends and family or apps like Calm.
And for a home screen to match,
you can have your favorite entertainment apps like YouTube
or widgets for keeping up with your friends and family.
We'll even intelligently suggest using a Focus
based on your context,
using different signals like location or time of day.
Of course, you can create a custom Focus too.
And when you use a Focus on one device,
it automatically sets on all your other devices.
We think together, these tools
are a really powerful way to help you find balance.
Not only does iOS give you space to focus,
it also uses intelligence to elevate your experience,
helping you discover more in your photos,
quickly find what you're looking for,
and even relive special moments.
Let's get started with a feature we call Live Text.
Today our photos are full of rich and useful information,
from photos of places we visit
to handwritten notes of family recipes.
And now Live Text unlocks this information
in a way that's really natural.
It starts with the camera.
Let me show you.
Let's say I just finished a meeting with the team,
and I want to capture my notes from the whiteboard.
I can now just point the camera at the whiteboard
and an indicator appears here in the lower right.
When I tap it, the text just jumps right out.
I can use my normal text selection gestures.
Just drag and copy.
Now I can switch over to Mail and paste those in
and then send this off to Tim.
How cool is that?
And this is great for photos already in your photo library.
Here's a photo of a friend.
You may notice that here at the top there's some text.
Now, I can just select it, like this,
and I have the option to use Look Up
to find out more about this restaurant
and even look up its location.
Oh, and here's a picture from a friend.
Now, you may notice here in the background,
is a phone number.
I can just zoom in, and with Live Text,
it's recognized with a link.
I can just tap it and give this place a call,
just like that.
[person] Hi, Wanderlust Creamery.
[Craig] Oh, uh, whoops. Sorry.
Uh, just applying a deep neural network here
to a photo of your shop.
No actual need for ice cream at this time.
Uh, gotta drop. Bye.
Live Text works with photos across the entire system,
including screenshots, Quick Look,
and even photos on the web.
And it understands seven languages,
including simplified and traditional Chinese,
and works across iPhone, iPad, and Mac.
And it's not just text.
You can also look up information
on recognized objects and scenes.
Just tap, and you can look up information,
like the breed of a dog or type of a flower.
And this works for art, books, nature,
pets, and landmarks.
We're also making it easier to search for your photos
by adding photos to Spotlight.
Spotlight is the universal place
to start all of your searches.
Now, with photos search in Spotlight,
you can quickly find your photos right from the home screen.
Spotlight leverages intelligence from the Photos app,
so you can search by people, scenes, elements in your photos,
or location, like San Francisco,
And leveraging Live Text,
Spotlight can even find text in your photos,
which is great when you're looking for a photo
of a recipe, a receipt, or even a handwritten note.
We've also added all-new rich results for contacts.
You'll have quick access to call, text,
FaceTime, or email them
and Spotlight intelligently includes
everything related to them:
their location, if shared through Find My,
recent conversations, shared photos,
calendar appointments, notes, and files.
And we've added all-new rich results
for actors, musicians, TV shows, and movies as well.
That's Spotlight.
Next, let's talk about how Photos
uses its deep understanding of what's in your library
to enable powerful, emotional features like Memories.
Memories intelligently curates your favorite moments,
stitching photos and videos together
into heartfelt movies.
To take a closer look at what's new, here's Chelsea.
[Chelsea] Thanks, Craig.
This year we've got the biggest update ever,
including bringing Apple Music into your Memories
for the first time.
Let me show you.
Here in the Photos app, I can tap on the For You tab,
and my Memories are right at the top.
Check out this beautiful new animated title card.
Let's watch this one of my climbing adventures.
You'll hear a relevant, personalized song
from Apple Music that brings the memory to life.
[light acoustic music]
These new memories are built on the fly.
They're interactive and alive
and are paced to the beat of the music.
I can tap and hold to pause,
and the music continues to play.
When I let go, the pacing adjusts to get back on beat.
And to see a photo again,
all it takes is a swipe.
To customize my memory, I'll use a new feature
called Memory Mixes.
I can tap to bring up the controls
then tap this button to jump in.
Swiping on this carousel lets me try out different mixes
with intelligently chosen songs, pacing,
and a look to match.
[upbeat music]
[Kacey Musgraves' "Oh, What a World" playing]
Notice how the feel of the memory changed
with a calmer song, slower transitions,
and a black and white look.
[singing] It's hard to believe
[Curtis Harding's "On and On" playing]
[singing] I gotta get into...
[Chelsea] This faster song has a more energetic feel.
And these looks aren't just filters.
We analyze each photo
and apply consistent color and contrast,
just like a colorist at a film studio.
To check out more intelligent song suggestions,
I'll tap on the music button.
You'll notice these top suggestions
are a great fit for my climbing Memory.
With tens of millions of songs in the Apple Music Library,
experts have curated sets of songs
that are combined with my music tastes
and the knowledge of what's in my photos
to create personalized recommendations just for me.
I can search for a specific song
by tapping on the magnifying glass,
but I'm gonna go with something from my listening history.
This song from Imagine Dragons will be perfect.
[singing] 'Cause I'm on top of the world, hey
I'm on top of the world, hey
Waiting on this for a while now
Paying my dues to the dirt
I'm on top of the world.
And I can keep watching related memories,
personalized with my favorite songs from Apple Music.
And now back to Craig.
[Craig] With Live Text, Look up, Spotlight, and Memories,
iOS 15 elevates the iPhone experience
with on-device intelligence.
Next, let's talk about how iOS helps you better understand
and explore the world around you,
with some great updates to Wallet, Weather, and Maps.
To tell us about what's new in Wallet, here's Jennifer.
[Jennifer] With the Apple Wallet app,
we set out to replace your physical Wallet.
Starting with Apple Pay,
we added payment cards to make payments safer and more secure.
Next, we brought transit cards with Express Mode
to your iPhone.
You just breeze through the turnstiles in San Francisco,
New York, Beijing, Tokyo, and more.
And just recently, Walt Disney World
added their park passes, creating magical moments
as you tap to enter, ride, and explore.
You can never leave home without your keys,
so we're continuing to add keys to Wallet
and making them even better.
We started with car keys,
which we're improving with Ultra-Wideband support
for an unlock and drive experience.
No need to take your iPhone out of your bag or pocket.
BMW and others will ship cars with UWBs
starting later this year.
With iOS 15, we're bringing keys for your everyday places
to Wallet, starting with where you live.
We're creating the fastest, most secure way
to unlock your house, apartment, or flat,
and where you work.
Just add your corporate badge
and tap to enter your building or office.
And where you travel, with hotel keys.
You'll automatically receive your key
when your room is ready,
even before you arrive at the hotel.
Starting this fall, Hyatt hotels will start rolling this out
to over 1,000 properties worldwide,
creating a faster and safer experience for their guests.
Anywhere you go, just tap to unlock.
An incredible range of partners for locks and access systems
have signed on to support keys for all the places you go.
However, to be fully free of your physical wallet,
there's one more thing we need to bring to iPhone,
and that's your ID.
So we're bringing identity cards to Apple Wallet.
This fall, you'll just scan your driver's license
or state ID in participating US states.
It's that easy.
Your ID information is now in Wallet,
encrypted and safely stored in the Secure Element,
the same hardware technology
that makes Apple Pay private and secure.
And the TSA is working to enable airport security checkpoints
as the first place you can use your digital ID.
When you present your ID,
you'll know what specific information is requested
and securely presented.
With just a tap, you're off to your flight.
So that's Wallet on your iPhone and Apple Watch.
Back to you, Craig.
[Craig] Next up, weather.
The Weather app is incredibly popular,
and it's getting a huge update.
First, we're introducing a beautiful new design
with data and layouts that change based on conditions
such as wind and rain, unhealthy air quality,
or sunny skies.
We've also added new weather graphics
to help users better understand conditions
like wind, UV index, and barometric pressure.
And we've completely redesigned
the gorgeous animated backgrounds.
There are now thousands of variations
that more accurately represent
the sun position, clouds, and precipitation.
And Weather app in iOS 15
includes full-screen, high-resolution weather maps.
These maps show temperature,
animated precipitation, and air quality
that provide a whole new way to see the weather around you.
Next, we have some really big updates
for another app our users depend on every day.
Apple Maps.
Apple Maps is the best way to navigate your world.
It's easy to use and beautifully designed,
while providing the confidence that your privacy is protected.
Here's Meg to tell you more.
[Meg] Two years ago, we started rolling out our new map,
offering richer details and more accurate navigation
to help you get around.
Built from the ground up, we've launched our new map
so far in the U.S., UK, Ireland, and Canada,
and we're excited to announce
we're bringing the new map today to Spain and Portugal,
and later this year,
we'll add Italy and Australia.
Our goal has always been to build the world's best map.
So we looked at everything we've done so far,
and we asked ourselves, "How can we push things even further?"
We started by building a gorgeous, interactive globe
that invites users to tap and explore.
This is a whole new way of looking at the world.
But it's in cities
where we're taking Apple Maps to an entirely new level.
Our current map is great, and our users have told us
it's a lot more useful for navigation and exploration,
but in iOS 15, Maps will offer incredible new details
for commercial districts, marinas, buildings,
and so much more.
We've added things like elevation,
new road colors and labels,
as well as hundreds of custom-designed landmarks
for places like Coit Tower and the Golden Gate Bridge.
And we built a beautiful new nighttime mode
with a moonlit glow.
We think all of these improvements
are going to make exploring a city
so much fun for Maps users.
And when a user is ready to go somewhere,
Maps in iOS 15 will make getting there way better.
Let's start with driving.
We've added a great deal of new road details to the map
so we can help drivers as they move throughout a city,
to better see and understand important things
like turn lanes, medians, bus and taxi lanes, and more.
This outstanding attention to detail,
including the addition of crosswalks and bike lanes,
will help drivers more safely navigate complex intersections.
And when driving on highways, Maps now renders
overlapping, complex interchanges
in three-dimensional space,
making it much easier to see upcoming traffic conditions
or to know which lane you need to be in.
And of course, we'll be bringing this driving experience
to CarPlay later this year.
But it's not just driving.
We've also made big improvements for transit riders
by helping them easily find nearby stations.
Users can pin their favorite lines to the top
and even keep track on their Apple Watch
so there's no need to take your phone out of your pocket.
Maps also automatically follows your transit route,
notifying you it's time to disembark
as you approach your final destination.
And if you've ever exited a station,
unsure of which direction you need to go,
Maps will help get you back on track.
Simply hold up your iPhone, scan the buildings in the area,
and Maps will generate a highly accurate position,
delivering detailed directions in augmented reality
to help you complete your journey.
We're launching this beautiful new three-dimensional experience
in these cities by the end of 2021,
with many more to come next year.
And that's the all-new Apple Maps.
Back to you, Craig.
[Craig] So that's just some of what's new in Apple Maps.
An incredible new way to explore the natural beauty of the world,
and an amazing new three-dimensional
city experience with improved navigation.
iOS 15 is a great release that helps you stay connected,
find focus, discover more with on-device-intelligence,
and explore the world.
And there's more, including Voice Search in Safari,
powerful support for cross-app drag and drop,
and new outfit options for Memoji.
So that's iOS 15,
with powerful new features that enhance how you use iPhone.
And of course, one of the most popular
accessories for iPhone is AirPods.
To tell you more about what's new, here's Gagan.
[upbeat music]
♪ ♪
[singer] ♪ Party for you ♪
[Gagan] AirPods have helped us enjoy music like never before,
and they've helped us stay connected
in so many different ways, whether to friends and family,
to our devices, or to our favorite entertainment.
With iOS 15, we have some great new features coming to AirPods,
starting with Conversation Boost,
which is designed to help people with mild hearing challenges
stay more connected in conversations.
Through computational audio and beamforming microphones,
Conversation Boost focuses your AirPods Pro
on the person talking in front of you,
making it easier to hear and follow along
in a face-to-face conversation.
And to help you hear the conversation even better,
you can also reduce the amount of ambient noise.
Next, when you can't reach for your iPhone,
Announce Messages with Siri helps you stay connected.
iOS 15 takes this further with Announce Notifications.
Now Siri can automatically read
your important, time-sensitive notifications to you,
like when your dinner has been delivered.
And when you set a location for your Reminder,
like the grocery store,
Siri will read your shopping list to you
right when you need it.
You can easily choose which Apps to enable
and select Do Not Disturb
when you don't want to be interrupted.
And if you're using the new Focus feature,
your notification preferences are already taken into account.
Next, we have significantly improved
how AirPods work in Find My.
With iOS 15, you can locate your AirPods Pro and AirPods Max
using the Find My network.
Your AirPods simply send out a secure Bluetooth beacon
that can be detected by other Apple devices.
They can relay your AirPods' location to the network
and then back to your Find My app.
And if they're nearby, just choose Play Sound.
Listen for the chirp, whether they're in their case or out.
[chirping]
And the new proximity view in the Find My app
lets you know when you're getting close.
[chime]
To make it even less likely to lose your AirPods,
you can now receive a Separation Alert
to notify you if you leave your AirPods behind.
Finally, last year, we introduced spatial audio
with dynamic head tracking for AirPods Pro
and then elevated the experience even further
with the high fidelity audio of AirPods Max.
Enabled by computational audio,
the three-dimensional theater-like sound
really makes movies come to life.
This fall, we're excited to extend spatial audio to tvOS.
So now you can enjoy the full surround experience,
tuned for the big screen in your living room,
without disturbing the rest of the house.
And with dynamic head tracking,
it properly responds as you move about the room.
We're also bringing spatial audio with dynamic head tracking
to macOS on our new M1 powered Macs
so you can enjoy spatial on all of your devices.
In addition, we recently announced spatial audio
for Apple Music with the incredible
multi-dimensional sound experience of Dolby Atmos.
And we're excited that it's available starting today
with albums from some of your favorite artists,
like Ariana Grande, The Weeknd, J Balvin, and Kacey Musgraves.
With the benefits of Conversation Boost,
the convenience of Find My,
and the enhanced experience with spatial audio,
there are some great new features
coming to the AirPods family.
Now back to you, Craig.
[singer] ♪ Just like magic, oh, yeah ♪
[Craig] It's time to talk about iPadOS.
iPad is an incredibly versatile device,
with its unique blend of mobility,
innovative technologies, and touch-first user experience,
and this experience is powered by iPadOS.
With iPadOS, we build distinct capabilities
that make it possible for iPad
to become whatever you need it to be,
like when you're browsing your photos
and iPad becomes an album of your most precious memories,
held right in your hands;
or when you pick up Apple Pencil
and it becomes your notepad, a markup tool,
or a canvas for new artwork;
or when you attach a keyboard and trackpad,
and it becomes a powerful new way
to work on your most important documents.
This unique set of capabilities
mean you get things done right in the moment
and can seamlessly move
from capturing and working on your ideas
to sharing them.
With iPadOS 15,
we're taking this versatility further,
making iPad even more capable and more intuitive,
and we started right on the home screen with widgets.
They offer beautiful, glance-able information
at just the right moments,
and this year, we have a big update.
Now you can freely place widgets
among the apps on your home screen.
This is a huge deal!
Let me show you how it works.
Okay.
Here I am on the home screen.
You can see that I already have a few widgets
placed along the top.
Let's start by adding a widget.
I'll bring up the widget gallery.
Here you'll notice some new widgets
like the beautiful new Find My widget
and the Contacts widget
which helps you reach family and friends
with just a tap.
Let's find a good spot for this, towards the top here.
Now, I'll go back to the gallery and grab the Parcel widget
for tracking my incoming packages
right on the home screen.
Perfect.
Now, of course a bigger canvas means more room for widgets,
so we're adding a new, larger format for widgets
designed just for iPad's larger display.
Here's the new Apple TV widget.
I can easily dive into my favorite shows with a tap,
and here's my gaming page.
The new Game Center widget
lets me jump into my games faster
and discover what to play with friends.
And check out the new large-size Photos widget.
It really puts my favorite photos front and center,
and with this larger Files widget,
I can keep tabs on all of my work projects.
Now, with pages full of these great widgets,
some of my less frequently used apps
have gotten pushed to later pages.
We wanted to make it easier to get to all of your apps,
so we brought App Library to iPad.
You can see all my apps are here,
automatically categorized for me.
And what's really cool is we built access to App Library
right into the Dock,
no matter where you are,
you can always get to your apps.
And now that you have App Library,
you can hide pages that you no longer need...
just like this.
And even reorder them right from here.
That's widgets and App Library.
We think this is going to change how you get information
and access all your apps on iPad.
We also have a major update
for another key part of the iPadOS experience:
multitasking.
This year, we've made it easier to discover,
easier to use, and even more powerful.
To give you a closer look, here's Shubham.
[Shubham] Thanks, Craig.
In iPadOS 15, there's a new control
that appears at the top of your apps.
Tapping on it reveals the multitasking menu.
From here, I can take an app, full-screen,
or work with two apps at the same time
by creating a Split View or Slide Over.
I'll tap on the Split View icon,
and the app slides to the edge of the screen,
giving me quick access to my home screen,
where I can easily select from any of my apps.
I've been working on a podcast, so I'll choose Ferrite.
And now I can work with Ferrite and Notes
at the same time in Split View.
It's also really easy to switch apps in Split View.
If I want to replace Ferrite, I just swipe down,
and Notes moves aside,
letting me pick another app from the home screen.
Let's select Mail.
This works exactly the same way
to choose a new app from either side of the screen.
And we brought the same ease of multitasking
to apps with multiple windows.
In Mail, I can touch and hold on this message
to open it centered on my screen.
This allows me to read the entire email
without leaving my current view.
And I have the same multitasking controls here, too,
so I can easily move this into Split View or Slide Over.
But I want to save this email and come back to it later.
So I can just swipe down to minimize it
into a new area we're calling the Shelf.
The Shelf gives me easy access to all open windows of an app.
Let's go to Safari, and you'll see that
the Shelf appears automatically when I switch apps.
I often have a lot of Safari windows open,
many in Split View paired with other apps,
and now I can just tap to quickly switch between them.
I can also add or remove windows right here from the Shelf.
We've also made the App Switcher even more powerful.
I can now create a Split view
just by dragging one app over another.
So that's multitasking in iPadOS 15.
Now back to you, Craig.
[Craig] Thanks, Shubham.
These new multitasking features
will help our users be more productive
and do even more on their iPad,
and what's really cool
is we now have a new set of keyboard shortcuts
that let you do all of this without lifting a finger.
iPadOS 15 also gives you more powerful ways
to capture and organize your information with Notes.
This year we're adding powerful new features
for collaboration and organization.
First, we're adding mentions.
Just mention someone in a shared note
and they'll get a notification linking them back.
There's also an all-new Activity View
that quickly shows you what's changed
in a shared note while you were away.
And to give users new ways to organize their notes,
we're adding tags.
You can add a tag anywhere in your note
then use the new Tag Browser to quickly find your notes.
But sometimes you just want to quickly jot down a note
to remember something important for later,
and that's why we're taking Notes system-wide
with a feature we call Quick Note.
Quick Note is a fast and easy way to get to a note,
no matter what you're doing.
Here's Will to show you how it works.
[Will] Thanks, Craig.
Starting a Quick Note is easy.
When I swipe, the note appears
out of the corner of the screen.
Now that I've started a note,
I can type or write with Apple Pencil.
It's perfect for jotting down something like a phone number.
And when I'm done, I just swipe it away.
Let's open Safari.
What's super cool about Quick Note
is that it's aware of the app I'm using.
I'll start a new Quick Note on top of Safari...
...and now I can easily add a link from the website
into my Quick Note.
I can tap this link anytime to return to this exact site.
Let's go to a website I added a link to earlier.
A small thumbnail pops up in the corner
that allows me to quickly get back to my Quick Note
containing any useful information I found.
You'll notice there's text highlighted on the page.
And I added this text to my Quick Note.
And tapping on a link from a highlight
takes me right to the content on the page.
I can add a link from almost any app I'm using,
including third-party apps.
Here's a link from Yelp, and if I tap,
it takes me right to the restaurant listing.
I can swipe across my Quick Note
to see my most recent ones.
And anytime I want to see all my Quick Notes,
I can find them right where you'd expect, in Notes.
Now back to Craig.
[Craig] Thanks, Will.
So that's Quick Note,
a new way to capture information anywhere.
Quick Notes can be created on iPadOS and macOS,
and you can access and edit them later on iOS.
Now let's talk about Translate.
In just one year, Translate has already helped users
make billions of translations on iOS.
So we're excited to bring Translate to iPad,
with experiences that leverage iPad's unique capabilities,
like practicing handwriting in another language
with Apple Pencil
or translating right next to your document
with Split View.
And Translate was designed for conversations.
So we're making conversations feel easier
and even more natural with Auto Translate.
Auto Translate detects when you're speaking,
and in which language,
so no one needs to tap a button to respond.
Just speak and let Translate do the rest.
We're also excited to announce system-wide translation.
So you can translate text anywhere.
Just select the text and tap Translate.
With Live Text, you can even translate text in a photo.
System-wide translation is available
on iPadOS, iOS, and macOS,
and of course, you can download languages
to use all of these features on-device.
Whether you're working on a document
or meeting with someone,
Translate makes iPad even more powerful.
Now let's talk about Swift Playgrounds
and how it's bringing a whole new dimension of productivity
to iPad.
Swift Playgrounds is a great way to learn to code
through a series of Apple-designed lesson plans
that are interactive and fun.
This year we're taking it even further
by adding the ability to build apps on iPad.
You build these apps with Swift UI,
which makes development easy.
The code you write is immediately reflected
in a live preview of your app.
This new project type even works with Xcode on Mac.
Swift Playgrounds now supports improved code completion,
so you can just start typing
and quickly add the suggestion to your code.
You also have access to the whole library
of UI components
and the documentation to go with it.
And if you're new to app development,
there's a guide to creating your first app.
While you're developing your app,
you can run it full-screen to try it out,
and when you're ready,
you can even submit it to the App Store.
This is amazing!
You can now build apps for iPhone and iPad on iPad.
We think this will take iPad to new places.
That's iPadOS 15,
taking the versatility of iPad even further
with new widget layouts for your home screen,
App library, and a redesigned multitasking experience,
new note-taking and translation features,
and the ability to build apps with Swift Playgrounds.
Combined with the great new features we talked about in iOS,
it's time to completely rethink what you can do with your iPad.
Next, let's get into Privacy.
[energetic music]
♪ ♪
At Apple, we believe privacy is a fundamental human right.
We don't think you should have to make a trade-off
between great features and privacy.
We believe you deserve both.
Since the beginning,
we've worked to help you keep your personal data
under your control.
And over the years, we've integrated
powerful privacy controls
into our operating systems, most recently adding
Privacy Nutrition Labels and App Tracking Transparency.
Today, privacy is more important than ever,
because when you use the internet
and third-party apps, you can be tracked
by a complex ecosystem of data brokers
and ad tech firms, often without your permission.
We don't think this is right.
We believe in protecting your privacy
and giving you transparency and control
over your information.
And to tell you about the new ways
we're giving you even more control,
here are Katie and Erik.
[Katie] Thanks, Craig.
Let's start with Mail.
If you're like me, you get a lot of marketing emails like this.
What you may not realize is that many of these emails
use invisible pixels
to collect information about your Mail activity,
like when you open a message and even your IP address.
We think you should be able to choose
whether to allow this or not.
So now in the Mail app,
we're introducing Mail Privacy Protection.
Here's what it does.
It hides your IP address so senders can't link it
to your other online activity or determine your location.
And it prevents senders
from seeing if and when you've opened their email.
So now you can catch up on email with greater peace of mind.
[Erik] Safari leads the industry
in protecting you against cross-site tracking
with Intelligent Tracking Prevention,
and this year, we're making it even stronger
by also hiding your IP address from trackers
so they can't use it
to link your activity across different sites
or learn your location.
You can see which trackers are prevented from profiling you
in the Safari Privacy Report.
We wanted to bring this same transparency
to apps you use too.
[Katie] So we're introducing the App Privacy Report.
This new section in Settings
gives you an overview of how apps treat your privacy.
You can see how often apps use the permission you've granted
to access your location, photos, camera, microphone,
contacts, and more, during the last 7 days.
And to find out who your data may be shared with,
you can see all the third party domains the app is contacting.
So these are our new privacy system controls.
Now let's talk about Siri.
Siri's available across all your Apple devices,
allowing you to quickly get things done
with just your voice.
And Siri is being used more than ever
on over 600 million devices each month.
We recently added more diverse Siri voice options,
and they sound incredible.
[Siri] Hi, I'm Siri. If you need anything, just ask.
[Katie] Now, Siri has a ton of great new features this year,
but today we want to focus on a major update to privacy.
[Erik] Siri's designed to process
as much data on device as possible,
keeping your information private,
and with the power of the Neural Engine,
we're able to do this more than ever.
Today we're introducing on-device speech recognition.
This means that, by default,
your audio is all processed right on your iPhone or iPad.
This addresses the biggest privacy concern we hear
for voice assistants, which is unwanted audio recording.
And this has some great benefits beyond privacy.
First, you can now make many requests
without an internet connection:
launch apps, change settings, control music, and more.
Second, on-device processing speeds things up.
Check this out.
I'll do a few requests back to back.
Open Photos.
Open Calendar.
Turn on Airplane Mode.
Set a timer for 20 minutes.
Switch to dark mode.
Wake me up at 7:00 a.m.
It's amazing how fast Siri is with on-device processing.
So those are some of the powerful
new privacy protections in Mail, Safari, and your apps,
along with on-device speech recognition for Siri.
Back to you, Craig.
[Craig] Next, another part of our ecosystem
that puts your privacy first is iCloud.
Here to tell you about some great new updates is Mike.
[upbeat music]
♪ ♪
[Mike] Many of us rely on iCloud
to safely store a lot of personal information,
and it's important to always have access.
So let's start off with two improvements
we're making to your Apple ID.
First, we're adding a new way to get back into your account
if you forget your password or get locked out.
You'll now have the option to add people you trust,
like your family and friends, to a Recovery Contact list.
They won't get any access to your account,
but if you ever forget your password,
you can call them to get the code you need
to get right back in.
It's fast, easy, and secure.
Second, we're launching a new Digital Legacy program.
We don't often think about it,
but it's important that we can easily pass down
information to family members or friends when we pass away.
You'll now be able to add people to your account
as Legacy Contacts.
So when you're gone, they can simply request access,
and your information can be passed along
quickly and easily.
iCloud has always kept your important information--
like photos, documents, and notes--
safe, up to date, and accessible across all of your devices,
and today, we're making some big updates.
We're upgrading our paid subscription
to something that we call iCloud+.
iCloud+ combines everything you love about iCloud
with some great new features,
starting with something to help protect your privacy online.
On any given day, we all use a variety of networks
to browse the web:
from the internet in our own homes.
to public Wi-Fi on the go.
And behind the scenes, network providers and websites
can combine your identity and browsing history
into a detailed profile about you.
So now, in addition to everything that Safari does
to protect you online, we are introducing a new service
called Private Relay.
It lets you browse with Safari
in an even more secure and private way.
And the way it works is really cool.
It ensures that the traffic leaving your device is encrypted
so that no one can intercept and read it.
Then all of your requests
are sent through two separate internet relays.
It's designed so that no one, including Apple,
can see both who you are
and what sites you're visiting,
and it does all this without compromising performance.
Next, let's talk about another iCloud+ feature: Hide My Email.
We've all had moments when we've thought twice
about sharing our personal email address,
like when we're filling out a form on the web.
With Hide My Email, you can share a unique, random address
that forwards messages to your personal inbox.
It's built right into Mail, Safari, and iCloud Settings.
So it's easy to set up as many addresses as you need
and delete them at any time, keeping you in control.
iCloud+ also includes built-in support
for HomeKit Secure Video.
More and more of us are using security cameras
to keep an eye on our homes.
With iCloud+, you can connect more cameras than ever,
and none of the video counts against your iCloud storage.
It's just a part of your subscription.
Of course, you'll still get
everything else you love about iCloud,
including Photos, Backup, and iCloud Drive.
And the best part is we're not changing our prices at all.
You'll get all of iCloud plus our new Private Relay service,
Hide My Email and expanded HomeKit secure video support
for the same low price as we offer today.
We're really excited to be giving users
an even more private and connected experience
with iCloud+.
Now over to Sumbul for the latest developments in Health.
[upbeat music]
[Sumbul] Your health and the well-being of your family
is always important to you,
and never more so than this past year.
Apple's commitment to health is stronger than ever.
We're collaborating with medical experts
to accelerate health innovation,
and we're empowering individuals to improve their health
as well as make it easier for them to participate
in large-scale research studies.
With our APIs,
developers are using our devices and Health app
to come up with ingenious ways to push things forward.
Here's an example.
[Francoise] I’m Francoise Marvel.
I’m a cardiology fellow at Johns Hopkins.
[Seth] Seth Martin.
I’m also a cardiologist at Johns Hopkins.
[Francoise] Seth and I spend our days
alongside our patients at the bedside.
You know, six white coats, hovering over a bed.
And we’re trying to actually share
what the patient’s condition is.
How they need to improve their life.
We use medical jargon. We speak quickly.
We confuse patients.
And they’re left on their own.
There has to be a better way than just treating a patient,
handing them a bunch of papers, and expecting
that they’re gonna understand how to change their life.
We thought, well, what if we completely reengineer
the process for a heart attack patient, by using ResearchKit,
CareKit, HealthKit, and then connecting it
with an Apple Watch, so we can bring in
key cardiovascular metrics
that help us to know patients are doing well.
[Seth] When Francoise was in the technology accelerator program
at Hopkins, the work there led to this phone call with Apple
and towards the end of the phone call,
Francoise said to Divya at Apple, “What can we do
to accelerate this?” And Divya said--
[Divya] You guys gotta come out to Cupertino.
[Francoise] And we had a Silicon Valley AirBnB.
And we started side-by-side coding with our iOS developers,
and then every couple hours--
[Divya] We would talk about their vision
and tools they could leverage.
[Francoise] We’d go to a white board, and we’d lay out--
[Divya] Here are the things you guys should go tackle.
[Francoise] And we’d go back to our AirBnB, pour more coffee,
you know, order some bubble teas, eat some food.
And then we would go into Cupertino.
[Divya] They’d come back into Cupertino, piled in a minivan.
[Francoise] And spend like almost the full day there,
getting more feedback, working with their teams.
[Divya] They would leave our offices,
and work through the night
building and implementing the things we had talked about.
With our tools and their vision,
we ultimately made magic together.
[Francoise] We left Cupertino invigorated, and guess what?
Our clinical trial was able to save
an incredible amount of people from having complications
and coming back to the hospital.
And it reduced hospital readmissions by 52%.
And likely saved a lot of lives.
[Divya] I remember we were just sitting outside--
beautiful Cupertino weather.
And it was just one of those moments where it dawned on us
that Corrie app was going to have an impact
on so many people’s hearts around the world.
[Francoise] This is the start of something incredible.
It’s the spark, and now it’s like fire
[Sumbul] This is just one of the many inspiring stories out there
and is a testament to the innovative work happening
in the medical community.
A critical part of taking care of yourself
is monitoring changes in your health,
which can be subtle and easy to miss over time.
So this year, we're offering three new features
to help you to identify, measure,
and understand those changes, and here's Adeeti
to tell you about the first of these features.
[Adeeti] Let's start with mobility.
The way that you move and walk
can indicate balance issues and gait impairment.
This is the leading cause of falls in adults.
Currently, fall risk is assessed by a care provider
through a questionnaire and an in-person evaluation.
But this can miss out on your everyday movement,
so important changes can go unnoticed.
Your iPhone already captures mobility data as you walk
with scientifically validated metrics.
We're building on this to introduce
a completely new way to assess your risk of falling
called Walking Steadiness.
For the first time ever,
you can get insight if your fall risk increases
and take action early to improve your steadiness.
Let's take a quick look at some of the science behind this.
As you walk with your iPhone, the built-in motion sensors
automatically measure how fast and how evenly you walk,
the length of your steps, and the timing of each step,
right down to how often you have both feet on the ground.
Combined, these metrics provide powerful insight
on changes in your balance, stability, and coordination.
We used real-world data
from the Apple Heart & Movement Study,
with over 100,000 participants across all ages.
This is the largest data set ever used to study fall risk,
and it's helped create this first of its kind health metric.
You can view your Walking Steadiness in the Health app.
You'll see a classification of "OK"
if the metrics show that you're stable while walking.
You can see how your Walking Steadiness
may change as the months go by
and receive a notification if your steadiness is low
or very low and you're at increased risk of falling.
You can also learn how to improve your steadiness.
There are movement exercises right in the Health app,
and these can help you increase your strength and balance
and reduce your risk of falling.
Now back to Sumbul
to tell you about another way to monitor health changes.
[Sumbul] You can already review lab results
like your cholesterol right in the Health app.
In the U.S. alone, 14 billion clinical laboratory tests
are performed each year.
That is a lot of information to keep track of.
When you see your own results come in,
it can be hard to understand what these tests mean
or what has changed.
The Health app will now include detailed descriptions
to help you better understand your lab data.
For example, when you receive a cholesterol result,
you can now see that the LDL is a bad cholesterol
and having too much may put you at risk for heart disease.
You can also now see whether your labs
are within expected ranges.
Together, these views will help you
get even more meaning from your lab results.
Many health changes happen over time,
so to better understand your health
even more holistically, we're introducing Trends.
You'll get insight on long-term changes
across areas such as steps, resting heart rate,
blood glucose, sleep, and much more.
You'll also be alerted when there's a new trend
in your data, which may be something
you want to monitor more closely
or even discuss with your physician.
So if you're getting more daily walks in,
your health summary will show
that your steps taken have increased
over the last few months.
This is a great way to celebrate progress
towards meeting your health goals
and a powerful new way to get early insight
into potential health issues.
With Trends, Walking Steadiness,
and a better Labs experience,
you have three new ways to see changes
in your overall health.
Another really important part of managing your health
is having meaningful conversations with your doctor.
During your visit, physicians look at your vitals and labs
but will also ask you about everyday health activities
like exercise and sleep.
And patients can often have difficulty
remembering all these details.
But the Health app has all of this valuable information,
so, to support this conversation,
you can now share health data that you choose
with your healthcare provider in a private way.
For example, if you have a concern about your heart health,
you can now share your heart data.
This is shared securely.
No one else, including Apple, will see this information.
Your doctor can then view this data directly
from their electronic health record system
and look for important trends such as changes in activity
and a history of alerts like high heart rate.
Access to this information helps give your doctor
a more complete view of your everyday health
outside of the clinic.
We're so excited about this new capability
to share your data from the Health app
directly with your doctor.
These electronic health record companies in the U.S.
will be the first to support this feature,
and we look forward to expanding availability
even more in the coming months.
Now, for many of us, it's not just the changes
in our own health we care about.
It's the health of our family and loved ones too,
whether they live with us or far away.
For some of us, that means taking care of our kids
and for others, it's our aging parents.
And for many of us,
it's actually taking care of both--
generations above and below.
To empower you to care for others,
we're introducing Health Sharing,
a private and secure way to view health data,
trends, and alerts for the people most important to you.
For example, I could set up a sharing relationship
with my mom, and with her permission,
I could view data like her heart rate,
activity, and labs.
And just like with my own health data,
Trends proactively highlights changes in my Mom's health data
for me.
I can also receive notifications,
including high heart rate alerts,
changes in mobility, and more.
And it's easy for me to connect with her about her health.
So if I see a noteworthy change
like her resting heart rate increasing,
I can simply tap Messages
and start a conversation with my mom.
This is a powerful new way to stay connected
to the wellbeing of those you love.
You'll have peace of mind,
and they'll know they have a trusted partner
on their health journey.
Since the beginning of our work in Health,
all of our health features have been architected
to keep your data secure and protect your privacy.
Your health data is under your control
and is encrypted in transit and at rest.
The permissions built into the sharing experience
give you granular control
over which types of data you share and with whom.
And you can make changes at any time
right from the Sharing tab.
Data you share is sent in an encrypted form,
and Apple does not have access to any of this information.
Privacy is fundamental in the design and development
across all of our Health features.
We're so excited for what's coming in Health--
a first-of-its-kind metric to access fall risk,
richer insights to understand changes in your health,
and completely new abilities for you to privately share
selected data with your doctors and loved ones.
Now I'll hand it over to Kevin to talk about watchOS.
[Kevin] Apple Watch is already
the most loved watch in the world.
It keeps you healthy, active, and connected.
With features like Fall Detection,
ECG, and Cycle Tracking,
Apple Watch is an essential health companion.
It motivates you to close your Activity rings
and transforms the way you stay fit.
And staying connected to the people and things
you care about most is easy with Apple Watch--
all from your wrist.
In watchOS 8, we're introducing more capabilities
in each of these areas.
Let's start with health.
More than ever, people are realizing
the importance of dedicating time to practice mindfulness.
In fact, the Breathe app has grown in popularity,
particularly over this last year.
In watchOS 8, the Breathe app has been enhanced
to give you more opportunities
to slow down and be mindful, including a new animation
that has a beautiful look and feel
to help you center and calm as you breathe.
We're also introducing Reflect--
a new way for you to be more mindful.
For example, a reflection could be
"Think about something you love to do
and why it brings you joy."
A gentle animation helps you focus.
And studies show that regular mindful moments like this
can lead to increased positive emotions
and overall psychological well-being.
The Reflect and Breathe sessions live in the new Mindfulness app.
This will help you reduce stress and relax your body and mind.
With the Sleep app,
we introduced an entirely new way
for you to meet your sleep goals
and track metrics like time asleep,
heart rate, and even blood oxygen.
In watchOS 8,
Apple Watch can track another key metric
while sleeping--
Respiratory Rate.
This is a vital sign that measures
how many breaths you take per minute.
And since your sleeping respiratory rate
tends to be consistent over time,
a change may indicate a shift in your overall wellness.
You'll be notified if a meaningful trend
in your respiratory rate has been identified.
And you can see even more details
in Respiratory Rate in the Health app.
Now I'd like to turn it over to Julz
to tell you what's coming to help you stay active.
[Julz] Apple Watch is the perfect companion
to motivate you to be more fit.
And watchOS 8 adds two of the most popular workout types
that are great for bringing more mindful movement
to your routine.
First, a new Tai Chi workout.
This Chinese martial art is thousands of years old
and is often described as meditation in motion.
Its gentle approach can help reduce stress
and find a more peaceful state of mind.
And a brand-new Pilates workout type,
which is one of the best ways to develop core strength,
posture, balance, and flexibility.
Of course, another way people are staying fit
is with Apple Fitness+,
the first service built entirely around Apple Watch.
We've heard from so many of our users
how it's making a positive difference in their lives.
And now, Fitness+ is introducing a new series of workouts
featuring Jeanette Jenkins,
one of the most sought after fitness experts.
With seven workouts focused on Strength
and High Intensity Interval Training,
she's bringing the fire
and her belief that all bodies are made to be strong.
Because music is so key to the Fitness+ experience,
we're introducing a new Artist Spotlight Series.
Each workout features an entire playlist
from Lady Gaga, Jennifer Lopez,
Keith Urban, and Alicia Keys.
The Artist Spotlight Series and the new workouts with Jeanette
will be available later this month.
With new workout types and great new Fitness+ content,
Apple Watch continues to be an incredible motivator
to help you stay active and fit.
Back to you, Kevin.
[Kevin] Let's talk about some new features
to keep you connected to the people you love.
Photos are a great way to relive your favorite moments
and most precious memories.
On Apples Watch, the Photos face
is the most popular Watch face.
That's why watchOS 8 is bringing another great way
to enjoy your favorite photos
with the new Portraits Watch face.
It takes the great portrait photos from your iPhone
and uses the segmentation data
to create a multi-layered face with depth.
And you can make this watch face your own
by adjusting the photo's composition and time placement
to really make the subject stand out.
This is really great to see live,
so let me invite Shandra to show you a demo.
[Shandra] Thanks, Kevin.
Your photo comes to life when you raise your wrist.
And as you scroll the digital crown,
you get a view of the dynamic composition
that makes this watch face extraordinary.
You're gonna love how this face keeps you connected
when you can't be face-to-face.
Speaking of photos,
the Photos app itself has been completely redesigned.
It now includes memory highlights,
featured photos, in addition to your favorites.
If I tap into this memory,
I can scroll through the all-new mosaic layout.
My daughter Wesleigh and I
adopted our puppy Fondue last year
and are missing her during the day.
The new Photos app makes it simple for us
to quickly reminisce.
This picture from my Memories is a good one.
I'm gonna share it with Wesleigh to remind her
we're not always missing Fondue's best moments.
If I tap the share icon,
you'll see that we now have support for sharing photos
via messages and mail, directly from my Watch.
Let's get this over to Wesleigh.
I'm gonna tap add message to show you
that we've made it even easier to compose a message.
We can now dictate, Scribble,
and add emojis in the same view.
I always find it easy to dictate my messages.
Remember this?
If I tap Scribble, I can edit my text inline
by selecting and deleting what I'd like to change.
And I can use the crown to move the cursor
and add additional text.
And what message is complete without emojis
to get a point across?
By tapping the emoji icon, I can add multiple emojis
while in the Scribble view.
watchOS 8 makes it easy to send the perfect message
right from your wrist.
[chime] That was quick.
Wesleigh must have the puppy on the brain too.
And with GIFs now on Apple Watch,
I can reply as comedically as I would from my iPhone.
In the new app shelf, you'll find #images.
You can search for the perfect GIF
or choose from your recents.
I think a face palm best captures
how this photo makes me feel.
And that's a look at what's coming in watchOS 8
to keep you connected to the people
and puppies you care about most.
And now, back to Kevin.
[Kevin] We think you're gonna love these new features
in Photos and Messages.
And of course, there's so much more,
including Next Hour Precipitation,
support for Find Items, and Multiple Timers.
watchOS is the world's most advanced
wearable operating system.
And watchOS 8 takes it even further
with new features to help you stay healthy,
active, and connected.
And now, over to Craig.
[electronic music]
♪ ♪
[Craig] Let's talk about the home.
At Apple, we design our products for the home
to embody three key attributes
starting with being easy to use.
We believe the technology in your home
should work for you, not the other way around.
And we design our products to work better together
so that your iPhone, HomePod mini,
Apple TV, and other devices
can leverage each other to deliver seamless experiences.
And everything we do is built to be private and secure,
which is so important to all of us.
With this foundation, we have a great set of features
coming this year to make life at home more enjoyable.
To tell you more, here's Yah.
At the heart of your smart home is HomeKit,
seamlessly orchestrating and controlling
your smart home accessories.
And it all starts at your front door.
With our new Home Keys feature,
simply tap your iPhone or Apple Watch
to securely unlock the door, just like that.
Now, sometimes when you get home,
you just can't wait to watch your favorite show,
so we've made that easier than ever.
Starting this fall, you can ask Siri on HomePod mini
to play something on your Apple TV--
completely hands-free.
[mom] Hey, Siri, watch the latest episode
of Mosquito Coast.
[Siri] Here's season one, episode seven of Mosquito Coast.
[Yah] For many of us, the only thing better than watching TV
is watching TV with friends.
As you heard from Craig earlier,
SharePlay is going to change the way you enjoy TV together.
You can watch it all on Apple TV,
in sync with your friends on FaceTime,
ensuring everyone catches the movie's dramatic reveal
or a show's punchline at the same moment.
And to make it easier to see everything
your friends are talking about,
the Apple TV app will now feature a new
"Shared with You" row,
highlighting all the great shows and movies
your friends are sharing in Messages.
We also want to make it easier to decide
what to watch as a group,
especially if Mom's into action movies,
Grandma loves sci-fi,
and the teens can't get enough of comedy.
That's why we're introducing a new row called
"For All of You," with a collection of shows
and movies based on everyone's interests--
perfect for family movie nights.
And you can easily fine tune the suggestions
based on who's watching.
Now, when you're ready to watch something,
you want it to sound amazing.
So this fall, you can select HomePod mini
as the speakers for your Apple TV 4K.
With the power of Computational Audio,
HomePod mini delivers rich, balanced sound
and crystal-clear dialogue for everything you watch.
[Yah] HomePod mini is perfect for any room,
like the Kitchen, where you can convert measurements,
set a timer, or add to your grocery list.
Of course, you can always listen to Apple music
and other popular music services.
And we're excited to add support
for lossless audio, Apple Music, later this year.
Because we want more people
to experience the magic of HomePod mini,
we're now making it available in even more countries and regions.
In addition to everywhere we ship HomePod mini today,
we're bringing it to Austria,
Ireland, and New Zealand this month.
And it'll be available in Italy by the end of the year.
Also later this year,
we'll begin bringing voice recognition
everywhere HomePod mini ships,
giving each member of the home a personalized experience.
So each person can ask Siri to send a message,
set their own reminders,
or hear a playlist curated just for them.
We believe Siri is most powerful
when it's available throughout your house,
which is why we're so excited
to bring Siri to third-party devices.
For the first time, HomeKit accessory makers
can enable Siri in their products,
so you'll be able to talk with Siri
on even more devices.
[grandma] Hey, Siri, set the Dinner scene.
[Yah] We've designed it so that your Siri requests
flow to your HomePod
without going to any third-party servers,
providing the privacy you expect from Apple.
Accessories enabled with Siri
will be available starting later this year.
And, to make your smart home accessories
work together seamlessly, we formed an alliance
with other industry leaders
to create a new smart home interoperability standard
called Matter.
It leverages the HomeKit technology
we open-sourced last year,
and we're excited to announce
that support is coming in iOS 15.
You can control HomeKit and Matter-enabled accessories
with the Home app.
It's available across your Apple devices,
and this year, we're making it even better
on Apple Watch.
You can tap Intercom to broadcast a message
or quickly access the accessories
you're most likely to need in that moment.
You can even see what's going on around the house.
With the HomeKit-enabled doorbell,
it's easy to see who's at the door
and greet them right from your wrist.
HomeKit Secure Video uses the on-device intelligence
of your Apple TV or HomePod mini
to alert you when people, animals, or vehicles
are detected.
And this year, we're adding Package Detection
so you know when a package has arrived.
And we're adding new ways
to take advantage of your cameras on Apple TV.
While viewing a camera,
you'll now be able to control nearby accessories
such as turning on the outdoor lights.
And you can even display multiple cameras
at the same time, giving you a more complete view
of what's happening around the house.
Those are just some of the great experiences
we're bringing to the home this fall.
With incredible new features like Home Keys,
SharePlay for shared viewing,
and access to Siri in more places than ever before,
your smart home has never been more capable.
Back to Craig.
[upbeat music]
♪ ♪
[Craig] Let's talk about macOS.
macOS has always been about the fusion of power and simplicity.
And with our current release,
macOS Big Sur, we introduced a bold new design
that gives users more control and huge updates for apps--
all while making everything easier to use.
And when combined with the M1 chip,
Big Sur delivers unmatched levels of performance
and battery life.
With people using the Mac more than ever,
macOS has become an even bigger part of our daily lives.
And our next release is focused on helping you
do even more.
But what should we call it?
Well, that brings us to the latest exploits
of our crack marketing team.
With their annual vision quest postponed,
our merry band of nomadic namers
wandered aimlessly through the California hills
before donning their technicolor wet suits
and immersing themselves in the inspiration
of the beautiful, rich waters of Monterey.
macOS Monterey gives you the power
to accomplish more than ever
and helps you work fluidly across all your devices.
The incredible features we talked about earlier
are going to be great for the ways you work on Mac,
like the new capabilities in FaceTime
which help you look and sound your best
while talking to coworkers or friends.
With SharePlay, it's just plain awesome
to watch movies and shows together
on your stunning Mac display
or share an app window as you collaborate on a project.
Shared with You offers a totally new way
to discover photos, articles and more
that people share with you over Messages
right in your Mac apps.
And when you're working hard on a Mac,
you can choose a Focus that syncs across all your devices,
helping reduce distracting notifications
so you can get the job done.
Plus, Quick Note and Notes
give you versatile new ways to capture
and organize your thoughts.
These powerful features are just fantastic on the Mac.
And we have even more new features
that make it easier to work across all your devices,
starting with Continuity.
Every device we make is powerful in its own way,
and when you use them together
you unlock new experiences that feel truly magical.
This year, we've created a completely new way
to work across your devices
with greater precision and speed, and we call it--
Universal Control.
With Universal Control,
you can now use a single mouse and keyboard
to move between your Mac and iPad
for a seamless experience.
Universal Control is so incredible,
you just have to see it in action.
Let me show it to you now.
I'm putting the final touches on an illustration
here on my iPad.
It's the last piece I need to finish a presentation
that I have open on my MacBook.
Now, I'll just set my iPad down next to my Mac,
and check this out.
Without any other setup,
I'm gonna simply move my Mac cursor
towards my iPad,
and the iPad automatically recognizes it.
And if I move a bit further,
boom--my cursor is now on the iPad.
How cool is that?
And now I can move my cursor back and forth effortlessly
between the two.
Now, it's easy to control my iPad
with just the keyboard and trackpad on my Mac.
For instance, I can click and close this document,
and flick on my trackpad
to return to my iPad home screen.
And of course, I can swipe between my pages of apps,
And I can use my MacBook's keyboard
to open Spotlight and, say, launch Notes.
And I can even use command-tab
to switch right back to Procreate.
This is really powerful.
With Universal Control,
I can even drag and drop files between my devices.
I'm just gonna take this drawing I finished on my iPad
and drop it into my Keynote on my Mac.
Awesome.
For our pros out there,
Universal Control works with more than two devices.
So let's add this iMac to the mix.
Now I can use the trackpad on my MacBook
to control my iMac as well.
I can also switch to my iMac's keyboard and mouse.
This is so cool. Watch this.
Now, I have a title text image I've been working on here
in Procreate on my iPad.
Now I'm gonna take this image
and drag it across all three devices
and drop it into FinalCut.
Just like that.
Let's see the final product.
Nice.
That's a quick look at Universal Control
on macOS Monterey.
Universal Control makes it effortless
to move between your devices
so you can be more productive and focus your energy
on the task at hand.
Another way our devices work great together
is with AirPlay.
We all love the way AirPlay lets us watch a movie
or share a presentation
from your iPhone to a TV just like that.
But there's another screen with its stunning Retina display
that makes everything you watch simply amazing.
That's why we're introducing
AirPlay to Mac.
It works just like AirPlay today,
so it's instantly familiar.
You can play, present, and share just about anything.
As you draw a sketch on iPad,
your colleagues can follow along on the bigger display.
And you can even take advantage of any Mac's high-fidelity sound
by using it as an AirPlay speaker.
AirPlay brings your Mac to life in whole new ways.
With macOS Monterey,
your devices work together like never before,
making it more fluid to work across them.
And we're not just reinventing how you work between devices.
We're also giving you powerful new tools
to get more work done on your devices.
The Mac has a long, deep history of automation
with Command line, shell scripts,
AppleScript, and Automator.
And on iOS, we've made automation even easier
with Shortcuts.
Shortcuts takes all the taps and swipes you usually need
to order your favorite lunch
and makes it as simple as tapping a button
or asking Siri.
Shortcuts is all about helping you get more done--
faster.
Because you can let your device do the work for you.
And this year, we're bringing Shortcuts to the Mac.
The Mac is, after all,
where we turn for so much of our creative work.
And now you can automate the everyday stuff
to achieve peak productivity.
You get access to a rich gallery of pre-built shortcuts
designed just for Mac.
You can set up a shortcut to instantly share selected files
with your friends so they never miss a moment.
And with the Shortcuts Editor,
you can easily link together a series of actions
to design shortcuts for your specific workflows.
For instance, if you're a designer,
get right to work with a shortcut
that opens Pinterest in one window,
Affinity Photo in another,
and starts your favorite playlist in Apple Music.
All in one click.
We've weaved Shortcuts throughout macOS,
so you can run them no matter what app is open.
They're in Finder, the Menu Bar,
Spotlight, and of course,
you can ask Siri to run them hands-free.
Shortcuts is the future of automation on Mac,
and this is just the start of a multi-year transition.
Automator will continue to be supported,
and you can import Automator workflows into Shortcuts
beginning day one.
With Shortcuts, there are more ways than ever
to create, express yourself,
and get stuff done.
Finally, we have some really big news
about an app that's central to the Mac experience--
Safari.
We built Safari from the very beginning
to provide the best browsing experience on Mac,
and it continues to blow the competition out of the water.
Safari is the world's fastest browser.
It makes navigating even the most complex websites
lightning fast.
And Safari is known for its legendary power efficiency.
On an M1 MacBook Pro,
Safari users can get up to 17 hours of browsing
And of course, Safari sets the bar
for user privacy on the web
with features like Privacy Report
and Intelligent Tracking Prevention.
Our users are doing more in the browser than ever before--
work, school, shopping, and entertainment.
And that often leaves them with a lot of tabs, windows,
and other distractions.
We think using the browser should feel natural
and uncluttered,
so we've reimagined the browsing experience.
We distilled the toolbar to is essential elements.
Tabs are more compact, modern, and lightweight.
And there's a completely new way to use tabs
with Tab Groups.
They allow you to easily save and manage your tabs
without cluttering up your tab bar.
I'll hand it over to Beth to show it in action.
[Beth] Thanks, Craig.
Let's start with Safari's
gorgeous new tab design.
All of my tabs are right here in the new streamlined tab bar.
One of the really cool things we did this year
is we built the search field right into the active tab.
Safari is more space efficient than ever,
and I can see more of the page.
I can click on the active tab to see the page's full address,
and then I can search right from here.
Reader is in the tab bar whenever I need it,
and everything else is right here in the More menu.
Check this out. As I switch tabs,
the tab bar takes on the color of the site that I'm viewing,
so it feels like a part of the page.
It looks beautiful.
Next, I'm so excited to tell you about Tab Groups.
Tab Groups are an easy and lightweight way
to save your tabs and pick them back up later.
I'll open the new redesigned side bar,
and I have a few Tab Groups here already.
Each of these groups is a whole set of tabs.
I use them for meal planning,
for news,
and gift shopping.
Here in my open tabs,
I'm planning a road trip to Los Angeles,
and I'm not done with my research yet.
I can save these into a Tab Group
and come back to it later.
I'll click the new Tab Group button
and call this Trip to L.A.
What's so powerful about Tab Groups
is that they're on all of my devices.
I've got my MacBook here, and look.
My new Tab Group is here already.
As I make changes to my Tab Groups,
they update everywhere.
I'm gonna open a bunch of tabs,
and my iMac just keeps up.
And if I change my current tab,
my Tab Group is always up to date,
and I never miss a thing.
I can't wait to share these trip ideas with my family,
and I can just drag this Tab Group into an email
and send it off.
Once you start using Tab Groups,
we know you're going to wanna get to them all the time.
So we made it super easy to switch from right here
in the tab bar.
That's the new Safari on Mac.
We didn't stop there, though.
Back to Craig to tell you more.
[Craig] Thanks, Beth.
When we were designing the new tab experience,
we wanted to build something that worked consistently
when you switch from your Mac to your iPhone or iPad.
On iPad, the new tabs and tab bar
work just like they do on Mac.
Tab Groups are especially helpful on iPad,
and the instant syncing
means that you can continue a project from anywhere.
On iPhone, we've done something really special.
We took all the thinking that went into Mac and iPad
and pushed the envelope even further.
For this smaller screen size,
we're introducing something that's easier to reach
and maximizes the page onscreen.
The new tab bar appears with just a tap
and fits directly under your thumb.
And when you scroll, the bar moves seamlessly out of the way.
It's now easier and more natural to access your other tabs too.
You can just swipe over on the tab bar
to quickly move between them.
Or swipe up on the tab bar
to reveal a brand-new grid view of all your tabs
plus your Tab Groups.
When you get to the end of your tabs,
you can swipe again to open a new one,
and the new customizable start page syncs with Mac
so you have the same Safari experience everywhere.
There's one last feature
that we're really excited to share--
Extensions.
Mac users love to deeply customize Safari
with extensions like Grammarly,
Honey, and Momentum.
And now, we're bringing web extensions to iPhone and iPad.
Just like on Mac, you choose what websites
you want extensions to be active on,
and developers can easily tap into
and entirely new audience
because these extensions can share code
with existing Safari web extensions.
This is a huge year for Safari.
A totally new tab design and Tab Groups
simplify your browsing.
And Safari is more customizable than ever
with the new start page
and extensions on iOS and iPadOS.
And with that,
we have macOS Monterey.
It's a fantastic release with great new features
that help Mac users do more than ever.
You can work across Mac and your other devices
using Universal Control and AirPlay to Mac.
It's easy to get productive and creative using Shortcuts
and a totally new design for Safari,
along with incredible features like SharePlay,
Shared with You, Focus, and Quick Note.
We do have more to share with you,
but first, let's get outta here.
[upbeat music]
Probably should've just taken the car.
As I mentioned a moment ago,
we've made incredible advances in macOS
and across all of our platforms this year.
These are going to be amazing for users,
but they also create new opportunities
for our developers,
the heart and soul of WWDC.
And to tell you about the new developer features,
and technologies we've been building
to help you take your apps to the next level,
here's our VP of WWDR,
Susan Prescott.
[Susan] It's such a privilege to come together
with our developer community
and to connect with your creative energy.
Over the course of the week, Apple engineers
are gonna share all kinds of exciting new technologies
and features that we think you're gonna love.
And there are a few announcements
that we just couldn't wait to share--
APIs that'll help you create even more incredible apps,
Swift features that make the language
both easier and more powerful,
and App Store features
that'll help you better connect with users.
Let's start with APIs,
and there are a lot of new APIs this year.
Like the ones for SharePlay
that make it possible to build new shared experiences
for iPhone, iPad, Mac, and Apple TV.
And system-level enhancements like Voice Isolation,
Wide Spectrum audio, and Portrait Mode
that can work in any videoconferencing app.
New APIs for Focus and Notifications.
A new extra-large widget size for iPad.
The Screen Time API,
Always-On apps for watchOS.
New advanced rendering APIs in RealityKit.
And we've gone even further in this release
to make it easy for all developers
to create realistic 3D objects with Object Capture.
Object Capture is a revolutionary new API
on macOS.
Rather than manually creating 3D models which can take weeks,
Object Capture uses photogrammetry
to turn a series of 2D images
into photorealistic 3D objects in just minutes.
Leading developers like Maxon and Unity
are already using Object Capture
to unlock entirely new ways of creating 3D content.
It's as simple as taking photos of an object
on your iPhone or iPad,
then importing them into Cinema 4D
to create a lifelike 3D model.
For the first time, developers can generate
an AR preview of the model
to ensure they've captured what they need
while on location.
And Wayfair is using Object Capture
to develop tools for their manufacturers
so they can use an iPhone and Mac
to easily create a virtual representation
of their merchandise.
This will allow Wayfair users
to preview more products in their homes with AR
to make sure they choose the right product for their space.
This is a massive step forward for 3D content creation.
What used to be the most difficult
and expensive part of building AR experiences and 3D scenes
is now available to all developers in macOs Monterey.
Object Capture and all the APIs we've talked about today
are built on the Swift programming language.
Swift has made a huge impact on our app ecosystem,
and today, the majority of the top 1,000 apps
are built using Swift.
To tell you about the improvements
we're making this year, here's Ted.
[Ted] Thanks, Susan.
We designed Swift to make it easy to create great apps.
It has an approachable modern syntax,
incredible runtime performance,
and safety features that eliminate
whole categories of programming errors.
In recent years, we've worked
with the Swift open-source community
to build tons of new features
that make Swift easier and more powerful.
And this year, one of the biggest features
we're building into Swift is Concurrency.
Concurrency is one of the most requested features for Swift,
and it's key to building apps
that are responsive to user input
while doing work in the background.
Concurrency also makes it dramatically easier
to write code that does work in parallel,
so your app can take full advantage
of multi-core processors.
Without language features that simplify concurrency,
you need to write "asynchronous" code
that's hard to write, hard to understand,
and hard to debug.
Our approach to concurrency in Swift
builds on the same core principles of Swift itself,
making it easier to write fast, modern,
safe code with fewer mistakes.
We built structured concurrency deep into the Swift language
and use the common async/await pattern
combined with a technology called actors.
This means you can write code as a simple sequence of steps
with actors safely isolating parallel tasks from one another.
So building code for concurrency
goes from something complicated like this
to something simple like this.
That kind of power and simplicity
is what Swift is all about,
and we're excited to share more with you this week.
Now, back to Susan.
[Susan] We created Swift and all these other
technologies and frameworks for one reason:
to help you build the best possible apps.
And the best place to discover those apps
is on the App Store.
To tell you about some of the exciting features
we've been working on, here's Ann.
[Ann] Since the beginning, we designed the App Store
to be a safe and trusted place.
Users can just focus on finding the right app,
knowing Apple has reviewed every app
to make sure it meets our high standards
for security, privacy, and safety.
And that's why the App Store now serves
nearly 600 million weekly visitors
in 175 countries and regions,
making it a great business opportunity
for all developers,
and an engine for innovation and growth.
And Apple has now paid over $230 billion to developers
since the App Store launched.
Today, we're introducing some incredible new ways
to help developers like you reach even more users,
starting with the App Product Page.
This year, you'll be able to create
multiple custom product pages
to showcase different features of your app for different users.
You can also try out different screenshots,
videos, and even app icons
to understand what users like most.
These improvements will give you even more ways
to tell the world about your app.
It's also important to showcase the dynamic things happening
inside your apps.
The most popular apps and games
are constantly introducing new content
and limited-time events
like Pokémon Go Fest,
film premieres like In the Heights
and Nike fitness challenges.
Events across the entire app ecosystem
help users find the next big thing.
This year, we're introducing new ways
to discover amazing events like these.
We call them In-App Events.
With In-App Events, the dynamic content
and experiences within apps
will be front and center on the App Store
so users never miss a big moment.
And this is huge for developers.
In-App Events can be surfaced throughout the store
to millions of users, whether they're brand-new to the app
or they use it every day.
You can showcase them on your app's product page.
Users can learn more, sign up to be notified,
or quickly join the action if it's happening now.
They can discover events
with personalized recommendations.
And in Search.
Our expert editors will curate the best and biggest events.
And the new App Store widget
will feature upcoming events right on the home screen.
With In-App Events, the App Store continues to be
the best place to discover what's happening
in apps and games.
And this will be open to all developers,
whether they already have events,
or they're just getting started.
And now I'll hand it back to Susan.
[Susan] There's something else we're doing this year,
and it's going to take app development
to the next level.
It integrates the Cloud with our developer tools
in a powerful new way, and it's called...
Xcode Cloud.
Today, creating an app requires multiple steps--
building, testing, and delivery--
and a number of different tools.
Xcode Cloud simplifies the workflow
by bringing everything together,
so as an individual developer,
you can focus your energy on being creative
and development teams can collaborate more effectively.
Here's how it works.
When you commit a change to your code,
Xcode Cloud can automatically build the app.
Because it's built in the Cloud,
your Mac is free for other tasks.
And for teams, everyone can see
if the change introduces errors,
so everyone can find and fix issues faster.
Then Xcode Cloud runs your automated tests in parallel
so they complete in a fraction of the time
even as they simulate running
on every kind of Apple device and platform.
And the test results are displayed in Xcode,
so you can easily see what worked
and fix what didn't.
Finally, once the app passes all its tests,
Xcode Cloud can automatically distribute it
to the testers on your team,
and even external beta testers, with TestFlight.
And all of these essential continuous integration
and delivery features are right there in Xcode.
So you can work without switching tools
and you can stay focused on your code.
Xcode Cloud is the quickest, easiest way
to build, test, and deliver your apps.
And it's built with advanced security
to protect you and your projects.
Your source code is only used in a temporary build environment,
and the only things Xcode Cloud stores
are the products of the build.
Xcode Cloud and TestFlight
make it easy to distribute betas to users
on iPhone, iPad, Apple Watch, and Apple TV,
and we want Xcode Cloud to be able
to automatically distribute beta apps
across all Apple platforms.
To make that happen,
we're bringing TestFlight to the Mac.
So you can use TestFlight to easily test your Mac apps,
including features like In-app purchases.
Xcode Cloud is incredibly powerful,
and we can't wait for you to use it
and see how it'll help you build better apps faster.
We'll be providing access to a limited beta starting today
and expanding access to this free beta
throughout the summer and fall.
And Xcode Cloud will be available
to all developers next year.
We'll provide more details on pricing and availability
this fall.
We're really excited about these announcements,
and these are just some of the highlights.
We continue to innovate with the App Store
and tools and technologies to help you
do extraordinary things.
And we're gonna be telling you even more
in sessions throughout the week.
Now, back to Tim.
But first... [snaps]
Much better.
Take it home, Tim.
[Tim] Thank you, Susan. And thank you, Craig.
And thanks to all of our presenters.
What a big day of announcements and innovations
for our users and our developers.
We took giant steps forward
with all of our software platforms,
and they will enable our users and developers
to do remarkable things.
Our OS releases will be available
as developer betas today.
And each of them will have a public beta next month.
And all of this incredible software
will be available to all of our users this fall.
I'm so excited for these new releases
and how they will make our products even more powerful
and more capable.
They will provide users new ways to enrich their lives
and developers new tools to change the world.
We hope you've enjoyed today's event
and that you're excited for the week ahead.
For those developers who want to take a deeper dive
into our announcements,
we have the Platforms State of the Union
coming up later today.
And we have a week full of in-depth sessions
and one-to-one labs with Apple engineers.
We will also provide Pavilions, Daily Recaps,
and other experiences
to help you get the most out of the conference.
Thank you for joining us. Let's have a great week!
[upbeat music]
♪ ♪