joining us right now is the star of
turnaround King international sales
expert girls and wait we're done that's
for grant cardone
grant cardone is an entrepreneur and
author I sell juicers I don't want to
save my way to wealth I don't want to
contract in order to become bigger I
want to expand and spin you'd have to
decide hey I'm gonna turn this around
and quit making excuses
quit being distracted this management is
about to lose everything their last hope
this man grant cardone expert money
maker business school but can he save
this business it appears to me that
they're not sold on their own products
and keep a family from falling apart
turnaround king premieres Sunday June
19th starting at 9:00 on National
Geographic go back and restore that
childlike quality you have to really get
what you want you know I should get what
out you should get what you want people
should have what they want there's no
shortage of money there's no shortage of
love there's no shortage of the things
people want and so if you can sell and
persuade if you can first to sell
yourself in a video there's not a short
maybe I could have what I want now I
have to
so thank you for spending the next few
minutes with me how's everybody doing
good so what I want to talk to you today
about is like how do you get to that
next level
my whole life whether I was doing well
or doing very poorly which I have I've
always wanted to know how do I get to
that next place okay how do I get myself
individually is an individual to that
next place how do I get my business to
the next place how do I get other people
to the next place so when Alex says that
he stole my guy it's true he did and I
admire him for being a predator today
what I want to talk to you about is how
to dominate not compete the truth is the
fact that Alex could take one of my guys
doesn't make him a bad guy
it makes my system weak I shouldn't
resent him because he grabs somebody out
of my organization who Rauf for him
would you agree shame on me for having
not having the holes of the Lynx tight
enough of my organization that this guy
wouldn't leave me it's not his fault
it's not Alex well it's my fault so look
in my life I mean what I'm going to give
you for the next 50 or 60 minutes look
if you want to get rich you want to be
really successful when I say rich I'm
not talking about money I'm talking
about a rich life freedom time with
family choices get to do what you want
you get to move where you want go where
you want do what you want I've lived in
Los Angeles California for ten years I
was in La Jolla California for twelve
years before that I left Texas zero
percent state income tax to move to
California was willing to pay the 10.3 I
was found with the 10.3 now they want to
take it to 13 and I told Jerry Brown if
you raise it to 13 I'm leaving I'm gonna
pick up my family i'ma pick up my
business why because I'm free I'm free I
get to roll baby I get to do what I want
go where I want that's why I'm doing
business for myself I'm not trapped I'm
not a slave you're not going to handcuff
me so I'm gonna go where it's friendly
where people are supportive where it's
good for me and my business in my family
and the people that work with me and
where it's good for me and I would
expect it that's why you got
is for yourself right look if you want
to be in business for yourself and free
you must learn to dominate you cannot
compete okay how many were trained this
competition is a healthy thing that
message was not being delivered to
entrepreneurs that message was being
delivered to consumers
there was somebody saying look the more
more oil companies we have the better
because it's good for the customer right
the more technology companies we have is
not just Microsoft the better for the
customer and intermittent inventions and
you know improvements and products comes
from competition but if you're the one
playing the game you want to dominate
the field would you agree let's say I'm
playing a football game or a basketball
game or a baseball game I want to be on
offense the whole time right if I owned
banks I'd want to own every bank I'd
want the New World Order I'd want to
dominate planet Earth okay
how many of your room have an iphone how
many in the room have a phone that looks
like let me see where's money I never
let go of my phone ever you know why
because this phone is a prospecting tool
this prompt own is a way for me to stay
in communication with millions of people
this is not a phone anymore right when
Steve Jobs got into the business of
printing phones do you know what his
company told him Stevie don't do it do
not do it
stay with your iPods bro leave the phone
alone okay
he's like I'm gonna make a phone so sexy
y'all know this story I'm gonna make a
phone so sexy though people will want to
lick the buttons off the phone how many
of you have an Apple product an iPhone
how many of you have licked your phone
okay most of you in a room bought that
phone in the last five years you bought
it through the single worst contraction
in the history of the United States and
you spent 500 bucks on it
plus the hundred and a quarter you spend
every month right you got about two
thousand dollars wrapped up in a phone
and you haven't even considered what you
paid for that phone and you don't use it
you don't use it properly and
if you don't have a piece of technology
like this it's impossible for you to
dominate impossible if you this is
called a smartphone if you don't have a
smartphone what kind of phone do you
have that would be a dumb phone right
Debbie I got a dumb phone I got one of
the old blackberries all I can do is
email with it do you want it you want
this thing to do everything you want
this thing I want to be everywhere all
at the same time that's freedom okay so
look I want to talk to you about
domination not competition and I don't
want to talk about you dominating other
people physically I want to talk about
dominating space by using things like
Twitter and Facebook and LinkedIn and
Google+ and blogging and becoming an
expert in your field to where when
somebody thinks about your business your
picture comes up if that's not happening
you are going to blame the marketplace
the marketplace will will deliver pain
to the people that compete why because
they're all competing and then there's
this one guy way out in the lead
he doesn't compete right that's where
you want to be that's how you have to
think now okay you're in a new economy
how many believe this this economy the
one you're in right now is extremely
fragile filled with tremendous amounts
of uncertainty how many agree with that
okay how many agree also come 2013 when
this election gets handled whether it's
mitt or whether it's mr. Barack Obama
whoever it is okay how many believe they
got their hands full we haven't even
solved the debt problem yet okay you
think this thing couldn't roll over
again I'm here to tell you it can and
you know who's gonna who's going to feel
the pain the people that compete who
will cherish that moment but the people
that dominate space why because people
that dominate like contractions people
that are extremely well versed well
trained you know if I'm training for a
ball game right I'm the best trained
team I like a muddy field I like it wet
I like there I like ice on the field
would you agree because mother my
competition is not as well-trained I
want to dominate space I actually look
for opportunities of contraction trust
me folks in your life
you're going to see another contraction
more severe severe than the one you saw
in 2007 more severe is that scare you
scares me it scares me enough to say hey
buddy you got a better get busy
I was 51 years old when Lehman's
collapsed okay let me see is that right
knows 49 years old when Lehman's
collapse I had never written a book in
my life it was on Thursday afternoon
Lehman's it had been made clear that
Bear Stearns and Lehman s were done okay
on that day I'm sorry I started writing
a book by Sunday I was finished with
this book I wrote the chapters between
Thursday and Saturday okay on Sunday I
started writing the book in three hours
it was finished this book is about on
that day I wrote all people on planet
Earth became salespeople when Lehman's
collapsed because money wasn't available
anymore who did well how many people
just got wiped out of real estate
The Pretenders did write the guy that
was at Pizza Hut and now I got in the
mortgage business he can't make 700
grand any more Kenny truth is he never
deserved the 700 C the marketplace will
always discipline people that aren't
prepared success loves preparation it
loves it it admires it it just flows
money back to it success loves
preparation and the marketplace will
discipline those that are just stuck in
the pack so today I'm not going to talk
to you about dominating your market or
even dominating your competition but I
want to start thinking about how are you
dominating yourself like what do you
think the number one thing that most of
us have our attention on every day and
one of the things that one of the things
that makes these conferences so
beautiful is you get pulled out of some
of that noise out there would you agree
who do you think your number one
competition number one problem in real
estate today is yourself okay who else
who else could it be so again absolutely
the people around you anytime I have
production stall in any of my companies
the first thing I look at I don't look
for talent I look to get rid of people
first thing I do every time who can I
get rid of I'm looking for somebody to
freaking kill I need to get rid of
somebody you know why because I push
with so much force into my universe into
my business is whether it's buying real
estate apartments whether it's it's
pushing rents up whether it's doing my
seminar business my book business I
pushed so hard that if I'm not getting
results all the time somebody has to be
pushing back somebody in my organization
actually has to have the intention
conscious or unconscious to hold me up
the first thing I'm gonna do is start
get rid of people okay who is it who is
it I'm looking for the I'm looking for
the the cancer in my organization you
know you talk about people dying from
disease look people die from negativity
every day they just got to wait 80 years
to make it official how many of you know
negative people how many the room have
been negative before you have been
negative you know why because the number
one dominating force on planet Earth is
the media it's the media the media 800
TV channel spew negativity on to the
American public in every other country
on planet Earth they they just puke it
on you oh but I watch Fox good they puke
it Fox and they do it MSNBC it's just
you're in agreement with the puke I got
some conservative puke I got some
liberal puke right and you got Stossel
in the middle he's like okay I'm I'm
just a independent puker
the puke is puke would you agree just
because you got used to it all I liked
O'Reilly puke I liked Hannity's puke I
use every one of the news channels if
you'll see me on TV doing news one day
okay i don't i don't watch news i make
news see the shift you see the slight
shift don't watch the news decide when
you leave here today to make the news
right you don't read the newspaper you
write newspaper articles you don't read
books ya read them but learn to write
them and you know that you don't need to
take for it you don't need to spend a
lifetime right in the book this was
three hours okay we still 40,000 copies
that is one book and it was
self-published has never ever ever been
in a bookstore
a guy writes me says then you got
misspelled words all in that book I'm
like yeah yeah what so what where are
they
123 128 134 165 120 I'm not yeah yeah
and bad grammar too I'm like yeah what's
your point dude I don't what's your
point man why you keep telling me that
he's right cuz man you got misspelled
worked in a book it's a best-seller
okay so we did a best-written okay you
know what I'm not now just work
just so any nobody under you to think
that that's a cuss word the word
look it up in the dictionary means a
complainer a wine or an excuse maker I
wear a little ban on my pin here on my
wrist here it's a little black band and
it says champions dominate and on the
other side don't be a little yeah
that's right because I don't need it I
need to get rid of the whiners the
excuse makers oh my god is the market
it's the market oh my god the prices
hello inventory okay now much go there's
too much inventory now too little
inventory you human beings have so many
excuses it's unbelievable you know why
because you watch the news too much
because you've agreed to receive news
not make news so when Lehman's collapsed
I watched twenty five years of hard work
either either dissipate and I've done
everything right everything okay
conservative never used high leverage I
put sometimes I'll put 40 percent or 50
percent down on the deal everything cash
flows from day one I didn't do any of
the stuff all the problem makers did all
the over leverage the Dedinje all the
builders that have never been disclosed
it really created this problem it wasn't
the banks it was the builders bringing
product to the banks born 115 percent
building product that couldn't be sold
yet making up actual buyers for the
product okay I didn't do anything wrong
yet was I caught up in it all my assets
gets frozen I got a bank that I owe 42
million dollars to the bank goes under
new bank comes in they don't know me
they're like hey let's go right because
my loans maturing values had gone down
and I'm sitting with my wife's aunt oh
my god
I got four businesses and they're all on
stall engines died
what does this mean grant my wife's an
actress okay what does this mean
I said baby this is the biggest
opportunity of our lifetime it's the
biggest it's the monster okay now here's
the problem with it you're going to 40%
lip then you've seen me before okay
you're not going to see me much because
I'm going to go out into the marketplace
right now and I am gonna literally cover
up this is my moment to expand into the
marketplace while everybody was doing
what was everybody doing for three years
all of them retracted okay this is my
moment to cook to dominate not compete
so that's really what I want to tell you
about today I want you to walk out
thinking man how do i dominate not other
people how do I start dominating my own
self my own time if you know what day it
is you're not busy enough okay oh man I
can't wait till Friday do not only what
what there isn't right now you should
know it's Monday you should be busy you
should be but grant sunday is the Lord's
Day it's the day we take off you need to
reread that whole deal God created the
universes in six days and took a break
okay everybody's stuck on the Sunday
okay you forgot about the party did
before that I know people taking
Saturdays and Sundays up and they didn't
create anything all week
true or not true look I hear about the
unemployment numbers every day I said I
sure wish they talked about all the
people that are employed that don't
deserve a job because there's millions
of those still in the marketplace and
the next time we get another contraction
those people are going to get fit
delivered pain that's what the
marketplace does man it basically
disciplines anybody that refuses to
discipline themselves it is the
correction so look here's the deal I
might be wrong in what I say okay I
might be wrong in the things I do in my
life and the business that I started my
families told me not to start every
business that I've been involved in
every one of them every one of them was
a risk everyone on my hand to take a
chance I remember my mom used to tell me
I wouldn't do that if I were you I
wouldn't do that if I were you I
wouldn't do that if I were you I'm like
mommy you wouldn't do anything well you
wouldn't do anything except be the
mother a great mother to five children
my mother was an entrepreneur she didn't
have my dreams just because she's my mom
doesn't mean she dreams like me would
you agree okay my mom was wrong about
everything she told me not to do love my
mom to death okay
unbelievable friend of mine she was
wrong I needed to do those things
okay Steve Jobs needed to build this
phone would you agree did he help a lot
of people did he make some money while
he was doing it 119 billion dollars in
five years in the bank cash I'm not
talking out probably I'm talking about
in the end done in the bank sitting
there okay brings a great product to the
marketplace domination or competition
total domination coca-cola competition
or domination total domination okay
Exxon total domination you see what I'm
saying you want to be in a dominating
point okay so what we got to do is we
got to get you thinking we got to get
you thinking like the dominators think
how do they act how does Warren Buffett
act what does Warren Buffett do with his
time all the time those are the people I
study today I don't study the people
that I went to school with the teachers
I went to school with I don't even study
my own family members okay I'm looking
for people that are way up here that I
could say hey what are they doing cuz
they're doing it right my dad dad we was
52 years old my dad worked his whole
life to provide for
five kids and his wife and he did his
job and then he died that's not the
program I want to get on is that the
program you want to be on my dad died
his drink he bought his dream house nine
months before he died he leads to
ten-year-old boys one of me I'm a twin
two ten-year-old boys never got to enjoy
us I never got to enjoy him why cuz he
works so hard with no concept of freedom
he was he had a good job he made some
money but he is basically imprisoned in
his thinking that work is hard it is
it's difficult to compete would you
agree Real Estate's difficult how many
agree is difficult and when he gets good
what happens everybody comes into it
right and then you're like what's this
guy doing it okay what's this guy doing
right now so I look to surround myself
with people that can dominate people
that are certain okay people that know
what they're doing people that are in
control so when I say I'll be uncertain
I might be wrong I might be wrong about
it would you agree like I'm leaving
California I might be wrong but I'm
certain in my wrongness somebody said
how do you know how do you know you're
gonna like Miami look I'm going I've
already made a decision I'm going to
Miami I'm moving to Miami like Miami
once you go try it out no need to try it
out I'm committed of course I need a
realtor okay no offense but it's a dumb
question why would you ask me do I need
a realtor do you think I don't need a
realtor no I got the Internet I mean
really really see those are the things
you're asking out of an old economy you
got to change some of your kids you got
to think different Austin Texas I don't
own anything in Austin one year ago last
October I'm in in exchange out of
California I find a piece of property on
the internet it's called nominally no
apartments in Round Rock Texas anybody
know that property property's been on
the market for ten months it's 242 units
it cash flows right now it's great
property ten years old I call this guy
the king of Austin commercial real
estate Charles Grant Cardone from Los
Angeles California I want to buy Round
Rock yeah sure
this guy's the king he's a legend okay
but you see all legends have this cycle
where they legend and then they lose
interest and they keep coasting as
legends and then what happens the
they're not running the game anymore
they're not they don't want to dominate
they're resting on yesterday's laurels
they're not reading anymore they're not
studying anymore they're not coming to
conferences anymore right they're not in
the game anymore they're not preparing
anymore I'm listening to the phone call
okay because I think everything I think
is in terms of domination everything
every phone call them on every email I'm
looking all the time for that moment
where I can seize an opportunity like
like like Alex did was stealing some of
my people okay okay
a true American he is I like that about
you Dave okay see that's a guy I can
trust that's the kind of guy I'd want to
be in partnership with not somebody I
wouldn't trust why cuz he's aggressive
dude he's the winner that's why you came
I don't I don't want to be around people
hey you rest in you've been working so
hard my god man when you gonna take a
vacation I mean get a little break you
know my assistant said you need to get
some rest I'm gonna get to hotel when
you read I into Orlando tonight I'm
gonna get your tail I'm like hey man I
don't need a hotel I asked you for a
hotel don't be still hey you don't know
if I'm tired or not you're tired you go
get some rest I'm fine how many of you
knot it you never if you ever seen
anybody die from work I want to see your
hand you ever seen that happen ain't
gonna happen to you people are dying
every day they don't get burnout you
don't get burnout you lose your purpose
you lose your purpose you lose your
meaning when I'm tired I look at my
purpose what's my purpose okay what's my
purpose oh my games not big enough my
games not big enough my games not big
enough I'm not interested anymore right
so here I am limits collapse it folds up
I got real estate tied up okay I start
blowing these books out every six months
I'm writing a book
and then I start spending back in the
marketplace with real estate I started
looking for opportunities in real estate
I call this Charles two-car got up I'm
like hey that 242 units in Round Rock I
wanna buy this what he tells me I've
never sold anything to anybody in
California I said we'll do we're gonna
go in we're gonna go ahead and break
that up for you okay you're not going to
be able to say that you guys are too
difficult to work with I'm like dude I'm
the easiest clothes you will ever get in
your life what am i doing right now he's
like look the seller wants full price
product products been on the market
place for ten months I don't tell
Charles that's been on the market for
ten I don't tell Charles it's over Bryce
this is what I tell Charles I'm gonna
buy it I'm gonna close in 30 days I'm
going there tomorrow I'll be there
tomorrow I'm gonna plane tomorrow would
you at least drive over there and meet
me okay it's 2,000 miles for me and it's
probably 18 miles for you I'm gonna pay
full price for our Charlie okay it's
gonna be the easiest deal you ever did
in your whole freakin life okay I
guarantee I'll get a loan or I'll pay
cash for it which you would you meet me
tomorrow please what am i doing right
now
huh I'm selling him I'm not this ain't
begging this is begging Charles
please please Jose please Joe Charlie
Charlie Charlie please please Charles
I'm selling Charlie right now what a
buyer has to sell to get a loan I gotta
sell the bank you guys aren't in real
estate you're businesspeople and every
business person has to sell you show me
one business that doesn't have to sell
the day Steve Jobs died they called him
everything inventor genius world changer
being the universe they called him all
these things not one tweet and there was
hundreds of thousands of tweets not one
tweet said Steve Jobs master sales
person but that's what he was why cuz in
America we have this disdain for selling
we have a hate a dislike you don't even
put it on your business cards do you
oh I can't put that on there now
now I'll call myself anything but a
salesperson
right you tell me somebody that's not a
salesperson what do you think what
happened if you go to India you go to
Mexico or you go to China and I walk in
a room and say I am a master salesperson
I know everything about a sale I know as
much about selling as a neurosurgeon
knows about the brain I know when
somebody says budget it's over our
budget
I actually know that that means they'll
go over their budget you don't know that
you don't know that you don't understand
what somebody says they have a budget if
you really break that down you'd
understand that they're actually saying
above from everybody except you and
that's why I put a budget in place I'm
trying to control my urge to purchase so
when somebody says to me but it's more
money than we planned on oh I'm with you
sound right there it won't be the first
time all right you're right let's do it
the products too much money do you hear
that objection you knew that before you
called me and you still made the phone
call let's go see you today
okay I'm selling a piece of real estate
in and I'll come back to the Round Rock
story my house is being sold in
Hollywood every realtor in town told me
it was too much money every ruler is too
much money they said I was an idiot they
said I was stupid they said he's insane
okay the person that's going to buy my
house is going to be a billionaire it
doesn't matter a million dollars here a
million dollars there it doesn't matter
right does he overpay for everything I
got this more thirty nine billion
dollars does he overpay for stuff huh
what do you think every day so why
shouldn't he overpay for my house what's
the difference man come on bro it's just
money
let's roll but but selling my real
estate in Hollywood doing the doing
during a tough market I have to keep the
realtor sold you got to stay certain how
do you know it's overpriced
Alex was showing you numbers today you
were wrong but for the last 30 years
right Miami you can't buy anything in
Miami
they said they had ten years of condo
stock in Miami dude they got two months
a condo stuff stock or less okay if you
look at the prices in Miami they are
straight up and vertical it's the
hottest real estate market in the
country you got people from Argentina
Brazil coming in you got people from
Russia and Europe and France saying this
is cheap this is steel see people in the
neighborhood never changed the market
you know why because they're looking in
the rearview mirror how many of you
drive a car next time you get in your
car I want you to pay attention to the
windshield okay it's that big the
rearview mirror is about that big I
could take my rearview mirrors amp jerk
I'm out of my car because I have all my
attention up in front of me the other
thing is I go extremely fast so I don't
have people on the side of me oh I'd
rather the ticket I want to get there
quick I value my time do you right so
this choice of car guys like oh my god
you you're gonna come out here you
really a bar have you looked over step
did I'll pay the full price I'll do the
deal and what I realized was Charles
Sekar was the wrong broker to list this
property he was doing this to everybody
he wasn't doing it just to me okay I
bought the property paid full price
closed on a Thursday put it back on the
market to fall on Thursday for eighteen
point six million dollars closed in
three months for eighteen point three
and I paid 16 this happened six months
ago in Austin Texas
tough tough market to buy a product in
would you agree multifamily product be
quality lot of institutions could look
at that kind of product it's big enough
okay look you got to get in the game to
dominate the game you got to look for
every opportunity how many believe
you're missing opportunities right now
they're coming past you they're there
there you got it you got to get in the
game you can't be in a newspaper you
can't be on TV you can't be watching
Anderson Cooper and his little tight
t-shirt and he comes out and thinks it's
big news I'm like dude everybody new
come on bro okay biggest problems
biggest problems okay number one biggest
problem is uncertainty it's not
competition it's not the banks it's not
leverage it's not competition it is
uncertainty you're uncertain if you're
uncertain I'm uncertain would you agree
you get uncertain I don't know if I
should do it or not
number two obscurity I don't know who
you are if you don't know who I am and
that's what I told Alex I said let's do
the video I think we did the video did
we yeah we did the video okay
people have to know who they're doing
business with if I'm obscure and you
don't know me okay you're Lehman's
collapse nobody knows me so I write a
book I write this book come out with it
six months later write a book on closing
a deal okay we publish that book we talk
about it this book comes out if you're
not first you're last I'm talking about
it this is in one year three books okay
if you're not first you're last is a
book about how to literally get people
to not forget you okay that becomes a
New York Times bestseller and then I
come out with a 10x rule this out sells
every other business book in in airports
now why am i right in books
there's no money in books folks why
would I write four books the average
American reads one book a year why would
I write books
so again notoriety I'm trying I'm trying
to cover up space these are losers I
lose money selling books okay Oh that'd
be great yeah this is chaired by the way
give Jarrod a big hand okay
Jarrod help me win some money last night
playing blackjack we dominated okay
these people dominate what look around
this look around this place can we get
you something to drink uh can I get you
cigarettes why are they doing that they
know what you're leaving a table can
they get you insurance hmm I got some
insurance for that 16 dude look if they
offer it to you in this town don't take
it
why am I doing this because I want
readers to know me
the average American reads one book a
year the top CEOs in America read book
on five books a month 60 plus books a
year okay you want to be in the game
read I buy books I'm not I don't care
about the 30 bucks the book costs you
know what I'm looking for I'm looking
for $1,000,000 every book open I'm
looking for a million bucks okay I quit
looking for $10 I did that when I was a
kid I'm looking for millions now I'm
looking for a million dollars how many
believe this is much work to work for
$10 as it is for a million it's the same
amount of work man same amount of
rejection same amount up hill it's the
same amount of okay so you just
changed the target okay if you were
homeless and I was going to coach you
out of homeless the first thing I would
tell you is not to change your clothes
not change your location just change
your ask the ask do I know can you give
me a hundred
how about a hundred man just a hundred
man how many believe he'd be better off
at the end of the day if he was asking
for 100 rather than a quarter just to
change the amount you asking for do you
see what I'm saying you know when I go
into an organization I want to do the
easy stuff not the hard stuff I don't
want to change your guy's clothes his
location and everything I just want to
change one little thing so today I'm
telling talking to you about man change
what you're reading every day change
what you're reading change the influence
of your getting a guy gets this book we
heard this last night he's on the audio
version of this book he goes from 30,000
a month in income to 80,000 a month in
income in one month
he's been on a program for four days
okay
he's like oh my god man I scored the
first the fourth day I was on the
program he starts listening to again
everywhere he goes he's listening to
this audio program all of a sudden it
changes the way he's thinking about how
much action he has to take it takes 10
times the amount of activity phone calls
emails it takes 10 times just 2 per
burst through noise would you agree
you're trying to get people's attention
because you're in obscurity with them
hey could you meet me tonight he's
thinking about picking up his daughter
tonight you're an obscurity he doesn't
know who you are yet so if you want to
get successful a couple things you got
to do you got to get certain how many of
you agree with that okay that doesn't
mean at this conference this weekend
that means when you leave here man what
can I cover myself up so that I'm
certain number two how do I get out of
obscurity how do I get people to know me
you everybody here should write a book
everybody in this room should write a
book you should be writing blogs you
should be tweeting every day okay
twitter twitter in facebook these are
not new things
these are prospecting tools these are
tools that cost nothing and for those of
you in the room have have kind of like
just said I don't have time for social
media I got a business to run anybody
ever heard anybody say that I don't have
time for Twitter I'm running a business
into the ground okay just just just to
crash some old beliefs okay just so you
see what this this does I'm gonna take a
picture these people over here okay and
just tell me
anybody got a second hand on their watch
tell me how long this takes a watch okay
sorry let's see how long that type ten
seconds two hundred and twenty three
thousand people will see that tweet I
don't have time for Twitter no
you-you-you you're competing and not
dominating you're not using the tools
available to you they're free Facebook
and Twitter or your friends LinkedIn is
your friend you need to understand them
you can't delegate this okay you don't
turn this over one of your people your
office there's not a person in my office
they can come to me and knows more
Facebook Twitter Linkedin communicating
because I could have a social media
person who doesn't know how to
communicate would you agree
he knows all this fancy stuff about
Twitter but he didn't know how to market
on it you know how to get a 10 on it you
want to get attention you've got to get
out of obscurity with people the third
problem you have is they're not thinking
about you when they go to pull the
trigger yeah I knew you were in real
estate how many had this situation they
didn't you to list your house because
they forgot about you oh my god I forgot
how many had that experience you failed
on number three they weren't thinking
about you when when they were ready to
pull the trigger and number four because
you lack persistence it's very difficult
to be persistent particularly if you're
living in it in a in a thinking that I'm
going to try once I'm gonna try twice
I'm a threat three times and that's it
it's going to take way more than three
times would you agree
my wife watched me call one man fifteen
times in three days without a return
phone call she's like how many times you
gonna call him I'm a calm until till we
talk my god I'm like it worked on you
it worked on you I meet this where you
ever seen a helluva guy with a beautiful
you ever seen that you know how did how
did he do that that is impossible
how many seen that before okay I met my
wife the first night I moved to Los
Angeles I met her I knew immediately I'm
like that's my wife right there I'm
gonna marry her she's gonna have my
children guarantee you I know for sure I
called my mom hey I met my wife tonight
you've been out with her not she don't
want anything to do with me okay what's
my job now I got a cellar I don't need
to date her I got a cellar
I called her twice a month for 13 months
without a return phone call if you ask
my wife ask her the story if you ever
meet her great chick 13 months man twice
a month not one return phone call okay
her friends are like grant you gotta
quit calling her man this is like
bordering on stalking I'm like it's not
stalking if it works if it works is it
stalking no it's marriage okay I need to
stay interested see this is what people
did they set a target you remember when
you were a kid and you set targets or a
big giant had nothing to do with reason
they were giant right and then you had
some difficulty getting to it and
somebody said what did your goals are
unrealistic you need to drop your goals
down and add 40 years and end up with
nothing
certainly not couldn't grew it with your
potential how many believe you have more
potential than you're going for right
now - this way up here it's it's beyond
what you're going for so you want to set
it here I want to set my targets up here
I never lower a target never ever that's
my target I'll fail on my target my
whole lifetime I might fail on that
target but I won't let it let it go so
when I when I first started buying real
estate I used to write this down I own
ten apart
it's owned 10 plus departments it's all
I buy his apartment owned 10 plus
apartments Owen templates apartments I
own 10 plus apartments first deal I ever
bought was 38 units ok about 38 I want a
hundred apartments I just changed my
number I 100 miss next deal about was 40
next deal about 70 next deal I bought
was 250 uhm let's go I got to stay
interested I got to keep my targets up
here I got to keep changing that target
so I'm you did I'm not talking about
talk success money accumulation and
about keeping interested in my potential
it is my duty it's my obligation it's my
responsibility and I would say to you
this is I guess you can hear the problem
oh I just want to be sure you guys know
okay I would say to you that it's your
duty your obligation and your
responsibility to fulfill your potential
and that that's actually what success is
success is not money success is I'm
gonna get this chick to marry me right
I'm gonna get I'm gonna get her
attention what was my problem
uncertainty okay let me X that off dude
I'm certain she's the right one okay she
is the one okay good now how do I get
ever to security with her thank you how
do I get Elena okay how do I get Elena
to know me excellent job give this man a
big hand okay a big hand come on man
let's go yeah you got to practice in
Dulce Azzam okay that was good that was
good I was good if you if you do that
with him what do you think the customer
when a customer calls guy calls me on
the phone hey man can you handle do you
have any short sales uh sir did somebody
tell you to ask for me do you know
powerful that line is you know powerful
that opening line is you have no short
sale inventory nothing zero it's been
going for 90 days
you got anything this this being short
so anything up the bank did somebody
tell you to ask for me would you just
say to him ah your guy right you didn't
say you had any product you said I'm
your guy
I can help you you think if we had a
bankruptcy two years ago did somebody
tell you
to ask for me enthusiasm wish you
enthusiasm at oh yeah it's in your
living room you watching Jennifer Lopez
on American Idol
that's where it say that you left it
right there oh she was so good do what
are you doing man what are you doing you
know what most people are gonna spend
more time in their life working than any
other single thing and not being
successful man work is good is
unbelievable particularly when you're
winning right me having to work for my
wife is good for me right or wrong okay
she don't want to go out with me so I'll
lower my target let me go get an 8 okay
that didn't work let me get a 6 whatever
that is right okay let me get a 4 all
right I'll just go to a strip joint
that's why most guys no offense ladies
but that's one girl didn't have girl
they want because they take shortcut use
too many quick options when you be you
got to be totally committed everybody
agree you got to be completely uncertain
you want a million dollars you want two
million dollars you want five million
dollars how much money do you want how
much success do you want how much
notoriety do you want you want a New
York Times bestseller why can't you have
everything open I'm 65 so what man
Colonel Colonel Harland Sanders made all
his money after he was 65 years old he
wasted the first 64 years okay I got a
little girl little girl I have this baby
we have two babies right now both of
them born at my house we don't go to
hospitals I go to the doctor my wife's
pregnant is she really pregnant my god
I'm so excited
I know I did that grant what hospital
y'all going to do we going to a hospital
she's sick she's pregnant why would I
bring her to a place with sick people
that's just dumb grandma you got to
bring her to hospital no I don't you got
to come to the house to help me I didn't
go to hospital have sex with her
I didn't start a dairy and go finish it
there baby grant you don't know anything
about having children
I did I don't know anything about most
things I did the first time but you know
what I'm certain we ain't going to
hospital it's not complicated she's
young enough she's in good shape I got a
decent head on my shoulders don't show
me what to do we're gonna do it the
house I am NOT going to have the single
most important single moment of my life
robbed by hospital because I get a third
row seat and I get to hug a vending
machine the whole time because they kick
me back to the curb and say get back
there buddy were the professionals I
want to be involved see what I'm telling
you everything in life the phone calls
the phone calls whatever you're doing
dude what is happening get involved in
your business or you will be disciplined
again and it's going to be ugly and it's
going to be painful for a lot of people
a guy says you know granted here you
talk about money lot a lot and you know
I just want to tell you money won't make
you happy
I said yeah what's your point dude your
point is you ain't got any money that's
why you're given this dumb advice cuz
being broke won't make you happy either
okay I tried the experiment I went on
the experiment how many been on the
broke experiment were you happy were you
like oh my god this is good look if you
took five million dollars out of the
marketplace and you made five million
dollars from Planet Earth would anybody
know an event took place would anybody
know anything happened would you do good
things for that money
good how many believe that work for five
million is going to be the same work for
fifty thousand same process same
involvement
look you're occupied either way okay so
if you're not sure of your value if you
think you're worth 80 grand you're worth
80 grand
would you agree if you think you're
worth 150 grand you'll probably worth
150 if you think you whatever you think
you're worth if you're not sure of your
own value your own goals and what you
want the world will never reward you of
what you want your value and your goals
never it won't happen can't happen I got
to remind myself every day what is my
value in the marketplace what are my
goals in the marketplace what am i worth
in the marketplace okay what do I
deserve in the market I deserve those
242 units I deserve to make money on
those 242 use I deserve to sell this
house and make a profit I deserve to be
able to move to Miami I deserve this
woman I deserve these two kids I deserve
to have my kids learn to swim rather
than putting a fence around my pool
because I don't want a fence around my
pool I hate the fence just teach them
how to swim man dominate the kid put the
kid in the pool every day okay she's
three days old I'm dunking her in the
pool every day try this try this try
this try this okay she's not crying the
moms crying the baby's like hey is cool
dude I've been in water for nine months
whatever right my daughter is one year
oh I can throw in the pool walk away at
one year all can walk away she could
swim the entire length of the pool it
three she can swim it underwater I know
I got we got friends that are eight
years old they get around the pool and
everybody's freaked out the point is
what dominate whatever you want you got
to commit all the way in and think in
terms of domination not a spectator you
don't want to be a spectator folks
spectators pay players get paid believe
you look at the word up believe this
isn't a web subjection area okay you
probably have one of those if you don't
have one at your house you can certainly
google it it's going to say this to have
confidence in the truth the existence or
the reliability of something although
without absolute proof how many believe
the real estate market is getting better
okay how many believe it could get worse
good hey that's right and when it gets
worse what are you going to believe I'm
gonna believe hey dude there's still
value there you got good there's still
value there okay I mean how many how
many of you have shown somebody a house
before they didn't pull the trigger and
and they regretted it
you know what shame on you why didn't
you shut that deal down I don't want to
pressure anybody if you won't pressure a
client that you like it's because you
don't believe in you the product
okay or the company that you represent
period if you will not pressure somebody
to do the right thing it's something you
don't believe in look at the word what
it believed means to have confidence in
the truth what is the truth this is a
good deal and you need to do it your
pressure me grant I sure in now sign
right there let's do this it's the right
thing why he looks at me and says what
oh my god this guy's so certain are you
sure it's the right thing
guarantee it's the right thing lean on
the pin let's do it and you're thinking
to yourself I couldn't do that right now
dude I wasn't taught how to do this I
spent 17 years in school they don't
teach you this you have to train this
muscle okay if one of your children was
crossing the street and you knew it was
a bad thing would you pressure them not
to exactly why spreche you're a bad
thing it makes diamonds but I know so
many people in business I don't want to
pressure anybody do you need to pressure
yourself you need to cook yourself you
need a necessity level way up here look
the middle class in America is failing
folks it's failing you know why because
it doesn't push itself hard enough it
operates on a premise based on just
enough I'm going to make enough vacation
enough save enough just enough Oh forgot
to plan on Lehman's Oh forgot to plan on
foreclosures Oh forgot the plan on LIBOR
oops forgot the plan on the internet
bust and that's why the middle class is
failing the middle class is that failing
because of politics
okay the middle class is failing because
the middle class is using the wrong
formula a formula that worked forty
years ago might not work in the US
economy today right maybe Monday Tuesday
Wednesday Thursday Friday that five day
job maybe that gigs over and maybe it's
seven days now maybe it's a seven day
pitch now I don't know I know in my life
at seven days I'll never ever have my
freedom taken from me again so it's not
money I'm trying to accumulate it's
market share I'm trying to accumulate
I'm trying to accumulate market share so
when things soften again who's left the
strongest player in the market so
although without absolute proof that one
is right
in doing so only if one believes in
something can one act purposefully okay
that means I need to be every day
selling myself selling myself I'm gonna
write a New York Times best selling book
okay I'm going to speak to tens of
thousands of people I'm gonna help
millions of people on planet earth I'm
literally reminding myself every day
when I wake up in the morning I write my
goals down when I go to bed at night I
write my goals down it's the first thing
and the last thing I do every day I've
been doing that for 25 years push me I'm
dominating myself in my own thinking
success formula okay here are four steps
that I learned when I was 51 years old
I'm like oh man there it is baby that's
it that's it that's what you've been
doing that's what all the successful
people been doing here are four steps
you must take to create the next level
of success in your life number one you
must get attention
hey see that's what I mean you got to
get attention if you got a screen to get
it get it okay
the moment you start hey you listening
to me see the moment you start doing
that you're going to start getting
criticism when you hit that right ban
that right tone level of attention okay
well you're really getting attention
you're going to get criticism somebody's
gonna say do you need to quiet down bro
you need to bring it down a notch brah
right but you freaking do we hey this is
a party let's not talk business now go
chill I'm getting criticism is that good
or bad
the Kardashians love it right
the Kardashians have worked this formula
perfectly monster attention no product
there's no product uh is that a product
that ain't a product man look at that
look at that look at that over and over
a loo dad look at that huh okay look at
that look at that okay and she gets
criticism she they didn't start banking
until they got the haters they had to
get haters wherever they got criticism
they actually kept throwing wood on the
fire to actually grit get something
bigger than criticism which was hate
which was I hate those people
that's what promoted them it wasn't the
promotion that promote them it was the
disgust for them okay and until they
moved into this four step which is
admiration see most people stop here you
get a little criticism and you shut it
down I'm calling
you back too much okay I won't do that
again you should call him back more you
send an email back hey quit sending me
emails no you should double up okay you
should stay with the cycle until you
close the cycle folks why because you
believe you believe it's the right thing
to do
belief is not something some esoteric
thing belief is some action you take all
the time in the marketplace you say hey
I'm doing the right thing for you you
just don't know it
your confidence okay you got to build it
until you're invincible that's why you
come to this that's why you read books
that's why you bury yourself in audio
programs the Internet is a very
dangerous place today because you can
look at anything what do these people
have in common okay
there's Michael Jordan Warren Buffett
Steve Jobs Oprah a Navy SEAL and my
mother okay you know what they had in
common this greatness has in common
immersion they're immersed they're
immersed completely in their environment
number two they're dedicated completely
dedicated three they have a total total
commitment
my mother was as committed as Warren
Buffett is do you know a Warren Buffett
spends most of his time doing reading
most of his time during the day is spent
reading and their duty driven all those
people are Duty driven okay whether it
was my mom
Oprah Steve Jobs Warren Buffett at some
point it was no longer for money it was
duty it's my obligation it's some some
sense of I have to do this so what do
you hear me say to you today
what do you hear me say immerse yourself
okay you have to immerse yourself right
now with reading the right reading audio
programs video find YouTube channels
that are good for you to where you can
watch YouTube like we started dropping
videos on YouTube maybe 24 months ago we
dropped about 900 videos on YouTube
that's what got me my TV show people saw
me on YouTube the UK found YouTube
videos two weeks ago do we love what
you're doing on YouTube man can you come
out to the UK and do a TV show why I'm
breaking through obscurity anybody can
do this folks anybody can do this this
is not about a college degree this is
about mass
of amounts of action to get attention
for yourself your brand your company
your products your ideas your dreams
then this is what I would tell you to do
okay and I'm a closeout here number one
I would immerse yourself with books
audio video daily okay you hit all three
of those well I'm reading something
listening to something and watching
something these are completely different
ways to learn number two you want to
test your abilities actually if you have
employees how many of you have employees
you need to test their abilities just
because somebody is good at what they do
doesn't mean they have an ability you
want to test their abilities with
assignments tests and drills look the
economy needs people like me and you
drive in the marketplace its
entrepreneurs and businesses that build
economies would you agree it's me and
you not governments governments do not
build economies people build economies
entrepreneurs people with ideas people
that are driven you people like Alex are
the ones that make the economy and
frankly folks it's your duty as an
American to get out into the marketplace
and be a role model and recreate this
economy Thank You meryt very much