Hey this is the Daily Overpass, my name is Eric and I make apps!
Now today, I wanna talk about why I'm no longer using Snapchat.
Ok, so today I'm coming to you from White Horse Hill.
It is a beautiful morning here today!
White Horse Hill is this scenic hill in Oxfordshire, it's about six or eight miles from the office,
I suppose.
It's got this nice view overlooking all of Oxfordshire, it's a beautiful place and it's
a beautiful morning.
This is like a California morning.
This is like the mornings we used to have when I'd get up and go to school in the morning!
So it just feels good.
I just couldn't go straight to the office, I had to come out and do the video out here
today, and also to show you guys this.
Anyway, today I wanted to answer a question, I was asked a question recently about why
I no longer use snapchat.
You know, for a while I was on Snapchat every day, and I was always putting stuff out there,
try to talk about apps, showing my admob revenue, all that kind of stuff.Even if you watch some
of the older videos, you've got the snapcode in the corner in the intro, I was really big
into it for a while!
The reason that I stopped - the main reason I stopped - is because I had a phone that
kept dying every time I tried to use snapchat.
It was towards the end of it's life, we know the life of a smartphone is about two years,
a year and a half maybe.
So the battery kept dying immediately whenever I'd open up Snapchat, and then when I got
a new phone I just never really got back into it.
And they changed the interface and I just sort of fell out of love with it.
I really liked it for what it was, but I also had to face the fact that it was not helping
me at all.
It was not helping spread Overpass, spread the word of the company, it wasn't helping
me get more app downloads, it was just a distraction.
It kind of made me feel cooler because it made me feel young and trendy by using it,
but in the end I thought, you know what, it's not really helping!
And I felt a bit ridiculous when I'd take out the phone and talk to the camera wherever
I was, like in a restaurant or wherever.
And you felt like you were on a treadmill, like you have to keep it going, you know,
"If I don't snap anything today then they will be gone tomorrow anyway, so nothing will
matter or anything like that".
YouTube is different, you put a YouTube video out there, it's out there forever.
Like, if you guys are thinking about using one of these things for your marketing of
your apps or for your business or whatever, I would recommend YouTube.
It's so much nicer - I still have people who find videos that I've done two or three years
ago, and they're finding the channel that way, and they're learning about Overpass that
way, because that content is evergreen, it's always out there and everything like that.
As much as evergreen as you can be with apps, because the app stores change so often, the
technology changes so often, but anyway.
And I have to realise that I'm really not that good with social media.
I'm not good at twitter, although we do have twitter, we have a twitter account but a lot
of stuff is just buffered, like sharing articles and stuff like that.
We have a facebook, our facebook is really good but I put some content on there but my
team does a lot of it.
Instagram - my team does a lot of it.I think I'm just past that stage.
There was one thing - I started to notice that with social media, it starts off very
pure and natural, like as a bunch of young people who do it, or between friends - it
doesn't have to be young, that's not a prerequisite.
But you know, a lot of people between friends.
Like, I love using snapchat to send things to my kids because I can embarrass them right
away and then it's gone or whatever, that's fun.
And I know kids use it a lot to send stuff back and forth to each other.
Between friends it's natural, but all these social media platforms have become this sort
of...like, when people start using something then there will be a book 'How to make millions
with snapchat', then all these forty - fifty year olds will get into this thing thinking
"I want to use this for my business!", and then it becomes less pure.
So anyway, that's one of the reasons why.
I just started thinking about snapchat and I thought "we remove the snapcode from the
videos", and every so often I'll take out my phone thinking "should I do snapchat?",
and then I think "no, it's not worth doing".
But that's just me.
If you had to choose between one, YouTube or Snapchat...go with YouTube.
Go with something that stays, has some staying power.
Some things are just a stream.
Like Twitter is a stream, it comes, it goes.
Nobody looks at a two week old tweet, unless they're following nobody on Twitter.
Facebook, if you look at a Facebook page you might see some of the older Facebook posts,
but YouTube, we have a lot of people find old content on YouTube and it works a lot
better.
So anyway, you know what...I've gotta recognise when I reach the point of rambling.
Anyway I really wanted to show you guys this great scenery here today, I wish you were
here with me, it's a fantastic morning!
I'm about to just get back in the car and head to the office, so anyway, that's it for
today, I'll talk to you tomorrow!