All right.
So today we are going to talk about how you can get a high salary
marketing job.
Guaran-damn-teed!
All right, so think about this for a second.
Higher salary to me means over a healthy six figures, over 100,000
over 200,000 over $300,000 a year, sometimes even up to $500,000 plus.
This is a high salary marketing job.
So there's a couple of things that you can do to, to really stand out.
When I think about the jobs I've interviewed for in the past where a
high salary was offered to me.
And I'll share a couple of stories here.
The stories will really show you kind of what people value and how
it can guarantee how this can be guaranteed for you.
Cause I think if I can do it, I think anybody can do it.
One of the job offers I got.
Was a base salary of about $250,000 or so, plus a million in bonuses.
I remember interviewing for this company and you know, they sat me
down with the CEO.
They sat me down with the chief operating officer as well.
And then basically I had to do the dog and pony show for about two
days.
I basically went through interviews for two days.
Literally, I had to go to, at a fly over to them and, and do all these
interviews.
And when they're talking to me, they're looking for someone that
had the experience in a specific niche.
Right?
So in this case, it was related to education.
And I had a background in online education that gave me a leg up
because I had a track record of success as well.
And I've managed people.
They're looking at that like does this person have experience?
Is this the person who the right person for the job?
So even though you think experience might not be that important, when
it comes to more senior role, when it comes to high stakes kind of
situation, you are going to need experience there.
The other thing is they want people that are going to bring forth
solutions.
They don't just want someone that says, I see a lot of stuff that's
wrong with the world.
They want someone that's actually going to take accountability.
Like sure, they see an issue, they're gonna bring up a potential
solution and they're going to own that.
They're going to be accountable for that.
They want people that are also really good at recruiting too.
So you might think.
You're really good a individual contributor, but when it comes to
getting paid a healthy six figures, I'm talking about making 200, 300
grand plus you are going to have to be a really good recruiter as well.
Bonus points if you're a thought leader, that actually helps you a
little bit too, because that's going to make it a little easier
for you when it comes to when it comes to recruiting, because think
about it this way.
When you're making that amount of money, ultimately what you're
looking for is you just need to be able to cover your living expenses.
If you have a family, you show you need to cover the kids, you need to
cover the wife and everything, but you really don't need that much
money to survive.
When you think about this, it's like, Oh, okay, cover all, all you
need, and then the rest is all gravy.
So if you're making that amount of money, let's, let's assume that
your spouse is working as well.
You're good.
You're golden, right?
When I look at people that we're recruiting, I do often look at: do
they think about culture?
Do they think about recruiting?
Are they also good at what they do?
But not only that.
Are they good at listening to people too?
Are they good at not being the best person in the room?
Are they good at being humble too?
Right?
Do they fit in with our core values?
Like these things are all important when it comes to getting a high
paying marketing job.
Now, I'll take you to another story.
When I was, I'm going to work at a online education company called
Treehouse.
I got grilled.
I got grilled by, I got grilled by the CEO and I was actually in
competition with a bunch of other CMOs.
For the job and the CEO wanted to know that if I understood his
company or not, did I really do research on his company?
Did I have good ideas already for how I would grow the company?
And I had to talk about those ideas, like what am I going to do
for the first 90 days, first 180 days or so.
I think the only reason I beat out the other CMOs who had more
experience than me in this scenario was because I came with a more
dynamic package, meaning I knew how to manage people.
I knew how to do SEO because originally the role was for SEO,
but eventually because he saw what he saw, it became a much bigger
role where I was leading marketing.
I knew how to do paid media, I knew how to do email marketing.
I knew people in this space, so I was able to cobble a team together
too.
And so we're able to make that happen.
But.
It was because I was a lot more dynamic.
And I, I, what I would say here is, if you want a high paying marketing
job, think about how you can be a Swiss army knife.
Sometimes.
Like there's, there's a time and a place for specialists, but when you
want a high pay marketing job, you've gotta be kind of dynamic,
right?
So you've got to be very, in order to become dynamic, you have to be
very humble.
You have to be very hungry and you have to be very smart, right?
Smart.
Not just IQ, but also
You have to be studying what the best people are doing.
Study them on Facebook, study them on Twitter.
Go to these conferences, talk to people, network, right?
That's how you get better and better and better.
You have to keep staying hungry.
That's how you stay ahead of the curve and then you learn and you
build on that work because you're always out there.
You're learning, you're trying to get better.
I get out there teaching too.
That's how you become stronger.
That's how you build leverage around your, your your personal
brand so you get any job you want.
Any marketing job you want.
When I think about Dave Gearhart, he was the CMO or not CMO, the VP
of marketing at drift and drift's growing very quickly.
He was able to work, work with drift, help drift, and he was able
to build his personal brand over the years as well.
now he's the COO over at, privy.
He's able to make that happen because he had a strong brand, had
a lot of good ideas.
He was a very dynamic marketer.
He connected well with people, and then people liked him for that.
Right?
Ryan Bonicci.
Another good example, he's at G2.
He used to work at HubSpot.
Then he transitioned over to G2, but.
It's because of the depth of knowledge, his relationships, and
because he's so dynamic, he was able to get a very healthy job,
working at, at G2.
Now, I'll give you a final example.
When I was doing work for a t-shirt company.
I was freelancing, I was basically like Upwork and then this guy, he
selected me to work with him and I was getting paid, you know, I think
maybe 30, 40, $50 an hour or something like that.
And I was doing good work and I kept bringing new ideas.
I kept pushing it.
You gotta be hungry, right?
I mentioned earlier, I wasn't just satisfied with doing the work.
I was like, Hey, what about this?
What about this?
Can we try this?
Right?
I just kept bringing in all these new ideas to the point where he's
just like, dude, can you just come work for me full time and like,
let's just do that because I need someone to actually implement all
this.
Like I can't do it.
I'm too busy for it.
Even a couple months ago, he hit me up, actually texted me a couple of
weeks ago, about a couple months ago, he was like, I'm still upset
that you didn't come work for me.
I'm in Philadelphia.
And I'm just like, yeah, man, t-shirts just aren't my thing.
But that was a high offer.
It was like 5% profit sharing.
It was high six figures, but.
It was because again, it comes back to the the the baseline.
Am I hungry?
Am I going to continue to learn and then am I going to continue to
teach?
And then because I'm learning, I'm building relationships with other
people because I'm learning.
I'm bringing amazing ideas to the table because I'm doing all these
things.
Then I get offered to high salary.
It doesn't work the other way.
You don't just get a high salary.
It doesn't work like that.
The fact that you're watching this right now.
Means that, look, you're hungry enough.
I'm just challenging you.
Just continue to stay hungry because if you don't, someone else
is going to go somewhere else hungrier than you.
It's going to come by and they're going to take that job that you've
been looking for and you can make to 200, 300, 400, $500,000 a year,
U S or wherever you live, you're going to make a lot of money
because they see you as indispensable.
You are the learner.
You bring the ideas, not only that you're executing on them, you're
recruiting, you're taking work off their plate.
You're not just, you know.
The regular employee that they're going to hire that's going to take
orders.
Every single leader out there is not, ideally, they're not looking
for order takers, especially when they're hiring the first few
people.
They don't want order takers like maybe when the company's a lot
bigger order takers are fine, but order takers eventually.
Like if it's a smaller organization, they take away
energy.
They don't let your a players do their best work.
That's why you don't want, you don't, ideally, you don't want to
work with them, right?
All that to say, this is how you get a high salary guaranteed, and
if you can't get what I mean, you can go to our careers page.
I mean, we're always looking to hire people, single
grain.com/careers and if you can prove yourself to be amazing,
we're, we're always willing to make something happen, right?
I'll tell you this, the leaders will make way.
Even, even if they have to go get a loan or something like that, we're
had to borrow money from friends and family to afford really good
people.
They will do it because it's that important to grow their business.
All right, so let me know what you think in the comments below.
What are you going to do to get that high paying salary for
yourself?
Guaranteed.
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helps us grow.
And don't forget to check out the next video over there and we'll see
you tomorrow.