Film Courage: Should a screenwriter start designing the movie poster before the script
is written?
Scott Kirkpatrick: No, I don’t think so.
I mean I mentioned that in the Writing for the Greenlight [Scott’s book] because that’s
how we did it.
We already had the established connection and track record of being able to pre-sell
movies and to produce them and deliver them and have them actually meet the expectations
of what we promise to deliver and we had a whole marketing department that knew how to
create poster work specifically for the movie buying audience.
You can usually tell when an indie producer has drafted their own artwork versus when
it’s done by a company that’s is used to selling into the movie space because it
just has a completely different look.
It’s not a marketable, punchy, pushy-type poster.
Not that there is anything wrong with it.
It’s just that it’s not the type of stuff that attracts the buyers from all over the
world or things of that nature.
They get redesigned and redesigned throughout the whole process.
I think the screenwriter shouldn’t worry about the stuff they’re not going to be
in a position (especially starting out) where they have to presell their project to buyers.
They’re selling themselves…they are not even selling their script really…they are
selling their talent to write.
So they shouldn’t have to focus on the marketing components of creating artwork, they should
focus on making sure that they’re producing a library of work, a portfolio that they can
showcase that’s ideally all of the same type of genre so they can just be the go-to
screenwriter who can deliver that type of film quickly and reliably.
Just as I am saying, we would sell movies (pre-sell) movies off of the poster, people
would pay us and pre-buy them because they knew we could deliver them.
There’s a lot of companies that try to pre-sell that fail.
I’ve worked with ones that were very successful because we’ve had the track record of being
able to reliably deliver on time good quality products.
That’s what the screenwriter wants to do just from a writing perspective.
Here’s my showcase of what I can do, this proves a track record.
If you give me the opportunity you can guarantee and trust that I am going to get it done correctly
the first time.
Film Courage: So why do you think those other titles failed?
What was the reason?
I mean you said that there were others that tried the same approach.
Scott Kirkpatrick: Look pre-sales is this really cool, fun idea of like “You know,
my idea is going to be so great, I’m just going to get 20 countries to jump on board
and buy it.”
You really have to know how the pre-sale process works, who the buyers are at these companies
that are willing to invest that money.
You have to already produced a decent amount of content that’s going to kind of prove
the fact that you know what you’re doing and you can deliver movies on time that are
under budget or on budget that meet all the technical specifications of that specific
country.
It’s a delicate process and it’s not easy to do and not all companies do it.
There’s a lot of companies that have no interest in even trying it.
But the idea of selling a movie off of a poster really only today happens at the pre-sale
stage and not every company does pre-sales.
Big studios, they will come out and basically say this is our slate.
Independent companies, we have to go build those relationships because we don’t have
output deals with everybody.
We don’t have guaranteed buys in the majority of countries the way studios do.
So there are companies that try to do that and have to be very…they have to have a
good reputation for being able to already accomplish what they are selling themselves
to be able to do.