Because of that, when I finally did have something to sell, people were actually throwing their
credit cards at me.
Give this video a like if selling makes you feel totally uncomfortable.
I can definitely relate because I used to be horrible, awful at selling.
I recently posted something on my Instagram story that definitely struck a chord, and
it was my biggest mindset shift in selling and how we've sold more than $3 million worth
of products and services in the last year in my business.
Check this out.
You're dealing with and projecting onto me because I don't even feel like I'm selling
anything, I feel like I'm doing you a favor by saying, "Here's my program, enroll in it,
because I know it works."
That's what makes it so easy for me to talk about.
In this video, I'm going to talk about my five laws of selling, and I have come in long
way, and truly, I believe now I could sell anything to anyone at any time, any where,
and I'm not trying to be cocky.
This has come from a lot of experience, a lot of learning, a lot of failure, and really
dialing in these walls.
No matter what it is that you're doing, because realistically selling is a part of life, whether
you are trying to sell it at home, sell your car, sell yourself to someone that you want
to impress, you're constantly in the art of selling.
We're going to dive into my five laws in just a second.
But just to give you a little glimpse into how bad I was, well, I remember one time I
was doing a sales call and this was just a year and a half ago probably, and my boyfriend
was listening in our apartment.
I got off the call and I felt completely defeated.
I felt like I sucked at doing this and I just never wanted to sell anymore.
He said to me, he was like, "You didn't even sound like yourself."
That was my biggest shift where I was like, "Oh God, the reason this isn't working is
because I'm trying to be somebody that I'm not.
I'm trying to follow someone else's script."
But I know that I believe in my products and my services so much that I sell them without
feeling like I'm selling.
You want to keep in mind that the key to selling really is to feel like you're not selling
anything at all.
Let's dive into these laws because it's going to help drive this home and help you sell
anything to anyone at any time.
Let's do it.
Hit subscribe for more videos on how to be your own boss and build your own life, and
I promise you that everything I'm about to tell you is not going to feel yucky, sleazy,
gross or inauthentic.
It's going to be soulful selling that will feel like you're not selling at all.
The first law is the law of generosity, and this goes back to what I was talking about
on the Instagram story.
The moment that I stopped thinking about selling as pushing something on people, and I started
thinking about it as an act of service, the aim changed.
Because I am crowd of what I sell, because I know what I sell provides a solution, it
gets people results, and answers questions, and more importantly, people are actually
seeing success when they enroll in our programs and do the work.
I feel now like I'm doing people a favor when I say, "Hey, I have these programs and services.
Sign up for them."
That is probably the best shift you're ever going to have when it comes to selling.
The other part of this is that I gained so much more than I ever took when I started
talking about my business.
When I started talking about YouTube and social media and all these things, I was doing free
content for like a year before I ever had anything to sell.
That creates reciprocity, meaning that if you give, you get.
That's just the law of the universe.
Because of that, when I finally did have something to sell, people were actually throwing their
credit cards at me.
I'm going to post some screenshots right now in one of my first product launches, and how
people reacted, and they were basically throwing money at me.
It was a super successful launch, and that's because I believe you have to be generous
if you want to get anything in return.
Oftentimes when people think about selling, they think they have to get, get, get, get,
get, take, take, take, take, take.
That's not how you want to do it, and that's when you go to a car dealership and you feel
gross afterwards.
It's because all they want is your money.
They're thinking about what they can get out of it.
Not everybody's generalization.
But the best people and the people that I want to go work with and buy from or the people
who give.
The other thing is you're only going to feel achy about selling if you're selling something
shade, or something you don't believe in.
When you feel achy and yacky and weird about it, you're not fully bought into the process
or you feel like you're being grabby and takey, or you don't really buy into what you're selling,
and so why would anybody else buy into what you're selling?
That's why it's not working.
Always come from a place of, "I am actually doing you a favor by telling you about my
services, because I know that they can help you."
To think about doctors and lawyers, they can charge so much money because they're providing
lifesaving solutions or they're providing butt savings solutions depending on the situation,
and they're solving a big problem, and therefore, people will pay for that service.
You have to think about what's the problem that you're solving, and how are you helping
people?
That's where you want to come from when it comes to selling whatever it is that you have
to sell.
The second law is the law of emotion.
You've got to really master this one and understand that we don't buy things, we buy feelings.
How do people want to feel?
They want to feel sexy, they want to feel free, they want to feel important, they want
to feel validated, they want to feel worthy, they want to feel seen.
Those are the reasons that people buy things.
They want to have ease in their life.
They want to feel at ease, they want to feel peace.
All of those triggers are the real reasons motivating buying decisions.
Let's look at cars for a second.
There are 1,000,001 cars in the market.
Why is it that Teslas, Aston Martins, Mercedes are so desirable?
Because they make you feel fancy.
When you say, "I drive a Mercedes," versus, "I drive a Honda."
Nothing against Honda.
I had a Honda for a very long time.
But it makes you feel something different, and that's what people are really buying into.
If you can make people feel something from your products and services ... Prime example,
with our programs, people want to feel seen, they want to feel heard, and that's what they're
going to get when they invest in our products and services.
I want to tell them, "Yeah, that's what you're going to get here," and we're going to put
that in the copy, we're going to talk about it in the sales calls because it's true.
You have to align the feeling people want to get from you and the product and service
you're delivering and the result you're actually giving to them.
Because if you can match those two things up, it will work like nobody's business.
I'm actually really curious.
Right now, in the comments below, what's something that you really want to buy and would be easy
to sell to you if money was not an issue?
It'd be really easy to sell to you, and what's it going to make you feel like?
What's the feeling you're trying to get from buying it?
Is it a car, is it house?
What is it?
Let me know in the comments below.
Law number three is the law of FOMO.
The fear of missing out.
There is a certain gang mentality to sales, and when you can really leverage that, it
really creates a snowball effect and momentum for your business, or for whatever it is that
you're selling.
Very similar, let's just use a personal example.
If you go to a house party, let's just say, and you meet one person and you are on fire
and you're being yourself and you feel good and that person is really enjoying having
a conversation with you, it becomes magnetic.
Then all these other people are like, "Huh, I want to talk to that person too."
Or the person you're talking to goes and tells five friends, and it's like, "You need to
go talk to that person.
They're amazing."
Same thing happens when you have a good product or service to sell, and we've seen this firsthand.
You can actually check out this Instagram story that one of our customers posted and
basically was using gang mentality without even knowing it, and creating that FOMO effect
by doing this.
For $200 off, if you go to her Instagram, I will tag her here, she will tell you how
you can get that code.
It's on her free webinar, which by the way is totally full of value and it's frigging
free.
There's no doubt in my mind, if you've been thinking about-
Then we take things a step further, and this is a huge part of selling as well.
People want to know that things work, and they also want to be part of a club.
We have what we call the wall of fame, and it's all of our clients or a collection of
our clients.
It's not even all of the success stories we have, but a collection of our clients who
have submitted video testimonial, they put it up on our website, and we have something
called the 100K Club.
That's the row at the very top where it's all of our clients and members who have hit
100,000 subscribers, and a lot of them a $100,000 dollars in revenue using our system and methodology.
They go in this special 100K Club on our wall of fame.
The amount of people who have said, "I'm going to be in that club," and that's motivated
their buying decision because they have this fear of missing out.
They want to be part of it.
That is a huge factor.
When you have a good product or service, you want to use that fear of missing out by saying,
"You're missing out on a really great opportunity here to see the results you're trying to get,
or to get the thing you've always wanted in your life that's going to make you feel some
type of way."
You got to leverage FOMO.
FOMO is a huge factor to selling, especially in social selling with social media.
You can use this in so many ways because people, real human beings, will be our greatest ambassadors.
On that note, brings me to the fourth law, which is the law of relationships, and you
cannot overlook this in today's day and age.
If you're still trying to sell by cold calling people and by just pushing your message, you're
going to fail fast.
You have to understand that selling is about relationships.
That's really all it is.
Knowing the needs of your audience is vitally important, because they will actually tell
you what they want to buy from you.
Case in point, when I started making YouTube videos and putting out free content, I was
talking about a bunch of different social platforms, I was talking about a bunch of
different things, and I noticed that whenever I posted a video talking about YouTube specifically,
people were like, "Oh my gosh.
I want more of this, more of this, more of this," and that led me creating YouTube for
Bosses, which is our first paid program or self study program, and has evolved into our
consulting program as well.
So, I listened.
I listened to my audience and I talked to my audience, and I am tuned into my audience,
whether it's through DMs or whatever it may be.
This is the other thing too.
Don't underestimate the value of actually talking one-to-one to people.
I'm going to show you some screenshots, and this one in particular.
This guy had been [looky loing 00:11:24] our programs for a while, and he sent me a message
and basically asked me, "Well, what's going to help me get this done?"
All I wrote back was, "Do the work.
Simple as that."
I have been having conversations with him here and there for past year or two years,
and all it took was me saying that, and he said, "I've enrolled."
Then he said, "Thanks for being so approachable," because most people won't answer, most people
won't have those conversations.
Most people don't take the time to treat people like people.
But I know that building relationships has been one of the biggest reasons I've been
able to build a business.
I don't take it for granted.
I believe that talking to people is really the only way to figure out how you can best
serve them, and I'm constantly listening.
So build those relationships, ask your audience, do polls, whether it's on Instagram or wherever
else, ask what they want.
Even if you have nothing to sell right now, ask people what they want to hear from you,
because that's going to help you create free content, which then will help you get to some
product or service to sell that you know is proven and they know you have an audience
for.
That's the beautiful thing about social media and the era that we're living in today.
Treat them like human beings, respect them, see them, value them, because 99% of your
competition is not doing that.
The fifth law is the law of belief.
This is one of my favorite quotes, and you got to live by it if you're really trying
to build a business and if you're trying to make more money and build your wealth.
There is real magic in enthusiasm.
It spells the difference between mediocrity and accomplishment.
What I mean by this is, if you don't buy your own stuff, no one else is going to.
If you don't believe whole heartedly in what you're selling, no one else is going to.
Do whatever it is that you need to do to fully believe in what you're selling by making it
the best in class, the best in the industry, and the most value packed, and then you will
buy into it.
That will create the shift to be able to sell so easily.
Again, that's why it's very easy for me now, who's come a long way, come a long way from
being very awkward and uncomfortable with selling because I did look at it as being
sleazy and I felt gross about it, and it just didn't feel natural to me, and truthfully
too.
Ladies, particularly, tell me if you can relate to this in the comments, but I think as a
woman you don't want to come across as pushy a lot of the times.
It's still, even in this day and age, looked down upon if you're too aggressive.
Sorry.
Not sorry.
When I started selling, it felt very masculine, it felt very out of my comfort zone, and it
felt like I was being pushy.
I'm generally used to pulling people in by creating value and being generous and all
of these kinds of things, and that's how I've created my community.
When I had to start pushing and actually selling things, it felt like pushing, but it wasn't.
Once I realized my stuff works, I'm proud of it and I got my enthusiasm up and I realized
I believe so wholeheartedly in what I do, and this is not selling, this as service,
that's when everything changed.
Until you believe it, no one else is going to believe it, and believe me, no one else
is going to buy it.
If you liked this video, check out this video on how to find your niche and figure out what
to sell online, and this video on how my clients [inaudible 00:14:51] this YouTube channel
for millions.
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I'll see you in the next video.