Welcome back, it's good to see again. So, you want to grow your business but are
you really ready to grow? In this video, I'm going to talk about a few really
important things before you go crazy and waste a bunch of money that you need to
have in place before you start growing.
So, really every business today is a marketing business. And it all comes down
to marketing in sales in order to really grow your business. But one of the most
important things with growing any business is the ability to handle volume.
Are you set up to really handle volume in business? Because you can go out and
you know attract new customers or buy a bunch of leads or do is spend a ton of
money on marketing. And if your business isn't set up to handle that volume,
you're just setting yourself up to fail and to waste a lot of money. On top of
that, you know, a lot of times people think all I just need is leads or
customers or whatever. And then they get that, they stumble they wind up doing
less in sales because they're overwhelmed. And you want to pissing off
customers. Is your business set up with processes and structure in order to
handle volume? Because if not, you need to stop and pause and get your processes
and systems in place. And then do things that can drive and bring in business. So,
there is such a thing as too much business or too many leads, believe or
not. Most people and especially sales people would probably argue this. But a
lot of times after speaking with a number of different business owners and
helping them fight through some of the challenges. You know, I found that I've
even found in my own business that really putting a focus on efficiencies
and structure and streamlining things actually gave me the ability to do more
of what I really are already had and to get more out of what I've already had.
You know, you say that you want to grow but what is growth mean to you?
Do you want to do more sales? Does it mean more people? Is it profit? And
let's get get clear on that. And just because you're adding people to your
business, doesn't mean that you're automatically gonna grow. Just because
you're doing more sales, doesn't mean that you're automatically going to grow if
you're not running efficiently. So, get clear on what it is... What does growth
mean to you? Because that can have a different meaning everybody. So, if
its profit it's really important and that profit equals your growth, then you
need to get really focused on efficiencies and streamlining that
process. By taking a step back and looking over your entire business, I'm
sure there's some things that you can do right now to run more streamlined and
efficient where you wouldn't even have to do any more sales and you'd be able
to turn more profit. So, really take a look at that before you just run
and throw bodies at problems. So, if you're watching this and you're saying,
"Hey Joe, I'm running efficient, I've got structure in place. I just need to grow
my business." Well, what does that mean and what do you need to do in order to do
that? And if growing your business just means bringing in more customers, then
how can you do that? There's a few different ways. So, if it's just customers
and leads, have you looked at things like Google pay-per-click, social media and
going to where your customers are hanging out. Super-important. Another
thing that you could do is strategic partnerships. Getting with someone that
also is maybe a different industry than you but surround your customer that can
drive customers into your business and paying them for those customers. Another
great thing that gets overlooked a lot is there's something else that you can
add another product a service, something else that is in the realm of your
business that doesn't take you off into a whole another direction so you can
still keep your eye on the ball and stay focused. But is there something else that
your clients really want or need. Is there something additional that you
can sell and add in. And by doing that just with the current customer base that
you have or their current amount of customers that are coming into your
business every single day, week and month, you don't even have to add more but you
can add some other things that can bring in additional revenues and profit into
your business. That one gets overlooked and is the easiest to implement without
trying to figure out a number of different other ways that you can mark
and have to spend money. The last thing that I'm gonna wrap up with is know your
numbers. It's super important to know your numbers. You always should be trying
new things and new ways to drive customers or leads into your business.
But make sure that you're always testing but also measuring those results. And
make sure that the numbers make sense and you're getting a return on your
investment. Sometimes things look great. It looks
like they're producing a bunch of leads or bring in a bunch of customers. But if
you don't know the numbers then you could think that you're doing great but
meanwhile you're losing money. So know your numbers, get some simple reporting
in place and make it happen. So, as I mentioned in the beginning this video,
every businesses of marketing business. And really think about that for you and
your business. If you've been watching this video and say and, "Joe, I've got
structure in place. I've got the right people in place. I just need more
customers or more leads." Then you're gonna have to start spending some
additional money on marketing and testing some different things in
marketing. As I mentioned earlier, there's pay-per-click, social media, strategic
partnerships. There's something called Every Door Direct Mail. Depending on your
type of business will make up what may or may not work
for you and your industry. You got to get testing and you got to measure those
results. If financing is the only thing that's holding you back from driving in
more traffic or bring more customers into your business or testing marketing,
you have to be doing these different things in order to attract those new
customers. You're going to have to spend money to bring those customers in. If I
think the only thing that's holding you back, check out that link below and my
team would be more than happy to help you with some different financing
options that are available today. In order to help you grow your business,
take it to the next level and get you testing a number of different things in
marketing. Thank you for tuning the Grow By Joe and remember, it's all about
handling volume. If you're ready to handle volume and need some financing to
drive that volume, check out that link below and one of my team members would
be happy to help. Look forward to speaking again. And we'll talk soon, take care.