- If you're gonna do influencer marketing
it's very important that you know
how to find the right influencer for your campaign.
In this video, I'm gonna show you
how to get a list of candidates,
and figure out which one is best suited for the job.
If you're interested in seeing a complete list
of potential influences relevant to your field now,
as researched by HubSpot professionals,
just click the link in the description
to see our ultimate list of 135 influencers
in every industry.
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A survey on influencer marketing that included reactions
from 1700 influencers and 102 marketers,
revealed some interesting results.
68% of marketers found it difficult
to source relevant influencers for their campaign,
while 30% have issues when negotiating terms
with these content creators.
Basically, you know what you want,
but you don't know how to get it.
Don't fret, I'm here with the tools.
First up, we have the Instagram search bar.
It may seem a bit obvious,
but just put in a hashtag
related to the type of influencer you're looking for.
While this tactic will show you
a lot of top performing posts and influencers,
it doesn't show you the gritty details of their influence.
Which brings us to upfluence.
Not only will they help you find influencers,
but they go even further with AI powered recommendations
to discover more influencers.
They'll provide analysis
that will make sure your influencer
is the best fit for your brand,
and comprehensive influencer management
to keep track of all the connections you make.
Next up, HypeAuditor.
It's as straightforward as it sounds.
You go here, type in the name of your favorite influencer,
and immediately find out their audience quality score,
engagement rate,
and average number of likes.
HypeAuditor also specializes in
fraud free influencer marketing.
Fraud?
Uh, yeah. I vaguely remember some really handsome guy
saying something like,
"A lot of these mega influencers have follower lists
made up of a mix of real people, bots,
and fake accounts.
HypeAuditor will make sure that you're not being catfished
by an influencer.
This next one is less about clicking a button
that says, find an influencer,
and way more about providing you
with the tools necessary
to do a bit of the digging yourself,
to give you something a little bit more organic.
Hootsuite Search Streams can help you discover influencers
by monitoring conversations relevant to your industry
across multiple channels.
Once you have an initial set of influencers in mind,
add them to a stream to track what they share,
and who they engage with.
But wait, there's more!
Do you remember that 30% of marketers
who reported having issues with negotiating terms
with these content creators?
Here are some tips on how to make contact.
Number one, be personal.
When you hit up an influencer,
do not start with some random general message.
Do your research,
and find work that they've done
that you are a fan of.
This way, that initial contact would show
that you actually know who they are,
and aren't just looking for anybody.
I can tell you right now,
there's no bigger pet peeve
than taking a meeting with someone
who knows absolutely nothing about you,
or your brand.
Number two, don't just slide into the DMS.
I know it may seem a little odd
not to use the very platform they exist on
to make this initial contact,
but being real in email
just makes it feel a little more efficient.
Search their bio for one,
and if it doesn't exist,
then you can slide into their DMs real quick,
and ask if they have one to share with you.
Number three, speaking of emails,
when you contact them,
be sure to put in the subject line of the email you send,
whether this is a paid opportunity or not.
Seeing that subject line
will most definitely get your email opened,
and looked at faster than a DM.
If all of this information has gotten you a bit in the mood
to learn even more about Instagram Marketing,
then check out our academy course
all about how to use Instagram for marketing.
You'll be walked through how to make it work step-by-step,
and receive a certification.
In the words of Jamal, "Who wouldn't want that?"
As always, that's the info. Do with it what you will.
Leave a Like at the door before you leave.
Until next time, audios.
Which brings us to Upfluence.
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♪ He will not be my friend ♪
Not today.
Let's turn you on and turn you off again.