What better way to talk about LinkedIn video than with a video? LinkedIn is a
great place to post your videos, and you can potentially get a lot of engagement
and create brand awareness for free. Types of LinkedIn videos you can share
LinkedIn is a platform for growing your professional presence. Whether you're a
recruiting company looking for a new candidate or a B2B company trying to
grab potential leads, it's all about networking. Your videos should reflect
that. If you make videos about your vacations, you should probably save those
for YouTube...unless your business is a travel agency. Then you should probably
talk about your vacations. While there's no one answer to the types of videos you
can share on your business's LinkedIn, we have some suggestions for how you can
use video. Show off your culture. Culture videos are great for attracting
potential candidates, and they also show that you care about your employees. Does
your company throw some cool events? Are your employees always happy? Capture that
in a video. Sit down with people and ask them why they love to work for your
company and bring out your camera...and yes phone cameras count. When you're at a
company event, the best way to tell people that your company rocks is by
showing them. Establish your expertise. Educational videos on your business's
LinkedIn can help establish you as an industry leader. This is excellent for
creating trust between your business and your followers. If you can show that
you're up-to-date on a variety of topics and have a clear understanding of your
industry, people will be more likely to turn to you when they need information.
If people trust your knowledge, it's more likely they'll trust your products and
services. Give company updates. If LinkedIn is all about networking your
business, what better way to do that than sharing what your business is doing. Sure,
you could write a press release or a post and hope people read it, but in a
video, you can visually show how excited you are about what you're working on.
Let's say your technology company created a new laptop, and you're so
excited to let the world know. Well if you write something about it, you can use
a bunch of exclamation points and include some photos. But in the video
people can see the excitement on your face and
you can demonstrate how to use your product. It's an effective medium for
communicating emotion. Explain your products or services. To get those
valuable leads from LinkedIn, you need to show them what you offer. If you
establish what you know with educational content and then show how your products
can help someone's business, you are using video to move people through the
buying funnel. You're helping drive leads to your business. Share a video tutorial
on how to use your products and include the benefits of what you offer. Get some
video of your services in action. Show people that your company can add value
to theirs. Now how do you post your videos on LinkedIn? You can record a
video using the LinkedIn app or upload one that you've created on your own. As I
mentioned, you don't have to have a professional camera and film crew to
make a video for LinkedIn. Smartphone cameras get better with each new release
and some can even shoot in 4k. You can also purchase additional lenses for your
phone camera if you want to. Some basic video concepts to keep in mind when
shooting... if you use a smartphone to record, the microphone moves with the
phone, so try to keep the phone close to you. And since there's not a microphone
on the speaker, you'll hear any noise in or outside the room you're in. Try not
to pick somewhere with a lot of reverb or background noise. Make sure the room
is lit well. If there's a window with natural light, position yourself so the
natural light is in front of you and not behind you. This can help eliminate the
need for additional lighting. If the natural light is too bright, adjust any
curtains or blinds until the lighting works for you.
A shaky video can be distracting. Use a tripod or try to prop the camera up on a
table or any solid item at the right height. Here are a few tips for when
you're ready to post to LinkedIn. Do not make the video too long. If you have a 20-
minute video about something in your industry, LinkedIn is not the place to
publish the full version. If you're attached to it, you can upload a teaser
and then link to the full video elsewhere. But LinkedIn videos can only
be up to 10 minutes long. Video ads can be longer, but that's a topic for another
day. Use hashtags. LinkedIn users can follow different hashtags that
interest them, so if you upload a video about business insights, use the hashtag,
hashtag business insights, to share it with the people who follow the hashtag.
It will help get your content in front of a bigger audience and get some eyes
on your brand. Lastly, when people watch videos on mobile devices they generally
don't use the audio, and most people watch video on mobile. Out of those
mobile viewers, less than 40 percent watched with the sound on. So if you have
a great interview without captions, not a lot of people are going to know what's
happening in your video. LinkedIn lets you add captions to your videos, luckily,
so everyone can enjoy your video. You do have to add captions as an SRT file. A
closed captioning service like Rev isn't too expensive, now. Closed captions on
that platform cost a dollar a minute, so a short video shouldn't be that
expensive for your business to caption. And that wraps up LinkedIn video. I hope
you feel ready to post your videos to LinkedIn. If you need help with your
social video strategy, do not hesitate to contact us at eight -eight- eight- six -zero
one- five- three- five- nine. As always, subscribe to our YouTube channel and
check out the WebFX blog. We'll see you next time!