Hi! Welcome to Snovio!
We continue our series of guides on spam and today we’ll talk about spam report rate
and how you can reduce it.
Your email deliverability
and sender reputation don’t just depend on spam filters.
They also depend on the recipients’ prior interaction with your emails.
More importantly, it depends on the number of spam complaints.
When recipients manually mark your emails as spam,
your email campaigns get one step closer
to being rejected by spam filters in the future.
What is a spam report rate?
A spam report rate is the number of recipients
who have marked your email as spam divided by your total number of sent emails.
For example, if you send 1 000 emails and 1 recipient marks your email as spam,
your spam report rate is 0.1% which is considered acceptable.
However anything above 0.1% is considered high.
So what can you do to prevent your emails from getting flagged?
Here are some tips:
Receive people’s consent to your emails
Send only to those contacts who have actively chosen to receive emails from you.
The chances of being reported as spam
are minimized if the recipient expects your emails.
Things are a little different with cold outreach,
where you are the one initiating the contact.
In this case, make sure you send your email campaigns to those
who are highly likely to be interested in your solution
and may find it valuable for their business.
Set a clear and trustworthy sender name
Make your sender name recognizable by including your name
and the name of the company you work for, for example: Kseniia from Snovio.
Don't use obscure emails like 223366@company.com
and avoid changing your sender name too often.
Also, don’t forget to set up a profile picture
so your recipients know they’re communicating with a real person
and feel a more personal connection with you.
Avoid using misleading subject lines
Do not give false and confusing promises.
Your subject lines should be attention-grabbing,
clear, and describe exactly what awaits your recipients once they open the email.
Double-check your grammar and spelling
With cold campaigns, your email is the lead’s first interaction with you -
based on it they will form their first impression and make further decisions.
Poor grammar and spelling don’t look good in the eyes of any recipient,
but also may make it hard to understand your offer.
Depending on how badly written your email is,
it can spoil the first impression about your company
or cause enough disappointment
and anger in the recipient to send your email to the spam folder.
Another reason to pay extra attention to your copy
is that poor grammar and spelling are a distinct feature of spammers
and too many misspellings may trigger the spam filters.
So take an extra minute to double check your email template
or ask your colleague
to take an unbiased look at it if you doubt your copywriting skills.
Avoid using multiple colors, fonts, and capitalized text
Multiple bright colors, each sentence in a different font,
and big chunks of text in caps don’t just hurt the readability
but are also a dead giveaway that this email is SPAM
to anyone who’s been online long enough to know what a spam email looks like.
However, if you'd like to play with your email appearance,
don’t use more than two easy-to-read colors, use just one font
and once and for all forget about using CAPS – no need to yell at your recipients.
If this isn’t fun enough for you either, use a well-designed HTML template.
Insert one link with a clear CTA
If you want your CTAs to work, your link has to look legit.
Describe clearly where it’s going to take your recipient
so as not to cause any surprises.
If the link raises questions about what’s on the other side,
your recipient is more likely to label you as spam than to follow it.
And don’t forget to use only one link with the CTA,
'cause using multiple CTAs distracts your recipient from the main goal.
Set up a custom tracking domain
Set up a custom tracking domain, so that the domain in your tracking links
matches the one in your sender email address.
This adds an extra identity to your emails
and displays clearly where the emails are coming from,
increasing the trust in your recipients.
Make it easy to unsubscribe
One of the most common reasons the emails get flagged as spam
is simply because the recipients cannot find the unsubscribe link.
Unsubscribes do not hurt your sender reputation but spam reports do.
So do not hide the unsubscribe link and make it easy to opt out
if the recipient no longer wants to receive emails from you.
Remember:
the unsubscribe link is mandatory to comply with major email laws and regulations.
Hope these tips will help you avoid spam complaints
and create professional emails that recipients love to read.
Want to find out more?
Check out our series guides on spam filters and how to avoid them
to become an outreach pro.
As always, like, subscribe and hit that notification button
to stay tuned for our latest sales and marketing growth hacks.
See you!