these mistakes prevent beginner and
intermediate graphic designers from ever
becoming advanced let's find solutions
to these problems in today's video
so these mistakes are in no particular
order but we're starting with a failing
to adapt
now follow along because this is
actually very very important to graphic
design and it reaches into multiple
aspects of the design industry firstly
the obvious point is technology
technology is changing and evolving at a
rapid rate and considering graphic
design makes use of this tech it's
obvious that we need to learn to change
with it as well
that's the most obvious form of adaption
but things do go deeper for us graphic
designers
we also need to learn to adapt to
society's wants needs and triggers we
are making visual communication for
society and if we fail to adapt with how
things are changing then our design will
become lost
lastly on the topic of adaption you need
to adapt to changing situations in the
workplace it isn't uncommon for projects
to take unexpected turns deadlines to be
changed or other unforeseeable events
occur
instead of getting angry and stewing
over these issues an advanced designer
will understand the situation and
quickly pivot to the most optimum
approach
so moving on from adaption the next
mistake that you really don't want to
make is forgetting who you're designing
for a lot of beginner and intermediate
designers will actually make this
mistake
the most novice of all designers will
make something they think is cool or
trendy a level up from that is the
designer who thinks they're designing
for their clients a level up from there
is the designer who reads and modifies a
brief
and then finally the top level they
understand they're designing for their
clients target audience do your research
and find out who you're designing for
and what makes them tick
and here's a quick bonus tip often we
start working on a project and we end up
with a design great but what if that
design was literally just a warm up what
if we tried it for a second time and
that second design ends up being twice
as effective
this is actually often the case don't
always settle for the first design you
make because it might actually be that
you haven't warmed up or got into your
creative stride that day
the next mistake is a relatively new
issue and that is to
instantly think of desktop dimensions
and scales when making a design
these days most people engage with
graphic design on mobile devices this is
where most of the digital graphics that
we make are interacted with
at this stage in the game we should be
making designs that are user friendly on
smaller screens
all designs that can be interacted with
on both small and large screens when
making logo designs it's wise to make
multiple versions for this purpose alone
so as an advanced graphic designer you
should research where the design is
going to be used mainly
and then create designs accordingly
don't just assume desktop dimensions are
the way to go
another mistake that is relatively new
is the overuse of flat illustrations
now you've probably seen them everywhere
already they are those generic flat
style kind of illustrations used for
websites posters adverts and so on the
problem is that these illustrations now
lack any sense of character or
individuality i have lost count of the
amount of times i've seen businesses use
them for their websites
it's a classic case of a trend that's
been overused to absolute death
instead of opting for generic
illustrations think outside of the box
and really think about what the audience
wants and what is likely going to spike
their curiosity but please for the love
of god leave the flat illustrations
alone
the next mistake that a lot of beginner
and intermediate designers make is
forgetting the power of simplicity
graphic design is visual communication
we all agree on that
so let's take a look at some written
communication for a moment
now if i want to meet somebody somewhere
at 9pm i can say something like hey i'll
meet you at fox tower road at 9pm see
you soon or i could say something like
this instead
now which of these two instances allows
the other person to gather the
information most easily and quickly of
course it's the first one
graphic design is all about delivering a
message easily so that message can be
remembered and obtained by the consumer
of that content
focus on making the design as simple as
possible while still being appealing
effective and of course engaging
now color is something that so many
designers get wrong some quick tips to
get color right
the first one is to have an idea of the
message or the emotion that you want to
convey with your design and then to use
color or colors from color psychology
theory to express that also try sticking
to a smaller color palette as well don't
use too many colors that clash with each
other also try thinking of just one or
two main colors and then an accent color
to use as a kind of smaller detail on
your design that makes things stand out
an example would be charcoal black and
light gray is the main two colors and
then an orangey yellow as an accent
color
and finally one of the biggest mistakes
that i still make today when i'm rushing
and that is not proofing your work
you need to look over your designs not
once not twice but thrice
check for typos check your alignment
make sure you haven't missed anything
out
also look at your design from afar on
different screens and do test prints you
do want to send designs to clients with
strikingly obvious errors
now along with not actually using
graphic design principles properly such
as hierarchy and so on these are some of
the biggest killers to a career when it
comes to graphic design
these don't take into account the
business side of things like being
punctual polite and all that jazz but if
you want to learn more about graphic
design just click a video on screen
until next time guys and design your
future today peace
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you