Apple's Worldwide Developers Conference
was full of interesting announcements
starting with apples racial equity and
justice initiative and kovat 19 address
two weeks ago we announced apples racial
equity and justice initiative with a
commitment of 100 million dollars this
initiative will challenge systemic
barriers that limit opportunity for
communities of color in the critical
areas of education economic equality and
criminal justice the new developer
entrepreneur camp for black developers
we want to do everything we can to
foster the brightest lights and best
ideas right now our world is also
battling a virus that is affecting the
daily lives of billions of people today
the world is counting on all of us and
on the products and experiences that we
create to move forward with that
let's get started by sending over to
crack its first product announcement was
iOS 14 new features include an app
library size options for widgets and
picture and picture video wouldn't it be
great if there were a way to organize
all of those apps without doing a thing
well this year we're doing just that
with something called the app library
it's a new space at the end of your home
screen pages that automatically
organizes all your apps in one simple
and easy to navigate view let's turn to
widgets they now come in a variety of
sizes I'm just gonna tap and hold on the
weather widget and I can drag it out of
today view and onto my home screen now
when I tap on one I can actually page
through all of the different sizes
available the smart stack just gonna tap
it and drop it here with the smart stack
I can easily swipe through widgets to
pick just the one I want for the moment
next we're also bringing picture and
picture to iPhone when I swipe to go
home the video automatically goes into
picture and picture right over the home
screen and when I launch another app
like notes I can keep watching now I can
drag the picture to another part of the
screen if I want to make it bigger I can
even pinch to zoom
and as I move between applications it
stays with me and what's cool is I can
also swipe it to the side and the audio
keeps playing when it's off screen and
Siri got seriously updated stories
always been great for getting
information and now has over 20 times
more facts than just three years ago
this year you can now ask Siri to send
an audio message and Siri will start
recording when communicating with
someone in another language Siri can
help with translations that's why we're
introducing a new app called Translate
you can translate your text and voice
between any combination of these eleven
languages just tap on the microphone and
say what are your store hours koalas or
Lesotho is the su tienda and just turn
the phone to landscape to open
conversation mode we've designed a
side-by-side view that's easy for two
people to know which side to follow in
the conversation this mode is incredibly
intuitive with just a single microphone
button because the app intelligently
detects the language spoken and shows
translation on the correct side of the
screen next up messages we are
introducing a new way to let you stay
connected to your most important
conversations by letting you pin them at
the top of your list so you can always
get to them in iOS 14 we're adding even
more ways to create your look with over
20 new hair and head wear styles to let
you reflect your hobby profession and
personality we've also added something
that's even more relevant today face
coverings and we're adding more age
options too and now you can mention
people in group chats or respond and
inline messages an Apple Maps got some
major upgrades not only can you now see
dedicated routes for cycling but also
evey routing for electric cars with iOS
14 the maps will track your current
charge and factor in things like
elevation and weather to automatically
add charging stops along your route
Apple is even doing away with car keys
you can now leave the keys at home and
unlock certain cars with your iPhone and
the very first car to support this will
be the new 2021 BMW 5-series
and I placed my phone on the charging
pad
and then push to start with each key you
share you can set options like a
restricted driving profile perfect for
teen drivers the new BMW will be
available to customers next month in
addition to adding this feature to iOS
14 we're also enabling it nya was 13 so
customers can use their car keys even
sooner introducing app clips a new
feature designed to make sure you really
do have an app for that they start with
this card which quickly pops up and with
just a tap you can launch the app clip
you don't need to enter credit card
numbers because app clips can use Apple
pay for payments and you don't have to
manually log into an account because it
can take advantage of sign-in with Apple
you'll be able to tap on NFC tags out in
the world on things like parking meters
or you can scan QR codes to launch app
clips that work with products you
purchase app clip code so you tap on
them or scan them with a camera to bring
up an app clip small in size so they
launch fast photos music calls and more
have all been upgraded on the iPad OS 2
the sidebar is a really powerful way to
organize your photos too I can easily
drag a photo to the sidebar and then
just drop it to add it to an album we've
brought this sidebar to many apps across
iPad OS like notes where it provides
quick and easy access to all your
folders I can quickly jump between the
new listen now and my playlists now an
incoming call is presented with a
compact notification that doesn't take
you out of context and you can simply
tap to answer or flick it away to
dismiss as soon as you start typing you
get relevant suggestions to complete
your search and you can get to your web
search results with just a tap Apple
pencil just got even more powerful and
so now when I draw a simple shape and
pause at the end they'll automatically
convert to that ideal shape retaining
the same size and angle that you drew it
at
you'll notice how we can select the
handwriting while avoiding the drawings
nearby I can easily change the color or
move it around the document let's say
you want to search for Edison bulbs in
Safari using scribble I can just write
directly into the text field and it
automatically gets converted to type
text it also works in any text field so
I can easily add a new reminder to my
shared reminders lists with my husband
you'll notice how scribble recognizes
both English and Chinese in the same
line Apple packed more features into its
earbuds including the ability to
automatically switch between devices and
spatial audio for an authentic surround
sound experience you need the sound
field to stay fixed so the voice feels
like it's coming from the actor and not
some random point in space so we use the
accelerometer and gyroscopes and ear
pods Pro to track the motion of your
head remapping the sound field so it
stays anchored to your device even as
your head moves and it's not only your
head that can move but you might move
your iPad or iPhone as well that's why
we constantly compare the motion data
from your head and your screen the sound
stays in sync don't worry the Apple
watch was not left out of the OS upgrade
parade the fitness app now supports
dance in dance we combined data from the
accelerometer and the gyroscope to
detect the difference between dancing
with just your arms just your lower body
or when you put it all together and
dance with your entire body then we add
in heart rate data for the most accurate
calorie burn calculation watch OS 7 also
tracks accurate calories for core
training those exercises for your abs
and back functional strength training a
workout type that helps you get stronger
and move better for everyday activities
and also cool down to add on to another
workout when you want to continue with
easy moves and stretches as you bring
your heart rate and breathing back to
normal and on the flip side it has sleep
tracking Apple watch tracks your sleep
using a machine learning model that
senses your motion and even interprets
the micro movements caused by the rise
and fall of your breath it can even
track your hand-washing
and watch OS 7 Apple watch is the first
watch to deliver
automatic detection when you start
washing your hands and sensing of how
long you actually wash our approach here
is using machine learning models to
determine motion which appears to be
hand washing and then use audio to
confirm the sound of running water or
squishing soap on your hands
during this you'll get a little coaching
to do a good job you'll see a countdown
along with haptics and sounds to make
sure you wash as long as you're supposed
to if you pause early there's a plate
note to keep washing and when you're
done you'll see hear and feel it on a
more serious note Apple pivoted to
privacy we're looking at more security
more tracking control and more
transparency in apps app store policy
will require apps to ask before tracking
you across apps and websites owned by
other companies we're going to require
each developer to self report their
practices we'll show you what they tell
us you can see if the developer is
collecting a little bit of data on you
or a lot of data or if they're sharing
data with other companies to track you
we're going to put this information on
product pages in the App Store
so for each app you can see highlights
of their privacy information before you
download it your smart home could also
get smarter apples home products got a
whole series of updates including
automation adaptive lighting and facial
recognition telling you who's there by
leveraging the friends and family you've
already tagged in your photos at and
face recognition extends to home pod
announcing who's at the door and with
Apple TV you'll get a live view whenever
someone rings the bell now for the Big
Mac OS update Big Sur Apple has
redesigned every app updated the
Notification Center in widgets and added
a control center to the Mac
and what's really cool is that I can
customize the menu bar with any of these
controls
so say I want one-click access to do not
disturb well I can just click and drag
it right into my menu bar and customize
just like that
Safari got a slew of new features like
extensions a built in translation and a
visual way to control tabs privacy is
essential to everything we do at Apple
and it's critical on the web if I click
on the intelligent tracking prevention
button I can see the number of known
trackers that Safari protected me from
on this webpage I can click here to see
a list of
known trackers right here in this
popover and the full privacy report is
just one click away you can just hover
over tabs and see a nice preview of the
page I'm ready to clean up now and
that's easy too I can just bring up the
context menu here and close all tabs to
the right and all the Mac apps will feel
different because the Mac is getting a
new processor apple silicon is Apple's
response to Intel our team delivered ten
generations of increasingly complex and
rich designs always improving
performance now when we talk about
performance we have to talk about power
because all systems built today are
constrained by power consumption
thermals or both desktops deliver the
highest performance but consume the most
power notebooks trade-off performance
for lower power making them portable as
you can see normally to get more
performance you have to consume more
power when you take a closer look at
this chart you realize you want to
operate in the upper left corner you
want to deliver the highest performance
at the lowest power consumption and
that's exactly where we want to take the
Mac one huge feature is the uniform
architecture that allows almost every
app to function on all platforms the
transition to Apple silicon is also
great for developers who've already
optimized their apps for other Apple
platforms the shared architecture across
our products means that their code will
absolutely sing on our new Macs Rosetta
too and a new Quick Start program will
make it easy for developers to
transition apps between platforms but
developers have time the vast majority
of Mac apps can be recompiled as
universal in a few days so users can
have fast native apps Rosetta too runs
existing Mac apps our virtualization
technology makes it easier than ever to
bring other environments like Linux to
the Mac and Mac users can for the first
time run iOS and iPad OS apps directly
tapping into the world's most vital app
ecosystem we're launching a QuickStart
program the focus of the QuickStart
program is to enable developers to make
their apps universal and take advantage
of all the capabilities of Apple silicon
this program also includes new developer
transition kit hardware so developers
can get going
even before we ship production systems
developers will be able to apply to the
program at developer.apple.com today we
will be shipping units out starting this
week so you can get to work so what's
the timeline for this transition well
for developers it begins this week with
the valuable information delivered at
this conference as well as applying for
the QuickStart program and for the
customers we expect to ship our first
Mac with apple silicon by the end of
this year and we expect the transition
to take about two years we plan to
continue to support and release new
versions of Mac OS for intel-based Mac's
for years to come
our OS releases will be available as
developer betas today and each of them
will have a public beta including watch
OS for the very first time starting next
month and all of this great software
will be available to our customers this
fall