- Is this supposed to be real people?
They don't look real. - Doesn't matter for real or not,
you gotta look good to sell. (laughs)
♪ (ragtime intro) ♪
- Ooh. Oh, it's foreign. - ♪ Coming 'round again ♪
♪ You want a dose of this ♪ ♪ Right now ♪
♪ It's K/DA, uh ♪ - It looks like a music video.
- Is this supposed to be real people?
They don't look real.
- The graphics are nice. - It's sort of exciting music.
Do I know what it is? No.
- It sounds like-- what's her name? Nicki Minaj.
- It reminds me of Nicki Minaj. - It sounds to me like Meghan Trainor.
- A little technology, good technology. Ooh.
- ♪ ...on me now ♪ ♪ (singing in Korean) ♪
- I see Korean language.
- Very exotic. - I like the song.
I can't understand it, but I like the beat.
- Lots of color, keeps your attention. The Avatar thing is always nice.
- Oh, boy, does that have big teeth. Scary!
- ♪ (rapping in Korean) - Nice colors and everything, but...
you know, this is for kids. - Very artistic, very creative.
And very boring, I might add. - ♪ Said I'm on fire with a blade ♪
♪ You're about to hear my name ♪ ♪ Ringing in your head like whoa ♪
- Really like the video. I like the visuals.
- Look at that. That's beautiful.
- It's not as hard as the real rap thing, but...
very smooth. - Cartoon characters
I think make it a little less in your face.
- ♪ Down down down down down down ♪
♪ They could try it, but we're gonna wear the crown ♪
♪ You could go another round ♪ ♪ Round round round round... ♪
- Good dance music. - Girl power. (laughs)
- ♪ Till we get it, get it ♪ ♪ We go hard ♪
- I'm not into cartoons. I'm not into comic books
and stuff like that. Maybe I'm just old.
- I've never heard of it, and I don't really like it.
- It reminds me of the psychedelic days. (chuckles)
- I remember when you get high on things
and you see funny things.
- See? Something like this keeps my attention
'cause I try to figure out how they did it.
- The graphics are outstanding.
- ♪ Ain't nobody bring us ♪
♪ Ain't nobody bringing us ♪ ♪ Down down... ♪
- It's kind of cool. I kind of like this.
- ♪ Da da ♪ ♪ Da da da da ♪
♪ Da da da da ♪ ♪ Ba da da da ♪
- ♪ Round round round round round round ♪
♪ Wish you luck, but you're not... ♪
- I don't even know should I follow the song
or follow the animation. - I wish I knew what
this story line was, but I can't quite figure it out.
- ♪ Ain't nobody bringing us ♪ ♪ Down down down down ♪
- Yay! (claps) - I'm sorry to disappoint you,
but I have no clue what the hell went on there.
BORING! - In this video,
you have girls scantily dressed. But when it's a cartoon character,
it's not in your face, here's another sexual video.
So, I like that about it.
- (FBE) So, we have more to show you in a second,
but that was the debut single "Pop Stars"
by K-pop group K/DA. - K/DA.
- (FBE) What you saw was them. - Are you serious?
- (FBE) They're a virtual band.
- Oh my goodness! - I'm not even sure-- (chuckles)
that-- is that a new concept?
- (FBE) So, before we explain more of this to you,
we have photos of each band member. - Oh, okay. Cool.
- (FBE) So, I'm gonna try my best to pronounce everyone's name correctly.
- Okay. - (FBE) This is Ahri,
one of the lead singers of the group.
- Uh-huh. - (FBE) She's a fox mage
with nine tails. She has the ability
to force her enemies to walk towards her in love
thanks to her little heart charm. - I can see that. (chuckles)
She got me. - Doesn't matter for real or not,
you gotta look good to sell. (laughs)
- Ohh, so they're superheroes, so to speak.
- Kids like this kind of thing, and I think it's great for them.
Personally, I don't think much of it.
- Everybody's trying to do something different,
you know, and have, I guess, a different gimmick,
hook, whatever you wanna call it to make their music.
So, you know, if it works, it works.
- (FBE) So, the next one is Akali. She's the group's rapper
and a ninja who wears a neon mask with a huge dragon tattoo.
- Yeah, that's fantastic. Someday, when she's old,
she'll be sorry she got that. - (FBE) And is great with throwing
her kunai, which is a Japanese blade. - Uh-huh. Sounds like my ex-wife.
- The expression in her eyes is a little more serious and deadly
than the other one. - I'm guessing,
by the way this is being described to me,
that they're not just a singing group, that they may even end up
part of a video game or something. Yeah, brilliant. Brilliant marketing.
- (FBE) Here is the next one. It's Evelynn.
She's a purple demon diva who is in shadow form,
so she can hide from her enemies. She is a vixen,
whose romantic partners seem to always go missing.
- Mm-kay, check those nails out. All right.
- With those nails, I'm not surprised.
(laughs) She probably scratches them to death.
- So, she must be appearing on Cold Case next time.
- (FBE) So, the last one is Kai'Sa. She's the main dancer of the group.
She's a marksmen who can shoot missiles
from the cannons that float above her shoulders.
- I guess each one have their own ability.
They're different. That's why they come as a group maybe.
You know, like the Power Ranger once was.
- I like it. It's colorful. It's fun.
It's imaginative. The music is nice.
- I really like the style, yes. A different generation,
but I really like it. It's clean. It's fun.
I don't have any inhibitions about any of the characters.
- (FBE) So, K/DA is actually created by Riot Games
for the video game League of Legends...
- Ohhh. - (FBE) ...which is a popular
multiplayer online video game. - Yes, and you guys
had me play it, too. (chuckles) That was really fun.
- (Rock) Shoot somethin'. Yeah!
Shoot somebody! You got it!
- It allowed me to do something I hadn't done before.
You know, challenging. - (FBE) The music video
that we showed you garnered 13 million views
in its first 48 hours. - Oh my gosh.
- (FBE) And the band already has a massive fan base.
What do you think people like about this group so much?
- They're kids. - I don't know why they like it.
It's the newest thing out there. - The first thing that comes to mind
is the speed of things. Today, especially with younger people,
it's the age of speed, you know, and quicker,
faster, what's next. It's all stimulating and enticing.
- I think you can relate to it a lot faster.
You can identify yourself from each individual character
that was in there. - People like to escape
from the everyday world they're living in,
the struggles, paying the bills,
the rent, whatever, and they need this kind of distraction.
They need to lose themselves into something mystical.
- (whispers) A little like texting.
When it's not a real human you're looking at,
it's just something safer emotionally to put your feelings into
than something real. - (FBE) League of Legends debuted
the K-pop band during the world championship finals,
which are one of the competitions in the realm of e-sports,
which are like the Olympics for video games,
to showcase the new skins for the game.
Do you know what skins are? - No. The surface of the game?
- Skin is, like, the winner? - In my days,
skins, you played golf or you played a sport for skins.
And that was a term for money. - I would imagine it's the... suit.
- (FBE) So, skins are the various ways gamers
change their physical appearance in video games.
- Gotcha. - (FBE) League of Legends is actually
free to download and play, but apparently,
they charge players $10 for each K/DA skin.
- I can look that pretty? Okay, I like it.
- (FBE) Can you imagine playing a free game
and then paying extra money to obtain these different skins?
- I think it's wrong. It's really kind of teaching them
that unless you look like this, something's wrong with you.
- They got you hooked. Try a free sample.
And the rest will cost you. That's capitalism.
I am not surprised. - I would buy it.
You know, if you wanna be a part of it, it's fun.
It's not harmful, you know?
I think that's one of the things that we need today.
- If people want to do that and that's their passion,
I don't have a problem with that. If they can figure a way
to sell what they have, go for it. (chuckles)
- Nobody looks perfect, and I think all of us
have some kind of imagination. We'd like to change our hair,
our nose, you know, a little tweak here,
a little tweak there. I think that's just human nature.
- (FBE) Well, the introduction of this virtual K-pop group
has brought together gamers and non-gamers as well.
Those who are pop fans are now invested in K/DA
and follow along with the music even if they're not interested
in the video game itself. - That makes sense.
- (FBE) From what you have seen with marketing from bands growing up,
what do you think about this strategy
behind bringing in a wider audience
through this type of marketing? - Yeah, it works.
Why didn't I think of something like that?
I could be making a few $10 at a time.
- It's very smart, you know, because I don't play video game,
but because of this, I think I can relate to it,
and I would check it out. - Anything you can do
to increase your market share, thereby increase your revenue,
increase your net profit, is justifiable.
It's all about money in the end, of course, and giving people
what they want. - (FBE) So finally, after learning
a little about K/DA, do you think this is
where the future of music is headed? - (chuckles)
Certainly with young people. Not even the millennial.
There's a group after the millenials.
- It's a fad, and it will pass as all the other fads have.
- I don't think it's where it's headed.
I just think it's an off-shoot. - Probably so.
Might even buy it myself or play the game myself.
- It's a future for the gamers.
I don't think people that really wanna go to a concert
and-- that's n-- and look at the live videos,
whether it's MTV or whatever, that's not gonna change.
- I would hope not. I hope we don't get to that point.
I like-- you know, I'm too much of a realist, I guess.
- I hope not. - I like to look at someone
and say, "Wow, I respect that person's talent."
That gives us something real to look up to and aspire to.
Not something that's manufactured on a computer.
- Thanks for watching Elders React. Shoutout to Zach and Sarah Grace.
- Hit Subscribe so you never miss an episode.
- What skins are you gonna get? Let us know in the comments.
- Bye-bye. - Hi! JC here, producer here at FBE.
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