My number one post, the top post that I've received,
the number one post that's received the most,
the number one post that received that has... If you caught my last video,
there it is, you'll know that I'm all about Instagram caption writing right now.
So maybe you caught my last video, that one right there,
and you learned the formula that I use to write my captions.
Maybe you've tried it in a caption or two. Well, in today's video,
I want to actually review some of my students' captions. In fact,
I'm going to give them a little bit of a makeover.
So what I did was ask my students inside of my private Money Vault
Club to submit captions that they'd like for me to review.
So if you've caught my latest video or haven't, either way,
this video is going to show you how to take an Instagram caption from good to
great. And P.S., If you're interested in joining my Money Vault Club,
it's one of the bonuses that come with my program Story Vault.
Go ahead and check out Story Vault if you haven't yet.
And stay tuned until the end where I'm going to take you behind the scenes of my
account. I'm going to share with you the top post from the last three months,
that's gotten the highest number of comments. I'm Elise Darma,
and I've helped thousands of entrepreneurs, freelancers,
and creators like yourself use Instagram to actually grow your business.
AKA, make money. And in today's video,
I'm walking you through an Instagram caption makeover.
The first caption that I'm going to review is from one of my students named Fi.
And her account is @justsayheygirl.
So I'm going to jump on over to my desktop and review her caption.
Here's what Fi's caption says:
'When I say that I get nervous public speaking people are shocked because they
don't see it. But in actuality, inside,
I'm telling myself positive things to combat the automatic negative thoughts
that come to my mind.
"They don't care about what you have to say." "You're going to fumble on your
words." "It doesn't matter what you say,
no one will stop to listen." I fight those words with the opposite and push past
my fears and get it done.
What are you saying in your head that stops you from speaking?' Alright.
So first impression,
this is a well-written caption following the formula that I shared in my last
video. Here are a few tips that I have for you Fi.
Right at the top you have a good leading headline.
"When I say that I get nervous public speaking,
people are shocked because they don't see it." That is a good lead in,
but I feel like we can actually start with something a bit punchier,
something even as simple as "here's the truth",
or "you might be surprised to know." You can use all caps or keep them
lowercase, totally up to you.
But let's lead with something with a little bit more intrigue.
Then you can move on to that second sentence. I really like the setup.
That first sentence that you share is really the steup.
You're giving people context as to what you're about to share. Then,
I really like the content of your caption.
And I love that you've actually said what you think they're saying in quotation
marks. This is a really great storytelling technique.
Where I think you could have gone deeper with your content is also sharing the
reframes that you make.
Even though you're sharing the things that you're worried they're saying,
the next part of your caption could be the things that you remind yourself of,
the positive things, because those are the sentences, the mantras,
that your readers are really going to take away from your caption.
One other thing you can add is a bridge sentence.
Something that really solidifies why this is relevant to your
follower.
Something like "I shared this with you because..." Let your followers know
why this is relevant to them. Then at the end,
I love that you have a call to action. You're saying,
"What are you saying in your head that stops you from speaking?" I would take
that one step further and say,
"Leave a comment below and let me know." Or, "DM me and let me know,
and let's keep this conversation going." So actually explicitly say what
action you want them to take to answer your question,
whether it's to comment or privately message you.
I hope you found those tips helpful Fi. And since we're here,
why not do one more example? So another student of mine named Hannah,
her account is over @HannahMedium, also submitted a caption.
So let's go ahead and read it: "A bit about me.
I'm married 15 years and I live near Canterbury with my husband and two
fantastic children.
I've been working as a medium for five years now and sat in a circle for a few
years before that to hone my craft.
I didn't think that I had a gift or could connect to Spirit.
But now when I look back, I can see that I could.
I strongly believe that everyone has the ability to connect to Spirit.
It just takes work and dedicated effort.
I'm the big 40 at the end of this year.
What else would you like to know?" And then there are a couple hashtags. Okay.
So I love this caption because you're opening up and you're getting vulnerable.
You're also sharing key aspects of your life that your target follower can
relate to. So, very smart. Now,
what I want to do is just bring this formula that I teach in this video over to
your caption so that you keep people hooked and you also encourage them to
take action after learning more about you. So,
first thing is we're missing a headline. Now this could be really simple.
You can say,
"Five things I'm scared to tell you," or "Five things you didn't know about me."
I want you to start thinking in terms of a Buzzfeed headline.
What's something that's going to peak their curiosity and hook them in?
So you have a great start with the body of your caption.
You could even write this in one sitting and before you publish,
add the headline as the last part. So again,
play around with those ideas that I shared, but I think something like,
"Five things I'm scared to tell you," or "Five things you don't know about me"
would be really powerful.
The next thing you can share after your headline is a little bit of context.
Maybe you've had new followers join you recently.
Maybe it's been a while since you've introduced yourself.
So I would just share one sentence with a little bit of context as to why you're
sharing these facts about yourself.
Then you have the body of your caption laid out nicely.
You share a few key facts about yourself.
Now I would definitely space out the tips or the facts that you're sharing,
using a tool like Later. I'm a big fan of Later.
And when you write your captions in Later,
it's actually going to build in those line breaks for you.
This is really key so that people can skim your caption quickly and see at a
glance what it's about. People are kind of lazy, like myself.
And if I see a chunk of text, I might think, "Ooh,
that looks like a lot of work to read." I know it's not,
but it's just the way the brain and the eyes work. So,
do a favor for your followers and make sure to space out your captions.
At the end of this caption, Hannah, you've also asked people a question,
"What else would you like to know?" This is a fairly open ended question.
And let me just scroll through and see if you got some comments.
You have people saying what a gorgeous picture,
but you're not actually getting anyone to answer that question. The thing is,
when we ask such a broad question,
it might actually overwhelm the reader because it's asking them to do work
again. We're all a little bit lazy.
So what I like to do is ask a much more specific question
about what you want them to answer because with something so open-ended,
as "What else would you like to know?", they might just feel like, "Nothing.
You just shared a lot of information with me.
I'm good." So at the end of your caption,
I would actually add a bridge sentence, something like "I shared this with you,
so that..." Again,
people want to know the context as to why they should care and then end with a
call to action. Something like,
"What's something you're scared to share about yourself?
DM me." It could be something like that,
especially if this post is really for you to open up and show a more
vulnerable side to yourself.
Maybe you want to invite your followers to do the same,
or maybe you just want to ask them a question about what you shared in the
content of your caption, something about connecting to Spirit.
So you could ask them something like,
"Have you ever felt like you've been connected to Spirit before?" Or,
"Do you question whether you can connect to Spirit,
like me?" So feel free to ask them a question related to the content and then
give them direction on how to answer that question.
Is it going to be a comment below or are they going to privately DM you?
Alright there you have two caption make-overs. Now,
because you've made it to the end of this video,
I'm actually going to share with you my analytics of my account
within Later, and I'm going to share with you,
which post of mine in the last three months has gotten the highest number of
comments. So here I am, in my Later account,
you can see I've got the three month period chosen.
Now I'm just going to hit this marker for the comments.
And you can see that this post right here shared on my birthday has
201 comments. So that is my highest performing post.
Let me open it up for you. Here are some more stats that you get with Later,
and this is not a promo video for Later,
this is literally just what I use for my scheduling. So here is the caption.
Feel free to read it. Now I do have to say this was my birthday,
so this might've gotten extra comments because it was a birthday post.
So just to be safe,
let me show you my second most commented post as well.
So here is the second most commented post. It's about TikTok and Instagram.
So go ahead and read that caption. It's right here.
This one actually has a call to action to a promo and a product that I was
selling. So read that caption if you've ever been afraid of being too salesy on
Instagram, you might get some ideas.
For more caption writing tips and my free guide that includes some of my
top performing Instagram caption templates,
head to the link that I'll share right below this video. To ease and revenue.
I'll see you in the next video. You made it to the end of this training.
Thanks for joining me on how to write Instagram captions.
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