hey what's up guys thanks for joining me
today for a new video in this one i want
to talk about the importance of having
good mock-ups now this is of course most
relevant when you're selling on
platforms that allow you to actually
switch up your mock-ups so we're
basically talking to everybody except
the merch by amazon and redbubble crowd
of course you guys already know i do
recommend if you're gonna sell on
redbubble or merch by amazon or anywhere
else etsy ebay
uh amazon seller central i mean i really
think you should be on amazon seller
central etsy and ebay that's why i keep
you know a lot of repetition when i make
those recommendations but
you want to definitely focus on that
primary thumbnail being really good all
right and in addition to just having a
really good primary thumbnail that
catches people's attention because
really that's all you're trying to do
it's one thing to have the best design
but what if you have the best design but
your competition that has like the 10th
best design has an electric pink
background like this one i'm pointing to
behind me
and you know it doesn't have to be
electric pink but that's certainly one
i've used in the past and what if they
have some electric pink background that
just immediately people's eyes like you
know subconsciously the customer's eyes
are like drawn to it right they're like
what is this this it's like bright like
shining off the screen you know and
everybody else has the same kind of like
muted monotone type backgrounds right so
i like to play this game from from a
different perspective you know you guys
like you know i like to be a little bit
contrarian where i can zig while others
zag um and for me i'm always like kind
of looking at the competition okay what
are they doing what can i do differently
and
that's you know and this is by the way
all my opinion i'm a talking head on
youtube disclaimer disclaimer i know i
can't like promise you you're gonna make
sales if you start using an electric
pink background but i can tell you what
if you try to stand out you will
probably at least at a minimum increase
your click-through rate now in this
video i want to show you how we can use
place-it to improve our mock-ups and
piggybacking off of some of the digital
download stuff that i had been doing
recently i'm going to take one of my svg
files that i had sold as a digital
download and i'm going to use place it
to create a video mockup and i'm going
to share with you why etsy is so high
on the effectiveness of adding videos so
i got a lot to cover in this video i'm
excited to share it let's get started
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i'm going to jump on over to place it in
a second and do a live demo for you but
first just straight from their website i
wanted to give you a couple of insights
into why place it is relevant to us
print-on-demand sellers so they have
thousands of templates i believe when i
read it it was like 50 000 plus
different types of templates available
to us and a lot of them by the way a
decent portion are free i've done a
video on some of their free t-shirt
mockups in the past
so yeah so don't sleep on them uh if
you've never checked it out like
definitely at least check out the free
templates all right but they've got a
bunch of different types of templates
i'm going to show you some of them on
this video
again massive mock-up collection all
right so when i say templates mock-ups i
guess like i should make the distinction
uh with templates like it could be
design templates it could be logo
templates uh the mock-ups though this is
the thing that like in my mind they're
best known for it their mock-ups are
kick-ass
especially they're like very
customizable like they're still making
new ones and better ones okay so i'm
going to show you some examples of that
in this video as well
uh gaming designs so a lot of people
want to be twitch streamers all right i
don't have any kids but i imagine some
of you guys watching this video do and
i'm guessing your kids like me when i
was young
love video games except now it's like
kids can actually aspire to be pro
gamers and a lot of that has to do with
streaming on places like twitch youtube
etc and uh you know you're gonna need
some good branding well it probably you
know if you don't know about something
like place it to get this branding done
you probably think that there's like
some massive effort behind it you know
thousands of dollars were spent and blah
blah
nah not really the case placeit can do
pretty much all of this branding for you
uh and so that is just one section of um
what's available too when you sign up
for place it and they've got you know a
logo builder as well uh i believe i saw
the count it was like over 5000
different logo templates or like right
under 5 000 logo templates and by the
way guys i'm just going to throw it out
there like you know we talk about
passive income on this channel but if
you have a place it membership you can
also market these things on places like
any anywhere where there's a gig economy
for like digital you know gigs like
fiverr.com you can create gigs and say
hey i'll create you logos
and you know charge whatever you want
whatever makes it worth your time and
say you'll do x number of revisions
because how long is a revision going to
take when you're using pre-built
templates made by professional designers
and they're as simple as select template
edit text or maybe change you know
design whatever like it's very easy to
do right and as long as you make it
worth your time this is a nice way of
monetizing your time like i said it
doesn't all have to be passive uh you
know we definitely favor passive but you
know if you're willing to put in the the
sweat equity you know what i mean the
manual effort there's money to be made
here for sure anyways let's jump on over
to place it
so let me show you how i use place it to
both create designs for print on demand
products but also mock-ups to accompany
them which is like going the extra mile
just a little bit you know i always want
to have some sort of an edge i don't
just want to kind of do the minimum that
everybody else does and then expect
success like i want something to set me
apart and guys doing video mock-ups or
static mock-ups uh using place it and
then i'm also gonna put a little
asterisk because sometimes i like to
even edit the mock-ups that i generate
and place it i'm gonna show you an
example of what i mean and again this is
all subjective so you got to make it
work for you i'll show you how i kind of
make it work for me and kind of walk you
through my logic but let me show you the
ecosystem here well first let me just
show you the navigation so they have
mockups designs logos videos and gaming
we just touched on pretty much all those
briefly i spend most of my time here in
designs
and then mock-ups okay and i do love
video mock-ups but you can actually
access the video mock-ups through the
mock-ups tab so the two tabs i'm in the
most are designs and mock-ups now here
under designs guys
if you
really want to make some good-looking
designs and you don't necessarily have a
lean on how you want to go about doing
it well fortunately place it has a bunch
of really nice templates optimized for
print on demand products pre-built so
you can just come here and use one of
them that you see that you like or let
me show you this as well
over here on the left-hand side i'm
trying to highlight it over there but
you can actually use their pre-built
templates that are categorized
okay now i'm going to show you one that
uh i kind of am interested to see and
then i want to show you one that i think
is probably going to be a money maker if
i had to pick of all the the categories
over there uh political guys now i
personally do not have a strong
political lien other than that i'm just
i hate politics honestly but just my
personal personal take um but i do love
making money and i want to sell shirts
to people with strong political liens
and i like a lot of these templates but
there was one specifically that caught
my eye this one right here it's a do it
for america okay um also though real
quick while that's loading check out the
8-bit who doesn't love gaming on
instagram you guys follow me on
instagram the other day i posted a it
was saturday i posted a picture of my
video game collection
and uh man i'm proud of it alright i
just rebuilt my video game collection of
all like the super nintendo nintendo 64
games that i loved growing up and spent
a pretty penny on it because i i assume
they're going to hold their value and
hopefully go up in value in the future
but yeah man i loved it i loved every
every second of it
the 8-bit designs though they are
reminiscent of those old-school video
games i'm loving it all right so i
wanted to show you those so here we have
loaded up the template for
what i would just consider to be
political designs it says do it for
america but you can easily move this
text and you can edit it and say you
know
vote for
uh pedro right anybody that's seen that
movie napoleon dynamite by the way this
is probably trademarked so don't
actually sell this i'm assuming it's
protected
um but you know what i mean you can
easily edit it i think i had loaded one
up here that just came to mind it just
said rogan 2024
like him or love him or you know love
him or hate him whatever it is i don't
know i was just saying that like
the joe rogan thing right now you know
what i mean it actually ignore the fact
that it even has anything to do with joe
rogan doesn't have to right this could
just be you selling personalized
products
on etsy
for 2024 right like for a personalized
2024 presidential campaign you know your
name here right you can just switch the
text here your name
here and by the way check that out it
resized the text for us don't you love
when you don't have to do that yourself
manually uh so
you can load up a template like this
save it come back here whenever you make
a sale and uh do a bunch of personalized
shirts on a
platform like etsy you know easy low
hanging fruit you don't have to worry
about creating your own 50 states
graphic it's already done for you and
you have a lot of flexibility there's
also a whole bunch of designs over here
in the sidebar um it's actually they're
categorized right so it says
presidential elections it's like
pre-searched so when you load up this
template it basically is already
filtering those for you
and you can go ahead and like load these
into your
design and create a bunch of different
designs honestly very quickly very
easily that are high quality and then
what's cool is
as you're designing i'm going to show
you this in a second
yeah so this one right here that i just
showed you so i didn't even need to
design
i didn't even need to like download this
design what i did was i just pulled in
from the design library that i had
already created directly into the video
mock-up here so you can see that i've
got a video
mock-up already ready to go if i want to
sell this design on etsy or anywhere
else and
i love that it's just all in one
ecosystem you know what i mean not that
you can't download it and then re-upload
it but you don't have to you know i mean
when you're selecting your design you
can just say from recently created okay
so video mockups though as far as what's
available here let me close out of this
there's a ton of different video mockups
here you don't have to do video uh by
the way i did mention free mock-ups you
can go up here to mockups and then go to
highlights which is the default and go
to free mock-ups and you'll notice they
do have quite a few so no complaints
guys all right if you don't want to
upgrade you don't have to they do have
their they got your back they're looking
out you got the free mockups all right
um but here you know obviously the video
ones i don't think any of them are free
and i'm going to show you how i used
some of these video mockups in an etsy
listing for a digital download
because when you're trying to convince
somebody to buy your svg file why not
show them the variety of ways it can be
used to make money so they buy the svg
off of you for a dollar or two dollars
and then they go make one t-shirt sale
make five ten dollars profit and they've
already you know
two three four five x their their
investment right and one easy way to
sell them on that is to show them how
they can sell apparel you know with that
product uh with that design mocked up so
lots of different mockups here actually
by the way it's not just limited to
apparel like if i'm up here in the top
left corner they've got face masks
they've got hats hoodies leggings um
they've got digital mock-ups too so
you've even got like computers like the
imacs here um this was useful for like
when i'm putting together my course
content and i just need like some sort
of a logo to associate with my course
well hey place it's got my back right
there super easy um there's one that i
definitely want to show you oh by the
way the phone images these do really
well on like youtube thumbnails if
anybody's doing youtube um for whatever
reason like holding your phone up in the
thumbnail seems to do really well
fitness influencers leggings
bras that match the leggings et cetera
they got a ton of mock-ups hoodies as
you can see here hats even they even got
the hats covered you guys know i love
selling hats as well
um no the one i wanted to show you
though was
books where did the books go print okay
under the print category they got books
all right and by the way you can also
like i was saying if you're ambitious
enough and you're willing to put in a
little manual work manual labor
it's still like at your computer so it's
not real manual labor come on now i
don't want anybody laughing at me when i
said manual labor and we're still just
sitting here typing on a keyboard but
like
you can easily go to fiverr
and create both like great uh let's just
say business card designs using a
template and then also mock up the
business cards and create a mock-up too
to make your fiverr listing look amazing
or you can also include as an upsell in
your fiverr gig you know you can always
like check that checkbox for an extra 5
10 20 bucks you know have mock-ups or
you know have a an e-book with your cr
with your card design on it
right like you could upsell this stuff
so easily guys and you may think that
like oh brian i only made one sale a
month well even if you made one sale a
month and it made you like 40 bucks or
something like that's a good place to
start especially if you're just starting
because if it's one sale the first month
well it could be two sales the second
month and then four the third and eight
you know what i mean like let it grow
let it compound don't give up right away
and also if you're not about that life
don't do it then but i'm just saying
somebody watching this video probably
will and i guarantee you if you stick
with it you can be successful because if
you're not somebody else will now what's
separating them from you
some right like they just didn't give up
or are they doing something better learn
from them if they're doing it better
than you anyways you guys know the deal
lots of great opportunities here with
playset though and i really want to show
you
uh where to go all right let me show you
i had a couple of things i wanted to
show you all right this one right here
so from the transparent mock-ups okay so
if you go to mockups highlights
transparent background
remember how it was saying that you can
evaluate your competition if they're all
doing similar uh thumbnails let's say on
etsy you know on amazon you have to have
the the static white background that's a
rule
but if you're on like etsy let's say and
everybody's doing similar stuff which a
lot of people do on etsy you know what i
mean like kind of the wooden background
maybe some some shrubs some greenery and
a pair of shoes and a pair of pants and
then the shirt over top like a lot of
people doing the same stuff pivot do
something different uh if you know they
tend to have same kind of monotone color
tones well come over here to the
transparent designs and you can actually
you don't even need to select these
pre-built um
background colors but even just looking
at this at a glance like i would say
this one right here seems to stand out
the most with the with the orange so i
had selected this one of the guy with
the hoodie now i can come up here to the
background color and if i want to i can
make it you know electric pink like i
was saying and check that out i think
that looks really good especially it
contrasts really well with the white
hoodie now i also wanted to show you
something all right so if i pull him
over here into photoshop
this is where i was saying that you know
it's subjective it's my opinion a lot of
people just go straight from place it
into etsy as is but i really like for my
primary thumbnail right my primary
thumbnail the first one not talking
about the second or the third or the
fourth or the fifth or the sixth i think
you get up to ten on etsy but what i
like to do guys is i like to really
highlight the design okay because let's
say we're selling it doesn't even matter
the niche but we're selling a hoodie
in that niche and it's us and it's a
hundred other people right do you think
the customer really cares that much
about the hoodie or the model you know
what i mean or this guy in his face up
here do you think they really care no
they want the design that's what they
care most about now when they get into
the listing having these awesome
mock-ups is gonna increase your
conversion rate right we've already got
the click
before we worry about conversion but how
do we get that click well for one i love
the background color if it pops relative
to what your competition is doing if
they're all doing electric pink well
then do something else right you see
what i'm saying though just inverse the
crowd but also like
i like to crop all right i like to crop
the actual design itself for the primary
thumbnail you know what i mean i like to
show them
the actual design that is
my product relative to all the other
people selling very similar hoodies with
very similar designs assuming we're all
in the same niche so i like to really
hone in on the part that matters
in my mind at least to the customer
which is that we have a really good
design and even if i crop it like this
they still see it's a hoodie we still
get the background color but it's really
focused in on the design all right so
that's just what i wanted to give you
guys as a tip um
and then also you know fill your listing
with additional images
of you know place it mockups if you want
i was going to say the video here so by
the way they have transparent background
videos as well so i came in here added
that electric pink background and uh
didn't upload an image to either of
these two but you get the point you can
upload it and then takes a minute to
process and you'll have your design on
there
but i just wanted to show you can
customize the background color very
easily and you know the design on the
product so very customizable oh look
doesn't that look familiar guys remember
how i did the my designs demo and i was
using the cats at the end
well hey i just so happened to trick out
one of my
cat svg file listings here alright so
i've got my you know my designs
generated primary mock-up here you know
i got the the shirt the mug the the
artwork this should look familiar from
the video i dropped last friday if you
guys missed it check out the playlist on
my channel but then look at that look at
this
all right we have a video and etsy said
that they analyzed and you don't have to
take my word for it go in there create
an etsy listing right underneath where
you put the primary thumbnails guys
scroll to where the video section is
it's right underneath it actually it
says that they analyze data from like 5
million listings or 5 million sales
and their data very clearly showed that
customers
converted at a higher rate when the
listing had a video so
we don't need to guess all right we do
not need to guess we make an informed
decision with actual data which is how i
love to live my life when it's available
the jury's out videos work okay so
leverage a service like place it get
your videos created uh if you have the
time you know what i mean if you have
virtual assistants by the way this is
easy just add this to their existing
workflow when they're creating listings
for you or if you're doing it yourself
hey it works you don't have to guess
etsy's telling us it works five million
it was either five million listings or
five million sales either way that's a
that's a big number and uh when they say
it works i take them at their word
because they have all the data guys
thank you for watching this video on
placeit i have a link in the description
that that'll take 15 percent off by the
way that's not something that you're
gonna get everywhere okay so it's kind
of unique to me if you guys want to use
that link all you gotta do is click it
and it's automatically applied so check
that out guys thank you for watching
till the end please like please
subscribe please let me know your
feedback on placeit and i will see you
guys at the next video
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