[Music]
I imagine that right now you're feeling
a bit like Alice hmm tumbling down the
rabbit hole wait do you still think
matrix parodies are cool
yes look around you Mitchell
this is the free Internet we do
everything here we connect with friends
on Facebook search for information on
Google and all of its free yeah free
wait actually how do these sites make
money I'll tell you but you may not like
where the rabbit hole goes so do I
choose ooh pill or oh no these are my
allergy medications this one's for
pollen and this one's for lactose
where are we what is this place
this is the Internet of the real the
truth is these services aren't free at
all you pay for them with your very
identity when you use Facebook they log
everything you do the pages you like the
people you interact with even the words
in your status updates then they take
that information analyze it and assemble
a detailed profile of who you are they
know your habits your preferences we can
even determine your risk tolerance or
sexual orientation and then they sell
that information to advertisers one
risk-taking homosexual please it's a
pleasure doing business with you wait
how do they know I'm not even known at
work yet hey I didn't know you were gay
and so adventurous
that's not hypothetical
this actually happened to a woman in
Tampa that is problematic but come on we
all know they're showing us ads yeah but
we don't know how deep Facebook's
tentacles really go
they actually record which ads we see
then partner with firms that monitor
what we do in the real world
Jacob liked the page bacon his BAE last
we showed him an ad for your double
bacon heart-attack burger he just bought
one in Duluth clearly susceptible to the
campaign let's pump him full of ads
yes I got room for one more this has got
to be one of the most invasive
advertising systems ever devised
Facebook can actually determine who's
the most vulnerable to an ad campaign
then up their dosage till they buy even
more well I'll simply delete my Facebook
account
I'm gonna miss those ex-girlfriend
pictures but it's worth it not to be
tracked right sure
you can quit Facebook but good luck
escaping Google
[Music]
that's me
but I'm not even on Google I'm on a
private website exactly Google doesn't
just track you when you search their
tracking software is also installed on
over 10 million websites even medical
sites so that health info you think
you're looking up in private Google's
got a front row seat Mitchell has
erectile disfunction I know a drug
company that would get rock-hard for
that information and that's not all
every time you write a Gmail watching
YouTube video or use Google Maps Google
collects data about you god no we don't
even know the full extent of what
Facebook and Google store or what they
do with it all we know is that they're
collecting out data on an unprecedented
scale and making billions off of it
that's their real business model they're
monetizing us when we use these sites
we're not the customer with a product
why how
hello Mitchell I've been waiting for you
now you're parroting the second Matrix
movie what it's the best one Mitchell
this is Ethan Zuckerman he's the
director of the MIT Center for civic
media Mitchell the fact that the sites
are free is the problem when the web was
created we the users decided we would
rather have free stuff than pay money
for the services we use as a result the
websites have had to sell ads to make
money they target ads to us based on our
preferences in our behavior online and
that means we're under constant
surveillance in exchange for these
services that we get for free one in six
people on earth now has a Facebook
account and they make up 20% of all time
spent online that's 1.6 billion people
who's every move is being tracked by an
online Big Brother that they chose to
live under no and here's the kicker you
want to know how much revenue your
personal data is worth to Facebook for
every user they surveil they make just
$12 no your interests your personality
your relationships your privacy those
things are priceless
but you gave them all away just to avoid
paying $12 no that that can't beat us
that's that that's not possible well
there is a bright side you want to hear
about it No No shut up shut up let me
out he's gonna pop let me help
I wanna get up
now this happens to all my friends hey
guys Adam here if you like that be sure
to watch new episodes of Adam ruins
everything every Tuesday at 10:00 on
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