Okay, this is kind of embarrassing,
but there's a functionality on your YouTube app where you can see how many
minutes you have watched YouTube. And it's actually not minutes for me.
It's hours. It says, yeah,
I watched nine hours of YouTube last week. Well,
before you judge me, not everything on YouTube is actually just cat videos.
There are great channels out there and we can learn tons from,
and I hope our channel is one of them,
but today I thought I'd show you my five favorite YouTube channels that we can
learn from as marketers. All the more coming up.
Hey there Measure geeks, Julian here back with another video. Today,
I thought I'd do a little bit of a different approach to our videos that we
normally do. I wanna talk about what I watch mainly on YouTube.
I spend a lot of time on YouTube. It's kind of my work.
So I picked five channels that I thought could be highly interesting for
marketers out there. But if you have any other suggestions,
I'd love to hear from you in the comments down below. So without further ado,
let's get started. Number one,
two minute papers with Dr. Károly Zsolnai-Fehér.
Now this is a channel about AI and artificial intelligence.
I'm not a big fan of the word itself.
A lot of people use it in the wrong context.
And oftentimes that talking about machine learning when I talk about AI,
but this channel is actually legit.
Now what he does here is he goes through research papers and really condenses,
summarizes the information.
And makes a little video out of his findings.
And what is new in AI research.
I love this channel because it blows my mind regularly.
What AI is already capable of. From robots, Physics, engines, Deepfakes,
GPT-3.
He goes through everything and it does it in a really foundational way,
research based and super interesting visually watching these videos.
So one video I would recommend which really blew my mind was the video on AI
voice cloning.
And essentially you can now take a script, give it to the computer.
And if he has enough voice samples,
it really sounds pretty compelling. The output that you get in the end.
But that's just one idea that I got from his channel.
Definitely look at all of the videos that he has on the channel.
It's really great to see how technology is moving forward in this space.
Next up, fireship.
Now this channel is really just one of many programming channels out there,
but Jeff Delaney has a very unique style on how he presents information in
a form of little animations that are just super funny and very
creative. He is also a Google developer expert,
so he really knows what he's talking about. He has great videos on JavaScript,
Pyrebase, Google Cloud, Serverless architecture,
and really all the different new technologies that are out there on the web.
So it's always interesting to watch his videos and really like his style of
tutorials and video making, which I hopefully be able to recreate at some point.
Now you might be saying, ah, this is just for developers, not for me.
Well I would challenge this and look at videos like his history of
JavaScript or the 102nd series,
which really gives you very short bites of what is DACA,
what are regular expressions? What is CSS?
It's really great to see and get refreshers on these topics once in a while.
And therefore I love his channel. If I could recommend one video,
it is the regular expression video in 100 seconds.
Super valuable for marketers out there who are working with tools like Google
Tag Manager or JavaScript in general.
And if you don't know yet what regular expressions are.
We also did a video on this a while ago, that's up here.
Moving on to number three, little monster media.
Now a lot of people, especially in these times of the pandemic, ask me. Hey,
Julian, I wanna start a YouTube channel. How would I make it happen?
Who should I actually follow in order to get the best tips and know what is
going on on the platform?
And while there are a lot of people out there teaching how to make YouTube
videos, I generally now point them into the direction of little monster media.
Now, these guys are all about YouTube marketing. The guy behind it,
Matt Gielen is actually a YouTube expert who has helped many of the big
channels and brands to get on YouTube and build a successful YouTube channel.
So his team has seen hundreds and thousands of channels over the years,
and they really know what works and they have recently started their YouTube
channel. So relatively small still, but when it comes to YouTube marketing,
you want to follow the best. And these are really the experts in the industry.
And I just love how they always go into YouTube Analytics and really
show me how I can read numbers and find out what my audience actually
wants and how I can go on from there. Now,
if you want to watch one video from them,
I would recommend to look at what the new analytics features bring us
as creators.
You can find out what other people are watching on other channels after
they watch my channel. So check out this video as well. Number four,
thefutur. Now, if you are selling any kinds of services,
I would recommend to follow this channel.
Chris Do is the main presenter on this channel,
and he really focuses on the target group of design and creativity.
There are a lot of people who are web designers or design in general,
but he actually teaches business to them.
So anything from selling more or how you can present an idea
or tell a story is really something we should also aspire to as marketers.
And if you're in the freelancing business or you want to scale up to an agency,
or you want to take this beyond.
Definitely he has some good tips on every front there.
And if there's one video I would recommend to check out it's when clients say
your price is too high. This is really like a little role-play thing.
It's kind of uncomfortable at the same time,
there's so many good techniques in there. So definitely check out this video.
And last but not least number five, Coffeezilla.
Now this is not really an educational channel,
but more of a critique social commentary channel that really is,
I described as the antidote to all of these, get rich quick schemes.
The guy behind the channel,
he goes on and takes apart these fake gurus that are out there
and really talks to old students and takes apart the business models,
because we all know as marketers that you can use your skills for good,
but also for evil. No,
I think the majority of people out there are good marketers, have integrity,
but there are also a lot of people who try to sell the snake oil.
And there are some great episodes on his channel where he takes apart like
people like Dan Lok, for example.
And I would just say kudos to him for calling out these bad business practices.
And it really keeps me on my toes as well,
to keep away from one more of these shady call-outs that are out
there or saying something that I wouldn't recommend to a client,
for example.
So I would rather have you learn the good techniques out there rather than
to make a quick buck online with your skills. All right,
these were my five recommended YouTube channels that you should subscribe
to and see what content they come up with. Super interesting.
But if you want to have some more bonuses,
we are all looking out for more channels that have great content.
And I wanna call out rapid fire here some. There's Datasaurus Rex,
great data visualization techniques. Unfortunately he doesn't upload too often,
but when a video comes out, it's always usually pretty great.
And then we have Christopher Penn,
who brings out videos quite regularly and gives answers to the
most common questions of beginner marketers. He is really a senior marketer.
He's been in the industry for a long time.
So I sometimes enjoy watching his videos as well.
Then we have the Google Cloud YouTube channel.
If you want to stay up to date with what Google is doing,
especially in the cloud products, not only in there marketing products.
Then you should definitely check out this channel.
They have different shows out there on different product groups of Google cloud.
It's clear that Google is pushing forward on this front.
And it's really interesting to see how their platform develops and how then our
marketing tools also tie into this. Then we have another programming channel,
The Coding Train from Daniel Shiffman.
It's really great unique style in terms of how he explains concepts.
He does it all live,
and it is something that I have learned so much from when I went into
learning JavaScript. So definitely check out his channel as well.
And then last but not least,
I want to give a shout out to Social Media Examiner.
Now if you're looking for the tip and tricks on the different marketing channels
that are out here, especially on social media.
Then you should definitely follow these guys because they bring out regular
content, which is so nicely produced, I must say.
And it is always a treat to get a quick upgrade on Tik ToK
marketing, for example. And okay,
I know that there are many other channels out there.
So I'd love to hear from you in the comments down below,
leave me your favorite YouTube channel that I should check out.
But you definitely don't have to go over to these channels and start watching
them. Although I recommend them, you can also stay here.
And if you have been sleeping in 2020,
I recommended this video on our analytics trends right over there.
And if you want to have to,
but obviously it is kind of important to me,
subscribe to our channel right over there because we bring you new videos every
week. Now, my name is Julian. Till next time.