If you told me 5 years ago that I would make a million dollars from a $47 offer, I would
have laughed at your face and then asked you how in the world I did it, but it's absolutely
possible so I want to answer that question for you today and show you how to make a million
dollars from nothing.
It's not as complicated as you think, I promise.
In 2015, I was a full-time dental hygienist.
In 2016, I started this little side hustle as a social media manager.
In 2017, I left dental hygienist full-time to go all in on my social media business full-time.
In 2018, I attended Funnel Hacking Live which was a marketing event that changed the game for me.
In 2019, I earned my first million dollars and 2020, I earned my 2nd million dollars
so I'm gonna share with you the path that has helped me to create that.
My formula that I use for myself and I teach to all of my clients for the fastest path
to cash is YouTube to challenge to high ticket.
Now one of the things that I teach is how to create an infinite cashflow system and
you do that by having a content machine and a cashflow system.
So you have your content machine is your YouTube channel that's generating leads for your business
on autopilot.
Your cashflow system is your products and services that are generating revenue for your business.
If you have the content machine but not cashflow system, you might be building an audience
but you could be a broke influencer.
If you have a cashflow system but no content machine, you might have products and services
but you have no one to sell to.
So we need to have all of these steps set up for you to be able to grow your business
and ascend your leads from hello to high ticket.
What I mean by that is low price, lower investment all the way to high ticket where they're investing
tens of thousands of dollars potentially to work with you.
In my YouTube videos, my content machine, this is the content machine that is generating
leads for my business on autopilot.
I have a call to action every single video to nurture the relationship to the next step.
It's not just ending the video saying thanks so much, hope you liked it. Bye.
You're not ghosting them or you're not playing hard to get.
You're giving them a strong call to action to see how you can take your relationship
to the next level.
It's almost like dating.
If you want to go on a 2nd date, you're not gonna ghost them, you're not gonna play hard
to get, you ask them.
In my case, my call to action is often a challenge.
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we move on.
We love challenges.
It has helped me grow my business to multi-7 figures.
I have installed it for several of my clients and gotten very similar or even better results
than I got in my own business and the great thing about challenges is that there are so
many urgency and scarcity elements that keeps your audience so retained, hooked on the edge
of their seat and gets them invested in getting their result at a very short time span.
You can see challenges that are 3 days, 5 days, 14 days, 21 days.
My challenge is 21 days.
It happens 21 days, occasionally maybe we do it once a month, every few months.
And think about the concept of 21 days.
How long do they say it takes to form a habit?
Ah, 21 days.
So, in these 21 days, you're getting them into the habit of learning these new skill
sets but also installing the habit of them consuming your content and being part of your
community so by the end of the 21 days or whatever the length of your challenge is,
it becomes very easy to give them the next step to ascend them to the next step of the
value ladder.
It's almost like when you're on vacation and you know that the time is ending soon.
You get a little nervous, anxious, you gotta go back to the real world, we always find
in the last few days of the challenge that people are already asking what's next, I don't
want this to be over.
So that's the perfect opportunity to be able to pitch them and show them the next level
of transformation that you can provide.
The reason why this works so well is because they're such an installed level of urgency
and scarcity. It's only 21 days.
If they don't participate in the 21 days, they lose it.
They don't have access to it and they've invested- we do a low cost.
$47 for people to join our challenge.
Now I want to point that out. We charge for our challenges.
There's lots of free challenges and that's absolutely fine, that's a bit of a strategy.
For ours, we're asking to them invest $47, a low cost, because we're showing them the
big result we can get for them in that 21 days and in that small investment, we want
them to have some skin in the game to pay attention because people who pay pay attention.
And we make that a very easy investment because we have tons of testimonials and screenshots
and social proof from people saying how much money they've made back after these 21 days.
We have this one from this guy who says that he made 3,000 dollars after investing this $47.
We have some people that have gotten 4, 5 even 6 figure clients after implementing what
they learned in the challenge.
And we are more likely to get that result for them because they are focused, they're
committed and they're paying attention in these 21 days.
It's not like one of those courses that people might buy and they never even access it because
they think oh, I'll get it later.
They have to participate during these 21 days or else they lose it.
After the 21 days, the group closes down and often people can take it again.
We have actually people that have taken our challenge up to 6 times because people just
love the challenge that much.
The other thing that we've done inside that challenge is we've gamified it.
I love gamification because it's another way to get people responding, super engaged.
Some little competition never hurt anybody and it encourages the behavior that's going
to get them the result that they invested in.
Gamification is so fascinating to me because it's everywhere.
You can find examples of gamification in everyday life.
Let me know in the comments below what is a form of gamification that you like.
Whether it's earning Starbucks rewards or getting virtual badges in challenges or earning Airmiles.
What's one gamification system that keeps you coming back for more?
In our programs we have things like trophies that you can earn when you get to $10,000,
$50,000 and when you make a million dollars in your business.
We have these pins, these shiny little pins that you can put on their lanyard for every
time they complete one of our Calling Your Shot campaign.
We have virtual badges, we have prizes we giveaway, t-shirts, so much that's gonna ethically
bribe people to get the results that they came for.
So let me recap up to where we are so far.
We have our content machine, our YouTube channel which is growing every single week, meaning
that I'm investing in more online real estate, this attention I own online where people are
finding my YouTube videos organically, discovering my content which is then delivering leads
in on autopilot.
My call to action in my YouTube videos are often my challenge which is bringing in those
leads and proving them an incredible transformation in these 21 days.
At the end of the 21 days is where I can then offer them the next levels of the value ladder.
It's very common that people will come into the challenge for $47 and then go all the
way up to high ticket that can be thousands or tens of thousands of dollars.
The reason why is because we've created such a huge transformation for them in a short
amount of time and when you look at your value ladder, understand it's not a staircase that
you have to walk through step by step.
They can go straight from the challenge and then go all the way up to the value ladder
and then maybe even come down to other pieces.
It's not that they have to go from the $47 offer to $100 offer to $1,000 offer to $10,000 offer.
Sometimes people will come into the challenge just to check us out to see if like do I like them?
Do I trust them and then jump right to the top of the value ladder before even finishing
the challenge.
The other bonus is that after every challenge, there's this like longtail benefit that there's
people who are so blown away, they love our community, they love the challenge content
and even if they don't sign up right away, they don't buy the next levels of the value
ladder, they might buy the challenge again.
I mentioned we had people take our challenge up to 6 times.
People have done that over and over and they've also contributed in our community, become
our raving fans and followers which then brings in their friends, their colleagues, their
clients and there might just be a longer purchasing window for them signing up for the next piece
or can become great referral opportunities.
So my YouTube videos are attracting our dream target audience, those videos are leading
into our 21 days impact video challenge and that challenge is then leading into our high
ticket revenue streams and that is how we have been able to easily generate 7 figures of revenue.
It's a lot to cover in one video but I'd love to actually take it a step further and breakdown
all the steps you need to turn your content machine and your cashflow system into an infinite
cashflow accelerator.
I wanna see you there and I'm actually gonna give you access to my highest performing,
most revenue generating campaigns where you can plug and play into your business and your
YouTube channel to maximize lead generation and sales.
So you can click the link in the video description below, you can attend my next free private
training where I show you how to exactly ascend leads from hello to high ticket.
But it's absolute truth so I want to answer that question for you... all the way to high cost, no.
I love challenges. I think I said that the way Oprah does.
I love bread. Have you seen that?
Did you think that?
I love bread.