- Hey everyone, it's Neil Patel here
for another Q and A Thursday video.
I'm here with Adam LaDolce from Viewership.
- Hello everyone.
- And this week's question is...
- This one is from Xavier Alcarez.
And the question is,
"What is the best way to manage six to eight clients'
"social media platforms?"
- If you want to manage your clients on social media,
it's too much work to manually be doing everything.
- Definitely.
- There's tools like Hootsuite,
which I'm guessing he mentioned in a comment.
- He did mention Hootsuite, yeah.
- There's also Buffer.
There's also MeetEdgar.
I prefer MeetEdgar for a lot of stuff
because it'll automatically retweet,
mention your stuff over time.
Here's the thing that most social media managers miss.
You create content, you share in out on the social web,
Twitter, Facebook, LinkedIn.
And that's it.
- Yeah.
- But not everyone that you share content to will see it.
So if you take that same post and share it, like,
five or ten times on Twitter,
you're gonna get way more
than double the traffic from Twitter.
- Right.
- So consider sharing your content over time.
And MeetEdgar will do this all automatically for you,
so that's why I love that tool.
Another thing that I would do is
share your content manually on certain social sites.
I found that on Facebook,
if you share content through Buffer and Hootsuite,
the reach is way lower for that same piece of content
than if you just manually shared it on Facebook
and you schedule it out.
'Cause on Facebook, you can schedule out your posts.
- Right.
- They already have that feature built in.
They want you to come to Facebook.
That's how they make ad revenue.
They do not make ad revenue by you using Hootsuite
to push a message out on Facebook.
- Right.
- It really hurts your reach.
I'm not talking about, like, 5%, 10%.
I'm talking about over 100%.
- What?
- Your reach just gets put in the shitter
if you use the tools, yeah. - My mind is blown.
If your mind is blown, comment below as well.
That's insane.
- Yeah, and I haven't tested this out
in the last year or two,
but when I tested it out previously,
I was like, "Why is our Facebook traffic
"not doing as well?"
And it was one reason, using the Hootsuites
and the Buffers of the world to share on Facebook.
Remove that one simple thing.
I took the same content and shared it
without the Hootsuite and Buffer.
I got more than two to three times the views.
- Right, I believe it.
One thing I realize about social media over the years
is that every platform is so selfish.
They want whatever is best for them (laughing)
and if that is what gets you going to their site
and doing a manual post there,
they're gonna make that happen.
So I believe it.
That's crazy.
- And if you want to manage a lot of clients...
So you can use the tools, do Facebook manually.
You also want to start creating standardized reporting.
So, how's your follower count?
Is it growing each month?
Is it decreasing?
How many clicks did you get?
Highlight any amazing comments, shares,
any notable things that happened.
You should do this for each and every single network.
Once you create the standardized reporting,
you can then plug and play for each and every single client.
The other thing that you want to do
when you're managing a lot of clients,
you need to keep your calendar consistent.
So even if a client signs up with you on the 15th,
or the 13th, or a random date,
you want to make sure they get reports
at the end of each month.
Not the end of each billing cycle, the end of each month.
You could do it at the end of each billing cycle,
I've just found that it's easier
to time everything at the same time.
'Cause then when you're creating one report,
you can create them all.
- Definitely.
- Just so much easier.
But other than that, you know,
there's not really much more
when it comes to social media management.
You have to create your own content calendars,
scheduling, maybe you can streamline your image creation
by using tools like Canva.
There's so many tools out there
to make social media marketing easy.
You can use tools like Social Blade to get stats,
VidIQ's another one.
There's a lot of Instagram tools out there,
like Social Upgrade.
You can pick whatever ones you want.
But what I found is,
the easiest way to manage all the clients,
and I know this is kind of cheat
and it won't work for a lot of you guys,
is to have your clients in the same industry.
So, for example, there's a company out of San Diego
by the name Einstein Medical.
They don't do an amazing job,
but they specialize in doctors and dentists
and plastic surgeons.
So they just stick with it.
And it makes it easier for them
and creates higher profit margins.
And that's what I mean by, you know,
sticking within a niche.
- Right.
- And in general, with social media marketing,
you're probably gonna take home
whatever clients you can get.
But those are just general tips and tricks.
I would also have weekly calls with your clients.
You can move it to every other week,
but the moment you start doing calls,
like once a month, or once every two or three months,
and there's not regular check-is...
Even if it's not calls, like emails,
they're gonna be like, "Oh, you're not doing anything.
"Why should I keep paying you?"
So even if you're doing work,
you still need to communicate
and show the work you're doing,
not just in the monthly report, but on a regular basis.
- Yeah, and on that note, one little...
I don't love, as Neil noticed, talking on the phone.
So one thing that I love to do with our clients is,
on Base Camp...
We use Base Camp to manage all of our clients.
Just every week, just doing an update
with what's going on, what are the recent metrics,
any feedback we have.
And like Neil said,
I know Neil doesn't read any of my emails--
- I don't.
- But other clients will just take a look at it
and they're like--
- Nah, I already know some of your clients
that don't read anything either.
- Well, they don't either.
Yeah, so I need...
I know that as well.
- But you also made it harder,
'cause it's on Base Camp.
Which is a good idea.
These project management solutions are great.
But if you're dealing
with busy entrepreneurs or executives--
- Totally.
- They're not gonna read jack shit. Email's the best way.
- But they do know things are happening.
- Yes, 'cause we do like seeing the updates.
Like, oh, something's happening.
Someone will figure it out, or deal with it, great.
- That's the point, is--
- But the moment that we're not seeing anything updated,
we're like, "Man, what am I paying this bill for?
"I'm not seeing any progress happen."
- Right, exactly.
- That's really what goes through our heads, as a client.
Like, I pay people, like I pay Adam
for YouTube marketing related services.
If I don't see updates, I assume, even though we're friends,
what do I assume?
- That I'm not doing anything.
- That nothing's happening.
- Yeah, exactly.
- And that's what people think.
It doesn't even matter if they're your best friend.
That is what most people think.
Keep that in mind when you're managing your clients.
- Great, so we'd love to hear from you guys.
Leave that comment below.
Do you manage other people's social media platforms?
What's worked for you guys?
Leave that comment right there below.
- And if you want your question answered
on next week's video, leave a comment below.
Either way, I'll respond to it.
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Thank you.