In this Pinterest tutorial I'm going to show you how to set up Pinterest rich
pins to help you get more out of your Pinterest marketing stay tuned
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When Pinterest first launched there was only one type of pin. Now Pinterest has
several type of rich pins that allows your business to provide more
information on your pins at the time of this recording there are six different
types of rich pins these are a pins place pins article pins product pins
recipe pin and movie pins let's have a look at what each one of these actually
do our pins include an install button so pinners can download an app without ever
having to leave Pinterest at the time of this recording app pins are only
compatible with iOS apps you would use an app pin if you develop software if
you develop apps either free or paid and the benefit would be that Pinterest
users who find your app on Pinterest can install it straight from their Pinterest
account increasing your installs of the app place pins our pins that include a
map an address and a phone number types of businesses that would use place
pins are typically brick-and-mortar businesses that have an actual address
whether you're a restaurant or a bakery or a design studio using place pins
makes it easy for Pinterest users to go from pin
tres to your location article pins include headline information author
information and the story description helping pinners find and save stories
that matter to them article pins are great for bloggers business blogs news
sites and any business that produces blogs articles or podcasts regularly
product pins include real-time pricing availability and where to buy if you
have an e-commerce store the product pin is the perfect pin for you to use that
enables your pinners to purchase your product within Pinterest recipe pins
include ingredients cooking times and serving information to get Pinterest
cooked excited to hit the kitchen if you're a food blogger or if you put out
recipes this recipe pin is definitely useful for you and help spinners make
the most of your recipe increasing the likelihood that they will actually use
it movie pins include ratings cast members
and reviews to help pinners learn about new movies and new releases in order to
get started using rich pins you will need to prepare your website by adding
some code specifically meta tags relevant to the type of rich pin you
want to use so if you want to have multiple rich pins on your website then
the priority of rich pin data is one at pins to product pins three recipe pins
or movie pins five article pins and six place pins once you've decided which
rich pin you want to use you need to add the relevant code to your website to get
this code to add to your website you'll need to go to your Pinterest account
click on your profile on the top right hand corner click on settings and then
the profile tab from the profile tab where it says website you need to enter
in your website and then mine's already being confirmed but your one will say
verified if you haven't already done so once you
click on that verified button Pinterest will give you a couple of lines of code
copy and paste that line of code if you have a WordPress website
and you use the Yoast SEO plug-in it becomes even easier to complete the
process the first thing that you need to do is
ensure that you go to Yoast and then the social tab from there you click on
Facebook and enable the Open Graph metadata tab ensure that that button is
pressed you also need to connect your Facebook account here as well once
you've done that you then go to the Pinterest tab and paste the code that
you've just been provided by Pinterest and click Save Changes once that takes
and if there haven't been any problems then you'll see on your Pinterest
account that the site has been confirmed and verified with this little tick
you'll then need to take a URL be it a blog post a recipe post or whichever
post that is related to the pin that you want to add to your site and copy that
URL into the Pinterest URL debugger to validate it if there was a problem with
the installation of the metadata code after you validate it Pinterest will
tell you so and flag the issues that it has if there are no problems then you'll
see a green tick and it will then ask you to apply for rich pins once you
click on the apply Now button Pinterest will then approve your request and
you'll see a congratulations your rich pins have been rip approved message once
everything is successful now this is pretty tricky and takes a little bit of
stepping through so if you're not technical and this is extremely
overwhelming get it web developer to do it for you so there you have it an
overview of what rich pins are and how to install it on your WordPress website
so you can start using them right away if you found this video useful give me a
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