So you started a t-shirt company. That's awesome
but what do you do next? How are potential customers going to discover
your brand? These days thinks the social media and the explosion of user-friendly
web-based tools, it's easier than ever to set up and successfully market your
brand online. In this video we're sitting down with Wes from Printful to talk
about tips for marketing your t-shirt line cheaply and effectively. So let's
let's start with the most important thing which is your online webstore
presence. What type of tips do you have for customers who are just opening up
their first online shop? Well if you're just now starting out you're trying to
figure out what webstore or e-commerce platform to use definitely pay attention
to what needs you do have. Maybe there's certain elements that you're trying to
do like having a email plugins really important to you so when you're
researching ecommerce platforms you know checkout and see which ones have
plug-ins for that or if you're using like a primitive and partner
do they have an integration that you can easily work with there. So what type
of online platforms did you recommend to people opening an online web store?
There's really great resources out there now Shopify for example Squarespace is
another big player in the game. There's also what are called marketplaces so
those that consider standalone stores so that's where you would tell your
customer to go to mystore.com and it's just your store but there's also what's
called a marketplace and that's where your customer is going to this other
company and then finding your product there. So that sometimes is a good place
to start if you are brand new and you don't really have an audience.
For small brands who are just starting out email marketing is often overlooked
but what are some tips you can give them in order to optimize their sales through
this channel? Yeah it is often overlooked and it's really unfortunate because the
return of investment is like huge it's like $44 for every $1 spent and then if
you think about the fact that so much marketing can be done for free it's like
just free money that people are missing out on there. You can grow your email
list very easily these days. You have to remember that you should always be
giving something of value back to someone so if they're trusting you with
their email address you should also give them something in return. And then what
are a few email platforms that you recommend to customers to use? There's a
lot of great ones out there like MailChimp, Constant Contact is another
one that lots of people know of um Klaviyo is another one that's really great
and most of these do have free plans so you definitely can get in there and
start working on it seeing if it's right for you it's gonna be a good match.
Definitely get on Instagram because that's such a visual spot for you so if
you are trying to grow your Instagram account or your followers on Facebook
you can use paid ads to get yourself in front of these people just to let them
know about your brand they might actually like that more than just being
sold a product and when you're selling yourself and your company that might be a
little bit more of a genuine way to connect with people. How would you do
paid advertising on a budget? Yeah so I have like a little bit of a hack insider
trading stuff for you as far as this goes. There is a thing called social
proofing and it's very like real so if you start an ad from scratch right
you're not gonna have any likes in it there's not gonna be any comments and
now you're paying money to show it to your audience and if that's here in the
states like that can be pretty expensive it can be like 10 cents a click or
whatever it is for the moment, so what you can actually do if you're running ads on
Facebook or Instagram you can look up and see what countries actually are cheaper
to run an add in first to do likes so for example I didn't add one time and I
first ran it in India where the click rate was like point zero zero five cents
a like so I ran it there first like overnight woke up in the morning
a couple of thousand likes and comments on the post and then I turned around and
ran the ad in the US so now for the first time as it's going through US I
now have a couple of thousand likes and I got so many more likes and comments
and visits to my website because of that. What about boosted posts? Boosted posts
are great for if you have like announcements or special anything going
on because the algorithms on Facebook Instagram once you have your followers
they only show it to like a very small like crazy small percentage of the
people that follow it so you do have to do boosted posts so I definitely want to
say anytime it's like a special holiday or you're running a sale or there's like
an exciting new launch, a new product you want to make sure people know about you
definitely want to be boosting that post. So for everyone watching this video what
are the action items that they should start today? Right, so the very first
thing I would say is to just go through your website right now, click on all your
links, check out your check out because when you start doing your marketing you
don't want to get people there and now they can't even buy the product so just
make sure all your links work, your carts work, and the second one I would say is
to start your mailing list like today there's no reason like to wait on that
anymore um it's only gonna help you the longer you have a mailing list the
bigger it gets and it's only gonna help you as you start getting to like the end
of the year holidays and the third one is go ahead and start your social media
if you haven't done that yet go ahead and start your Instagram Facebook
accounts, connect them and go ahead make your first post. The digital world can
be overwhelming without any guidance but we hope these tips were a great starting
point for you to increase your brand awareness in the online space. After
watching this video which platform are you going to work on the most to
increase your sales? Email, social media, your online web store? Let us know in the
comments below and don't forget to like this video and subscribe to our channel!
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