Sunny Lenarduzzi: Ready to share your channel with the world?
I'm going to give you the launch plan that helped one of my clients go from scratch to
over 4,000 subscribers in seven days in this episode.
Oh and don't forget to hit subscribe and click the bell for new videos every single week.
Welcome to The Sunny Show.
For the bright side of being your own boss and building your own life.
Hey boss, I'm Sunny Lenarduzzi and I'm so excited to share this strategy with you, because
the last thing you want when you start your YouTube channel is to just hear crickets when
you put out your new videos.
You want an audience sitting there waiting, and really excited about your new content.
So whether you're just starting out, or you're just deciding to get serious about YouTube
this strategy will help you gain serious momentum.
Step one of this strategy is pretty simple.
You just basically want to tease or, like I call it, sending a warning signal.
You're basically going to send out a signal to your audience that your YouTube channel
is coming.
So how do you do this and how do you get your audience excited about it?
Well you want to ask them questions, and ask them what they want to hear from you.
One of my best tactics for kind of sending out a warning signal is tell your audience
the YouTube channel is coming, you're super excited about it, and you want to know what
kind of content they want from you.
Some great questions to ask them, and you can do this on things like SurveyMonkey.
That's one of my favorite platforms to do surveys on.
You just ask them, what's your biggest struggle right now with, and it's dependent on whatever
your niche is.
So maybe you're a nutritionist.
You want to know, what's your biggest struggle with nutrition?
Or, what's your biggest struggle with fitness right now?
Or, what's your biggest struggle with meditation?
Or, what's your biggest struggle with your YouTube channel?
That really helps people open up and give you answers to what they're looking for, and
the things that they would be searching for to get answers or get their problem solved
on YouTube.
Those are the kinds of videos that you want to be creating.
So this helps you get some content ideas in the bank, before you officially launch your
channel, and it gets your audience excited about your new content that's coming out on
your new YouTube channel.
Step number two, you want to prepare your channel for lift off.
In order to do that you need to make sure that your channel is set up like a boss.
So you can watch my last video on how to attract viewers to your videos.
Make sure you check that out, because it includes that you need to do with each video to make
sure people click on your video versus anyone else's.
Plus make sure, below this video I have my Boss YouTube Channel Checklist, if you haven't
implemented that checklist and those 14 steps in setting your channel up for success.
You need to make sure that's done before you officially put your channel out there for
the world to see.
Step number three is go live.
Going live on YouTube is such an incredible way to kick off your channel.
Now you're not going to go live right now, there's another step to this piece, but I
wanted to mention this as kind of the crux of how you're going to launch your channel.
Why?
Because, live streams once they're not live anymore can still rank in YouTube.
These videos can still get evergreen traffic for years to come.
So you want to go live and do something, or do a topic that you know your audience is
really excited about.
And you'll know that after completing step one with asking them in the survey what they
want to hear from you.
So the next step is to set a party date.
So this is really your kickoff party for your channel.
This is the official launch, and what you're going to do to launch your channel is go live.
You can do this from mobile, or you can do this from desktop.
It's way easier to go live on mobile than it is on desktop, so I would recommend staring
there.
You already have content topics for the kind of content your audience wants from you, so
just turn one of those topics into your first live stream.
Now, why is going live so valuable to kick off your channel?
Well one, it draws a bunch of attention to your channel on one single day.
So it's going to increase engagement, plus lives generally are longer than pre-produced
videos.
So, it increases the amount of watch time on your channel, which increases your authority
in the YouTube algorithm.
Plus, it builds relationships with your subscribers right off the bat.
So what you're going to do is set the party date, set your date of when you're actually
going to go live, and then you're going to promote this live stream on social media,
and to your email list if you have one.
Your only call to action is say, make sure you subscribe to my channel and click the
bell to get notified when we go live.
This builds a base of subscribers before you even put out your first video.
The next step is preparing complimentary content.
Now I talked about this in my latest video on how to get more views, and I definitely
recommend watching this video after this, and that is complimentary content to this
content.
So before you go live, with all the information you got from your audience about what kind
of topics they want to hear from you, you're going to pre-produce or film and edit a batch
of a few videos that are all complimentary and lead to one another.
So, you can do a video, for example on my channel it could be how to get more views
on YouTube, then how to attract viewers on YouTube, then how to launch a YouTube channel.
All of those are related to one another.
You create a series of some kind to keep people on your channel.
Which again, increases your watch time.
Step number five is once you have your topics the best thing to do to stay consistent on
YouTube from day one is batch shoot your content.
So, prepare at least four video topics and shoot them all in one day.
It's actually what we're doing right now.
We're shooting several videos at once, so that I don't have to be shooting every single
week.
That takes up a lot of time and energy, so we do it all in one day, and then get them
edited.
It's a much easier way to stay consistent.
If you're trying to film your videos every single week ...
Ain't nobody got time for that.
Sunny Lenarduzzi: And the final step is to go live.
Now if there's people ... I'm actually live on my phone right now.
So, if there's people watching this, which there are this is just a test, but that's
as easy as it is.
I simply open the YouTube app, and I hit go live at the little camera at the top, prep
the title, and then I'm live on YouTube.
So, this is for a future video on how to launch your YouTube channel.
Hi everyone, hi Jessica.
I'm showing other people how to launch their channel in a way that's going to gain momentum.
So the final step of the strategy is just to go live and interact with your audience,
like I'm doing right now.
Hi, we're behind the scenes right now.
So, you can flip it Jer if you want.
I'm doing a video coming up on how to launch your YouTube channel to gain momentum, whether
you're just starting out or you're actually just getting serious about YouTube.
So, this is our set.
Welcome everyone.
We're filming like 10 videos today.
This is the whole crew we have here, and yeah we're on the final step of the strategy.
So I'm going to film my outro, and you guys can watch me film my outro.
Now after you go live that video stays on your channel, and as I mentioned the great
thing about it is that video can actually rank for you.
So, you want to make sure that you go back in, especially if you did your live by a mobile
and add your title, add your tags, add your description, and add your thumbnail.
Make sure that you add that in there so that video gains momentum for years to come for
you.
So that's the full strategy of how to launch your YouTube channel and gain serious momentum,
whether you're just starting out or you're just getting serious about your channel.
If you liked this video give me a like below, share it with your friends, and be sure to
subscribe.
Thank you so much for watching, I so appreciate you being here, and I will see you in the
next video.
Once you go live, like I said it's like any other video, it can actually rank for you
so make sure that you don't forget to optimize it.
Add a title, tags, description, and thumbnail to gain views moving forward and even more
subscribers for the channel.
So now you know how to launch your channel.
Let me know what you thought of this strategy in the comments below.
But, once you launch your channel you want to get even more subscribers and more viewers
right?
So, I've created a guide and a case study on how to go from zero to 100,000 subscribers
in under a year.
So, make sure you check this out.
This is based on one of my clients and their success, and an exact strategy that you can
follow.
Plus, make sure you watch my video on how to get your first 1,000 subscribers on YouTube.
It's linked in the cards, and in the description as well.
If you liked this video hit the like button below, share it with your fellow bosses, and
be sure to subscribe and hit the bell to be notified ever time we post a new video.
Thank you so much for watching, and I will see you in the next episode.